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This is the biggest price drop on E-mount ever: 5,500$ off on the Hasselblad Lunar!

Lunar_Hasselblad

Lunar back to Earth:
Wow! The “NEX-7 modified” Hasselblad Lunar E-mount camera just got a massive $5,500 off at BHphoto (Click here). I guess Hasselblad strategy to sell “luxurified” cameras didn’t pay off if they have to make such kind of price drops. And it will not make happy the people who really bought the camera for the original $6,995 price.

FE 28mm lens now in USA:
The very first lens is in Stock at [shoplink 36004 ebay]Focuscamera eBay (Click here)[/shoplink]. And the first batch of preorders at BHphoto just shipped too!

New Sony US rebates:
Price drop and lot of free stuff on the A7II at FocusCamera.
Price drop and lot of free stuff on the RX100 at Adorama.
Price drop and lot of free stuff on the A5000 at Adorama.
Sony Alpha a7II (Body Only) for $1,498 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7II with FE 28-70mm OSS Lens for $1,798 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 (Body Only) for $998 at Amazon, BHphoto, Adorama, SonyStore.
Sony Alpha a7 with FE 28-70mm OSS Lens for $1,298 at Amazon, BHphoto, Adorama, SonyStore.
$100 off on the A6000 at Amazon, BHphoto, Adorama, SonyStore.
Price drop and lot of free stuff on the HDRCX405 HD Handycam at FocusCamera.

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41 Responses

      1. Do Hasselblad even make cameras anymore, aren’t the H series really Fuji’s and then there’s the glass, Fuji again?

        1. The glass may be made by Fuji, but the H series is manufactured in Sweden. And the Sony remakes are assembled in Sweden, although the internal components are of course made by Sony.

    1. They will. But not now. The A7 is still too young. You just have to wait one more year for the A7 based Hasselblad Jupiter. But I would expect a full frame Hasselblad obove $20k.

    2. It frightens me to think what Hasselblad’s designs will do to the lovely A7 design – putting a wooden handle on it seems to be their one trick pony. Why can’t they come up with some awesome either classic or modern design, and use Sony’s electronic innards? Right now, it looks like a Fisher Price toy.

    1. I doubt Hasselblad Lunar buyers will realise the price has dropped – they’re not the type of people that follow camera news online.

    1. I said the same some time ago about those ridiculous cameras and I was almost instantly attacked by a fanboy. This piece of $hït should never cost $6k just because of the stupid, useless, futile add-ons that supposedly make this camera so special. Buying one of these things these days (IMO) is no more than a “look how rich I am” statement. Hasselblad should only be used in those bling bling videoclips. And Without a battery by the way.

  1. Who cares about the feelings of the people who payed full price for one of these cameras. With all the information that was posted on line about how much of a ripoff and a gimick it is, they deserve to have this happen to them.

    I hope this was An eye opener of whoever is running Hasselblad.

  2. Yessss! I’ll buy it. I was saving for a A7s, but now I can have the wonderful Lunar instead, which is worth almost three times as much! All that for less than HALF THE PRICE of a A7s incl. lens.

    Well, I must admit I don’t like the design that much, but hey, it’s a real Hasselblad!! I’m so excited.

  3. This reflects quite poorly on my opinion of hasselblad. Not that I was in the market for any of their products in the first place.

    Stunts like this confirm my suspicions that they heavily price gouge every product they release including their backs.

    1. I used Hassy back in the mid 1970’s (does this show my age?) and it’s too bad that the name has been marred by such a moronic marketing strategy.

      1. Yeah I know the vintage medium format systems were excellent and industry standard,. I did read they have been going though whole bunch of new leaders/management. Even so could you ever buy a modern piece after this stunt?

  4. I heard somewhere that there is a cheap chinese replica called “Sony NEX7”. Now you can have the original Hasselblad Lunar almost as cheap as this Sony NEX7 fake. That’s what I call a bargain! :DD

  5. It’s not like the kind of people who bought it are still using it or have time to spend on rumor sites.

  6. $7000 for NEX7 with a wooden handle – now for $1500 – but the NEX 7 us $498 – for my taste it was a pretty sad looking camera – but there where some folks that had the money to buy it – but i guess they want something better now 🙂

  7. It was voted worst new camera of 2014 with 62% of the votes.
    There were about 20 contenders.

  8. Did anyone of you approach an official at a Hasselblöd booth during a trade show in regard to this camera? I wonder how the staff “explained” this camera. Nobody wants this thing even at a reduced price.

  9. That would be still $1000 too much, no?
    I mean, it isn’t because of the materials or anything… the styling of it is certainly not very appealing so its worth purchasing if you are into collecting oddities.

    1. I would not keep it even if it was given to me for free…

      I would open the box, have a good laugh, put it back in, and get rid of it…

  10. The irony is thick here. The only people who will have lost out are the people who run hedge funds. A hedge fund bought Hassleblad and came up with this ridiculous strategy and the only people who are stupid enough to buy this at full price probably run hedge funds.

    That’s a lose-lose situation for everyone involved. I don’t think anyone will shed a tear for these parasites, though.

  11. The Xpan was an example of Fuji’s commitment to excellence where manufacturing is concerned.

  12. “it will not make happy the people who really bought the camera for the original $6,995 price”

    I am pretty sure the people who bought it for the $6995 price have enough disposable income that this price drop wouldn’t matter much to them. Though they may lament the fact that their luxury item is now accessible to the masses.

  13. Well , the NEX-7 which this is based on costs only $499 with the kit lens now.
    But this camera still looks really ugly lol

  14. What you people don’t know is that Hasselblad uses an unique feature that put to shame even the flagship cameras of Sony. I mean, who needs 500k ISO and other groundbreaking photography features when you have a ruby dial?

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