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The FE 24-240mm is the most preordered new Sony FE lens at Amazon US!

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The new Zeiss 35mm and Sony 90mm are spectacular, and the 28mm a terrific bang for the buck. But according to Amazon US lens ranking (Click here) the most preordered of the new four FE lenses is the 24-240mm travel zoom! Note that the ranking counts both orders and preorders and it changes hourly.

I have to admit that I am one of those guys actually thinking to buy the 24-240mm lens. It simply is very handy to have such a travel zoom!

All new FE lens preorder links:

In USA at:
Zeiss 35mm f/1.4 FE at Amazon, Adorama, BHphoto.
Sony 90mm f/2.8 FE at Amazon, Adorama, BHphoto.
Sony 24-240mm FE at Amazon, Adorama, BHphoto.
Sony 28mm f/2.0 FE at Amazon, Adorama, BHphoto.
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 at Amazon, Adorama, BHphoto.
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 at Amazon, Adorama, BHphoto.
Sony Ultra-Wide Converter for E 16mm F2.8 and E 20mm F2.8 at Amazon, Adorama, BHphoto.

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 90mm f/2.8 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 24-240mm FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Sony 28mm f/2.0 FE at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide Angle converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter at Sony Germany, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Wide angle converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.
Fisheye converter for 16 and 20mm lenses at Sony DE, UK, FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.

In Asia at:
Sony 24-240mm FE lens at Digitalrev.

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92 Responses

        1. They are all preorders. One store is not preorder but say will ship in 1-3 weeks…basically a preorder.

      1. Sorry, I don’t remember where I saw it yesterday; and I may have just missed some fine print where it says preorder only (although I was reasonably sure I didn’t see it in any of the prominent spots). As Gorilla also said, there are a number of shops accepting preorders for it with delivery in 10 business days, starting from 131,000 JPY.

  1. I have the Tamron 28-300 with FF Canon and its a nice lens for travel. With a small prime it makes for a very portable kit.

    So this Sony super z will be a popular purchase for A7 owners. Sony just needs FE 24-70 f/2,8

  2. I preordered the 24-240 from B&H as I prefer them over Amazon so it would be interesting to know how many preorders they have had. I am buying this lens for travel and an upcoming trip to Disney World so I can take my A7II. I dont have any expectations or delusions that this lens will be as sharp as my Sony 55mm Zeiss however for a grand it better be decent or it is going to be returned. After my purchase of the Sony SAL1680Z a long time ago I realize Sony has no issue producing a crappy lens so I am hoping for the best 🙂

    1. I am thinking about my upcoming disney trip also but the combined weight of the two 3lbs. Not sure I want to lug that around. Plus our trip is at the end of march so if I decide now will I get it?

      1. So, I thought about the weight also and have been trying to narrow down what I think I need. I have way to many Sony cameras (A850, A77, NEX6, A6000 and now the A7II) I kept driving myself and my wife crazy over what I was going to take as far as equipment. On the A6000 I have a Tamron 18-200mm that I really like and with that and the 35mm APSC Sony prime I thought I was set! Then I bought the A7II and I love this camera! It just feels great in my hands and since I am a manual shooter I love the dual dials for setting apature and shutter. So, I was going to take the 55mm Zeiss and the Sony 70-200 FE so for me taking this super zoom lens would lighten the load some 🙂 We are going the first week of May and this will be our 7th time there and the 5th time with no kids (they are grown) so I am going there to take pictures and practice my photography hobby. My kit including small tripod weighs 12.5lbs and thats what I will be toting all arround Disney World but thats still a lot lighter than the VHS recorder I carried all over Disney when the kids were young! So yeah I maybe crazy so ask me in late May… 🙂

        1. No Kids, then you should be ok with anything!! 🙂 especially compared to the gear you lugged around back then. I went ahead an ordered it. I will use it for my kids sports also. I will see how the it feels with it on the A7ii. But like you, love the camera.

  3. I’ll likely get/take this on my next travel trip (along with a couple primes). Though the *A7000* and e PZ 18-200 also looks like a good alternative (especially for video). 🙂

  4. not a surprise, as this seems to offer the most ‘bang for the buck’. considering it myself, actually..

  5. I preordered the 24-240. I don’t have any e-mount lenses as I’ve only used old Konica, Leica and some Canon glass with adapters. But this will be so much more convenient to use while travelling.

  6. As small/light no longer appears to be a requirement for Sony (which I’m fine with), I’m hoping they come back w/ some f2.8 versions of the Zeiss/G zooms they’ve already released.

    1. Small and light was dropped long ago as a viable excuse to buy Sony gear. Grab an A7II, stick a grip and the 24-240 on that thing, and you’ve got yourself a meal! Or, a DSLR with poor autofocus, viewfinder lag, compromised raw files – but we can use that 5$ 2.8 Minolta lens we bought at Goodwill!

  7. Has anyone else in the UK seen the insane pricing? £1559, that’s just under $2400!

    I was on this site earlier in the week defending the high US price – one has to pay for quality of course. But a premium of nearly $800 is outrageous. I guess I will be buying it grey import as so many companies are now flourishing openly flouting the customs rules by declaring low values. So stupid though, just wish they wouldn’t be so greedy. Before anyone says it, I know Nikon in particular are just as bad and Canon did the same with the 5D Mk3. When Nikon brought out the D800 they priced it in the UK a similar price to the rest of the world, then a few weeks later realised their “mistake” and increased the price; resulted in all kinds of arguments between customers and amazon.

    It would be possible to fly to the US and buy one of these 35/1,4 lenses then fly back and have it be cheaper than buying direct here if one found a decent deal on a flight.

    Sorry to vent my frustration but Sony are just ripping the Brits off.

    1. There’s nothing to stop you buying from Amazon in France or Germany. At current exchange rates you’d save over £270.

    2. That is bloody expensive!
      I wonder if there’s a customs fee involved or something…
      You should use your Harry Potter skills and fly to the US.

      1. It’s quite common really, nearly all big companies just stick an extra few percent on top for England – sometimes it happens to Europe too, sometimes it doesn’t. We have VAT here and also just generally fairly high taxes on lots of things which probably makes running any business here a bit more costly but it doesn’t explain it all, some is just greed.

        There are companies now in England and Ireland who simply work out of Hong Kong and are utterly shameless at posting stuff with absurdly low customs declarations of $10 to get through. 99% get through and that company repays the others – they can undercut the British based suppliers by hundreds of dollars without trying. I would love to know who sets the prices – Sony UK or Sony HQ because neither are doing Sony’s employees in the UK any good.

        I used to hate the idea of using them for warranty fears etc but I realised a few years ago that the price difference is so great it’s worth taking the risk as it’s only a hobby for me.

        I was really looking forward to this lens but there’s no way I’m paying $2400 for it so will have to see how things pan out. Someone recommended Germany and France, I will have to look into it.

    3. Yeah, we almost always get a rough deal in the UK, but the difference isn’t as great as you are suggesting.

      1) UK pricing includes VAT. US pricing does not include state taxes, which vary from state to state.
      2) That’s Sony’s RRP. It should be cheaper from resellers, and will certainly be cheaper on Amazon UK in a few months.
      3) You could chance flying to the US and bringing it back, but if you get caught at customs they’ll hit you for VAT AND Import duty, and it will end up costing you more.

      Like I said, not saying there isn’t a difference, but it’s not $800.

      1. Oh yeah I forgot about sales taxes in the US though I think they are considerably lower than VAT and I know in New Hampshire for example there is no sales tax

        And I guess you’re right it all depends if Amazon stick to the Sony price, they used to always sit a long way under the RRP of manufacturers, as actually did my local brick and mortar place but I think in the last few years I have noticed the gap closing particularly in the first year after things are released.

        I hope you’re right and Amazon are aggressive with the pricing. otherwise it still amounts to several hundred $ difference.

        1. its 9.75% here paid at checkout in TN, if you buy from an online retailer that has a presence in your state. no tax, if theres not a brick store in your state…or something like that.

    4. “Sony are just ripping the Brits off”
      its nos Sony its the UK tax policy
      you say it, small companies cheat to not pay taxes, sony cant do it
      but at the end, i feel your pain, in my country happend exactly the same, usually we pay 50% to 100% more than US

      1. But VAT here is 20%. US pricing on Amazon.com is $1598 so that multiplied by 1.20 is $1918.

        It is frustrating that taxes are so high in Britain but I really believe some companies are perhaps using that as a pretext to rip us off. But as “justtakethepicture” pointed out I am using the Sony RRP and we must hope that Amazon or someone else goes aggressive on the pricing. Just shocked me a bit as the only place in the UK I can find to pre-order is on Sony’s website and the cost is so high I can’t bring myself to do it. Somewhere between $1500 and $2000 would be ok for me but $2400 I can’t accept. I am happy to pay for quality and am ready to pre-order but as yet can’t see it on amazon’s UK site.

        Just chomping at the bit to finally have a fast 35 autofocus Zeiss lens 🙂

        Where do you live? It sounds even more expensive there!

        1. making a little bit more math, you are rigth, at the end you pay more, i think
          i cant give you the price of the new lenses, because in my country we usually get them at least 6 months after USA
          but for example the retail price of the a99 inlcuding taxes converted to us dollars its $3300
          of course you can buy it from other “stores” at around $2400, but official price, and the price at sony retail stores here its $3300 (converted at current rates)
          sony A 24-70 Z f2.8 for example its $2700
          sony A 70-200 f2.8 G II its at $3800

    5. How does this work? Can’t I just start buying these lenses and selling them to UK residents. I mean, how much could the shipping really be? I’m missing a business opportunity here.

      1. That’s exactly what many businesses do. That’s how they sell genuine cameras and lenses on ebay undercutting amazon. The ones posting straight from HK are the cheapest – some get through, others get hit with cutsoms and duty. However more and more companies are now brazenly just marking them as “photographic equipment $10” and 99% just sail through.

        Others ship from the UK at lower prices but when you receive them they are Asian stock – they shipped a load over, probably had to pay tax on a %age of them and not on the rest and can therefore make a profit.

        Doing it on a large scale as a business could get you into trouble as it’s against the law so I wouldn’t recommend setting up a business to do it based here! But given the high taxes and rip off approach to British pricing it’s easy for a HK based company to undercut a British based one by hundreds of dollars a time so they will keep trying.

  8. I think we had enough rumors / news (10+) about these lenses. Who is willing to get one shall get one.
    Others are still waiting for the A-mount stuff to come (it’s march already). Any news about this part of Sony’s camera world? A99II, 24-70 II etc?

  9. This stat shows how SAR readers are different from general populations. The voting results on SAR is almost the reverse of the Amazon preorder rank. Seems SAR readers are more pro/serious people.

    1. or prefer to buy from b&h and not some hack website that will mail you some brokesht from a seller with a horrible history. fck amazon.

        1. I am an idiot, but would still rather buy from b&h. Ive have bad experience after bad experience w amazon.. Literally 75% of the time. B&h, never a single complaint/problem. Returns are easy, shipping is almost always free, no tax, you can TALK to someone if you need to, and you can use paypal so your covered against postman/shipping fkups. Also they are a store and not some stockmarket wank point. It may be different in the uk.. But here its practically a gamble.

          1. Fair enough. I never buy from third parties through Amazon. My experience of Amazon in the UK has been excellent. I’ve had several parcels stolen from my doorstep in the past (the courier they use here is useless, I’ll admit), but they’ve always just sent a replacement regardless of value. I’ve had excellent service with returns too, with collection by courier (at their expense) and quick refunds. I’m moving to Canada soon, so I hope their service is as good there.

            You’ve put me off ordering anything from Amazon US though.

            “stockmarket wank point” lol

    1. Thanks for the link! They don’t look to bad for a super-zoom. Corner performance is bad, sharpness at 240mm isn’t great too. Wide open it has some significant CA … That all will probably go mostly away on a cropped sensor and the rest with Lightroom & co. Definitely worth considering. Put it on my watchlist.

      1. “… corner performance is bad …”
        “… sharpness at 240mm isn’t great …”
        “… has some significant CA …”

        and you put this $1000 FF lens on your watchlist, because some flaws go away on APS-C or can be fixed in Lightroom?

        Hmmm… thats too much for me.

  10. I just pre ordered a 24-240 myself. I dont have super high expectations. If it can resolve 10 megapixels from 24mm up to 100mm and 7 or 8 mp beyond that, id be satisfied

    1. I seriously want to know what is the secret behind a very expensive, bulky, slow and optically medicore lens, that makes so many people stand in line to order it.

      No kidding, no sarcasm. I really want to know it. Please don’t let me die in ignorance.

      1. I can go on vacation and leave my lens bags at home. I can take “OK” pictures and video for myself and family.

        I dont mind carrying my bags of primes for serious work but I’m not lugging them arround at Walt Disney World with me.

        You dont always need your best lenses for every photo or minute of video you shoot.

        Its for times when “decent” quality is good enough and one single lens can do it all for you.

        1. I know that argument, and I totally understand it. But what I do not understand, is, why paying so much for a FF camera and a $1K FF lens for that?

          I mean, don’t get me wrong, I would absolutely say nothing, if “some” people were interested in that lens. But leading the Amazon pre-order list? That’s what is still a mystery for me.

          1. Well?…its going on an A7s and half the time it’s going to shoot video. So, full frame, real time auto focus, real time auto iris with hopefully decent OSS. I cant think of another lens for the A7s that can do what the 24-240 can with video in mind. It should also be OK on an FS700 for video to.

            But no…its no replacement for my two bags of fast primes.

  11. I’m most interested in the 24-240, but I want to check it out in a store first to get a sense of the size and weight.

    1. Coming close to double the weight of the SEL2470Z and wider around and 24mm longer
      FE24-70:Dimensions (DxL)Approx. 2.87 x 3.72″ (73 x 94.5 mm)Weight15.17 oz (430 g)

      FE24-240
      Dimensions (DxL)Approx. 3.17 x 4.67″ (80.5 x 118.5 mm)Weight1.72 lb (780 g)

    1. Stellar!! this lens is 10x better because it covers 10x the range. That’s all that matters.

  12. Just goes to show that the majority of Sony mirrorless cameras are graduates from the Canon Powershot and iPhone/iPad schools of photography.

    More and more 11+7 bit Sony mush on the way to a Flickr page near you.

    Sunsets, puppies, and flowers rejoice.

    1. Anton, has anyone ever forced you to use Sony equipment? If the raw photos are unsuitable for whatever it is that you do then…do not buy their gear.

  13. Don’t buy yet! Sony is about to release a 24mm-2400mm lens with the quality of a 1980s Tasco telescope.

  14. price its fair
    nikon ff 10x zoom are more expensive, tamrons ff 10x cost less but this one star at 24mm plus OSS

    looking at especs its heavy, but its smaller and ligther than the A 135mm 1.8 zeiss that i use frequently, i can live with that size/weigth
    6 months ago i was going to buy the tamron 28-300 for my a99, glad i wait, now i will buy this plus a7s, while tamron lense its ligther than sony, taking acount for the body its equal weigth

    a99 + 28-300 1.35 kg
    a7s + 24-240 1.25 kg
    sure its 50% heavier than an fz1000, rx10, a6000/18-200, but size its almost equal (except for the a6000) and for sure the a7s/24-240 will get 3 times more image quality and low ligth capability, making the best travel ligth camera in the world, a killer for concerts, musseums, vacation, parties, and almost every shot that you had not be paid to do it.

  15. UK customers please buy your lenses from Europe, SONY UK need to reduce their price!!

    Zeiss 35mm f/1.4 FE
    SONY UK: £1559i

    Sony France: 1699Euro = £1230

    A £329 saving with no import fees as Europe is a free trade zone.

    1. “Europe is a free trade zone.”

      Don’t you mean the EU? I believe the EFTA countries (Iceland, Norway, Switzerland, Liechtenstein) cooperate with the EU when it comes to trade laws, but not the rest of Europe.

    2. no price on the 35mm. But the FE 70-200 f4 is now 1292Euro at Sony Norway while it is 1499Euro in Sony France

    1. It’ll be a fine wildlife combo, just as long as the wildlife stands still! No way an EVF can keep up with fast moving animals.

      1. i bet you never shoot with a good evf, i shoot mainly sports and wildlife with EVF (A77) and i have no problem shooting, so i dont know what you are talking about

        1. Of course you have problems, you just aren’t aware of it. Just because a problem isn’t noticeable, it doesn’t mean it’s not there.

        2. Same viewfinder that is on the Nex7, which I shot for years. But, don’t listen to me:

          The Sony A77 Viewfinder: Bottom Line

          Much though I’m sure Sony would like me to agree with them that the A77’s EVF finally matches all the desirable characteristics of an optical viewfinder, I’m afraid that time hasn’t yet arrived: While great progress has been made, even the A77’s OLED display doesn’t come close to providing the dynamic range of a purely optical system. Likewise, update lag during continuous shooting is still at least somewhat an issue.

          http://www.imaging-resource.com/camera-reviews/sony/a77/AA77A3.HTM

      2. Switches from 5DIII to a6000 shooting mostly birds. Shot a fight between 20 seagulls, jumping around so fast and crazy it was an amazing spectacle. the 5DIII was never fast enough to keep up with this. The a6000 shot 9 out of 10 in focus with the 70-200 Sony lens.

        1. Just wanted to point out Bob Marley, Robert haha. Yes I agree it sounds like he hasn’t used the A6000 much or at all.

    1. But Batman only has Robin, Sony has Fanboi! And we all know Fanboi will burn down the planet before it will let Sony loose at anything!

  16. i feel bad now. im sure buying direct from a company like sony via amazon is perfectly safe..but their feedback system and ability to see who your buying from with general shopping is not as easy to follow/transparent as ebays. so youre probably right in that im an idiot, now that i think about it. ive still been shafted far too many times vs ebay, or never like from b&h. im about to return that IBELUX 40mm f/0.85 with the click of a button..they are an amazing store.

  17. Like it was not obvious that the system lacked even a half-acceptable travel zoom. 24-70/4 is too short and overpriced, 28-70 is a total joke which should not even existed.

      1. How is it great? It lack all the EFLs I use for about 99% of my shots, and also not sharp except in the center on both ends open.

        1. I find the true test of a lens is to use it for star field shots (astrophotography). If I get pinpoint stars corner-to-corner, I’m happy. The 28-70mm kit lens performs excellently in this capacity even wide open. The 70-200 f/4, many $$$’s more expensive, doesn’t perform nearly as well, with star stretch and coma on the edges and in the corners.

          For general use it has fast autofocus, is sharp and does the job. Can’t ask much more from a lens!

  18. I use Amazon.ca with good success. Amazon.com is a different story… However, Amazon.ca doesn’t carry the same selection of products as *.com, so forced to use them on occasion :(.

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