Sony is boldly black to black and booked the highest Q1 profit since 2007! You can read the full new financial report here: sony.net/SonyInfo/IR/library/er.html. And there is also very good news on the digital camera business front: Sony revised the forecast and expects an “increase in unit sales of digital cameras”. It’s the first time since many years that I read that Sony expects to sell more “units”! The merit likely goes to the new RX, HX and E-mount cameras.
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20 Responses
Hope they make so much money they continue producing A-mount cameras for cheapskates like me who do not want to pay hundreds for an adapter 🙂
Hope to get A99II soon
It took almost a decade to bring Sony back to a profitable state, kudos to the determination and effort~ Getting back to the business is freakin hard, maintaining your profitable position is even harder~ Cheers Sony~ =D
Though I definitely share your opinion Andrea, I would love to see some hard facts. Was there any info about this in the published material?
Bravo Sony.
If I read this correctly, the biggest impact was through the loss of the value of the yen, meaning higher margins in geographies where they didn’t lower retail prices correspondingly
Another big factor is they finally got a nice insurance payment.
Ominously, their camera sales volume is down.
However, in the overall product mix, they are selling more high priced/margin product (maybe meaning 135 format and its more expensive lenses?) and less low priced/margin product.
It would be good if they can pull to the point where they see actual organic sales and profit growth, because moving into black through beneficial foreign exchange rates is something beyond their control, and in another year or two can shift the other way. In other words, profiting from foreign exchange is not sustainable and not a long term growth strategy.
Still for now, good one, Sony. Hope this helps invigorate development and results in more choice for consumers. Not to mention, some potential for tactical price reductions, which will again benefit consumers.
In those figures camera units sales are decreasing by 20 to 30% … not at all increasing.
Already,
they are not really significant in the camera units market compared to
Canikon .. but if they decrease their units sales .. it would take a
long time to join their level, no ?
They are funny to claim it’s a good job ???
What
is sure is that they did a really amazing job on OEM Smartphones
sensors, but their Xperia’s smartphone are also decreasing
significantly..
Playstation 4 is also quite amazing, will probably follow PS2 way..
But Cameras are just looking to fall down at the same speed as other in this market they don’t do really better, isn’t it ?
Well done Sony! Continuing to smash it!!
Admin, shouldn’t it be “back to black” instead of “black to black” ?
Dang, the auto-correct strikes again~
“forecasts it will sell more cameras than expected”
That title made my day!
Canon profits are down 16%.
You can thank the PS4 for their financials nothing more. Over 32 million units sold. It’s not the TV line, definitely not the camera line, it’s the gaming products.
Got one. Not to shabby, not to shabby. Although- I so wish I could plug a XBOX one controller into it. I so love that controller.
sensor sale definitely help
Um, you realize the financial charts in this article are specifically for the imaging products division, right? There was growth in the imaging products, increased revenue, despite fewer units sold. That means Sony is getting more money for each unit sold. As for how their profits are distributed, you would need to dig deeper into their financials, but I wouldn’t write off their imaging division entirely. Sony has been losing money in electronics, but their photography division, and more broadly imaging sensors division, has become wildly successful.
Dang, who would have thought? All those A99’s must be flying off the shelf! Good job Sony.
Yes. I guess we’re seeing the next level of hype. Release a “forecast”, then have your marketing flacks predict you’ll beat the “forecast”. Games on top of games.
Well they’d sell more cameras if they ever quit screwing around with new video ‘features’ and just released the a7000.
“increased 3.5% year-on-year (a 5% decrease on a constant currency basis)”
Take away the Yen and its not looking so good.
“the product mix of digital cameras reflecting a shift to high value-added models, partially offset by a decrease in unit sales of digital cameras”
But Sony has a strong produce mix and can sell the latest range of cameras at pretty high prices. The other Japanese mirrorless makers are perhaps in deep trouble if the Yen changes direction…. they must be very curious with what Sony is doing. Or does Leica offer the only competition at the top end?