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(SR4) One more APS-C model in the works (A75?)

One of my top sources confirmed that Sony has the plan to release one more APS-C model. It will be a new A7x (probably A75?). Two new (not yet trusted!) and one external sources said that the model will be on top of that [shoplink 8461]Sony A77[/shoplink]! And that’s actually a huge surprise. In what can the A7x be better than the A77? The model is definitely translucent and I guess that it will have less Mega-pixels and a much higher ISO range (+ more fps). I hope to get some specs about the camera soon!

P.S.: An external source at Sonyuserforum.de was at a presentation from Sony. They showed a pyramid with the A35, A55, A65 and A77. And the space on the top of the pyramid was empty. That is where the new A7x will be placed.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

All new Sony cameras and lenses links:
A77 at [shopcountry 8461].
A65 at [shopcountry 8459].
Sony NEX-7 [shopcountry 8454].
Sony NEX-5n [shopcountry 8452].
Zeiss 24mm f/1.8 [shopcountry 8450].
Sony 50mm f/1.8 [shopcountry 8448].
Sony 55-210mm [shopcountry 8444].
NEX-5n viewfinder [shopcountry 9110].

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190 Responses

    1. I’d be very angry if Sony released another 7 series camera after buying the A77. If true this should have been announced at the time of the A77 release but of course that would have hit the A77 sales.

      1. Mike_2008,

        Do you still act like a total douchebag in the DP forums?

        Do you have any work shot with your highly skilled Sony camera we can see?

        Nah, of course youd don’t, because you’re a, how you say, ‘douchbag”.

        1. I’ve no problem with Sony and their R&D but if they really are planning to bring out another 7 series camera then it should have been announced alongside the A77, like they have done with the A580 /A560, A55 / A33, so we can make informed upgrade decisions.

          If Sony are planning to release another 7 series camera in 12 months time with a new sensor then fair enough, that’s progress. Right at this moment I can’t see a 7 series camera below the A77 because of the impact it will have on the A65 and I can’t see a camera being placed above the A77 because the A77 is the flagship APS-C, so the likelihood is that the space at the top of the pyramid is reserved for the A99.

  1. Nahhh… sound not true.
    But I guess many people hope for a “A75” with less MP, higher max ISO
    and place for more images in the buffer. A real “sport camera”.
    The A77 looks to be excellent in low ISO and if you need the 24MP.

    Does “sport shooters” need 24MP?
    I guess they need more a bigger buffer and excellent high ISO performance.

  2. noooo, i hope there will be comfirmations before i have to buy the a77.. less noise and more speed would be totally awesome. But i don’t want to wait -.-

    1. NO they are NOT. SD can get up to 95/80MB/s NO camera has been tested back to back with SanDisk 45MBs and got much extra out of it. Camera top out at 45MB. and Canon have only recently updated 7D FW to get some CF cards to even work.CF = oversize overprice no advantage.

    1. It doesn’t make your a77 worse. Enjoy your new camera and stop worrying

      Nobody would ever buy anything if you waited for the next thing.

  3. I’m really hoping for lew res high ISO sensor. Put the same sensor in Nex 7 body then and I buy two and I’m set – original Nex 7 and low res/high ISO Nex 7.1. Well Actually I’m not set yet – I need small lenses with fast apertures 😉

      1. If any body remember when there was stille an a77 rummors keep going to this site there was (ISO more than 110,000). So at announcement of an a77 there was ISO only up to 16,000. May be there is some space not correct. Keep your preorder at this moment until you know exactly what you want to do.

        1. what?? i’m on the same boat man! almost pre-ordered the a77. If this camera has the same specs/body but is faster in terms of camera start/off, viewfinder load, and an ISO noise as good as the NEX-5N (don’t care about the MP, make it less or the same), then this is what we’ve been waiting for. If this is for real, when are they going to release it?

          Admin/Adrea, why don’t you create a poll:
          Should we wait for the a75(?) and not buy the a77?

          Sony should not do this since it will only confuse buyers. If planning to buy, the a65 and a77 is quite tough decision in terms of price/usability. Why not just improve the existing cameras rather than doing a new one with just iteration upgrades.

  4. It would be great and make marketing sense to have A75 (A580 sensor + A77 body), but if we are talking about A79 (something on top of A77), should there be a even better sensor?…

    Difficult to squeeze something that is SLT and better than A77

  5. maybe 24mp with sensor bayer patern from sony f65 or with clear pixels to reduce mp and improve dr and iso. no old 16mp, i hope for new tech sensors.

  6. oh, this could be a really bad marketing decision. This could majorly hack-off A77 early adopters, especially if the IQ is significantly better. Be careful Sony!!

  7. Also, this shouldn’t stop a77 owners from enjoying their purchase. There will ALWAYS be something better down the line.. computers, TV, ipod etc.

    1. Definitely so. But, as the A77 is delayed, I would want to hear more about this. My dream is “A780”, i.e. A77 parts in DSLR. Like A55 > A580. But if get no more info, I will enjoy my A77 before Xmas 🙂

    2. yeah, there’s “down the line” and then there’s “just after you’ve signed for the package”.

  8. Why do you think A75 with 16Mp sensor will have better ISO performance? The way it is now, A55 and A75 have same score on DxOMark.
    Only thing that could improve is buffer size, which is a good thing of course.
    But I would prefer A79, 24MP with use of CF cards.

    1. Maybe because it will be a newer generation sensor compared to the A55. Sony clearly improved their sensor technology to be able to get the 24mp sensor to beat the 16mp SLTs in all areas (except ISO). If that technology is used in a new 16mp sensor, the ISO performance should be improved.

      However, this strikes me as a bit of a marketing nightmare for Sony. Although a new A7x model might have, amongst other things, a larger buffer and higher ISO performance, can Sony market it as a superior camera to the A77 if it has less megapixels? What it gains in buffer/ISO, it loses in resolution, especially at low ISOs.

  9. CF is a non starter extra cost NO benefit. twin SD would help. but overall I see no sense in building a new camera with little difference to A77. and using a 16MP above the A77 would undermine the 24MP and any FF based on it. By selling a A77 with a cheaper sensor for more money Sony could be making a large marketing error. I for one was planing on A77 first week of November(always my plan)but this could stop people getting anything until I know what is happening. New camera needs to be out quick for Christmas sales or Sony will lose Christmas sales battle and have year old stuff for next year.

    1. The benefit could be an additional card bay, CF or MS, even 2nd SD – but that’s a minor change, not worth whole new model. I cannot imagine downgrading the pixel density as a improvement, but same density with improved ISO maybe. Lockable mirror?

  10. I really don’t believe this rumor.

    There’s the A65 and the A77 … the A65 is a lower model and has most of the specs of the A77 …

    So why launch a A75 … if that was the case, then the A75 would have the specs of the A65 and the A65 would be a camera with the 16MP sensor.

    I think that’s just someone imagining things in a design flaw of a pyramid graphic 😛
    Or someone just trying to expose his/her thoughts about his/her perfect camera, having the A77 as basis 🙂

        1. yeah, probably A9x … but fullframe seems to be Axxx like A850 and A900 … anyway, it’s only a rumor … only Sony knows.

  11. Now this is News!!!

    Admin, are you sure it is A7x… Maybe it is actually A5x or A6x… It makes absolutely no sense for Sony to release a new top end APSC camera. Current A77 owners will be pissed!!!

    I think its the A55 with the new EVF & the NEX5n Sensor. 🙂

  12. Maybe 24MP with sensor technology from Sony F65, or maybe with clear pixel sensors with lower MP and boost DR and ISO with same number of pixels like present 24MP, but still think that 24MP from A77 will be the base and because of that Sony is state that they hope that 24MP will be on par with 16MP and modify it later with pattern from F65 or with clear pixels to do sensor with 1/3 more green pixels or with 1/3 clear pixels and have incredible 16MP sensor. Even 2/3 clear pixels will produce 8MP. Present 24MP for A77 is test field for tiny pixels.

  13. Just 16 mpx, CF + SD (MS), exif editor (copyright, …), a simple mp3 recorder as D3x, 10 fps totally controllable, a “decent” buffer, no ridiculous “?” button, “smile shutter” and other amenities. Nothing else! 😉

  14. -Sony has the plan to release…

    Could be later this year, or later… 2012?
    Only Sony knows. So if you need a new semi-pro APS-C today you of course
    buy A77.

    I have no need for 24MP, as I have said all the time. And I am more
    looking at NEX-5N or Fujifilm X10 these days. Just something smaller
    than my A700 and with video. If Sony later release a new APS-C SLT model
    with really excellent high ISO performance and less MP’s I might buy one.
    But I would also look hard on a new NEX with EVF in camera and around
    12-16MP’s. The NEX7, nah… to many MP’s. The NEX-5N yes nice but would
    love to have the EVF in camera and more manual controls like the NEX7.
    So I just wait… when I am 70 (and almost blind) maybe there is something
    for me to buy 🙂

    1. On the other side:
      I can find use for 24 MP, can live without ISO 6400 and above, already have a small camera (and film Minolta). So if sony later releases a new APS-C SLT model with really excellent high ISO performance and less MP’s I might not be interested. And as I’m far over 60 😀 (not almost blind, still), I’m not willing to wait too long. So I’m goin to A77.

      Seems to me that there’s different needs on field 🙂

      1. Yes i agree, people have different needs.
        So I would love to see Sony offer two cameras in every system/level.
        One with many MP’s, not so big buffer, and not so high fps.
        And another camera with less MP’s (12-16 maybe), big buffer and
        fast fps. Like Nikon with FF cameras.

        Did not Olympus say something like “people don’t need more than 12MP,
        so we will not offer more MP’s”? That is maybe wrong, but the point
        is that people have different needs so would be nice to be able to
        have to options.

        Well, I am not really complaining. The A77 looks to be a excellent
        camera, so even I could be tempted to buy it one day 😉

  15. Sony, a lens roadmap would be nice if you want us to continue to purchase a new camera every few months.
    I for one, need to see how the a77 performs before allowing Sony to again take me on a ride as it did with the last product anouncement.
    For now, my a850 is still a fine photograpic tool.

  16. Totally agree. A transparent roadmap showing a path that photographers can plan for (at least in the next 12-24 months) is important. If it has a better spec (particularly better ISO) than the A77 that’s already on its way to me, then I’m going to be extremely peeved with Sony.

  17. It would make logical sense for Sony to milk the benefits of SLT by creating a sports camera, especially with the 500/4 and rumoured 200/2 on the way…

  18. Sony must be crazy! Or they have such a backlog of product that they need to ge rid of. Could be a recipe for disaster. I’m sure prospective Sony customers would rather a uniform and simpler outpouring of product. You can confuse people with too many variations of the same product and piss off existing customers with too many newer versions too quickly. Although Apple seem to be doing well at this game!

    1. This I do agree with.

      And personally, I disbelieve the rumor. I can’t see any logical reason why Sony would do this.

  19. If this is sony’s strategy to make people cancel their a77 pre orders and make possible buyers wait for the a7x im sure its gonna work!

    This would look like Sony made some mistakes with the a77 and they are trying to get it right with the next one to some people.

    Im still keeping my a77 cause by the time the a7x hits the stores is bug free and not backordered it will be a long time 🙂

    I just don’t think is fair for all of the people who waited so long for this camera after all of the things that happened, to know that there’s is a possibility of a better a7

  20. I would think its highly possible A75 is in the works. After getting so much negative feedback on the low light performance, hardware & firmware issues, buffer size, etc, the only to really “make amendments” on these errors would be to relaunch in another model number so as not to embarass themselves.

    However as i agree with most here, sony by doing that will piss off lots of A77 buyers/potential buyers.

    1. By having a different sensor that meets the low light performance that many are crying for. By having a larger buffer size so that the 12fps is not crippled by only able to burst for 1 sec! By sorting out the processor and firmware problem thoroughly before shipping out from factory. By incorporating manual audio gain control during video.

      All these are significant updates and will definitely need a new model number for it.

  21. Even though I´m a landscape photographer, I would rather buy a LESS expensive model, priced between the a65 and the a77 with:

    – The great 16mp sensor
    – Articulated LCD as in a77
    – No crop in video mode, when stabilization is off
    – Same rugged build
    – No need for top LCD

    If Sony does this, they will have a hit in sales, for sure, which will also rock the video dslr world.

    1. Yes. I am not sure whether the r&d department of sony dslrs are run by morons or just a bunch of marketing people running the show. If they really hear what people want, they could have easily dominated this market and throw canikon out of the sales chart.

      I really wonder why it is so difficult to achieve what we want. I am sure we are not the unreasonable bunch. 🙂

      1. I agree, we have only the simplest of needs, we just want everything and we want it now! what could be simpler than that 🙂

    1. Usually camera makers cut down on features because they are lacking competition. It´s like if they previously decided between themselves that they will slowly release any improvements, so as to keep the consumer spneding their hard earned money.

      Fortunately Sony isn´t obeying to this, and that´s why it doesn´t make sense when they miss the opportunity of implementing simple features, which don´t cost extra money, and which will add terrific value to their products.

  22. More of Sonys old style ‘splatter shot’ at the market??!!

    If this is true then Sony need to come out & confirm it now with an approximate release date – if it is soon then people will have an option to cancel orders while there is a backlog on the a77, that way Sony will not annoy too many of its customer base. If the release date is still quite far away then Sony will benefit because people may well stick with getting the a77 rather than canceling to wait and see.
    Either way, long term Sony will win so they NEED TO SPEAK OUT now that the rumour is out there.

    Going back to Sonys ‘splatter shot mode’, I can see why this happened because of the general disapontment with high ISO performence of the a77 – we could be seeing a possible mentality change at Sony….

    For a company wishing to understand its market & how much to go by what is said on the Internet & in reviews this rumoured camera makes complete sense. We have the high MP lowish ISO a77 & there has been a bit of clamouring for lower MP high ISO. Release this in exactly the same body with the same features & see what actually sells.

    Ranking of cameras in Sonys lineup has always seen the higher MP camera being ranked higher than the lower MP.
    If a lower MP camera is at the top of the Pyramid then it confirms the end of the MP race – Sony has always been MP is king.
    This does make me doubt the rumour is true somewhat if this new camera is supposed to be at the top of the pyramid.

    Personally I believe the top of the pyramid is where the a9x will go.

    1. Me too find it hard to believe this rumour, for many different reasons. And as you say, it will certainly go against the “Soul of Sony” to place a lower Mp camera above a higher Mp camera in the Alpha hierarky!

  23. Some here are assuming that buyers follow rumours closely. The vast majority of A77 buyers will not know about a new model until it is released.

    This rumour will have very little impact on A77 sales.

    1. Usually I would agree you, but A77 has been waited for so long that I’m afraid a great part of potential buyers have found these rumours from this site or somewhere else in internet. Just my guess, however.

  24. Admin: do your sources know anything about Sony trying to improve the translucent mirror itself? Even if there isn’t a HUGE difference between SLT and non-SLT, the difference is still visible. Mainly because the camera loses 30% of light which is a bit too much.

    I would say that Sony is researching ways to improve the translucent mirror to a smaller proportion of light lost (let’s say 20/80).

    Or the translucent mirror has already reached it’s optimum state and that’s a sensor issue from now on?

    Thanks!

  25. Sony announced a new A7X so quickly, is the recognition that it can not correct the A77 at satisfactory levels. No one announces a new product to “kill” a she just released. This ad kills the A77. I hope the A7X come soon …

        1. Still, it’s definitely not Sony’s announcement! It’s a rumor. And, in my opinion, not very credible, even though SR4.

    1. What do you mean “correct the A77”, it is fine on v1.03.

      What’s wrong with the A77 that needs correcting?

  26. Not sure this will kill A77 sales. If this rumored A7X is above the A77, pricing will be near $2K (American $). You pay for what is rumored:-)

  27. I bet it will be again 24Mpx cam but with improved spec like faster start-up time (faster CPU), bigger buffer, fixed some issues found in A77. I guess it will be rather small update to A77. The main reason it will be on top of pyramid will be the price :). But let SONY surprise us :).

  28. If this rumor is true, it almost has to be for a DSLR version of the a77. There are those of us out there that simply do not need 12fps and autofocus while shooting video. This group is taking a big hit to battery life and noise in low light for these features. (same as a55 vs a580). As Sony is transitioning to focus (pardon the pun) on SLT, it would make sense for them to market the a77 and then wait just a little while for the a780. If this isn’t the case, then I just do not believe the rumor.

  29. I believe the top of the pyramid is for the A9X series. The A7X model will slot alongside the A77 – slightly lower cost, lower megapixel count, better high ISO sensitivity at the cost of resolution. Two A9X models, two A7X models giving different having similiar performance but differentiating through ISO handling, megapixel count, etc. A good business model, although this will be sustainable only if Sony increases market share.

  30. I believe this rumor. About the pyramid pic, i think the top is going to be filled with sony’s next coming FullFrame camera. The new apsc is something lower than a77, it could be a75.

  31. A77 with mirror lockup to match future competing cameras (that will have the same sensor but not translucent technology), along with a buffer size increase and pixel binning modes to compete at high ISO (at the expense of MP).

    Such a camera would be a marketing coup if released at the same time as CaNikons with the same sensor.

    1. Mirror lockup is not possible. If mirror is up it is outside of bayonet.

      Yes it could be either small update to A77 or it will be A79 with FF sensor.

      The second option I like much more. It makes more sense to me. I do not believe it is currently possible to make APS-C sensor with better ISO performance even it has less megapixels.

      But it should be easy for SONY to put FF sensor in A77 body. And it seem to me that it is in line with rumored 3 FF cameras in 2012.

      May be A7x line does not mean APS-C but enthusiasts cameras.

      1. They could put in a retractable mirror but it would require a more complex hinge system and another motor to run it up and down with the lens on. This would make no sense except for a studio/microscopy camera. If you are doing that then make it full frame and cram 50 MP in as well.

        If rumors were generally true I would be ordering my iPhone 5 now. 😉

        If there is another APS-C 70 series camera it could very well be aimed at the sports photographers, a 18MP, 20 fps big buffer camera with built in vertical grip, say around US$2000 body only.

        If the chart was for Alpha SLT then the top spot is certainly for a FF

      2. Never understood this (sorry) but does this mean that you cannot clean the sensor of an SLT anymore bcs the mirror is always in the way?

        1. Mirror can be lifted out of the way with the lens off. So you can clean the sensor, it just sticks past the lens mount a bit.

    1. @Marek

      Fair point.

      A t shaped hinge (i.e. with the hinge on the horizontal stroke of the ‘t’) would fix the mirror size and lockup issue easily, as the end of the mirror would then move up and *backward* at the same time.

      You then of course still have to make more space (than the A77) above the mirror, but that is far easier than having to add space in front of the mirror (which of course the A77 cant do because it affects lens optics).

  32. I would be glad to see another option beside the a77, however, I think it is poor treatment of people who bought a77 thinking this was it. If there is an a75, it should have been made known along with the a77, I actually would be ticked off if I had bought the a77, then have sony turn around and release a camera that was a ‘problem solver’. But lucky me, I didn’t have the money. But if you think about it, this will tend to slow the sales of all future Sony camera releases, because people will always be looking for the real final product release, so the initial product release will be a dud.

  33. SR4?? are you kidding?? well, I am not only feeling extremely disappointed, but furious!! Why didn’t Sony announce this camera before A77 put on shelf? after all, A77 is just released for 3 weeks, in a few countries not to mentioned!

    If you says this hidden camera is on par with A77 but with different orientation, it may be more acceptable (but yet, still not acceptable to hide this camera all the way until A77 rolls out) Why does Sony not to announce along with A77, so that consumers have chances to choose the suitable camera themselves?

    1. Hiii! Hold your horses.
      Sony did really not announce this camera! At least not yet. This is a rumor, just a rumor.

      We have used to believe these rumors as they mainly are correct, especially SR4-5s. But still rumors. And even true, we have seen no specs. I think it’s absolutely impossible Sony being that stupid that they would announce a direct competitor to camera model just announced and not even available yet everywhere!

      You people seem to bumble around without any relevant reason 😉

  34. Paul Genge Sony UK has posted this on Facebook:

    “…it never ceases to amaze me how the rumour mill accelerates from one model to the next, to the next and so on. Stock of the a77 has not reached most markets yet, but people are guessing “what next” I almost felt like posting only “lol”. However, in actual fact its probably better to state that the a77 is now in the range for a while, and the next high end introduction will be featuring the number ‘9x’ naming…………… now watch what happens to the rumour mill! :o)”

    1. Ah, an English native Sony representative to the rescue, while I was writing my long “I don’t believe this ludicrous rumour” post! Thanks!

      No need for anyone to continue my list than… 🙂

  35. I find it very doubtful that this rumour would be true, for a number of reasons.

    1) Sony is at present working hard to get two A700 replacements out of the factories (together with a couple of new NEX cameras). That’s more than a hand full, far more then Sony have ever before launched at the same time (in the photo segment). And new lenses and accessories too.

    2) The bulk of Sony DSLR sales consists of the A2XX and A3XX models. As far as I know, the A700 didn’t sell in large numbers (perhaps A700 did break even, but hardly much more). Sony may have 10-15% of the world market shares for total system cameras, but surely just a fraction of the semipro and pro camera market shares. Those two segments are completely dominated by Canon and Nikon. It is bold enough of Sony to launch two models in this segment (well, A65 could be regarded as close to this segment at least), but the thought of trying to justify THREE new cameras to replace the single A700 model, would be a sure way to make this segment to a deficit business for Sony.

    3) As already said – to already launch something eventually better would really make early A77 buyers very furious.

    4) Also already said – I believe Sony would rather DIE than put a lower Mp camera above a higher Mp camera in their system camera hierarchy! 🙂

    Please continue this list – I was thinking of a few more, but those disappeared while writing this. I’m starting to get old… 🙁

    Finally, there may be a number of reasons for Sony to NOT deny these rumours. First, neither Sony nor any other camera manufacturer would usually deny any of the large number of rumours flying around on the Internet. Besides, Sony may not even BE AWARE of this particular rumour. Remember, the familiarity with the English language is much lower in Japan than in most other countries (western countries).

    The Japanese language belongs to the Sino-Tibetan language family, which is a completely different family than our Indo-European language family. It is MUCH easier for me (as a Swede) to learn English, German and Italiang together, than for a Japanesse to learn “only” English. And for us to learn Japanese).

    So it is hard work for them to read everything that is written in all the Forums on the Internet (they don’t), they are only translating random samples to their coworkers and superiors. H*ck, not even companies in the English-spoken countries do read everything everywhere on the Internet, despite that translating isn’t necessary!

    1. Hi GunnarK,

      The Japanese language actually has nothing to do with the Sino-Tibetan language group. I actually speak Japanese. The grammer is similar to some extent to that of my native languag, Hungarian, which is also a non-indo European language. (Sorry I know that it was not the main point of your message…)

      It is true that English is not so widely spoken in Japan, but in a large, international elite corporation like Sony I would imagine that there are some people who know English well enough to read this site.

      1. Hi Ferdinand,

        Tanks for your information!

        You are right, I did remember incorrectly. The Japanese belongs to its own language family. For my ignorant eyes it seems as yours and Chinas written ideograms (is that what it is called?) are similar.

        Of course there are some people in the Sony organisation that can handle English (I know there are), but, as you said, not all (probably not too many).

        It is very different in a my own country, Sweden. Everyone here starts to learn English at a very young age. And because we are such a small country, it isn’t worthwile to dubb Anglo-American movies and TV programs. Instead we will in the lowest part of the picture have two text lines with written translations to Swedish of what is said on the screen. And at the same time we are hearing the full English sound track (or whatever language the movie/TV-program is produced with). We Swedes will usually listen to an average of 2 to3 hours of English every day! What better English lessons could there be? Apart from actually living in an English speaking country, of course!

        This, I believe, is the main reason behind that Sweden is regarded to be the best speaking population outside the native English speaking countries. And Holland is number two. Germany and France e.g. seems to be much further down at this list…

        Sometimes this is right: “Small is beati”! 🙂

    1. I hope not, I hope it is reserved for the A90. 🙂

      Then there will be room for many new and hopfully better fullformat cameras from Sony in coming years.

      But of course A95 would be much better than A99 – if so, there would be no room for any successors. As we all know, A100 is already taken by the very first Sony alpha!

  36. YES YES YES BRING IT SONY!!! I’m glad i’ve held of the A77 for now, I hope it’s a high ISO 18Mpix 7D spanking monster!

    1. If Sony really have the spare time to make another 7X, please spend on lens development and entry model like A1x, A2x.. You use 3-4 years to produce a A700 successor and use 3-4 weeks to make another model to supercede A77?? what a funny company you are, Sony..

  37. So, lets think about this.
    A SONY a78 with the same body at the a77
    The difference would be:
    16meg Sensor, 15 Frames per second, twice the buffer, Much higher ISO with much less noise.
    Then also remove the Video capabilities, have a fixed display screen panel, and the ability of using Compact Flash Cards and, I now just reaching, WiFi enabled.
    All priced at roughly about the same as the SONY Alpha a77.
    You would have two very different cameras, but one geared for Action and the other geared for High resolution and Video.
    Just my two cents.

    1. May I ask if there is anything at all in your post that is coming from some creditable source? Or is it just your personal wishlist? If so, then it is 100% fiction and doesn’t belong in any public forum (except perhaps in threads specifically made to ask users about what they want in a new camera).

      Particularily not in SAR, where Andrea goes a long way to try to filter out everything that isn’t traceable to official statements, or leaks from sources inside Sony or with personal hands-on experience of some product.

      THIS RUMOUR IS FALSE!

      Just go up a few posts written before yours, and read.

      1. Just a personal observation. If I had first hand information about any new camera I would not harm my current relationship with SONY by divulging sensitive information about any future cameras.
        But I do know few sports photographers, and they indicated that a camera Like the Alpha a77 and the specs that I talked about would desirable and would give the camera a good looking over.
        The one item that would hold the camera back is the lack of fast long lenses. Both Nikon and Canon have very good long fast lenses and in all due respect, it would be a long while before SONY’s Alpha would be mixing it up on the playing field with Nikon and Canon without some respectable Fast Longs Lenses. The Lenses I am talking about are a 400mm and 500mm.

  38. A big surprise for birdlife. 1.3 x crop and the same pixel density as NEX-5N = 22.5 megapixels, just a 1D Mk IV killer?

  39. ”P.S.: An external source at Sonyuserforum.de was at a presentation from Sony. They showed a pyramid with the A35, A55, A65 and A77. And the space on the top of the pyramid was empty. That is where the new A7x will be placed.” I just read the forum posts, all 5 pages of it, and I do not see where an a75 is coming along. The top of the pyramid is empty not for the a75, but for the fullframe 900 series camera that is to come. Your source, and the forum, are two different things. There may well be an a75 coming along, with less megapixels, but it will not be the top of the pyramid. It may be what most people want, a lesser resolution ‘a77’, with a slightly lower price tag. Most likely it will be better in the eyes of the consumer, but a surprise to Sony itself.

    1. I vote for an A75 with 20MP sensor and clean of noise up to ISO6400 and with some less bells and whistles than the A77. However it will be in-beteen A65 and A77 in the so-called “piramid”. I see no sense in another APS-C camera above the A77 which is roughly in its infancy and can go through other FW iterations.

  40. If the rumor is true, I would have much preferred Sony wait another year on the a77 and get it right instead releasing a new model to correct for what people didn’t like. I can see why people would be pissed. Sony should listen to the customers and respond in kind, not throw a bunch of crap at customers and see what sticks.

  41. The A9x will be the full frame model.

    Sony had the A5xx, A700, A850, A900…

    Now they changed the naming scheme for only 2 letters… A55, A55, A77, A9x

    Later, maybe a A8x…

  42. It would be nice because I feel that Sony must be recognizing that it has been not performing as well as the canon and nikon when dealing with noise at higher iso until the 5n or even the 580. I was wondering if Sony does have another aps-c about when would it be released and how does this effect the FF camera supposedly due out next year, both in timely development and design. In other words will Sony push the resolution or have greater concern for noise reduction at higher iso. Maybe both. I would be a bit ticked if I bought a 77 if I knew a similar camera was right around the corner. At least give me the option to chose which one I would have liked. It almost seems to me that Sony has been shocked with the image quality of the 5n and what they decided to do was to simply replace the 77 body and processor with the 5n or near 5n sensor. I would like that.

  43. Everyone seems to have forgotten the A65. It’s a lot less money and will do most of the same things in a smaller size. Then should an A79 come out and should you not be able to live without it, you would be better off financially and would have two killer cameras. I see no reason for 16MP. We need to evolve here so let’s look for 18, 20, 22 MP. I’m not a pixel voyeur but Canon has its Rebel T3i. I don’t understand why anyone would be thinking about 16 MPs.

    1. No AF/MF button means No SALE… for me.

      If that A65 had an AF/MF button I’d be all over it like a light leak on a Holga.

  44. I think that it’s nice to develop a A7_ version with less MP, better ISO performance, etc. because that’s what everybody was actually asking for.

    But isn’t it dumb? If Sony was to do it, they should already done it. To do it now will only make a lot of A77 owners very angry and they will be in their rights. You just don’t release a camera to kill it just after that.

    Well, it will depend of the release date, since “working on” can be next year release or 2013, who knows?

  45. Ohhh… and by the. way.. if Sony wanted an ISO monster and created the A75… and kept it as SLT … it was hard to understand the logic. One of the strong points of the 16Mp sensor being so good at high ISO’s on the NEX-5N & 580, it’s due to not being an SLT…

    So… just think for 2 seconds… it would be hard to catch the logic behind it… And we “know” that the new full frames will be SLT as well …

    So… just stop imagining what you’re dream camera would be and just live with it’s real 😛

    1. The logic is there, Pedro. If this rumor is true, they want to create a camera with high ISO capability + high FPS. SLT is the best way to get high fps.

  46. If people desire A75 with 16 Mpix for high ISO IQ and with higher fps or longer series, then I couldn’t see any reason why Sony shouldn’t release it for sport photographers and photojournalists. As many commented here, they really want 16Mpix over 24Mpix and for Sony it is a real signal, they should do that. For Sony it is really easy and costs little just change sensors. From other point of view 24Mpix sensor and A77 camera is released in some hurry (because tsunami disaster) and via firmware will be substantially improved. I think finally high ISO IQ will be very similar to NEX-5n because of A77 sensor higher resolution. New RAW converters release (e.g. LR4, DxO 7) will even improve A77 IQ. Finally there is no real reason (except higher fps or longer series) for A75 release. Fps limits shutter, not only buffer or Bionz processor, therefore only longer series seems to be credible. Again, if card write speed is improved even via firmware as it was rumored recently, there is even less reason for A75 release.

    1. Let me see… 16 MP, High ISO… YES!! That’s it. Actually Sony has done it. They call it A580! Or NEX-5n. But not A7x. This is that simple.

      1. I have an Alpha 580, the Image quality is grate but on the other hand compared to my Alpha 700 the Handling and built quality just sucks. That is actually why I never used it for anything besides Studio shoots, and why I still use my A700 so much. So If Sony would be putting a High ISO Asp-C SLT on the Market with the same Built quality of the A700 I might get tempted although an Used A900 would probably still be much more tempting and desirable when it comes to toughness and ISO-Performance.

        I think if the guys of Sony wanted to they could actually make a grate FF 16-24mpx competitor to the Nikon 3Ds, with a way lower price.
        But then again this is a lot farer away in the Future i doubt.

      2. Buffer size, high ISO noise and diffraction limit are the weakness of A77. To overcome this issue, the simpliest way is to use 16MP sensor and put a large buffer and it can beat 7D/D300s/K5/E5 hands down.

        If the new Canon 1D FF is 18MP, having a 16MP APS-C certainly has advantage – being smaller and lighter.

        Launch one before Christmas and I’ll get the A75 16MP APS-C instead of A77.

        Sony give me 2 more DT zoom lens, 10-24/f4 and 50-150/f2.8 please!

        For Actions, I’ll use the A75
        For Studio, Landscape and Portraits, I’ll use A900 with primes
        For Travel and Street photos, I’ll use NEX-5N or NEX-7

        Then, almost all my photographic needs are then covered 🙂

      3. “Let me see… 16 MP, High ISO… YES!! That’s it. Actually Sony has done it. They call it A580! Or NEX-5n. But not A7x. This is that simple.”
        No. The a580 is not an SLT and the 5n does not have the pro controls the a77 has. Same amazing 16MP sensor in an a77 would be something they DON’T have and should have had the a55 to be. The a55 and a33 were way too similar and it didn’t make sense. This should have come out before the a77.

  47. Andrea, I think people don’t like this rumor :p Is it SR4 that it’ll be on the level of A7x, or is it less than that because it might be A9x? 🙂

      1. This sums up the entirety of my Internet usage since I placed my a77 preorder. Dear holy Jesus can we please have our cameras or some taste of them already? I’m trying not to lose it.

  48. I have not used the a77 yet but if they offered better iso performance, even better evf and even less lag time (not sure how drastically the 1.03 firmware update has improved things) then I am all in. I am going to get an a7x camera eventually, i generally wait a few months for them to sort out the kinks. I guess it is now down to which one.

    1. There won’t be any a7x as it doesn’t look like a smart business decision IMHO.

      Andrea, you should lower down the rating to SR2!

    1. how many times is this BS coming out. SD at 95/80 MB/s is as fast as any CF. CF has reached theoretical limit and needs totally new version to go faster. and last but NOT least no camera CF or SD gains performance much past 45MB/s. check canon 7D with CF and Nikon D7000 with SD. So
      1. SD are as fast as Cf.
      2. both are faster than camera uses.
      3 STOP Trolling.

      1. Obviously, you have no clue about what you are talking about. Make yourself familar with the CF, SD, SDHC and SDXC card standards, the electrical interfaces and the protocols used before calling other people trolls and trying to intimidate them.

        CF is clearly superior to SD and SDHC in all aspects, and it is still superior to SDXC in capacity (CF: 128 PB, SDXC: 2 TB), maximum interface transfer speed as per current specs (CF: 167 MB/s, SDXC: 100 MB/s at present) and compatibility (CF 6.0 cards can be used in CF 1.0 card readers as of 1994 without problems, CF 1.0 cards as of 1994 can be used in CF 6.0 card readers without problems. CF does not enforce the use of a particular filesystem, so it is okay to use the open-spec industry-standard FAT32 filesystem up to its physical limit (8 TB). SDXC enforces the usage of the closed-specification, proprietary and patented Microsoft exFAT filesystem, which cannot legally be implemented in the majority of other operating systems. As a storage medium for images, exFAT has no advantages over FAT32 for sizes up to 8 TB, it is just incompatible with most existing software out there – so not a good choice at all for a transfer medium. It would be possible to support FAT32 on SDXC as well, but the Sony cameras do not implement this, unfortunately. SD, SDHC and SDXC cards share the same physical dimensions but are fundamentally different on electrical and protocol level. There is zero compatibility between these three card standards, so it is impossible to use SDXC cards in SDHC or SD card readers, and vice versa. Multi-controller card readers exist sharing the same card slot, and this is what gives unaware users the false impression as if there would have been a compatible evolution from SD to SDHC to SDXC. There wasn’t.)

        BT

    1. Buffer can only so big, and the buffer clearing time is a hardware limitation. If A77 has a <24MP option, then you may get away without that limitation.
      Problem's in the file size. How big do you want the buffer to be? 64GB? Then you don't need a CF/SD 🙂 Dunno the price though^^
      Buffer – is a high speed volatile storage basically. Your SD, is the low speed nonvolatile storage. And larger buffer size = bigger hardware & expensive.

  49. I think this is a missinterpretation. The A9x will take the empty space on top of the pyramid as the top camera model. Not another A7x!

  50. Pleaaaassseeeee…
    A57 instead of a75

    A55 body
    2nd generation a65/a77 evf
    2nd generation 16mpx (even the new 24Mpx still Ok) with non overheating problem

    A dreammm !!!

  51. Rumor already put to death by Paul Genge from Sony. The next camera in the upper range will be an A9x, which most likely means FF.
    –
    SAR needs to clean up its sources.

  52. If it’s true, I must say I’m really fed up with this Sony Attitude !
    It sounds like : marketing department made the specifications of the A77 : loads of pixels, millions of image/s. Then the camera gets to the market. People complain about the relative lack of high iso performance, and then rumors : “Hey folks, Just wait a few more month, will give you the camera you want.
    But for people like me, waiting for the A700 replacement (Mine was stolen one year and a half ago… I’m currently taking picture with a 100 euros panasonic compact) for years, it just makes me want to by a D300s or 7D and sell all those terrific lens you’ve bought from those good old minolta times

  53. Just a wild guess…
    Sony a78
    -24mp
    -dual bionz
    -unlimited buffer
    -dual sd slot
    -mirror slides up inside camera alowing to take photos in manual focus with peaking mode. No light loss…
    $1800 us dollars body only.
    I would buy it…

  54. http://forums.dpreview.com/forums/readflat.asp?forum=1037&thread=39568682

    The next camera to appear is in the upper range is a A9x, according to Paul Genge from Sony. The A77 will stay in the line up for a while.

    He posted this on his Facebook page:

    “…it never ceases to amaze me how the rumour mill accelerates from one model to the next, to the next and so on. Stock of the a77 has not reached most markets yet, but people are guessing “what next” I almost felt like posting only “lol”. However, in actual fact its probably better to state that the a77 is now in the range for a while, and the next high end introduction will be featuring the number ’9x’ naming…………… now watch what happens to the rumour mill! )”

    1. Which is already on page 1 of this comments section HOURS AGO if people bothered to look back through the comments :D.

  55. not a very smart marketing or product line movement.

    hopefully the space at the top of the pyramid is for the FF-SLT, that’s the only thing that would make sense to me now – considering sony doesn’t open up an entire new level above the top (lol) for the FF-SLT lineup.

    rumors are as rumors go, i guess.

  56. Now if Sony was putting out a true replacement for the a700, a OVF equipped a7xx then there would be something to speculate about with fast moving subjects. But yet another EVF delay machine, no.

    Too bad there is no a700 replacement from Sony…

  57. A750 is not as simple as some make it sound. You start by losing peeking mode and spririt level, histogram etc while viewing. then continuas AF during video and 12fps which would probably become 8fps with AF limits.then all the softwear menus etc would need changing to make up for this the AF system may even have to drop to A580’s as curent cross point f5.6 was set up for continuas AF of A77. so AF speed may half or becaume full speed only with F2.8 or above lenses like Canon 7D. I am not saying this is definatly the case but that a lot of R&D would have to be done to find out what can be done and optimise. its not just a case of replacing the veiwfinder.

  58. Confirmed!!!!!!
    it will come with the 34MP FF sensor,
    It will be cheaper then the A77,
    It will be released with firmware 1.0,
    It will not function properly nor take any proper RAWs without firmware 1.03,
    Firmware 1.03 will not be released until a month later after you buy the camera,
    Sony will spit in your eyes for supporting their products and laugh at you for testing their cameras.

  59. Hi Andrea, isn’t it becoming obvious that the top of the tree is one of the new FF cameras? It does beg the question though if they are developing three new FF cameras (as your sources tell you) and there will be no more ovf cams then where are they on the pyramid?! I don’t see them bringing in another APS-C above the A77, they should just hurry up and drop a FF sensor into the A77 and get it on the market!!

  60. Andrea, your source for this SR4 item may be one of your “top sources”, but he shouldn’t be a trusted source. This rumour did not deserve to be SR4.

    Paul Genge, Sony: “…it never ceases to amaze me how the rumour mill accelerates from one model to the next, to the next and so on. Stock of the a77 has not reached most markets yet, but people are guessing “what next” I almost felt like posting only “lol”. However, in actual fact its probably better to state that the a77 is now in the range for a while, and the next high end introduction will be featuring the number ’9x’ naming…………… now watch what happens to the rumour mill! )”

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