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No joke: New Adobe RAW converter supports the non existent Hasselblad Lunar.

adobe.

Adobe just announced the new Lightroom 4.4 RC and it supports a camera that is not on market yet…the Hasselblad Lunar. Usually Adobe adds a support of a camera weeks if not months after the camera release. So I was actually surprised to see the new support message. So when is the Hassleblad Lunar actually coming?

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17 Responses

  1. Silly Adobe. Everyone knows the Hasselblad Lunar takes perfect images in camera, requiring no post processing. It’s the camera camera of gods after all.

    And regarding its availabilty, It’s not that the Lunar is not ready for the market, rather we are not ready for the Lunar.

    Another possibility is that Hasselblad is simply having trouble finding the right tree to chop down in order to make the custom grips

    lol 🙂

    1. Exactly, all Adobe needs to do is to make sure that LR 4.4 and ACR accept the files where ‘Hasselblad Lunar’ is written on ‘Camera Make and Model’. The rest is just the same algorythms of the NEX 7. This just confirms that the Lunar is just a NEX 7, with NEX 7 image quality, NEX lenses and what not.

  2. It is just a nex-7 wrapped in expensive garbage so it makes lots of sense being that the camera is actually already on sale,technically. Should be called the nex-7L the L being for lunatic.

  3. Now the question is, will the Hasselbad Lunar-tic be based on the old NEX-7 or Sony’s upcoming NEX-7n?

    If it is only based on the NEX-7, then the Lunar-tic is an old product in a new dress only.

    Either case, the Sony NEX-7n will be a much better buy.

  4. There are still some non existent item that had been rumoured even prototyped for quite some time(actually a very long time). The 85mm Emount, all the four Emount Zeiss(wide, macro, prime and zoom) and the silver kenko/tokina 400mm mirror for Nex(all I see are those black ones in the market). Suddenly it had a 20mm Emount just pop up without much mentioned. Had any of these been given up halfway during developement?

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