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Hot! New Sony FE lenses on preorder at Amazon US!

ZAFE35

Preorders:
In USA at:
Zeiss 35mm f/1.4 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 90mm f/2.8 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 24-240mm FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony 28mm f/2.0 FE at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
Sony Fisheye Conversion Lens for FE 28mm F/2 at Amazon (Click here), Adorama (Click here).
Sony Ultra-Wide Conversion Lens for FE 28mm F/2 Adorama (Click here).
Sony Fisheye Converter for E 16mm F/2.8 and E 20mm F/2.8 Adorama (Click here).
Sony Ultra-Wide Fisheye Converter for E 16mm F2.8 and E 20mm F2.8 Adorama (Click here).

In Europe at:
Zeiss 35mm f/1.4 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 90mm f/2.8 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 24-240mm FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
Sony 28mm f/2.0 FE at Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.

FE90mm

FE24-240mm

FE28mm

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42 Responses

    1. You seem to have used the actual exchange rate, not the camera gear specific exchange rate, I bet it ends up at £999.

      1. Really hope they’re not adding Sony tax… If they do, I might end up showing digitalrev some love this time around.

        1. You could just order from Amazon.de or Amazon.fr. That would bring it down to about £875.00 if you pay in sterling.

          You’d also be covered by Sony European warranty.

          1. the 90mm tamron is 379 at amazon.co.uk, the 105 sigma retails at the same price too, with os and its 15 extra mm

            90mm tamron is 499 dollars on amazon.com

            so value wise, the slr classics are still way better, unless the e mount one is super amazing.

          2. I didn’t chose the Sony macro ppreviously on my A99 because it was loud and AF wise extremly slow (for pure macro purpose I wouldn’t care).
            The Sigma 105 almost the same, and the old 90 Tamron as well.
            In the end I bought the 90mm USD version from Tamron besides my 150 Sigma.
            It was quite ok. Pale colors (ok, matter of pp), but the focus ring had too much play, so for objects where the focus area was very short it was a pain in the ass to focus.

            Assuming the 90 G macro being of equal built quality as the 70200FE, and producing better IQ (should be expected) than it will absolutely be worth its price.

          3. As far as I can tell they’re all bigger and heavier (once you add the adapter) and will be problematic to AF. None of that will matter if you buying as a dedicated macro lens as you’ll be manually focusing and using a tripod, but if you want something that will double as a portrait lans and medium telephoto for landscape/travel photography there are advantages to the Sony lens.

            It’s good a have a lot of options, as always.

          4. Yep, but you need to add an LA-EA3/4 adapter. LA-EA4 is required for half decent AF, so add another £220.

            Third party options are always going to be cheaper, otherwise nobody would buy them.

            Anyway, nobody can judge these prices until image quality is evaluated on the new lenses.

          5. ^^THIS^^. I recently purchased a used LA-EA1 for use on my a6000, thinking I didn’t need the AF mechanism that’s in the EA2/4, since I was using with lenses that had their own focus motors anyway. WRONG! The AF is so slow when using lenses on that adapter – it like micro-hunts back and forth a hundred times before it finally locks. So I end up just manually focusing all the time instead. The EA1/3 is great if you’re only going to use MF, but if you think you’re going to use AF at all, spring for the EA2/4.

    1. Depends on how good the lens turns out to be. The Canon 35L is $1450 and the Sigma is like $900. The sony already seems $200 overpriced, IMO, unless it turns out to be a best in class like the 55/1.8.

  1. Interestingly, Amazon notes that both the 35 f1.4 and 90 f2.8 will be equipped with Direct Drive SSM (DDSSM). I’m curious how fast the 90 macro will focus…

  2. At least we have some price info, but what I’d be more interested to see are tests and reviews, to be able to decide if they are worth buying.

  3. what´s hot about that?
    that you try to grab some of our money via advertising and product placement?
    the lenses are way to expensive and the only hot thing here is your greed pushing these ads…

    1. It’s sonyalpharumors, what do you expect? Admin sold out and became a shill a very long time ago…

  4. For me – give an ergonomic general purpose body with dual card slots, new SLT A-mount adapter with A77M2 or better focus and ideally a native 85/1.4.
    That would make a pretty attractive and complete event/wedding/portrait kit along with what is already available in E and A mounts.

  5. A real troll would say:

    “You know what? Instead of clicking the link, I’m just going to type amazon.com on my browser and find the lenses myself…F SAR!”

    That’s what a real troll would say…

  6. hallelujah the prices are a little lower than expected because i was for sure going to be eating the cats food next month! time to get out her best collar for photos and polish the statue and brick wall!

  7. Huh, 28 and 24-240 are even competitively priced, if overpriced, just a little. Sony can do it, or is there something wrong with them?

    1. Whether anything is over or underpriced comes down to the quality of the product, which is something we don’t know yet.

      People complained the 55/1.8 was vastly over priced because you can buy a 50/1.8 from Canon/Nikon for $100, as if all 50-55 f/1.8s are essentially the same.

    1. Good thing I pre-ordered the 35mm! Estimated delivery date is May 6. Though it probably is a conservative estimate and will arrive earlier.

  8. Hmmm, and we are still waiting for an update to the SAL35f14G lens for A-mount. DDSSM for the e-mount and a 20 year old design for A.

  9. @admin: any information about the 24-70 mk2 launch. Will it be simultaniously wiith the A99 II?

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