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Follow now! Sony live press event video!

 

Official source: http://www.ifa-tv.de/

From 16:30 til 17:00 (Berlin time) Sony will introduce plenty of new stuff: Xperia phones, QX30, QX1 (E-mount) and likely two new E-mount lenses (16-35mm and 28-135mm). Let’s see if there is some kind of surprise too…

UPDATE: Event is now over!

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  1. All CEOs of the different departments/sections are japanese guys as well….no believe in people from abroaud typical for nippon companies focused on traditions, conservatism etc..

    I want and jealous on sonys CEO Kazuo Hirais watch…he is wearing a genuine rolex cosmograph daytona…with a value of approx. 30000 euros ….

  2. Will they ever find out why Steve Jobs received so much applause for his Keynote presentations? They obviously wonder while every break they’re leaving for that…

      1. i’m not an apple fan, but their presentatios are miles away from this, this presentation was painfull to watch…

      2. Partially true, but the real geeks before the iPod/iPhone era did applaud even more to a real vision, nevertheless especially Jobs screwed this more than once and treated his employees often like shit. These Sony mangers don’t even try to communicate a convincing vision beside for shareholders and they are so obviously proud about presenting their engineers work as their own – really painful, yes.

  3. No 16-35 f4 fe mount etc… think the lens stuff will be released on /at photokian…the photo exhibition….;)

      1. @Lambda referring to James I guess…

        Thats no wonder it was the overall CEO of Sony…..he has to speak the best english…..it is expected….

      1. Either you’re kidding, you haven’t read or understood all the comments, or you’re stupid. You decide.

    1. i dont understand why dont they speak in japonese!! i prefer a fluid speach with subtitles then this painfull apresentation

    2. Nobody is mocking the accents but their presentation doesn’t come close to similar presentations of top companies like apple and google.

    1. there is no software around that is even close to being as good as android. you could argue that IOS is (which i don’t think it is but that’s besides thew point) but IOS is an iphone only software. it would take YEARS to even come close to developing a software that has the polish of android. not to mention building an app store and following of developers. looks at Windows phones, they are still trying to play catch up at this point and their app store is severely lacking

      1. Totally agree .. I know that .. it was only a wish
        I tried to use Android but I didn’t like it .. IOS is great but it’s very limiting
        I can’t use a special ringtone for whatsapp for example .. which is driving me crazy :/

      2. I use Sony/Android….Not a fan of IOS….But the problem with Android is that it can get slow and stuttery on low spec phones…Where as IOS only has 2 phones to worry about at basically the same spec..That will always be an issue for android unless they limit the requirements for their software…
        …The Sony Z phones are blindingly fast no issues there…

        1. ya but that is not an Android issue, that’s a manufacturer/consumer issue. its like buying a cheap under powered PC and blaming windows when it runs slow.

    1. I don’t get the appeal of the QX things at all, but apparently they are selling sh*t loads of them.

      Go figure.

  4. about 20 years ago when Sony took over Ericsson mobile manufacturer , they jumped on the list to be head to head with number one mobile manufacturing company Nokia , today we are watching Sony taking the same jump over many camera companies after taking over Minolta.. the only 2 things I hate about Sony are :
    1- the way their software works .. like Playmemories apps
    2- their user manuals :/

  5. With the current release announcements from Sony, I have to admit I am not seeing anything professional at all. The cameras at IFA seem to be gimmicks rather than something that can be used by professionals.

    Please note: I am not saying I am a professional but for the last year there have been announcements for the FE line, the E line and very little for a-mounts, which by Sony’s own admission is their professional line of cameras. Yes they are bringing out video cameras for the cinema pro users but nothing for a-mount.

    This comes over as a bit odd since I thought they want to take on Canon & Nikon – the no.1 & no. 2 in the market. The impression I get is that Nikon & Canon will both be bringing something out at Photokina – Sony, who knows.

    Yup apologies it’s another person ranting on about the lack of a-mount but for a company I thought wants to push into the more professional market they seem to be doing very little about it. Yes they maybe keeping quiet or stemming the leaks about it but this is odd.

    1. “IFA is the world’s leading trade show for consumer electronics and home appliances. It takes place from September 05 to 10, 2014 in Berlin.”

      Why would you expect professional equipment on a consumer trade show? It’s for gadgets and toys. Wait for Photokina.

      1. I was talking about Sony’s recent releases not just the ones at this show. I understand this is a gadget show, however Sony seems to be releasing a lot more “gadgets” rather than more professional kit.

        As far as photokina is concerned, the rumours suggest there won’t be much a-mount stuff there . Possibly more stuff to come 2 months later. But I would be very happy if I’m wrong

    2. “I thought they want to take on Canon & Nikon – the no.1 & no. 2 in the market.”

      What makes you think they want that? Not sure that market is actually worth Sony’s time.

      1. Sony stated some years ago they wanted to be one of the top three manufacturers of cameras, and wanted to be at least no.2. This is on record. They bought Minolta, and have large stock holdings in Carl Zeiss and Cosina to facilitate this.

        That’s probably what made him think that.

    3. They’re trying to separate the A-Mount from the Consumer Electronics, shows. Remember the A-Mount isn’t in the consumer electronics division any more, it strictly belong to their professional imaging division. Sony Imaging Pro took responsibility of the A-Mount two years ago.

      Expect plenty from Photokina, its very A-Mount heavy this year.

      35mm G2,
      400mm f/4
      85mm SSM
      135mm SSM
      24-105G SSM
      A88
      A99II

  6. It’s kind of funny that Sony announces FE stuff at a gadget show along with a pink QX, and reserves A-Mount stuff for the real photo conference

      1. What’s funny is that the QX 1 has a wider selection of lenses and a faster auto-focus than the A7, A7r, and A7s.

        Ha Ha Ha!!!!!

        Oh and A-Mount products don’t share the stage with pink girlie cameras, that’s what the A7 (squeakier toy) is for. Maybe they’ll make a pink A7 just for you.

        1. That’s as logical as arguing that my phone shoots 4k while A-mount cameras don’t…But of course you’re all about reality…you think A-mount has a future…

    1. Anything mirror-less is still considered consumer electronics, by Sony, and not part of their professional imagining division.

      Sony has been keeping A-Mount releases for professional photography trade shows like Photokina.

      1. I love how people complete disregard reality….If you take the time to read the through the terms and condition for eligibility…You will see the the A7 series of cameras are included as are even RX cameras…They even use an A7 and example in their literature to so how to find a cameras serial number…Sorry to burst you bubble…

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