Sony Australia launched the “move to mirrorless” micro site. Also confirmed is a touch and try event on May 15. Still nto sure if they will show any new E-mount camera there!
Thanks Alex!
Sony Australia launched the “move to mirrorless” micro site. Also confirmed is a touch and try event on May 15. Still nto sure if they will show any new E-mount camera there!
Thanks Alex!
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67 Responses
See? This is the reason many people have considered ditching their Sony equipment for another company that offers full support for all their gear.
I don’t see this enthusiasm from Sony for their A-mount products. Instead of creating a website saying Move to Sony Camera systems, no, let’s forget that SLT cameras exist and make everyone move to mirrorless. Let’s just make advertising for E-mount stuff and forget there is still A-mount stuff.
Taking into account that the SAL70300G2 was only advertised with the ILCE-7M2 (instead of ILCA-77M2), I’m quite sure the new 16-35Z2 and 24-70Z2 was also meant to be advertised for mirrorless and they decided to show those lenses with the A77M2 to mask the real intentions of the company…to ditch A-mount cameras.
No advertising for A-mount. Only enthusiasm for E-mount
This isn’t marketed towards every photographer… “The move to mirrorless” is marketed towards a select group who are looking for a DSLR alternative or considering. Not towards a-mount users…
And btw, don’t forget about the e-mount hype and finish the current roadmap for FE lenses before moving onto advertising something else, aka a-mount.
Sure thing but I don’t see Sony marketing their A-mount stuff as much as they do for E-mount. It’s just as if Sony wanted people to forget about A-mount before they bring users a proper replacement for A-mount.
They market what will sell well for them, end of story. Apple didn’t really advertise the iPod when it first came out either.
Sony barley/never advertised a-mount. People have been saying a-mout is going away, etc for more than 5 years now…..and have a look….. It’s still there with little to no advertising!! A-mount isn’t going anywhere soon. The only thing changed possibly would be their target audience since the e-mount hype. A-mount used to be targeted towards all kinds of photographers… People are used to that today that they “expect” a-mount to have everything and model comparison to Nikon/Canon otherwise a-mount will be dead…. but that’s not the case of a-mount…today.
Oh yes, they really made advertising for the a99. I remember when in my country (Panama) they made an event to showcase the a99 performance in the field. Even on California, they made several events to show the a99 to press personel several days.
I should have switched earlier when the used prices for A mount gead were better. Still happy that l jumped off the sinking A mount ship which was inevitable because of this EVF BS.
And how are other companies better?
Look at Nikon and their DX-lineup. They ditched it completely. People have been asking for a D300 successor for years and they are getting nothing.
Look at Olympus and Four Thirds. After a decade of beating around the bush they finally killed it off.
And Canon doesn’t even pretend to do anything for EF-S and EF-M users.
At least Sony is doing the smart thing and focusing on a technology that has a bright future ahead of it. Removing mechanical parts is inevitable in every line of technology. The AF will become faster than anything with a mirror. The EVFs will become huge and spectacular compared to OVFs. Mechanical shutters will disappear. It is a matter of a couple of years. Why would Sony invest in technology that will be obsolete in 2-3 years!?
Why Sony should invest technology that will be obsolete in 2-3 years? Because people will keep shooting in those 2-3 years. If Sony is going to replace A-mount with E-mount, better give a proper replacement that does everything current A-mount cameras can do, not half-baked products like LA-EA4 or FF E-mount cameras than can’t even AF-C at 5fps. While Sony is working hard to replace A-mount with E-mount, they shouldn’t leave current A-mount users without a good temporary equipmebt. After all we’re shooting at the moment, not with something we won’t have in our hands until 2-3 years. (Hopefully at that time we will finally have a FF E-mount camera capable of AF-C at 6fps or more)
To be honnest, Sony still have the A99 and A77II in the shops. To be honnest, the rumors tell that the A99II (or what ever the name will be) is comming this year.
And Sony themself are telling that they will continue developping the A-mount cameras. So what are you complaining about? Yes Sony is plugging their E-mount as the future (what it is). And Yes Sony is putting more effort in selling E-mount then A-mount (what is logical, as the number of E-mount buyers is far greater then the number of A-mount buyers are and E-mount is the future…
So Sony is exactly doing what you ask, and doing more, they show people where the future is going. I think that in 5 years from now DSLRs will sell less in numbers then mirrorless will do. And Sony and Pentax will be gone as DSLR brands. Sony will have a large stake in the mirrorless branch, Pentax, well…
I really hope you’re correct. But just a single Fullframe A-mount camera it’s not enough. Something that competes agaist the D4S is also necessary. With 12fps, good AF module and good high ISO performance… And that’s my main concern, that they’re just going to give current user base one fullframe A-mount camera for the next 3 years (which could make it the last FF A-mount)
And (in your own words, not mine) when that time comes the mirrorless is at the same level as the DSLRs, and so we don’t need DSLRs anymore.
And about the beasty D4s, that is a $6000 camera for a very small niche, Sony never had a camera at that level and never will have a DSLR up there. When you need or want that kind of cameras you have to move to Nikon and enyou a camera that body only weigth more then a Sony A7II with 16-35 mm lens
You seem like you are whining for the sake of it; and contradicting yourself.
“better give a proper replacement that does everything current A-mount cameras can do”
“while Sony is working hard to replace A-mount with E-mount”
Well, that’s the whole thing, it takes time.
Liars… From the ad copy…
“It’s possible to achieve extremely high frame rates with constant autofocus”
My a7II doesn’t allow predictive AF-C when motor set to “continuous high”. It just locks on first frame and never adjusts focus after that. Only when set to “continuous low” will it follow focus as advertised. This is true regardless of using native Emount or adapted Amount with LAEA-4.
A-Mount doesn’t have this problem. a77II and a99 work as advertised.
__________
Liars… From the ad copy…
“and thanks to the true live view system on all Sony Mirrorless cameras, what you see is truly what you get; there are no nasty suprises when you review your shots later”
Not true. Not only is EVF contrast WAY different than final results (not displaying shadows properly), but user must engage “intelligent preview” to get a more accurate “estimate” of actual exposure when using any aperture other than wide open. Even then it’s not true WYSIWIG.
The “nasty surprises” are revealed when 1) shooting high speed sequence action with the terrible shutter effect making composition difficult to hold consistently. And 2) when you realize that EVF is ALWAYS a view of the recent past, making it far more difficult than OVF to capture peak moment. EVF will never display current action as fast as real light bouncing off mirrors.
More “nasty surprises” revealed when using flash, and even worse with studio strobes. Can hardly shoot white backgrounds because EVF automatically gains down to compensate. Causes subject to appear near silhouette, making it impossible to judge facial expressions. EVF is a horrid thing for studio strobe work with people regardless if “settings effect” is on or off.
___________
Look, I don’t mind EVF based cameras. I use and enjoy them it for many benefits over OVF. But Sony should tout the real benefits of peaking, magnification, and white balance rather than create lies about “truly WYSIWIG” and “AF-C” promised accuracy. It’s just not true.
I get the feeling Sony wants to create a myth that EVF is some kind of crutch we all need to save our crippled careers. Guess what Sony… OVF displays the light true to itself, and it’s pretty easy to zero out a meter for excellent exposure every time.
a6000 af-c works at 10fps
11 fps
Without a mirror, Sony saves a few bucks on camera production, what are the benefits for the user?
Are you serious?
He is. Sony FE and E offer poor AF for pro sports and action.
It’s a joke, but this is only partial joke. I want sensor-tilt and removable IR filters, and all other nice things which are difficult to do in SLR camera.
You have to sell cameras to have money for further development. This is what Sony does with e-mount. When number of users increase, also third-party lens and accessories providers will be interested to offer their products to those users. When sale is successful, I believe also A-mount gets its updates.
Sony was third spot in Japan for DSLR sales some years ago. When they left A-mount R&D behind in order to bring more Fullframe E-mount stuff, overall sales for A-mount products began sinking and even Pentax which had way less overall sales than Sony in the DSLR segment, took Third Spot.
Sony shouldn’t have let A-mount sink the way it did.
Spot on about the way Pentax overtook Sony in the DSLR market, but take a look at the DSLR market as a total. It is a shrinking market. When you look at B&H You will see that the first Pentax DSLR in the lineup they have is on spot 91! The first Sony A7 is on spot 21 and there are 2 other A7 cameras in the list befor the first Pentax. When you look at the APS E-mount cameras Sony have the first one on spot 4 with only 3 DSLRs from Nikon and Canon in front of it. There are 10 E-mount cameras (2 are Hasselblad versions of the Nex 7) in front of the first Pentax.
Let’s face it, the DSLR market is only profitable for the big two, the other brands (Olympus, Fuji, Panasonic and Samsung) allready left that market, Soyn and Pentax are still struggling, but for them the end is near. Sony has an good alternative for the DSLR, allready with a good ammount of lenses. What does Pentax have?
Yes, Sony has a good alternative with E-mouny, but isn’t a mature one yet, and nope, it is not capable of doing better than DSLRs/SLT. Can current FF E-mount AF-C at 5fps? Hint: they can’t, even the fast a7II only does 2fps with AF-C).
Sony wants to brainwash everyone with benefits but doesn’t want people to know the shortcomings of current products, They’re trying to get people ditch their SLRs when current products can’t outperform SLRs yet. I love the a7S, more than I loved my NEX-5 (which was really small), but The a7S Is far from replacing my A-mount equipment and it seems Sony don’t want to give us at least a temporary solution until mirrorless are mature enough to ”break the mirror”. (By temporary I mean an A-mount body that competes against the D750, D810 and D4S)
Well to be honnest they do. The A99 is very good and rumors are there is a new camera comming. Sony Tells everytime they keep on developping the A-mount cameras. And look at the rate Canon and Nikon are updating their high end FF camera’s not much faster then Sony does…
You tell Sony brainwash the people, Well they don’t. Yes when advertising their stuff they tell what is better about it thne the competition has, but the other brands do the same. Look at Canon and Nikon, how they plug their DSLRs and tell (just like you) what is better of their cameras, and forget what is less good about them (like size, weight, no WYSIWYG, no VF when doing video, no fast AF when doing video or LV, etc.) They only tell you that you have that lovely OVF, the faster AF (but that is soon over, when mirrrorless will be faster and more accurate), and so on.
Remember, Sony still offers both the SLT and the mirrorless…
So, we absolutely need that 5fps, otherwise mirrorless are junk. It always surprises me how people cling to some minor feature to claim the superiority of a product. The market contradicts you – the clearly not mature e-mount is doing extremely well. So, they make more of it and they advertise it. Apparently, not many care about some 5fps.
It’s true that the DSLR market is a shrinking market, and it’s also true the mirrorless market is a shrinking market.
The difference is that the shrinking DSLR market is still profitable, and that the mirrorless market never was. Mirrorless needed growth and penetration to justify throwing more yen against a negative return; without prospects for growth or penetration how long will shareholders tolerate ongoing losses?
Sony still doesn’t want to really decide where things are going. While this, for once, really sounds like an invitation for A-Mount users to finally consider moving to E-Mount, they keep on releasing A-Mount stuff and promising to continue development and support, while the E-Mount lens and accessory lineup is still severely lacking.
Everyone, regardless of whether they favor A- or E-Mount, should be able to see that, and not only from a business point of view, it’s inefficient and counterproductive to keep up two mounts for two lines of EVF-based system cameras, where lens development for one line is not only lost on the other, but does actually draw resources from the other.
What if, tomorrow morning, Sony would release two new cameras, lets call them A70 and A90, which would look and feel just like the latest and greatest A-Mount bodies, with the latest APS-C Sensor in one and and a current FF sensor in the other (or even A90, A90S, A90R with 24, 12, 36 MP or whatever 50+ MP chip they want to come out with, respectively).
Except that the A-Mount was detachable to reveal an E-Mount underneath. And, looking inside, there was no SLT mirror, so no light will be lost for the image, while an on-sensor phase detection AF with DSLR lenses would perform even better than A-Mount cameras used to. (Which is what Panasonic managed to achieve with the sensor that’s inside the Olympus E-M1, so we know it’s not totally impossible.)
Wouldn’t that be the solution, and everyone could be fine with it?
Of course that would mean no new A-Mount lenses. But the existing ones would be sold and supported until the E-Mount lens line-up was just as complete.
If Sony did their stuff right at the first moment, I’m sure many people wouldn’t care too much about A-mount vs. E-mount stuff…the issue is that Sony is trying to impose that E-mount is the way to go now, without a proper replacement.
Why do I say Sony isn’t giving A-mount users a proper replacement with their E-mount system?
– As many people are aware of, Sony is still building their lens lineup. Sure, it will take years to have the E-mount lineup look just like the A-mount lineup so why have A-mount users wait until that happens and give us lenses that some people would like to have in A-mount instead of jumping to other brands?
– Related to the previous fact, Sony gives us LA-EA adapters as a temporary solution to the lack of lenses, but even the best adapter can’t even outperform the original a77 in AF performance. Forget about comparing it to the a77M2.
– Related to current LA-EA adapters, none of the E-mount cameras are compatible with A-mount lenses when using Sony teleconverters (you loose AF and aperture control)
– The a7II isn’t capable of what the a99 can do. Even the a7II can’t outperform the a99 in AF performance and tracking. Not even high fps count.
– The a6000 can’t outperform the a77M2, except on ISO performance. It barely matches AF performance (and Z-axis tracking isn’t the best compared to a77M2).
– None of the E-mount cameras are capable of AF-D Range.
– None of the Fullframe E-mount cameras have a big grip to use A-mount lenses via adapters or future big E-mount lenses.
Until Sony addresses those issues, Sony must not stop A-mount camera and lenses development. If they’re planning to replace A-mount with E-mount, better have a proper replacement.
“Still nto sure if they will show any new E-mount camera there!”
don’t worry! you’ll know when they show it 🙂
This is attitude marketing
To be a producer for professionals you need a DSLR lineup. This is still in a lot of minds.
So Sony tells us: we can produce pro-DSLRs, and we showed that in the past. but this year mirrorless will beat any DSLR. Change your mind, because we will give you the best on the whole market and it will be mirrorless. DSLRs are obsolete.
People will change their mindset when Sony addresses the following
– There aren’t a lot of options for every budget or need.
– Related to the previous fact, Sony gives us LA-EA adapters as a temporary solution to the lack of lenses, but even the best adapter can’t even outperform the original a77 in AF performance. Forget about comparing it to the a77M2.
– Related to current LA-EA adapters, none of the E-mount cameras are compatible with A-mount lenses when using Sony teleconverters (you loose AF and aperture
control)
– The a7II isn’t capable of what the a99 can do. Even the a7II can’t outperform the a99 in AF performance and tracking. Not even high fps count.
– The a6000 can’t outperform the a77M2, except on ISO performance. It barely matches AF performance (and Z-axis tracking isn’t the best compared to a77M2).
– None of the E-mount cameras are capable of AF-D Range.
– None of the Fullframe E-mount cameras have a big grip to use A-mount lenses via adapters or future big E-mount lenses.
– Also, even the latest A7M2 in AF-C High Continuous only locks on the first shot (5fps). To get true AF-C, you must set the camera in Low Continuous (2fps).
Until Sony addresses those things, I really doubt people will get onboard the mirrorless train in mass.
“Related to current LA-EA adapters, none of the E-mount cameras are compatible with A-mount lenses when using Sony teleconverters (you loose AF and aperture
control)”
My (non Sony) teleconverter works just fine.
“Also, even the latest A7M2 in AF-C High Continuous only locks on the first shot (5fps). To get true AF-C, you must set the camera in Low Continuous (2fps).”
Not sure that is quite right. Do you mean for AF-C or live view?
”My (non Sony) teleconverter works just fine.”
I said, Sony teleconverters. I know some non-Sony teleconverters work with LA-EA adapters (again, some). But if Sony wants people to jump to mirrorless, they should fix the stuff they sell, not what 3rd party vendors sell.
About the second thing
Try this on your mirrorless camera. Shoot at AF-C and high continuous shooting. You will see that with half-press, the camera tracks and focus just fine, but when you fully press the shutter button to start taking pictures, the camera doesn’t focus after the first shot. Once you set the camera to Low Continuous, THEN it tracks and focus as any other camera does, but now you’re taking pictures at 2fps, not at 5fps.
What do you mean there aren’t a lot of options for every budget or need?
There is the A3000 Cheap and capable, good for every day use, the A5000, smaller and better then the A3000, not to expensive, there is the A5100, fast AF, touchscreen, better sensor, capable of doing wildlife, nature , sport etc. The A6000: The A5100 with EVF and some extras. The A7: The cheapest FullFrame camera, capable of doing allmost everything, but sports, There is the A7r, Very nice landscape and studio camera, high resolution, A7s very good video camera, very good low light camera, A7II build in IBIS.
The things the E-mount realy misses are: A FF sports camera, and longer telelenses. For the rest everything is there…
When you compare the A6000 to the A77II you know you are comparing a $900 camera with a $450 camera? And even then, the A6000 has more focus points, over a larger part of the immage, allmost the same burtst rate (11 vs 12 FPS)?
Grips can be added when you want!
So is the E-mount ready to take over the total market for every photographer? No, so Sony still sells some A-mount cmaeras (the A77II and the A99) but I would not be surpriced when the upcomming A-mount cameras are the last of their kind, as mirrorless is very close at the moment.
Yeah, if it’s about camera bodies, you’re covered (except the high-end stuff), but once you get to lenses, the cheapest native OEM 50mm or 55mm lens for E-mount is 300USD and the next one is the 850USD Zeiss and if you’re fullframe user, you’re stuck with the Zeiss (before considering 3rd party vendors). A-mount has the 140USD DT50, the 400USD 50F14, and the 1400USD Zeiss.All of them OEM.
If we take that to telephoto zoom, we got the 350USD 55210 and the 70-200 which is around 1400USD (unless you want to consider the 1000USD 24-240 or the 700USD 18200)
In A-mount we got the cheap 55200, 55300, 70300, 70400, 70200 in several price ranges (or if you want to consider it, Sony also has the 18250)
If you’re fullframe user, you’re stuck with the 24240 or the 70200/4 with no 3rd party option.
Sure, the good thing about E-mount is that you’re not limited to E-mount, but then the adapters are half-baked products. There is no support for AF or Aperture control if you use Sony teleconverters, the AF performance is limited compared to A77M2 or even A99. There is no AF-D support neither.
Don’t get me wrong, I love the a7S, it’s my favourite camera, but there are a lot of stuff to be done before I go completely to mirrorless and Sony must not leave A-mount users with little support for the time being.
You are right, there ar not that much lenses yet for the E-mount cameras, but Sony is working on that very hard. At the moment you can cover all Focal length from 10mm up to 240mm with zooms in APS. Looking at FF you can go from 16mm up to 240mm.
When you take the LA-EA4 adapter you have all the lenses of the A-mount at your service. You can look what can’t be done, or you can look what can be done with it. And when you talk about AF-D support, tell me, have all A-mount lenses use AF-D support? So not even on the A99 you have AF-D support with all the lenses… And when you look at the A6000, it uses the newer 4D focussing technology.
When you realy need the features that are in the A99 and the A77II it is only wise to stay with those cameras for the moment, they are great. But in the same time it makes sense that Sony is concentrating on the cameras that will be their (and our) future… Yes they are working on most of your problems…
The reason why the mirrorless lenses cost more is not because they cost more to produce. This is the current shrinking market. If Sony starts to release new lenses for a-mount they will also be priced similarly.
To be fair, the pros who are buying Sony are buying e-mount, so I think they’ve got that covered…
they want people to try out mirrorless cameras…
spectacular news to talk about o/
And what if… they actually had an A-Mount mirrorless camera incoming?
That would be a very good news.
However, A-mount lenses require a spectacular OSPDAF system on a Mirrorless.
And if they’d pulled that off, we’d probably have seen it on e-mount first…
And if they had pulled that off and we would have seen it on E-mount first, there would be very little point to continue A-mount, because AF speed is the only advantage SLT has which cannot be fixed by changing camera shape/size/build…
I think that adwantage of bigger bodies is the amout of buttons and wheels you can have on one. For example I think that the mode selection wheel on a6000 is a waste because there is no custom slots on that. Just the basic PASM, movie and auto modes. How often does anyone even have a situation when they need to change from A to S so fast that they don’t have time to push one or two extra button to do that? In a bigger body there is enough room to have more than enough wheels and buttons for everything you use often or semioften.
I used to have a77II before some bastard stole my camerabag with the body and all lenses in Bolivia. Now I got NEX7 and the things I miss most from a77II are the extra wheels, buttons and ability to cutomise more things. Of course Sony could ad more custom controls with firmware but they are still limited to the buttons that they have on the body.
All this said, I still like e-mount bodies better because I get about same picture quality with less than half the weight (lenses included).
Slow lenses, no tele lenses, small batteries, worse ergonomics, worse AF-C in low light, no Tamron/Sigma lenses with sane prices…
Welcome to mirrorless! BUT you can use a lot of old manual lenses as if it was 50 years ago!
** compact only with 35mm f/2.8 and manual primes no longer than 85mm
*** you’ll have to re-purchase all lenses for the new mount
I suggest you to inform yourself a little better…
He’s one of the biggest FUD-machines here at SAR. He will never learn.
Slow lenses: yeah, that native 50/0.95 and that 35/1.4 sure are slow.
No tele lenses: then what is the 70-200/4?
Worse ergonomics: some would argue carrying a DSLR brick is not very ergonomic.
Tamron/Sigma: why are you confusing the early adopter segment with the budget segment?
Compact: not even 18 months in and we have compact 28/2, 35/2.8, 35/2 and 50/2. Obviously more is to come soon.
you know, Sony FE mount does have less lenses compare with canon nikon system, but I would like to think it from the other way round, it is the FIRST FULL FRAME MIRRORLESS system, when sony is having 1635 2870 2470 28135 25 28 35 55 85 90 70200 lenses with AF, canon nikon still have nothing in this category.
In terms of any revolution, first man breaks the wall, he always get bloody, but thats where consumers like us start to support. for a future with more potential.
so I actually agree with you mostly, theres still a lot of things mirror less still needs to improve, but I disagree with the conservatism.
those people who give encouragements to new ideas， new inventions，and new products will take the lead and decide the direction of future, those people like you, will just be someone slow it down a bit, this is how history goes, trust me its always like this 🙂
I couldn’t care less about conservatism, but Sony seems unwilling to “brake this wall” completely. They made a crack and stopped half-way.
If they believe in the mirrorless revolution, discontinue A-Mount, don’t make A77-II and G2 A-Mount lenses, produce a big A9 body for FE and a 24-70 f/2.8 to go with it for starters!
Instead, they can’t say anything concrete about the full-featured A-Mount system and are shaping the FE system into a pseudo-compact non-competitor for DSLR systems.
Yes, and in the early years LCD screens used to offer poor color and contrast compared to CRT tube screens. Where are CRT screens now?
Today, mirrorless with manual focus (Loxia lenses) is already spectacular. It is only a matter of time for on-sensor AF to catch up. And once we start seeing viewfinders 4x the magnification of what we have now + removing the last mechanical part (the shutter), mirrored cameras will be history just like CRT monitors.
LCD vs. CRT was new technology, the mirrorless is just OMISSION of existing element. I want to really see advantages of removing it.
He was talking about the a7II (and all other FF E-mount cameras)
Yes but the add is not…
He also mentioned a77ii
sounds like “a99 move to mirrorless” to me
And again a new battle starts. You can say what you want, but you can’t deny the facts. AF is a problem compared to the competitors.
The only thing that might move people is the innovation (mainly in video). Everybody wants 4K as if thats the very gral to realise the ultimate movie.
Wake up!
There are a lots of problems which are not adressed by Sony yet.
But this is the clash of the Fanboys Sony A vs Sony E.
The one showing the limits of the other.
In the end everybody has to move on …
Seems like the whiners are out in force. One wonders what these people shoot and why they chose Sony in the first place.
check this out and think
https://www.youtube.com/watch?v=ez8u4bXAftI
Bluff incoming!
E-Mount was created by Sony for these simple reasons:
1) Its a “new” system so people/hipsters have to have it. Sony wasn’t(cant?) coming with real upgrades in the A-Mount line so they couldn’t put out a new body every 6 months like they could with something “new” (Makes them more money)
2) Sony didn’t sell as many Sony branded A-Mount lenses because people would buy and hold onto their amazing and cheap Minolta Maxxum lenses so they had to switch the mount.(make them more money)
(they even switched the flash mount on A-Mount cameras for this reason – (Makes them More Money)
(I also predict the E-Mount bodies will be getting bigger in the future (As some they already have) to make them more “Comfortable” (and address a lot of the other issues E-Mount has) to use with bigger lenses to the point where they are almost the size of a DSLR so the ‘Size gimmick’ will be over and people wont notice it was just a way to get them out of their “Old” Minolta lenses/flashes/accessories.
3) Sony could start at the bottom and make “small improvements” with the new system and churn out slightly better bodies (Makes them more money)
4) New mount, people need new lenses, So Sony is hoping people would actually buy Sony lenses this time (Even though Sony still has the same problem with people using “better” lenses from other brand adapted (Nikon/Canon/etc) but in the meantime they can produce OK lenses and them magically create slightly better/sharper ones later and people always have to have the “Newest and best” will run out and buy them. (makes them more money)
5) E-Mount is smaller, Less materials used in making something means… You guessed it.. Makes them more money.
I’m baffled. This site doesn’t present any new advancements that might compel a DSLR-user into switching, who hasn’t already switched.
It’s like the marketing department had a budget to burn, no new products to push, and so rented a high-speed video camera for some cool clips.
Sony, Introduce BSI sensors finally, and stop making huge retrofocus crap like FE35/1.4
I don’t know if you notice guys but it looks like there’s a new A7S. Check out the link and watch BTS video part 1. They were showing an A7S that has a shutter button similar to the shutter button location of the A7II. check it out
If hipsters act irrationally in their buying decisions, it should be impossible for companies to predict what they might like and thus the decision to create mirrorless cameras cannot have been based on the desire to cater to hipsters.
R.I.P. A-Mount. I still love you.