Gosh! This really doesn’t look like an usual high quality body Fuji camera. The new X-A1 will be Fuji’s new entry level X-camera. FujiRumors reports that this camera
won’t have an X-Trans sensor (and also not the X100 sensor), will come in a lot of colours and will be sold by big retailers on the web and big general stores.
This looks like a storephoto. It means it will be announced very soon!

21 Responses
but… it is very ugly…
looks like a plastic twin of x-m1
x-m1 is not “usual high quality body Fuji camera” either. Plastic crap.
Not ugly, just “cheap”…
This is going to be a tough little blue pill for the “it’s-almost-a-Leica” Fuji snobs to swallow, but it’s absolutely necessary to have a lower-cost body if they’re going to sell lenses in volume. And people who shoot mostly JPEGs don’t care about the X-Tran sensor, so that’s a sensible place to cut costs (and avoid color moiré complaints.)
Besides, colorful cameras are fun.
Agree, Fuji need a larger customer base and to get it they also need a cheaper camer. The new model might not win any design awards, but it looks OK.
But cameras should be black.
Some black spray paint will fix that.
Well said Ranger!
Leica makes lots of “cheap” cameras too. Everything that is not Leica M rangefinder or Leica S medium format is pretty much crappy overpriced point-and-shoots. Often rebranded versions of existing panasonic cameras. So yeah, fuji is exactly like Leica. 🙂
You should take a good look at the Leica D-Lux or V-Lux lineups. 😉
I have a Konica Pop, and it’s blue! And great!
The main problem with coloured camera bodies is that the lenses, with rare exceptions, are not coloured too.
It makes the whole exercise seem rather half-hearted.
I wish it were not so, as I’d love my new range-finder styled (note that last word) PEN with in-built viewfinder to be a nice, glossy, dark red.
Yum! Better photos guaranteed. And far fewer calories.
Looks like the Xm-1 just painted blue. Is there any difference? Only difference I see is the XM-1 has a lens and X-A1 doesn’t. Sorry but I think that is the exact same camera!
Nice move again! Same body as XM1 but in colour… Saves a lot of manufacturing expense and yet says it all.
People complains about color and platic look 😉 But for me the main backdraw is the lack of X-trans sensor. The name X-A1 is confusing, for me, only X-trans sensor camera have a ‘X’ in their name. Two question stays who build the sensor and the price.
No, not only X-Trans cameras have an ‘X’ in the name. All X-series cameras have an ‘X’ in the name, regardless of the type of sensor.
Bayer sensor: X100
EXR sensor: X10, X-S1, XF1
X-Trans sensor: X-M1, X-E1, X-Pro1
X-Trans II sensor with PDAF: X20, X100S
My guess is that X-A1 will have a regular Bayer sensor, and if it’s not the Sony 12 MP sensor from X100, then it’s probably the well-known 16 MP sensor that Sony, Nikon and Pentax have used in a lot of their cameras.
If you say this camera is plastic crap i think im right in saying the x-m1 is mostly plastic the metal looking top and bottom plates are painted to look metal. this camera will probably be released in black and possibly white and silver/grey so they may look better.