And here it is! The brand new Hasselblad Lunar is now in Stock and shipping at Amazon US (Click here to see pricing and kit variations).
You can choose between the Copper Bronze Lunar with Mahogany Grip (2 in Stock), Titanium Lunar with Brown Leather Grip (3 in Stock) and the Titanium Lunar with Black Leather Grip (3 in Stock).
Wanna bet that by tomorrow at the same time the exactly same number of cameras will be in Stock? 🙂
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found via Photorumors.

54 Responses
Is that the Sony kit lens it says it 18-55mm
Yep. They should include the Zeiss 24/1.8 for that price!
they should throw in all three for that price.
I hope Amazon got these on sale or return.
Er….Let me think about that for a nanosecond…..No Thanks.
Just take a close look on the sunshade in the front – wow, will I get that for 7k€ – uhm, no; got a Leica S2 instead 🙂
Well, at least they got plenty of stock in!
If I had an extra $7,000 laying around, I’d get the 300mm f/2.8
So, for that price I will be able to get a NEX-7 with Samyang 8mm, Zeiss 12mm, Sony 20mm, Zeiss 24mm, Sony 35mm and Sony 50mm.
Oh wait, I have two thousand dollars left.
+1
You could get a Ricoh GR with VF, hood, conversion lens, and still have a few hundred left over.
I just bought a 1958 Edsel for the same price.
Here is an interesting game. Can you buy a camera (only one) and any selection of all Nex lenses that have no overlap (so 18-200 would cover all lenses thus far and would clearly cut you short) and spend more than the Hasselcrapper?
If anyone in the UK wants one. I saw them for sale in Selfridges on Oxford street.
I predict that the Lunar will actually sell pretty well, despite being totally LAME. But it won’t be photographers who are buying them.
The people who will buy this thing are the same wealthy morons who are happy pay $400 for a Hermes scarf or $1000 for a Montblanc ballpoint pen. They’re all buying a name that says “status”, and Hasselblad is one of those names.
“They’re all buying a name that says “status”, and Hasselblad is one of those names.”
That status won’t last long if they keep making ridiculous, overpriced garbage like the Lunar. Hasselblad deserves all the ridicule they get and more. And anyone who uses one of these things in public deserves to be laughed at.
+1
uber fail
Nex 7 $948; Sony 35 1.8: $193; Sony 10-19 $848; Ziess 24 $1098; Sony 50 $298; Sony 30 3.5 $278; and since it meets the requirements Sony 55-210 $348. Rerady for it, GRAND TOTAL $4,011.00. THAT IS NEARLY TWO GRAND LESS THAN THE KIT!!!!
I know they are not technically available yet, but throw in the Zeiss 32 “twit” lens at $900 and your still A THOUSAND DOLLARS LESS!
I feel silly but I am not sure if I should go for the Lunar or the H5D… I guess since the Lunar fits in large pockets I should probably go with that one… Which color palette should I get?… FML This is a tough decision….. OMG WTF LOL CMYK!!!
That is a fake picture of some Chinese cheap plastic glued to nex7 and plastic Lego knobs glued to top of that, right? I don’t believe any self-respecting company would release such a fake crap.
Ok, it’s April’s fool day, right?
Special camera for the special people who can spend a hundred K or more a day for fun.
I am rich.
I am snob.
I am idiot.
I am Lunar.
🙂
Careful now, you’re going to make a lot of people angry with those comments. All 10 of them.
@Dan: Nex 7. $948. Metabones NEX-Canon adapter. $599. Sigma 200-500mm f/2.8 $25,999.
This turns it into an f/2 140-350mm lens. And getting it with the Nex+Speedbooster shaves a sweet 300 grams off of using it with a 5DMKII.
Great news, the NEX-7 MKII is coming soon!
I’m not sure the target buyers of this camera are shopping at Amazon… 🙂
Kudos to any camera with iISO flash shoe, which has dozens of native 3rd party support for both speedlights and smart radio slaves without an adapter. A fitting end to the iISO Minolta shoe, to crown one of the most expensive consumer cameras in history.
It’s like a really sad joke.
I live in Gothenburg… and I pass the Hasselblad centre on my way to/from work every day. I’ve had great respect for Hasselblads work… until the Lunar release. So every time I see that Hasselblad sign now, I think of the Lunar crap. … and why the **** did they use the old hotshoe even!? geeezes
Funny… Hasselblad probably views the new Sony MIS hot shoe as a complete joke with no support and nothing to fit aside from expensive F60 which overheats when looked upon. Putting such a flash atop the Lunar might cause nuclear fusion.
P.T. Barnum once said:
“There is an ass for every seat”
Cliff 😉
Does the truly rich use Amazon? I would think this is an in shop purchase only item, or is it online only because they wouldn’t want you to actually use it before purchase?
holy f*ck. un-f*cken believable !!!!!!!!!!!!!!!!!!!!!!!!!!
I wait for Chinese-made kits to “upgrade” a NEX into Lunar
> Titanium Lunar with Black Leather Grip (2 in Stock).
It now says 3… Don’t know if that means it sales rate is negative, or if the production is so slow that Amazon couldn’t get the total shipment in one go. Or maybe the huge interest in the product made Amazon decide they needed one more. I guess that if Amazon has a number of views divided by number of sales score, these cameras will get the high score 🙂 (unless it remains a division by zero error)
I didn’t know Aprils Fools Jokes extended into June!! Hahahahahaha.
Hassy should have at least done this with a full fame camera,then it would
Have made somewhat sense. But a cropped sensor??
And where’s all the other free stuff that comes with it:
Hassy toilet paper,Hassy toothpaste, etc etc..Hahahahahaha..
I would expect this much from Leica!
Wow, that one Rx1,and the upcoming Rx?? With a little room to spare.
“Wanna bet that by tomorrow at the same time the exactly same number of cameras will be in Stock?”
Sure, I’ll bet you $6,995.00 there’s at least one fewer.
Please buy them, I’ll promote you to be my personal laughing stock… pretty please…
Which color should I get?
I’ll take a brown one and a carbon fiber one so I can hold one and have one dangling behind me on a strap. I’ll shoot boats, sunsets, and flowers … oh yeah totally cool
I think Amazon put the decimal point in the wrong spot.
What I can do with 7g’s in my pocket and I had no camera but some stuff I already do:
1) RX1, cheap lens hood, EVF, gariz case, home made paracord strap. With the money left, a trip somewhere and shoot a personal project for a few weeks.
2) RX1 plus the above but exchange the shooting for a GH3 and a 12-35 2.8 and have great video capabilities next to great stills for any project or commission.
3) RX1, obviously, and a s/!t hot laptop with an ips screen. I think even then you may still have some cash left to do a short trip somewhere or get one of those nec screens.
You can do so much better for $7.000 than just one camera that is nothing more than a NEX 7.
You and most of the posting guys here are looking from the wrong side. It has nothing to do with price for value. It is simply what it is – a luxury toy for people being able to efford it. The golf players wifes are sitting in the cocktail bar of the club – “oooh, no, you really got the brown tuscan leather edition”….
I am sure that Hasselblad will get through the “sea of sarcasm”, because their target customers will be resistant against.
The sad thing is that this fake camera has probably delayed for us normal people the launch of a NEX7 successor simply because SONY could not just come out with a new version before this fake Hasselblad with the current model was on the market, and probably will have been on the market for a while.
Does anyone know of any reviews for this other than the one where the guy used a demo model in store.
I would like to see a comparison of the OOC jpegs between this and the current NEX7 to see if they are using their own jpeg engine or the newer NEX7 jpeg engine or even new sensor. If they are using the old NEX7 jpeg engine then they may be headed the way of Kodak.
Why are you posting this boring content? It has nothing to do with this site.
$7000…..
I might buy one as a spare doorstop
Wait… Is this Lunar considered an Alpha? If not, then why is NEX?
I hope it become disaster for hasselbald.
You can’t assume that your clients are idiots.
For a camera collector this might be a good buy.
In a few weeks when this camera is discontinued it is likely to be the worlds rarest camera.
Imagine what a full set of every color will be worth.
How much would you be willing to pay for this camera? Just curious.
cheap chinese nex knockoff…. wait wha?…