A trusted source told me that Sony is very confident that the new A-mount cameras to be launched in 2014 will drive up A-mount lens sales by almost 50% for the entire 2014 year (compared to 2013). I still have no specs about the new A-mount cameras but Sony is pretty confident that this could sign a new start for the system. Key aspect of the new cameras will be that they are mirrorless (no SLT tech) and sensor tech and autofocus performance will be dramatically improved.
Let’s hope Sony isn’t too optimistic with that kind of “predictions”. They have been wrong quite many times in the past. And now they cannot afford to make any mistake anymore. To challenge Canon and Nikon in the profitable High End digital camera business they have to deliver some noticeable game challenging camera. There is no other way around that.
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111 Responses
Sony better leaks something… If they’re confident enough, they will.
With rumors business is not done, we need action!!!
This is not a rumour: I have bought my last Sony lens – precisely because of the new generation A-Mount cameras, that all have the microphone hotshoe.
I’m considering a Samyang 24 mm T/S lens, but I may decide to change camera brand before it comes to that.
Hmm… Seeing is believing i would say.
The new cameras would really have to make Canon and Nikon look like amateurs if they want to increase camera sales by 50%.
Makes me wonder even more what the specs will be.
Lens sales does not automatically equal camera sales and a 50% increase still wouldn’t challenge market share of the big 2, so no, they don’t have to make the big 2 look like amateurs. They just have to differentiate enough.
мммммм….With rumors business is not done, we need action!!!
They expect 50% increase in sales of lenses?
Maybe just because all old no ssm-lenses will no longer work on the new cameras.
Well, if that is the reason, this could also mean 70% of decrease in camera sales.
+1 they don’t say 50% increase in camera sales, only lens sales, and how can that be other than changing lens compability? Very worrying news!
+2… Yes, this makes no sense… How can the new system create new lens sales without creating camera sales… This makes no sense (Without doing some wrong stuff like they did on switching the flash mounts) If they make the new cameras not work with older lenses and such I’m done with Sony (The flash mount change was enough to get me to stop purchasing Sony products for now) .. BUT I’m not really worried about it since I already got back up and lovin the results… This is very important to figure out asap Andrea… This would be the most important and major news for us to find out in my opinion… Please find out for us Andrea…
Sony never challenged Nikon and Canon in the pro still photography segment and they are in no position to do so anytime soon. I like the A900 a lot and LOVE the RX1, but playing with the big boys would require pro bodies, a complete set of up-to-date pro lenses (!!!) and a worldwide support organization for the working pro. Reality bites, but wishful thinking wastes time and money.
Pro sales are a small niche in an already niche camera market called ILC’s.
Pros are not the only ones who buy pro cameras and lenses. Indeed, more high-end amateurs buy such equipment than there are pro photographers. The exception might be really esoteric lenses, such as a 400/2.8, which has unique applicability for sports shooters. But many other pro lenses are bought by amateurs with the financial resources, including lenses like the 300/2.8, 500/4 and 600/4 super-telephotos. Just go to any wildlife photography “hot spot” and you’ll see lots of such lenses in the hands (and on the tripods) of amateur photographers. That’s also my experience in several camera clubs that I am familiar with.
People always talk about “pro” cameras and lenses as though they are only bought by pros. That simply is not the case. If it were, Sony would not sell more than a handful of A99’s (or A900’s before that).
I didn’t say they were and that changes nothing of what I said. The cameras and lenses you are referring to, represent a niche market in the niche called ILC’s.
What I should have added is that the sale of these higher end products also are more profitable than the sale of the lower end products, which have smaller profit margins. Thus, the sale of the higher end products provide a far greater share of a company’s (or product line’s) profits than their share of numbers sold. So, while it is a niche, it is a more profitable niche for the company. It also helps drive consumers to the lower end products, provides brand recognition, and allows higher end technology to eventually trickle down to the lower end products. Canon’s and Nikon’s lower end (e.g., consumer level) products are not so much better than Sony’s or Pentax’s such that it accounts for why they dominate sales. There is far more to the industry than the quality of the product offered, and until Sony understands that and what those other factors are it likely will not make significant in-roads in its market share.
“autofocus performance will be dramatically improved”
Hmmmm… sony can’t match the AF system of canikon with their dual AF system, can’t imagine things will get better with only the on-sensor AF element
It beggars belief that they can get a better result with a worse approach. But if they manage to pull it off somehow, I doubt either of us will be complaining.
“50% increase in lens sales”? For me it sounds like “the older lenses won’t be compatible with on-sensor AF, so buy a new one”…
+1 and 3rd party lenses may not work well too.
Older lenses will be too slow to take advantage of faster sensor AF. Seems reasonable that they expect 50% increase in lens sales.
So they are going to do a complete replacement of their Lens lineup next year?
I’d be happy if that was the case.
Even more amazing would be a new body that incerases the lens sales by 50%!
That would be one heck of a body!
But it seems simpler to close down the system so 3rd party lenses looks less attractive. Even if it is suicide.
If the new camera’s require only SAM or SSM lenses, I’m screwed. All my FF lenses are screw driven. I bet I’m not the only one with a large portion of screw driven lenses. I also bet I’m not the only one to jump ship when Sony rules out all Minolta lenses. They make it possible to enter the Sony FF system without spending big bucks on Sony’s high end lenses.
Yeah I’m screwed by screw drive too.
+1
Maybe because old A-mount lenses will auto-focus poor with a new
mirrorless camera? So people must buy new versions of their A-mount lenses?
Time will tell.
Well, I would guess AF too, but on top of what you said I would add the fact that during last 2 years they made a huge progress with SSM and lens chips allowing huge increase of AF performance. Just compare old 70-400 to the new one. And that’s without any compromises to the optical formula.
It’s interesting on rumor paper but will it be as impressive in real life? Don’t get me wrong I want it to succeed to force canikon to introduce the next big thing.
A-mount Speedbooster for E-mount that functions just as fast as the last gen A to E mount adapter
don’t forget to improve bionz! i think sony already got the best sensor but why is it that it can’t maximize its sensor? take a look at nikon and pentax on how they maximize the potential of the sony sensors.
They need more advertising to let people know. There was nothing wrong with there cameras before compared to canikon in the same class. I am told a lot that canikon is way better and sony is crap yet so far none of these photographers take better pics than I do or do anything I can’t do. My friend just took her nex to a event and some guy was trying to convince her she needed a canon mark III???? and sony sucks. I get this most from people asking me advice on a camera. They know nothing about cameras but know that canikon rules and sony sucks simply because of marketing.
+1. New technology always help, however the photographer makes the camera not the other way around. I have an A77 and recently I was able to challenge the pictures taken with a canon 5d mark 3 with 24-70 2.8. I was using my A77 with sigma 17-50 2.8 and my pics came out way better so it is not much about the camera. Start taking pictures with what you have and stop complaining guys.
“To challenge Canon and Nikon in the profitable High End digital camera business they have to deliver some noticeable game challenging camera. ”
– And that’s the problem.
They DO NOT NEED ANOTHER CAMERA. They need new, ground-breaking lenses, they need radio-controlled flash system, they need accessories focused on certain types of photography.
New camera will change exactly NOTHING. Regardless how good would it be. One excellent body won’t cause any massive migration, regardless how good and cheap would it be.
+11111
+1 bring it on the new flash system
what do you mean by “ground breaking lenses”?
For example something that Sigma did: 16-35 f/1.8. There are many focal lengths where you can make a real breakthrough by creating an interesting designs (not necessary standard lenses – they might try to make AF T&S lens, or ~50mm STF, or UWA APS-C T&S, etc. etc. )
16-35/1.8 is FF equiv 24-52/2.7. Not a real reason to use, 24-70/2.8 on FF camera provides less bulk, more IQ & longer zoom.
Collapsible kit zooms are more like breakthrough
Better AF, better Ｒｅｓｐｏｎｓｉｖｉｔｙ, shorter viewfinder blackout, more shots per battery charge (A99 lags against CaNikon in that)
They can put true titlable, zooming EVF (advantage against OVF)
A mount has more lenses than 95% users will ever need. People don’t need ground breaking lenses to shoot weddings, portraits or squirrels.
True. But go and see what Canikon shooters complain about. Even if Sony camera is the best one in given segment of a market – glass and accessories are always a deal-breakers.
Complain don’t always translate into choices. Fast AF with protection against back-front-focus (potentially possible with new sensors) could be major factor.
Sony doesn’t have professional service.
I could believe a 50% increase share woth buyers who aren’t yet invested in a DSLR system. But 50% in DSLRs when many customers upgrade in the same brand just to keep their investment in lenses alive? Nah… Or else it means that Sony have a real breakthrough, meaning dramatic, in hand, not just improved models.
The largest growth has always been in the newcomer market.
Sony likes video so maybe 4K camera to sell SSM lenses.
Since the rumors say, (1) Sony will introduce new cameras, not new lenses, and (2) that will increase A-Mount lens sales, I cannot see how one could come to any conclusion except that the new cameras will perform perfectly well with existing lenses and that there won’t be any sell-out of lenses either. Which would conform to a third recent rumor, too, saying Sony had developed a new sensor with a new integrated phase detection AF function.
Even more, after Olympus is said to adopt that sensor technology, I’m even inclined to believe that Olympus might finally be able to do the trick and wed FT and MFT, as there won’t be a reason left why existing FT lenses wouldn’t work perfectly well without an SLR mirror.
‘I cannot see how one could come to any conclusion except that the new cameras will perform perfectly well with existing lenses’
Absolutely. Current Sony cameras work perfectly with lenses from 1985.
A system is much more than the sum of the parts. Sony needs to realize that and create a fully realiable system and support its users if it wants to be in the game (especially the high-end ffs!)… Please Andrea inform your Sony sources that the cameras alone wont bring up the sales because they seem to not know it…
Looks like (and it really is) wishful thinking. Even 3 layer 100% light transmission sensor (and thus up to 1-1.5 stops high ISO improvement) doesn’t sound like a real reason that can turn users into Alpha system. And AF system is even less intriguing.
On the other hand, mirrorless users will rather choose new Leica: the price difference won’t be too high compared to unreliable hybrid nonsense, but it will be compact at least. The real Sony’s pain are managers that live somewhere in a heavens.
Yes, when talking about sales, the masses will flock to a Leica.
Talk about dreamers.
…sounds like a Full Frame NEX with LA-EA3 Adapter to me.
You hit the nail on the head, NEXfive.
Sony makes very good sensors. Only Canon is still opposing in that sense, ll others have fallen and accepted Sony’s sensors in their systems. So what Sony really needs is to concentrate on high-end sensor tech. If Sony will release APS-C and FF sensors with improved ISO performance, with no AA filter, with on sensor lightning fast AF – this would establish new era in mid and high end cameras. However, new A-mount bodies will be slimmer and if only Sony can provide all necessary accessories to match Canikons gear list – then SOny will write it’s name on the history list.
SONY please produce not only sensors but SYSTEM that can kick some serious ars.
I know that the slt tech reduces some quality, but I feel it was good enough, this mirrorless idea of a full size dslr without slt is making me feel this won’t work out, even the new nex cameras with phase af , it is fast but I havnt seen it as fast as a dslt , even the countinous autofocusing in video for dslts are amazing, nex cameras sure do have better low light photography, if sony manages tonget high speed af without slt tech, would be great, slt is something am really in love with.
The mirror gives no fundamental advantage other than optical viewfinder. There is no reason in physics or electronics why on-sensor PDAF can’t be better than mirror PDAF. And we already know Sony has given up on OVF.
If Sony is to increase the sale up to 50%. Then they have to make better lenses for less money
That is a clear indication that the new camera won’t work with any existing A mount lenses. The “new” in the camera will be to require new lenses to use it. And they are foolish enough to think they can just force folks to buy a entire new system of lenses. Remember, if our current lenses and flashes don’t work then we are free to switch systems to any mount. So it’s more likely lots of folks will switch to the more stable and supportive brands, like Nikon and Canon. Since Sony will have, once again, not supported existing customers. Nothing about a camera body could make one take the risk with Sony again. All the brands of cameras take excellent photos, so it comes down to support where Sony fails.
Or they expect the new bodies to attract new customers to the a-mount, driving lens sales (which is quite possible given that Canon is bit of a technological backwater).
As far as I can remember, the only time they’ve really fallen down on “supporting existing customers” is changing the hotshoe – it’s not like they’ve got a history of chopping and changing (even the slt switch only affected Sigma glass, which is the risk of buying off-brand). I doubt on-sensor pdaf will demand a change to ssm – most current ff sony/zeiss glass which doesn’t have ssm are af-d compatible now.
A predicted 50% increase of lens sales is no “clear” indication of old lens incompatibility with future coming camera bodies AT ALL. You can not claim that this is the most probable reason – there are lots of other possibilities for an increased demand for more lenses. Personally, my opinion is that what you assure here, is one of the least probable scenarios.
You cannot make such firm statements based on nothing evident at all. It is pure guessing from your part, isn’t it?
But IF what you are claiming really would turn out to be true, THEN it would have the bad consequences for Sony as you say. Which diminishes the probability for your claims to be true, I would say.
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I commented WK of course, not andrew.
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It’s just the usual FUD from someone that is so bitter and twisted about Sony not giving him an OVF upgrade to his A700 that he has to resort to fabrications in order to diss Sony. Only Walt could twist the rumour that there are to be new A-mount cameras into a statement that existing A-mount lenses will not work on them.
Well, not only him, but in general – agreed.
Andrea, may I know why u deleted my comment I posted 10mins ago.
Sorry for that, the page didn’t show my comment, I closed the broswer and reopened later, it was not there, when I send the question comment, then the old comment was visible but not approved. Sorry .
Not deleted. It was in moderation. I allowed it now.
I think Sony could get a 50% increase in lens sales with just a few new design SSM lenses in A mount plus a couple of well-chosen semi-pro zooms for NEX. That is if their new cameras are even remotely competitive.
As someone researching a switch to Sony, I see a few very fine and pricey Zeiss lenses, a lot of slow-focusing older designs and a few outright holes in the lineup. A 50% increase in lens sales my be hyperbole, but what would it really take? A handful of modern lenses priced at or below the Canon/Nikon competition could do it: an economy 50 around f1.8, a new 24-105 or 24-120 f4, something around 50-200 at f4 priced for those who can’t afford the 70-200.
Most likely we can trust Sony that the A mount will be around for a while – I’d guess 5 years of solid support followed by a phase-out period, which is pretty much ‘forever’ in digital equipment.
Simple. Just lower the price to the level of Nikon D600. Sell it with a new, relatively cheap, but good enough kit-lens like Nikon 24-85 VR. Done! Prophecy will be fulfilled!
Sony doesn’t lower prices… they still live in the 80’s & 90’s thinking they’re a world premium manufacturer of electronics.
No one ever is the premium manufacturer of anything. They are just perceived as the one, and Sony wants us to keep that perception. Nothing wrong with that.
Not everyone wants FF cheap or otherwise.
Well, possibilities are opened at this stage.
on matrix PDAF, if they would somehow (how?) manage the drastical increase of it’s sensor sensitivity (probably by bining of the closely located smaller sensors) and make it widely spread over the sensor surface, they would manage creation of reasonably fast PDAF. But which woold be able to effectively trace the subject over the most of the sensor area. So overall it might give and advantage in autofocusing.
on matrix global shutter. If they would manage it done, they possibly would be able to skip shutter mechanizm. And thus increase the speed of series. And get rid of rolling shutter in video. Plus sound and weight reduction. This might give an advantage in mass and performance.
if they will manage the on-sensor bining of nearest pixels, while maintaining the full hd or 4k real resolution, plus (100 mbit/s, 14-bit 4:4:4 h.264 compression this way they might get back considerable part or completely the canon’s share in video. As Canon (via Magic Lantern, to be precise) is now providing the fantastic video quality 14 bit RAW, up to 3.5K.
Making picture quality better is almost impossible, but if making it close, then in this case sony would have the autofocusing advantage.
Wrong? Sony hasn’t been wrong. They’ve revolutionized photography. They don’t need ANOTHER game changing system, although of course we’ll all be happy when they DO IT.
What they need is MARKETING.
There isn’t a Canon or Nikon shooter out there that can win a debate with me over which camera is better….it’s really not close. Nobody considering Canon or Nikon can spend an hour with me SHOWING them the advantages of Sony, and still buy Canon or Nikon. All Sony has to do is COMMUNICATE the advantages of the CURRENT cameras, and they win this battle.
Live View is the feature they should be EDUCATING people about. It’s what digital photography ENABLED, two decades ago, that Canon and Nikon STILL don’t understand.
…but then neither do most pro photographers……so it’s EDUCATION through MARKETING….we already have the best cameras, we just need Sony EXPLAINING that.
Wrong people don’t want what Sony are offering, they are all over the place with their line up and range. And still have major gaps in the system. The world was not waiting for EVF’s either if they were Canikon would be in serious trouble.
Yet the command the market still. Sony have to offer “products people want” not spin off cybershot cameras with an A mount. It has not worked and won’t work. Sony’s have not had any impact on the top 2 because the top 2 “make stuff people buy”
Sony will add auto object framing, but won’t fix the flash delay on the A99 flagship. They have gaps as big as a barn door in the lens system yet they give us a grossly overpriced 50mm f1.4 Zeiss prime!
It’s not hard to see why Sony are losing market share.
You need both. Products and marketing.
Will be interesting to see how they differentiate A and E FF lines? Both mirrorless. What could make me change from my Nikon D800 and 1.8G lenses?
Size, weight for sure.
Top class lenses, reasonably priced yes.
Better IQ in general and resolution at least same level, yes.
One thing: Today I really need a second camera for strbeet photo. Hav a RX100. Great, but lens quality is not on top. Sensor is amazing for its size, but being spoiled by the D800, images look flat.
What if Sony can provide with a small high performance camera that can be excellent for booth landscapes and street scenes?! That would be something!
Haven’t Sony provided something rather close to what you are wishing for with its RX1 – an unbelievable light and compact camera with FF sensor and a top notch lens? 🙂
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50% sound like a big number, but really think about the small number doubled…. It might not be that big a deal.
I want to be excited but I will wait till mid 2014.
Been burnt too many times by Sony.
Looking at recent survey results i see a fairly even split between super high iso and super high resolution.
Of course almost everyone wants a super sensor with blazing fast af and huge buffer..
A third group seems to want non still picture bells and whistles.
This seems to suggest 3 camera models.
One
A general do everything economical model with lots of nells amd whistles possibly in an economy and deluxe version.
Two
A super low light camera of modest resolution.
Three
A super high resolution camera strictly for still pictures. No video no bells and whistles just top notch photos in good light. It does not need super iso because most people that do buy this will buy a second camera for low light. A square sensor would appeal most to users of this camera. This would be the camera to put sony on the map as the ultimate picture machine.
Personally I would like #2.
But I dream of #3.
Please sony include the ULTIMATE PICTURE MACHINE in your new product line.
For everyone that needs a hi-res camera, there are probably ten that need one that can do this:
http://dawncompk.files.wordpress.com/2013/05/champions-league-final-borussia-dortmund-v-bayern-munich-7.jpg
Stand out in the rain for two hours, be controlled remotely, and have WiFi so that the Photog can publish the pictures on the web as the match is played.
And those users don’t care for super extra fine jpegs, it makes no difference at all when publishing, but creates large files that slows the WiFi down.
E
Did you actually read my comment?
I suggested three types of cameras at least one of which would be right for anyone that actually wants to buy a camera.
You do not need to buy the high res one!
For people who do need high res there is no comparable substitute.
Why are you so threatened by the possibility that we might get the kind of camera we need. No one is forced to buy or use it against thier will.
In 2011 sony oatented a system to reduce the siffraction limit and EVERY sar commenter agreed no one needs more than 8mp and many argued that no one needs more than 2 or 3 mp.
You were wrong then and you are wrong now.
I do not understand your obsession to maintain a monopoly on piss poor pictures and your insistence that no one should have anything better.
Higher res is becoming possible and like any new technology it will generate improvements in all the other technologies across the board.
Perhaps you cant afford to upgrade but there are other people that want to.
Again I ask why do you want us not to have the camera we want?
Ps
Is the web your entire world?
Do you not see pictures around you bigger than the 13.3x 20″ your 24mp file can make?
And even if your entire world is your tv screen it has just expanded to8mp with 4k, and in 3 or 4 years will expand to 32mp with 8k.
There will be nowhere left for you to hide.
If you try to run you will be filmed by the 8k surveillance cameras on every street corner ATST 32MEGAPIXELS!!!
You’re totally right Barry! I want large images that are so sharp they make my retinas bleed. And, yes, I already stitch images.
I shoot animals in the field.
A medium format is way too difficult bulky and expensive for me. Also the same is true of a gigapan and similar devices.
Since I reguire high resolution my only current option is to hand shoot a huge number of 24mp shots of living moving subects and then search through thousands of shots to find ones I can succesfully stitch together.Most subjects I cannot successfully shoot at the resolution I want.
I am constantly being accused of being obsessed with a high megapixel camera.
I don’t think those critics can possibly understand what an incredible luxury it would be to actually take a usable picture with my camera with no stitching.
Which animals??? Resolution for small animals is DOF-limited. Where you can get 56 Mp, elephants maybe?
I will be happy if I get a camera that can do sharp 6 Mp pictures with an insect entirely fitting into DOF.
I am very excited about the possibilities of a mirrorless A-mount camera. Sony’s sensors have been significantly improving. The change from the 850/900 to the 99/RX1 was a significant leap forward and I feel there will be another leap forward with the new cameras. However, I am not so confident with the focusing system and think Sony will take the cheap route on the processor performance. I am basing this on what the capabilities of the 99 could have been and what it is. The focusing, while improved over the 850 should have been better, especially with the area of coverage. I do not know what Sony was thinking. I cannot Believe that in 2 years Sony would have greatly improved its focusing system when it did not seem to get all it should of out of its SLT system. That should have been easier to achieve near DX1 focusing specs with the use of SLT than improving it without it. Sony also short changed the processing performance of the 99. It’s fps should be as high or higher than any DSLR. But I will probably get it when it comes out so I hope Sony does not screw this up.
50% increase in lenses doesn’t necessarily mean much. In fact, I’d guess that 2013 is a depressed year for lens sales, as Sony us only introducing 1 a-mount camera this year, and it’s entry level. So a 50% increase may simply be a return the a previous years level. Without knowing 2013 sales, it’s a pretty meaningless rumor.
As to “improved AF” — I wonder if improved compared to NEX (likely), or improved compared to dSLR/T (unlikely).
If the new camera AF doesn’t come super close to dSLR speed, and if it doesn’t support old Minolta glass, I will be VERY disappointed.
+1 If the new bodies provide similar AF speed compared to current SLT models, have larger AF array coverage than current models and support Minolta lenses, we’re good.
To me is sound like, they did badly in sales this year due to the fact that they don’t come out with new interesting body to attract new/ jump ship buyer. But next year, the 50% up in lens sales figure is due to the fact that new body come out hence push up sales.
I wouldn’t be so sure if I were Sony…It seems pretty hard for most Sony lenses to match the definition of the new cameras…(except for some Zeiss)..on the other hand it could boost Tamron’s sales if they continue to produce quality lenses such as the new Tamron 24-70 (good bargain)..Sony lenses are too pricey.. I hope Sony could supply a new version of the 11-16 with a constant aperture, a greater quality. A new version of the Zeiss 16-80..
Anyway, that’s great newa, I am looking forwarding to buying a new class 7 Sony Camera. I hope it will match the current Nikon D7100 in terms of image quality…if it offers a better autofocus it will be a real gem!
Sony has s 2011 patent to reduce the the diffraction limit at the sensor level.
Therefore new higher resolution sensors will increase the resolution of any lens and current high quality primes will most definitely match or exceed the resolution of any sensor currently on the drawing board.
you can’t increase a resolution of a lens, you can increase a resolution of a lens-camera setup.
Also a high-res sensor means high-noise and low-dr sensor, and that one I would definitely want to skip.
You base your objections on past technology.
Thats why you are wrong.
The diffraction limit is an EDGE effect caused based on light bending around the diaphram edges.
The patentet device blocks only the edge light and allows the good central light in for each pixel at the sensor level ( i think).
Therfore the diffraction that appeara to limit resolution is reduced therefore increasing the apparent resolution of any lens.
Your other cant be done statememts are also based on past technolgy and will also prove wrong.
Higher res with higher quality can and will happen because each generation of sensor is better than the past.
Stacked sensors allow 4x the pixels of the same size even if nothing else improves.
ANYTIME you say it cant be done you only demonstrate your own ignorance. Anything can be done even if we dont know how yet
>Also a high-res sensor means high-noise and low-dr sensor,
Bull%%%t. D800 has more DR than D4. NEX7 has more DR than NEX5N.
All new Sony lens are sam or ssm driven, I think screw driven lens are over . I am a sony fan boy.But I been thinking of saleing my gear I have lot of lens. And non of my flashes work on there new cameras. I don’t think they care about the customers . Every camera Nikon makes with Sony sensors, performs lot better then Sonys.
Lens sales will increase by nature of releasing a broader range of lenses, updating older lenses and releasing them in a timely manner. Sony would ready have my money for the 50mm 1.4 SZ, but it has been endlessly delayed.
Lens sales will also increase if the cameras they release have native hybrid mounts.
Sony will never make a dent in cannikon marrket share unless they make a system that can meet all photographers needs.
If they only build what the masses want serious photographers will not buy in.
The high end e mount cameras will allow other brand users to gradually and painlessly make a transition to sony.
The 3 camera types I suggested elsewhere in this post will provide support for multiple types of photographers and allow people to believe they have a serious system behind then when they need more.
Since Sony aren’t going to be announcing A-mount cameras for the rest of 2013 it isn’t exactly difficult to increase sales by 50% in 2014.
Quite why Sony think NEW users are suddenly going to be buying A-mount cameras over CaNikon is a mystery. They consistently fail to market their products and get the media and counter sales people on-board with the Sony brand, they don’t support their retailers (not just cameras) and then wonder why the retailers aren’t stocking Sony.
In 2014 the media focus will remain on CaNikon products and sales people will still guide users to the CaNikon display stand chock full of all the CaNikon models and lenses, in the far corner you’ll find a dust covered A58.
Exactly right.
Yeah… It’s not gonna happen.
Unless Sony is selling a couple of thousands of lenses, worldwide, per year, then it MIGHT be possible.
With every new lens being released by Sony costing $1200 and up, I think they are dreaming. Lens pricing from any maker is ridiculous; if you try to gain share in the market, releasing CZ and hi end lenses won’t cut it, if your pricing is not competitive, even with the high end products.
…new alpha cameras will make all third party lenses un-usable…only choice for sony shooters will be sony lenses, no others will work on the ‘new cameras’…pretty clear message…
That’s the reasons I am looking into the Nikon D800E & may sell my A77 and Lenses.
Time will show, I have no doubt that Sony is able to produce such a camera, but they chose to cut corners with a99. Half-way measures won’t cut it and a99 proved it. They took the time to develop such a nice camera and then screwed it when it comes to performance.
Let’s sum it up one more time from the start:
Fast wake up time,
Clean intuitive lay out,
Photography oriented
Fast cards (CF beats the crap out of their SD implementation)
Dual Processor if needed
AF coverage wide enough to cover the important parts of the frame
Excellent flash system with built in RADIO transmitter/receiver for off camera lighting
24Mp is plenty,
FAST operation
DEDICATED physical buttons to control the EVF modes (live view settings on/off, EVF brightness lock up/control when working against a light source).
Memory recall should be able to store Live View settings ON/OFF
Leave the gimmick features for amateurs in amateur cameras and don’t clutter the UI with smile shutter, auto portrait framing and other such nonsense.
Improve battery life (1000k shutter actuations per charge or more)
Sony can you do it?
Perhaps for many of you 24mp is enough.
As the survey shows many of us need gigher res.
Sony should make a camera for you and mayby someday I will like it enough to buy it.
Sony needs to also make s high res camera for people like me. Who knows mayby someday you will like it enough to buy it.
Sony is predicting a revolutionary game changing new line of cameras.
If the highest resolution new camera is only 24 or 36mp who will believe them?
Certainly not sar readers.
A year ago I would have purchased the 36 mp if Sony had put one out. Too late now – I want MORE! It’s well within Sony’s capability to produce a 56 mp camera – and that’s the kind of leap they need if they’re going to live up to the hype they’re whipping up!
Agreed full frame at 56mp would match the current pixel density of the 24mp c size a77 effectively the same resolution.
If sony makes a sqquare 36mm sensor which I hope they do then approximately 80mp would be necessary for the same effect.
If stacked sensor array is used pixels could easily exceed 100mp. The advantage to that is that by combining adjacent sets of four pixels sony can eliminate noise thereby increasing effective usable iso and still be left with 25mp of image.
This SHOULD satisfy those critics that want 24mp and higher iso, although something tells me nothing will satisfy those critics.
That’s the reasons I am looking into the Nikon D800E NOT A99 & may soon sell my A77 and Lenses.
Sony camera division is just awesome – I will buy ANY next gen semiprofessional camera they produce 🙂
http://www.youtube.com/watch?v=JQCP85FngzE
“They have been wrong quite many times in the past. And now they cannot afford to make any mistake anymore.”
That’s quite a predicament to be in.
Andrea, if Sony come out publicly and say what your source said about increasing lens sales 50%, they will be laughed at I’m afraid. I think that kind of talk from high from a big company is desperate arrogance which sounds more like they are trying to convince themselves vs. deal with reality. I’ve seen big Japanese camera makers make huge sales or market share claims and fall short every time.
The only one’s that don’t make huge claims are the ones dominating market share and sales.
There’s a lesson someone at Sony should learn, but haven’t, at least not yet. Time is running out if your quote is correct Andrea.
Carl
Now their not useing the mirror box(As per the leeked patent)
Their is potental to radically slimline the Alphas ….
But thy would need to bring out a new set of lenses to change the focus distance .(Olympus venture)
You could always mount the older Alpha lenses with a extention tube like devise .Everyones a winner .
Or even have the next generation speed boosters and mount nikkor and Eos .
The sony would enter the Equipment of pros who need bacups and from their become the future ….