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(UPDATED to SR5) Sony to launch new products in late March-early April.

UPDATE: Multiple sources confirmed the Sony product announcement event. I upgraded the rumor to my max SR5 score 🙂

The sources “heard” that Sony will announce new “major” products in late March-very early April. They didn’t share the actual public announcement date yet. But this confirms the rumors we got the last couple of weeks suggesting that Sony would “skip” the Cp+ event to get more spotlight on their new products. I will now try to get the date of the March announcement event. And let’s hope some of the rumored cameras (a7rII, A7000 and so) will be announced on that day too!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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265 Responses

        1. Is October realistic for the A7SII ?
          With internal 4k, 5 axis stabilization and less rolling shutter it would be perfect.

  1. @Admin
    How high is the chance, that Sony will introduce several cameras and how high on A-Mount?
    Expecting Sony A99 II, A7r II, new lenses and updated ones.

  2. As I already said, there are new products on March 13 from Nikon, I hope that there is finnally something positive from Sony also very soon, it is just needed for the customer confidence.

  3. A serious, pro, or semi-pro level, A7000 type APS-C mount camera is sorely needed now, along with some updated/new fast APS-C primes and maybe weather sealed 2.8 zooms to compete with Oly/Fuji.

    1. E-mount A7000 will actually replace A77II and sit on top of a6000 with a smaller and more stylish body than the not so good looking A77II. There will be a new stylish VG-C7000EM vertical grip for those who want a larger grip. It will have better AF tracking capability than A77II and A6000. Excellent performance with FE70-200G and up coming E-mount tele lenses. ISO performance better than A6000 and much better than A77II. Same 10fps as a6000.

      1. I’d be all over Sony APS-C mount again, if they did that – make sure we know they’re going to keep supporting it for pro/ semi-pro with good bodies (ideally weather sealed) and some very high quality, fast, APS-C lenses with much smaller form factor than their FF offerings (it’s more than possible, Fuji are doing very well at this right now, but I sorely dislike X-Trans).

  4. comon!!!! more E mount?? i or we would love an absolute beast of an A mount FF perhaps a 99ii, i mean it needs to be a very serious departure from its predecessor… It needs to be a non SLT for maximum quality or at least a mirror lockup to utilize on sensor focus system to gain extra IQ, i would like to see a bump in MPs or a new kind of sensor thats been in the works for years, supa focus capabilities, an integrated grip like the up and coming Pentax… its possible and doable… it needs to be superior in every way compared to the A7 cameras, IF THE A MOUNT IS TO HAVE ANY MEANING AT ALL!!, for the moment my A7s and A7r are used in every wedding and as the bigger bodies stay home of late, they are just not cuttin it eg compare the 6000 to my a77II, a6000 is notably better in IQ due to its SLT handicap and whens theres less photons the SLTs IQ diminish very quickly. . Any new A mounts needs to triumph the E mounts this year or im going to finally commit fully to the E mounts for i can see leaps and bounds it terms of IQ and AF and revisions as such like the ILC A7ii … as i can see myself selling my Zeiss A mounts and bodies which i really dont want to … despite the A mount lens line up, what advantages do any current A-mount bodies have to consider staying on with??

          1. Everything from FPS rate to general handling. No lag. AF should be WAY better than A77II. Also, A99’s AF-D still holds its own against A77II. If you have both bodies, try A99 in the 8 FPS speed mode where it crops to APS-C and compare for yourself!

            The problem is, the coverage area in A99 is way too small. If Sony could implement a new version of AF-D with the wide sensor coverage of the A6000 and an upgraded version of the A77II AF-module, all cross, it would be unstoppable on the AF front!

  5. It’s quite understandable that Sony want to push ahead with their ‘E’ mount system, but this system, so far, has basically only shown itself to be good with short lenses and slower moving/still subjects and certainly not at sports, wildlife etc.

    When will Sony realize that they actually have two great, and very different, systems in both the ‘E’ mount and the ‘A’ mount cameras and start to push and develop them in the same manner.

    So many people are wanting A77 and A99 replacements for their particular type of photography yet Sony not only do not do it but they consistently ignore these great cameras so that they are no longer in the public eye. They ARE different cameras, for different styles off photography, than the ‘E’ mount so come on Sony, realize this before it’s too late to save the amazing ‘A’ mount system which the ‘E’ mount will never replace.

    1. In fact, they CAN replace the A Mount system by replicating all the same lenses in E Mount (FE 24-70 f/2.8, FE 70-200 f2/.8…) and releasing a corresponding big ergonomic FE body. They have taken the IBIS issue out of the way in A7II and made some progress in AF in A6000. Why they aren’t doing this, if they believe in E Mount so much, is a mystery.

          1. Both FE 2.8 normal zooms will come when we are ready to launch our A99 replacement, the super mighty A9.

          1. They just came with the A77mII and you call the mount discontinued? The A99 is not even 3 years old. People payed $3000 for that camera and want allready a new camera? Why? You still can buy A99 cameras in the shop. Those cameras are higher in resolution then all Canon cameras that are on sale now. So no real need for a new camera at the moment I think.

          2. I couldn’t care less about resolution, 12Mp is fine with me.
            A99 replacement is needed because it’s a half-baked camera with APS-C AF module. Compare the AF coverage of A99 to 5D3.

          3. But f/2.8 is quite close to f/4 and 24-70/2.8 is too mainstream. Let’s crave for FE 24-60/2.4 🙂

    2. When Canon introduces ff mirrorless…probably announced late this year…it will not ne a pseudo compact system like amount …but rather be the same mount and form factor as thier current dslr cameras…and of course utiilze current dslr lenses.
      Compact mirrorless will be apsc.

      1. Then it will be an abysmal failure. A mirrorless system built on the back of a DSLR mount (EF) will be inflexible, outdated and pretty much pointless.

          1. CORRECT!!!!
            Several years ago one latched onto me and has still not let go.
            He calls himself Lotus Eater!!!!!

          2. Wrong, I reply to many people’s comments.

            Unfortunately you are a deluded egomaniac that believes everything revolves or should revolve around you, so are completely unable to handle it when people contradict or disagree with you or you don’t get what you want.

          3. Thats not my concern and I ignore your other comments..but when you comment to me that is my business and you risk me answering you.
            If you dont want to see my answers dont talk to me…please!

          4. Whether you ignore my other comments or not, I could not care less.

            Calling me names and accusing me of stalking because I reply to you and/or disagree with you is completely inappropriate and will be flagged. It was no doubt why some of your other comments were deleted last week.

          5. He’s right. Having large camera body with large lenses without benefits of a DSLR => pointless.

          1. Barry, you cannot bully me or anyone out of replying to your comments or disagreeing with you.

            All such attempts will be flagged as inappropriate…

          2. Candiru!
            No one has asked ypu to stalk me and harrass me!
            I only respond to your own unsolicited comments to me…I do not stalk you across the internet!
            You have no legitimate complaint…so get off my ***** and I will not bother you!

          3. I don’t stalk or harass you – I reply to your comments on a public forum.

            If you do not want me to reply to you, then you should not post comments. You cannot dictate who replies to you and when.

          4. You are a Candiru…being a stalker and parasite is your nature…you cannot stop and dont even realize what you do.
            So if you respond to me I will respond back when I choose…because unlike you I do have a choice.

          5. If you didn’t behave like this I would have no reason to post Candiru pictures.
            I wonder what Walter thinks about this.

          6. You mean if I didn’t disagree with you? Well that’s life on a public forum.

            Walter Mitty? That’s you isn’t it?

          7. So now we remember who started the name calling.
            I am not ,however, Walter, and you are most definitely a Candiru.
            You also cannot stop without having the last word, and I usually let you.

          8. So you try to harrass me into not making comments, by your continued negative response to my comments, then when I answer your harassments harshly you accuse me of bullying you.

          9. LOL what? You’re having a bad day, aren’t you?

            I disagreed with you about your magical Canon mirrorless camera. You could have dealt with it like an adult, but instead the first thing you did is resort to name calling. If you post on a public forum, people will disagree with you. Why can you not handle that?!

        1. Barry, you cannot bully me or anyone out of replying to your comments or disagreeing with you.

          All such attempts will be flagged as inappropriate.

        2. This is especially true when organic sensors are made available and can handle wide angles of incidence from true wide angle lenses.

      1. Of course I have, silly, but there was a rumor some time ago regarding a new A77ll with 5 axis stabilization and other further improvements etc, etc and that’s what I really want to see.
        Full frame is amazing but I feel that the A77 is better for speed photography, sport/wildlife etc. Likewise 50mp, great for studio work, landscapes etc but less so for wildlife/sports etc.

        1. A77ii is great for outdoor sport/ birding.
          But for indoor sport, under low light gym environment,
          we need something with better high ISO ability.

          FF can be fast & good for sport as well.
          I do not need mega pixels, but better high ISO + larger buffer + higher FPS + wider AF coverage than A99 will be good enough for me.

          1. Agreed to most. The A99 is too expensive for me and I don’t need full frame and I don’t need megapixels …. but I do want a camera which feels good in my biiiiiig hands and with long lenses attached – hence the A77. So, what I am also hoping is that …if….Sony do another version of the A77 then not only will it have 5 axis stabilization, but much better ISO, better Jpeg algorithms, much less lossy RAW (why lose anything at all), and, as you have said, Larger buffer, high(er) FPS and wider AF coverage. Not hard for Sony to do, just a shame they don’t appear to be listening or appreciating what they have with ‘A’ mount.

          2. Won’t say it does great…it does very, very well, better than very many other cams, and is to be commended for this, but it could easily be much improved in the ISO, Jpeg algorithms, lossy RAW areas at the very least and probably at very little cost to Sony (and hopefully us).

  6. Canon 5d4 is going to have 61 point all cross type AF and 18Mp sensor. If only they used SLT.
    Meanwhile, Sony struggles to produce some 50Mp slow mirrorless monstrosity.
    When will Sony finally turn away from statue shooters to event photographers and release fast FF lenses and cameras in any mount?

    1. not in the short term, that’s for sure. for now, they seem to be targeting what must be the fastest growing market segment, amateur & enthusiast (“prosumer”, whatever that is) system shooters and art photographers. and they seem to be doing quite well at it.

      this makes sense, as the pros using the gear you’re talking about aren’t going anywhere (maybe in two senses – its a really major undertaking to switch systems if you have a s*%tload of high end ef or f mount glass). maybe a longer term strategy?

      1. Why are we talking about pros? Amateurs and enthusiasts only shoot statues, or only shoot APS-C? I see many people shooting what’s going on on various events and most of them aren’t pros

        1. You know, at the hundredth time you say “shoot statues”, I begin to tell myself you should learn to do photography.
          I’m able able to shoot sport with manual lenses, thanks to focus peaking, so maybe you just suck at what you do and should consider changing of profession, because honestly I’m a total amateur. So maybe practice a little, you’ll do wonders. 😛

          1. I’m not a professional and I don’t see why I should buy an expensive camera and then learn to do with manual focus, in a world where sophisticated AF systems exist. Why should one even make such a choice? It’s not like AF and MF somehow conflict and you can’t put an 5D3 into manual focus mode.

        2. Did you take a good look? Most of them are using their phones!
          Sony proofed it is very hard to get a good place in the DSLR bussiness between Canon and Nikon. All FF A-mount cameras did fail to take a good bite out of Canikons share.
          Pentax will get it very difficult too to get a proffitable share in the FF market.
          The E-mount is the way to go for Sony. Maybe a camera with good adapter for A-mount is better then a new A-mount camera. Or maybe an A-mount camera without mirror, just like the E-mount.
          All is possible we have to wait (Personaly I think an E-mount camera with A-mount adapter (best without translucent mirror, but fast AF) is the best way to go, so you can use both A-mount and E-mount lenses and the full potential of the sensor….

          1. Nevercat, what stats are you looking at? Sony was the only DSLR manufacturer that DID eat up Canon and Nikon market share — at one point it was 17%. Sony’s emphasis in E-mount is a direct response to overall shrinkage of the DSLR market in general.

          1. Me too, but I would wait until the fall since in the past, Sony has release full frame A-mount bodies in 3-year cycles. Anything before then would be an early release (though much welcomed — I feel your pain).

          2. Paul, I’ll have to disagree with you here!

            I feel speed is much more important in A-mount than resolution, and I feel most A-mount photographers would rather a 12-24 MP body with crazy AF that does 12 FPS with a large or unlimited buffer and great high ISO, much more than a 50 MP body that will be able to shoot 3-5 FPS.

            However, if Sony can do two bodies to support both needs, rather than one body trying to be all things to all people that would be great!

        1. I keep seeing you spout rubbish about shooting statues.

          So which one do you want? An A99-II for, in your words, an abandoned system, or an FE 24-70 f/2.8 which will be no better at “shooting statues”.

          1. Either is fine.
            If they release A99-II, then A Mount not abandoned, and anyway it’ll serve for years.
            f/2.8 zooms on FF are standard for events, both DoF and ISO-wise. f/4 lenses on FF are same as f/2.8 on APS-C, no sense in going FF then.

          2. If shallow DOF is that important, you would be using a fast prime. 24-70 lenses (f/2.8 or f/4) are hardly shallow DOF or bokeh masters.

            The ISO argument is getting old with ISO performance getting better and better, plus an event photographer will use flash when possible.

          3. Classic 3x zooms provide the best balance between DoF/ISO and the flexibility of a zoom. Not many people shoot reportage with primes (multi-camera setup helps, but that’s really bulky).

            ISO is getting better for APS-C as well, still doesn’t make sense to buy a FF camera and use it with f/4 lenses, when you can get same results from APS-C and f/2.8 lens. And why should we even consider a choice like that?? Why not use newest technology in both lenses and sensors? Making best sensors on the market and limiting them to f/4 lenses is taking one step forward and a step backward…

            Flash can be useful in some situations, kind of useful in others and in still others unusable. If you’re shooting a seminar in a hall with white ceiling, sure. If you’re shooting a concert, you want to only highlight the musicians a little bit not to disrupt the stage lightning. And I’ve just returned from a winter survival trip, shooting in moonlight and by the campfire, a flash would do nothing there.

  7. i don’t hope anything coming up sice cp+ 2015 is really disappointed me.

    just wait sony(not a rumour) announced and that it.

  8. “As you saw today Sony delayed the launch fo the new FE lenses” – today?

    “If you will visit the CP+ show try to catch some info about their next announcement when talking with the Sony guys! Give them a lot of Sake!” – CP+ is over! 😉

    So you DO deliberately hold back rumours.

    1. Complete my fault. I copied a rumor I got and did wrong editing. Fixed it now!
      P.S: I have a lot of rumors yet unposted. This because I usually try to use the info I get to squeeze out more info from other sources.

          1. Based on their recent A-mount releases (faster/weather sealed lenses, faster/weather-sealed body) and E-mount releases (landscape/portrait bodies with lenses to match) it does seem that A-mount is being prioritized for speed/action/sports photography and E-mount for consumer/amateur photography up to portraits/landscape photographers as well as videographers.

      1. Jokes aside, I seriously don’t think Sony will announce an A99 replacement until August or September since they release full frame cameras A-mount bodies in 3-year cycles. However, if they announce sooner, or even show a prototype in April, that would be much welcomed by the A-mount community! I’d buy the updated body tomorrow if they put up a pre-order link. Actually, I’d buy two.

          1. I agree that if they were to show a good prototype in April and release a few specs about it I would consider holding off for the new A-mount FF. I am going to Paris at the end of April and would like to have a FF camera by then. But, and this is a big but….It must not be SLT tech. I really do feel that the whole SLT thing was a stop gap till they figured out how to get the AF speed up on mirrorless cameras. I think it was good tech and got them thinking away from the traditional SLR set up and got people use to looking through a digital viewfinder. The less elements and moving parts between the subject you are shooting and the sensor is best, strictly from an IQ point of view, and I believe the A7 series does it better than SLT. Now just bump up the AF speed and you’ve got an all-around winner!

          2. this is probably the most intelligent comment I’ve ever read on SAR

            PS: I’m a REAL photographer, and I work with a workmate with 2 Sony A7R. The few guys out there that really know how to squeeze out the best out from that hell of a camera really know what I mean.
            ahahah the ISO performance ahahah, they are actually crazy with a A7R at 2000-3200ISO –>> the dinamic range is crazy –>> the printability is crazy –>> the detail is crazy –>> all I read about that “please 14 bit lossless” AHAHAH –>> please, be a REAL photographer, please buy some Zeiss fixed lenses and stop watching images on Facebook –>> photography is something different –>> shoot and print, and shut up
            PPS: the less elements you have between the sensor and the lense, the crazy the IQ is.
            PPPS: photography is not what you see on your weak monitors. even a Retina is weak compared to a high level print… in most of the cases, the noise doesn’t even exist if you print…
            bye bye

          3. I’ve read to many reviews on SLT which lead me to believe IQ is not affected. I can’t tell with my own eyes even in large print. I also don’t think of SLT as a stop gap- it’s simply a different type of AF technology- and I’m completely fine with that. A77II is a beast of a camera. More than I think I’ll ever need for even the paid gigs I do. I usually have three cameras strapped to me anyway- all for different purposes. But if I had to pick one in my free time- A77II.

  9. A6000 is still so advanced camera that I would rather be happy with improved EA adapter and firmware update for video codec like they did with RX10. Body integral IS would be nice but not critical HW update to A6000

    A7 line desperately needs AF system update to at least match A6000 in speed and some fix to focusing on medium light. It is unbearably bad. A7r needs electronic shutter, stabilization, stronger mount and faster X-sync speed too.

      1. This is not a simple issue and will not be fixed with minor upgrade. Just check what a DSLR does with focus assist light and compare to a6000. Simply put existing flashes are no good for A6000 focus system. I would believe in 4 to 6 years After systems of mirrorless will address this issue may be. I do not see imminent solution

        1. Yes, at that time the assist light will be in Green not Red.
          Currently, flash light assist light are in red, it mainly Infra red.
          It is fine for DSLR, because the PDAF module can detect IR.
          However, in mirrorless camera, they use OSPDAF.
          and the sensor is cover by IR filter.
          Therefore large amount of IR is filtered out.
          In such case, green color assist light will be more effective

    1. I’ve found the A6000 AF-C to be perfectly usable in its entire shooting envelope, AF-S suffers a bit though and is nothing like my A7S.

    1. Yeah, for me also this is one of the most important question!
      and also the new Sony 85mm f/1.4 ZA Carl Zeiss Planar with SSM!

    1. I would hope for a 21mm Loxia, anything in that region will do though. I’m not that interested in the 35/2 or 50/2, as I prefer AF at those lengths and am covered by the FE 35/2.8 and 55/1.8, but MF wide angle Loxias would be very attractive options.

  10. Please Mr. and Mrs. SonY!

    A7s II with:

    . 5 axes IBIS

    . XAVC 1080P

    . 4:2:2 – 10 bits

    . S-Log 3

    . Better AF-C

    Loxia Distagon T* 4/18 (Like ZM mount)
    Loxia Tele-Tessar T* 4/85 (Like ZM mount)

    Sony/Zeiss 24/70 f2.8 (fast autofocus)

    My dream !

    1. Agree, but with IBIS you can put all kind of MF-lenses on. I do hope Tamron will come with a new 24-70 and 70-200/2.8 for e-mount!

    2. 10-bit and a reduction in the rolling shutter artifacting would be the two most important steps to creating a more usable camera.

          1. A7S is fullframe, Fs7 is super35.
            Super35 shares image circle with APSC, so you can use APSC lenses.

          2. But the FS100 records internally AVCHD 1080p 4: 2: 0…. 🙁
            8 bits ….

            and I prefer Full Frame sensor with the XAVC Codec !!!!

      1. The FS7 is huge compared to the A7S and it doesn’t do stills and it isn’t full frame either…
        If Sony can put better codecs on the A7S with IBIS , it would be much nicer 🙂

  11. This is a curious one which I’m sure, if correct, will attract praise and damnation in equal measure, almost irrespective of what the products are!

    If it regards a lens, or lenses, then some will be delighted should they cover the gaps that are perceived, yet others will scratch heads given the delays of the already announced lenses.

    However, if it concerns bodies, then of an E mount will lead to yet more debate about the frequency of body releases, but a scarcity of lenses, whereas anything A mount will have to be stunning in performance otherwise it will be panned for being too little, too late.

    To be honest, I’m at a loss as to how they can announce anything that will please a majority, but I live in hope!

    1. I’d wait till fall or you may regret it. Remember, A99 isn’t even 3 years old yet and is higher resolution than ALL currently available Canon DSLRs. Based on Sony’s past release cycles, the A99 replacement isn’t due until fall. A99 wasn’t in stores until November 2012.

      1. if they would just tell us that, then i would be fine to wait. my issue is that i skipped the A99 and am still shooting a couple of A900s. they still work fine but I’m itching for an upgrade.

        1. I feel your pain, but as someone who shot with A900 & A99, I can tell you that A99 is a huge upgrade in every respect, and now you can buy one for cheap whereas the replacement will be likely be $3000+.
          Sony has stated that new A-mount bodies are coming in interviews at least 3 times in the past 4 months. They also announced the Zeiss 24-70 F2.8 ZA SSM II and 16-35 F2.8 ZA SSM II, due out this spring/summer.
          Be patient — September isn’t that far off!

          1. I do think so, it is time to upgrade the a99. Why should Sony give up the a-mount? It does not make sense. still wait and soon we will know about

          2. I don’t think Sony realizes how many a99ii’s they would sell if they improved the fps + buffer, added 4k and kept the price reasonable. Did you hear the newest 5d rumor? 12fps…

          3. I did hear the 5D Mark IV rumored specs — sounds like a mini 1Dx.

            If Sony can only release one FF A-mount, they should release an A99II with dual Bionz-X processors, and upgrade the A99 Dual-AF system so the new on-sensor PDAF matches the coverage of A6000 and traditional PDAF module matches that of A77II, then have a new 24 MP sensor with ISO range from 50- to north of 102,000, 8 FPS or 12 FPS speed mode, USB 3, WiFi, and support for new fast SD cards. While I don’t care about video much, in-camera 4K/60P would be a much welcomed spec as well.

            Sell that for $3500 and we’re good!

            12MP would be welcomed for the crazy ISO range, but we loose on the resolution front so I feel to expand 24 MP ISO further while keeping that resolution and greatly increasing speed would meet more needs for more photographers.

            If Sony can do two bodies, I’d welcome an 18 MP speed demon and a 52 MP resolution king, and I’d buy both of them.

        2. +1
          I also have the A77II for wildlife and telephoto. I use the A900 for wide angle shots. I hope we don’t have to wait until September. GAS is burning a hole in my pocket. I’d like to skip over the A99 to the next generation, SOON.

    2. You better do. A mount is dead end.

      You would do yourself favour to get an A7ii or A7s or A7r depending on your preference.

      1. Depends on what you shoot. E-mount simply does not support the needs for high speed action and sports photographers at present. Until that changes, E-mount is a dead end for many photographers.

        1. That is true to some extend. Especially if you compare to D4 or 1Dx or even 5D or 7D. May be even D7100.

          However A6000 is by far better action camera than any Sony camera before it. A77M2 may be close or on par or even slightly better. Yet no A mount camera is really attractive for sports except A6000 for people that do not own Sony gear.

          A6000 did get some traction among sport photographers and I mean people that do professional sports shooting not amateurs. No other Sony camera has done that before.

          I just bought 70-400 for A6000. I have 70-200 f4 too and am quite happy shooting sports btw. I also use A7 with EA4 and 135/1.8 and the old beercan for sports and they do work fine. I do not think A900 or A99 is anywhere close to either.

          1. Having shot everything from the U.S. Men’s National Soccer team to semi pro Rugby, I can honestly say A99 actually tracks really well for sports using AF-D in the 8 FPS APS-C speed mode with object tracking turned on. My complaint, however, is that I have to throw away half the resolution to shoot sports with it. A77II is much superior than A6000 for tracking and ergonomics.

            Sports photographers will never buy E-mount cameras because there are zero NATIVE sports lenses. Until, then A77II is Sony’ best bet, and I imagine the next generation of A-mount cameras will better suit the need for speed as well!

          2. How’s the 70-400mm focus on the a6000 with adapter? Sounds like a dream sports setup, BUT no IS, can’t possibly imagine using hand-held.

          3. Check out Gary Fong’s YouTube tests – while A6000 boasts some of the best on-sensor PDAF yet, it’s still no match for the A77II shooting team sports.

          4. A99 is absolutely close if you shoot in the 8 FPS APS-C speed mode with object tracking turned on. If you have one, try it! I think A77II is still better for AF though and that’s the reason so many of us are anxious for an A99 update!

          5. I use A900/A99 with 300f2.8 & 500f4 for sport/wildlife, the AF work fast on field. In my colleagues opinions, in the DSLR panorama, only Eos 1Dx/400f2.8 have a faster AF at the same condition (but less mp to process). Otherwise, faster or not, the A600 or A7II body sizes are too small for my hands and my lenses.
            Is the A mount dead? Well, I still see no crave. Sony is working to put its latest best technology in both systems: A99II & A9(r/s). Spring 2015 would bring us some good news, I think.

          6. A6000’s AF is good under bright sunlight.
            Under low light & tracking ability, it is never close to A77ii.

        2. Um, well, maybe. I’ve owned Canon 5D/7D for years and the A6000 AF system is better than any of my Canons. The 5D is already sold and the 7D is likely to be next.

          The A6000 coupled with Sony’s translucent mirror’d adapter and any A-mount optic from any vendor seems to do just fine. My “need?” To track focus BIF (birds in flight). That’s how good the new Sony gear is.

          1. I agree — E-mount with even that mediocre adapter is fine for shooting a bird. Following a bird in flight is a lot easier than tracking soccer players winding in front and behind other players.

          2. Not the birds I’ve followed. Soccer/Football(American)/Basketball players are a _lot_ slower than ducks/cormorants/eagles in my experience.

          3. No disrespect, but I shouldn’t really have to explain how shooting a soccer match is more complex than following a solo bird in flight. I don’t have anything else to add here.

          4. No disrespect taken. I’ve shot them all. Birds and sports, that is. Maybe my experience is different than yours?

            In any event, I’ve found the A6000 keeps up where the Canon 7D would sometimes miss the AF point.

          5. Except for rack focusing. Try that with the A6000 and constant focus. Goes down hill real quick.

          1. Only with native lenses and the only native lens remotely useable for sports is the FE 70-200 F4.

            We don’t get the same on-sensor AF functionality when using the likes of a Sony 300mm F2.8 G or 500mm F4 G via the LA-EA4 with its outdated 15-point AF system.

            So no, A6000 is not a sports body, and a bit of a joke compared to the likes of a Canon 1Dx, 7D Mark II or even Sony’s own A77II.

            It’s an amazing walk around / street photography camera though — one of the best around right now!

      2. im actually hoping for an A7sII to replace my take everywhere camera! but the current line up does not meet my needs as far as lens selection and/or focus speed.

        1. Agreed, A7 series AF is not yet sufficiently good for commercial use. I hate that even in normal room light AF sometimes refuses to lock with the 70-200/4. It is basically not usable in studio. In dim light things are not easy too.

          ea4 is bringing the A7 to SLT quality of AF so allows me to shoot my A mount lens collection. I also got most of the E mount lenses and few nikon MF lenses. So the lens situation is not that bad.

          I own the vanilla A7. I am too keen to see the generation 2 cameras. I hope they show some focus system innovation.

  12. when you check the market share of sony, you will definitely conclude that their strategy is a waste! they gain about 10% in the mirrorless market (due to the new A7 serie and some A6000 selling, and NO CANON or NIKON in there “yet” (meaning no major competition so far, a fact that can change at any time)) while they 7% share in the DSLR market shrinked to less than 2% (which is, by itself IMO, a CATASTROPHE). Not forgetting that they were never in the top 3 interchangeable lenses bestsellers (due to their HIGH pricing and non-sense lenses updates, instead of affordable improved Minolta G and F2 lenses like 200 F2.8, 200F4 macro, 100F2, 35F2, 28F2 and so on…).
    what would an a7rII or a7000 or a9 brings? Nothing over the 1 or 2 years old a7 cameras. Just wake up!

    1. Silly post. Sony were always in the past 10 years in the top three interchangeable camera vendors. Simply Alpha mount an dDSLR for that matter are dead end for Sony and they are divesting.

      E mount full frame is unique for Sony and they made excellent sales. For first time they got sales form Canon and Nikon in the high end segment. Something that half baked offerings like A900 and A99 cannot ever achieve.

      Face it reality is that A mount is a dying breed. Sony will keep it up with new bodies and lenses as there is substantial user base but that is not a winning strategy for them. They know it and we know it. Better just move to an A7ii and stop whinning

        1. Oh look, it’s a reference to the … Japanese market. Very representative for the world. The country where dumb flip phones sales are growing at the cost of smartphone sales.

          Just. No.

          1. Flip phones are good you only need to charge them like once a week.. and you can drop them without the screen breaking 😉

            That said Ive been looking at smartphones mostly for the cameras.. otherwhise I prefer buttons to touchscreens.

          2. I used to think flip phones were all I would ever use, even when most people around me started using smartphones. I changed my mind.
            And sure, a flip phone can go a week on a single charge, if you don’t do much with it, other than some calling. But the same is true with many modern smartphones. A Note 4 can last over 9 days, with wifi/cellular network turned on, if you only do a handful of short calls.

            I think the trend in Japan is there, because many are tired of being forced to be available and online 24/7 by their employers. Which makes them long for times without smartphones (there was a trend of purposedly losing their phones some time ago too, for the same reason mentioned above).

        2. Exactly Sony are selling mirrorless and ditching DSLR. On worldwide scale Sony share in mirrorless is shrinking but is still above 40% so much bigger than Pentax

    2. Yeah, what a waste to concentrate on a stable/growing market (and asside from that, higher value cameras too such as RX series and A7 series), growing your own share in that market by 30% year on year (from 30 to 40%) and actually increasing your imaging profits, where Canon and Nikon both see their revenues and profits from their respective imaging departments decrease (Nikon quite rapidly), mainly because they are so heavily invested in the DSLR market (which is shrinking quite fast).

      And that’s why no one asked you to become CEO.

      1. 1- Do you think i really care being a ceo?
        2- or Do you think that i represent a minority?
        3- Don’t you think that in 2 years or so, your smartphone will deliver equal image quality as your beloved A7 serie?
        if compact is the way, i will be shooting with my phone which in a year or 2 will have kind of app (if it is not available yet) to allow controling DOF and other features. but these small toys do not have the feeling of an SLR.
        anyway, enjoy your e-mout camera… after all, if i won’t get a proper dslr, i will always enjoy shooting with my A-mount SLR and DSLR

        1. Assumptions galore.
          I don’t own an E mount camera, I own an A mount camera.

          I just called you out on claiming Sony’s camera strategy is a waste. Fact of the matter is, they are the only one out of the 5 “big” imaging companies that shows growing profits for its imaging division. In other words, they seem to be doing relatively well in a market as a whole that is hurting badly. That has nothing to do with my preferences. Or yours.

          1. man, it happened out of a sudden, without any expectation and the high demand on the A7 serie and its success was “pure luck” (and they said so). every1 can now shoot videos and take photos with there phones and tablets, which explain the decrease in camera demand. neverthless, people will always like buying DSLRs and pro camera should be SLR like IMO, bulky and stable in your hand.

          2. Market research isn’t the same as pure luck. The A6000 was Sony’s bestselling mirrorless camera last year and wasn’t “pure luck” either. It’s about ticking the right boxes at the right time and that’s what all those products did. Just like the RX series. It’s not a coincidence that all those cameras were released during the past years, that’s called a sound strategy. Just because it worked even better than they expected, doesn’t make it all luck. That would be a fallacy.

            These products weren’t developed overnight either. Sony has been steadily working on its key components, such as sensors, EVF’s, speed, AF, stabilization, lenses etc.

        2. “3- Don’t you think that in 2 years or so, your smartphone will deliver equal image quality as your beloved A7 serie?”

          funny!!!

      2. What is this “stable, growing market” of which you speak?

        Certainly not the camera market, in which all manufacturers have seen units shipped plunge repeatedly year after year.

        1. If you reread the context of the post (the one I directly replied to) and the reference to 30-40% market share, you’d know I was talking about the mirrorless ILC market. Yes, as a whole the ILC market is shrinking, but the mirrorless one is stable in numbers and going up in value according to CIPA numbers.
          Which means that the DSLR market is indeed going down fast, both in numbers and value.

    3. Peter, you need to fact check, mate. Worldwide, Sony has been #3 in ILCs since they bought Minolta in 2006. Those numbers you’re throwing around are from a single market only.

    4. I think Sony has a good strategy ! It’s not only about camera, but also about lenses. I came to a full frame one with the A7. Now I have a few e-mount lenses, which cost me already twice the price of the camera.
      So, in the future, when it’s time to buy a new camera, I will definitely choose an e-mount FF to re-use all that stuff.

      And I don’t think that in two years, phone camera will do as well as current A7, even with tons of apps.

      1. from another hand, one could buy adapters and plenty of manual lenses and enjoy the retro feeling using the focus peaking 🙂

  13. I want an A99 with a moving translucent mirror, and a choice of sensors from 12 to 50 MP, all with phase detection autofocus, and in-camera stabilization…

  14. maybe they just weren’t ready. dumb move to not say anything though because i would almost have gone for the em5 II.

  15. I’m pretty certain that I’m going to make the switch to an A7II/A7rII (depending on what the A7rII looks like when its announced) but the only thing thats holding me back is the LA EA adapters focus points, when they address that with a new model i’ll make the switch

    1. 400 dollar adapter I bet. I can buy an A77 for that- which is what I plan on doing. Sure, it’s crop but I mean- a whole freaking camera for what they want an adapter for.

      1. yeah thats true, the LA-EA4 is £200 at the moment so thats still only £1500 for a full frame camera, obviously people have different needs/wants so that might be too much for some people, as long as the new one isn’t £300-£400 then i’ll be fine

  16. Products will be launched or announced around that time? When will I be able to buy the a7rii assuming this rumour is true? I want to order

  17. … please Mr. Sony, announce a FF sensored A6000-form-factor IBIS body. PLEEEEzzzzzzzeee.. 🙂 🙂 🙂

    OK. Well. An A7000 IBIS APS-C would be fine. If I “had” too. LOL!!!

      1. Er. No. Let’s be realistic here. What’s the price of the current IBIS A7II? Just put that tech into the A6000 form-factor and “call it good.” I’d buy at least one if they’d take that silly “SLR prism” bump off the top deck of the camera.

  18. Obviously I’m as well intrested in new products for sony or I wouldn’t be here, yet I wonder why everyone is so obsessed about the latest superlatives in camera features. If these were so essential one would have to draw the conclusion that it was impossible to make great pictures a few years ago.

    I’d be much more excited about more a proper radio transmitter for off-camera flashes that works with the new hot shoe.

    1. Indeed, it’d be nice to see them take some of that innovative spirit they’re applying to their camera body lines and apply it to a decent flash system.

    2. There’s very few mirrorless options and the a7r has a buggy delayed shutter, it’s shaped like a toy and it scares away the subjects with its volume.

      “If these were so essential one would have to draw the conclusion”

      This isn’t true. A car can go from A to B but people still prefer the nicer car, in general.

      “I’d be much more excited about more a proper radio transmitter for off-camera flashes that works with the new hot shoe.”

      Separate discussion altogether but I would like a radio based flash. The camera already has a radio transmitter in it

    3. Yes you are correct that pictures taken a few years ago and even decades ago are great. I think what it really comes down to for me is in obsession for trying to get the latest tech and features on the camera that I purchase. This is the case especially with sony because they do release cameras so frequently (compared to the other manufacturers) and it makes me feel like I might get left behind, like the next best camera is right around the corner that will change everything. Probably not the best thing to purchase a camera by but it’s just how I feel. Its an expensive purchase for me and I just want the best possible camera for my money.

    4. Well the Nex 7 was discontinued before there was another product out.. now the A7000 will probably come sooner or later. But what I have really been wanting to see in a Sony (E) camera is Anti-Shake and also weather seals is high on my list. If its simmilar to Nex7 with anti-shake and weather seals thats probably good enough reason for me to try an e-mount camera.

  19. Sony, you can only do the ‘tease’ dance so long before a guy loses interest and moves on.

    Last year I got an A6000 and since then I’d been debating whether to upgrade my Nikon D7000 to the D7200, or sell all my Nikon DX gear and move into Sony E-mount. The D7200 is now real (though not formally announced) and there are already plenty of DX lenses in the world. Meanwhile Sony will give no hint of where E-mount is really going. Much as I like my A6000, I guess it will remain my ‘travel’ camera and I’ll stay in the Nikon DX world.

  20. Think we will get an A9 rather than the A7rII. They will need to update the processor to handle the larger files at speed. Also the body will need USB 3.0 connectivity to tether the larger files and possibly XQD cards. So probably another bump in body size. And hoping for 4D AF…

    1. 4D AF is impossible without bayer AA filter, and thats something Sony wouldnt reintroduce on A7R. Maybe they will use Canon`s dual pixel tech instead. I dont believe they will update the processor that much, because their obvious target market for A7R are studio users. Thats why they stated recently that they dont see A7R with IBIS yet. It will probably be 52 Mpix sensor with 3-4 fps.

        1. Most studio users would probably use radio triggers. I had no problem using the a7r at all with studio strobes.

  21. As an E mount user, i dont care much about A mount, but it is beyond me why are they leaving behind the product line that was doing really good? Those were nice cameras, and they sold fine. A77II is great, especially for the price, but still many people are afraid to buy it because of all that A mount uncertainty. E mount is definitely more innovative, modern and more profitable to research, but since Sony is mass producing giant company, i dont think that working on both A and E mount would be a problem for them.

    1. I am an original A mount user and now shoot with both A and E. I own the A77II and there is no camera that can lock focus as quick as the A77II, not even the A6000. I love my A7 but it still has a long way to go to replace the AF speed of the A mount on the A77II. Anything that’s fast paced, action, kids birthdays or anything I don’t want to miss the moment I use my A77II with 16-50 F2.8, for portraits I use my A7 with my 70-200 F4.

      1. Ofcourse, there is even no comparison between a77II and a6000. But i think that Sony will make on sensor phase detection fast as a77II in year or two. But still, why stop with SLT? Canon and Nikon still sell their DSLRs good, and i see no reason why Sony wouldnt, at least for a couple of years more.
        On the other hand, i dont understand people who whine about no new lenses for A mount. Seriously, that system already has a billion of great lenses to choose from. E needs lenses, A needs bodies.

        1. I totally agree. There is plenty of A mount lenses from either Sony or third party. A new body or two on FF or APS C will just refresh the system along side with the lens refresh as stated by Sony. I see no reason why Sony won’t continue the A mount as speculated. But as I said, is just speculation thus far.

          1. Perhaps they are only speculations, but its already 4 years without FF in A mount line. And 4 FF bodies in E for less then 2 years. Either they are really abandoning Amount or they are employing seriously unbalanced strategy. I think they realised they cant beat Canon and Nikon on their DSLR ground, and are trying to beat them by reinventing the camera with all this new tech. To beat DSLR concept itself. Interesting period in photo industry is ahead.

        2. It should be self-evident: The per-unit cost of the E series is much less than that of the A series. Sony wants to reduce its costs without having to reduce the price.

          Mirrors and mirror boxes are expensive. Little tv sets are cheap. Therefore, Sony must convince you that the latter are “innovative” and “modern,” and the former so overbearingly heavy, oppressive, and old.

          1. I wouldnt say EVFs are that cheap. Especially those in a7 and nex7. And no, they dont need to convince me that they are innovative and modern, i can see that myself. EVF is simply better idea than OVF. In my opinion they are more useful even now. In few years there will even be no debate. Just as today no one debates about sensor vs film.

  22. I’m only an E-Mount user but I honestly think how they handled A-mount is a shame. They refuse to say anything other than it’s still alive but nothing they do indicates it’s being worked on.

    On the flip side, is jumping ship really that much safer? If we’re talking about the next 5 years, maybe. But past that, does it seem that likely you’ll have two major DSLR manufacturers chugging along? With the consumer market drying up and facing growing competition from cellphones/mirrorless, that leaves the pro and high end market. I’m not sure a company like Nikon and Canon can keep their revenues up just on the high end market. Which leaves me to believe one of them will capture the high end and pretty much send the other one packing. Or at least shifting their strategy dramatically (like sony). So jumping ship may not lead to the long term stability you’re looking for. Just my two cents

    1. If your concern is long term viability of the camera company, best to hedge on the side of companies that a) currently dominate in terms of market share, b) currently dominate in terms of installed base, c) are profitable, d) have demonstrated a pattern of sticking with lens and accessory compatibility model-to-model, year after year, e) have a well established dealer/retailer network.

      No guarantees, but this should narrow your risk.

  23. More 11+7 mush from Sony. Nothing to get excited about until Sony fixes the problems with each and everyone of their mirrorless cameras. Namely the fraudulent hawking of cameras advertised being 14 bit color depth but actually delivering 25% of a 14 bit image.

    Ming says it all !

    Sony’s raw compression is still inexcusable

    Deep shadow tonality test – anything below about level 40 is rather
    ‘fragile’; the signal isn’t that clean and care must be taken if any
    significant tonal manipulations are to be undertaken.

    No matter how much technology is packed into the rest of the camera, if
    the sensor does not deliver – then we might as well go home. I am still not
    happy with the crippling 11+7 bit raw compression: you can still run into
    posterization fairly easily in highlights and shadows, especially if adjusting
    color balance under mixed lighting. Watch carefully for clipping, too – it
    doesn’t roll off nicely in the highlights like the D810. ISO for ISO, lens for
    lens, the D750 delivers a better quality file – with about 1-1.5 additional
    stops of usable (i.e. clean, manipulable in postprocessing without artifacts)
    dynamic range – in addition to slightly more transparent color, and
    surprisingly, about a stop less noise.

    I have been challenged repeatedly on the file compression/ banding/
    usable DR issue. Yes, everything looks good at web sizes, but then again you’re
    also oversampling by a factor of 20 or so, so deficiencies get averaged out.
    Here’s a 100% crop of an affected file (‘Skyline reflection’, from above) –
    this is an ideal exposure scenario; base ISO on a tripod and sufficient light.
    And there’s pretty clear purple/magenta banding/posterization in the sky, up to
    RGB luminance level 50+, which is visible in print and almost impossible to
    post process out. The D810 under similar conditions does not show this, and the
    D750’s response is identical. Neither file has noise reduction or exposure
    adjustment applied in ACR. It is NOT necessarily an issue for all types of
    photography, but as they say – you pay your money and take your chances.

    1. Do you copy and paste this stuff or do you actually take your time to retype this every post? Just curious , if it’s the latter wow you are dedicated, however if it’s the former don’t you have something else to do.

      1. “Here’s a 100% crop of an affected file (‘Skyline reflection’, from above)”

        Seems to be a copy/paste hit & run troll…

    2. Where’s the “100% crop of an affected file” with “almost impossible to
      post process out” banding? I don’t see any images linked. And where are the Nikon D810 or D750 images of the same scene for comparison?

    3. If you are not paid by Nikon or someone, you really have some issues if you do all this typing for nothing.

  24. I wonder if they’ll dramatically improve the video in the a7000 and add 5 axis. That would be very exciting! Only other thing I’d hope for would be mic and headphone inputs and a variangle screen. I don’t expect a variangle screen or headphone input but I think the others are possible.

    1. Yes! Me too! Hope they make it right this time.. Curved sensor, smaller lens, faster AF, better battery life, fix all the bugs! Thankyou Sony!

  25. April 1st Sony will announce the A9 that the world has been waiting for.

    So after all the SR5 rumors it’s all but a joke? Canon will reign supreme this 2015 and the hope trampling down the king with the A9 is all but a dream? </3

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