So here it is, Fuji’s really most important camera ever and the real winner for its imaging division: the brand new Fuji film Instax Mini 70!
You might say… who cares? We are X-shooters and the only instant film we eventually need is the Instax SHARE Smartphone Printer SP-1! These Instax cameras are not important for us!
WRONG!
Instax Cameras are a terrific success for Fujfilm and they push its imaging division into profits more than any X-series cameras. And this is a good thing for us X-shooters, since the earnings Fujfilm makes with Instax Cameras are fueling the development costs of the X cameras… including the one of our long-awaited Fuji X-PRO2!
SURPRISED?
That’s why Fuji keeps up releasing new models, from the Instax Wide 300 to the Fujifilm Instax Mini 90 Neo Classic, from the Instax Mini “Hello Kitty” to the just announced Instax Mini 70.
The latest one, the Instax Mini 70, comes also with some handy features like the automatic exposure control, which captures both the subject and the background in “beautiful clarity” and even a Selfie mode with built-in selfie mirror!
So, APS-C? Full Frame? M43? Medium Format?… no, it’s Instax that spanks them all… and that’s a good thing, even for X-shooters!
so, pay tribute to Fuji’s Instax World 🙂
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Specs & Price of the new Instax Mini 70
Offical Press Release
Instax is really very important for Fujifilm… and therefore a matter for the boss, Fuji Guy Billy!
FULL PRESS RELEASE
FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce that it will release the instax mini 70, a new model to join the ‘instax mini’ series of instant cameras which produce credit-card-size photos instantly, on October 23. The instax mini 70, which comes in three new colors including “Canary Yellow,” “Island Blue,” and “Moon White,” features the Auto Exposure Control Function to capture both the main subject and background in natural brightness as well as the newly added ‘Selfie’ mode. With its modern design the instax mini 70 broadens its appeal to not only young women, but also men in their 20s and 30s, making it a perfect fashion statement at any scene for any occasion at any time.
The instax mini 70 has a variety of shooting modes which allow the user to enjoy photography in a variety of situations. While taking ‘selfie’ shots, users can choose the ‘Selfie’ mode to provide the appropriate brightness and shooting distance for their ‘selfie shots’ and use the Selfie mirror beside the lens to check their framing. Features such as the tripod mount and the self-timer function are perfect for group shots. In addition, the ‘Macro’ mode can be used for shots at a minimum of 30cm from the subject and the ‘Landscape’ mode is suitable for far away landscape pictures.
The instax mini 70 also features the Auto Exposure Control Function to capture both the main subject and background in natural brightness. Without having to configure a special setting, users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly. This function delivers images with a natural brightness even for indoor shots, which normally tend to have a dark background. The ‘instax mini’ series is especially popular among teens and women in their 20s and 30s as a camera that produces analog photos instantly. While digital photographs have been preferred with the proliferation of digital cameras and smartphones, the analog approach of instantly producing real photos has sparked interest and inspiration, with sales growing quickly not only in Japan, but also in over 100 countries and regions around the world including East Asia, Europe and the United States.
Fujifilm is committed to the attractive features of instax cameras that offer enjoyable instant photography and printing, while communicating the intrinsic values of photography in the different aspects of “taking, preserving, decorating and sharing.”
Main features
(1) Modern and simple design
The three new colors (“Canary Yellow,” “Island Blue,” and “Moon White”) and the modern, stylish design of the instax mini 70 appeal to all demographics , making it a perfect fashion statement at any scene for any occasion at any time.
(2) Automatic Exposure Control
The instax mini 70 features an Automatic Exposure Control, which captures both the subject and the background in beautiful clarity. When the user presses the shutter button, the camera automatically detects the amount of ambient light and adjusts the shutter speed and flash amount accordingly. It delivers photos with a natural brightness even for indoor or wedding shots, which tend to have dark backgrounds when captured with conventional cameras.
![[Photo]](http://www.fujifilm.com/news/img/news/n150930_01/pic_02.jpg)
(3) Versatile shooting modes
The camera is equipped with the new ‘Selfie’ mode for taking ‘selfies.’ Users can press the selfie button when shooting, so that the camera can automatically adjust the focal length and brightness to the level optimized for selfie shots. The selfie mirror beside the lens is useful to check the framing to achieve the best angle. Other convenient shooting features include the ‘Self-timer’ for group shots, ‘Macro’ mode for close-up shots at a minimum of 30cm from the subject, and the ‘Landscape’ mode for landscape pictures.
Main specifications
| instax mini 70 | |
| Film | FUJIFILM instant color film ‘instax mini’ (sold separately) |
| Film size | 86mm x 54mm |
| Picture size | 62mm x 46mm |
| Lens | Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7 |
| Viewfinder | Real image finder, 0.37 x, with target spot |
| Focusing | Motor-driven 3-range switching (0.3 m – 0.6 m/0.6 m – 3 m/3 m and beyond), Macro Mode (0.3 m – 0.6 m), Normal Mode (0.6 m – 3 m), Landscape Mode (3 m and beyond) |
| Shutter release | Programmed electronic shutter release, 1/2 sec – 1/400 sec. |
| Exposure control | Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5, Exposure compensation (Hi-Key): +2/3 EV |
| Flash | Built-in, automatic electronic flash, Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m – 2.7 m |
| LCD display | Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting) |
| Power supply | Two CR2/DL CR2 lithium batteries Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries |
| Items included | Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries |
| Dimensions & weight | 113.7mm x 99.2mm x 53.2mm 281g (excluding the batteries, strap and film) |
26 Responses
Patrick, do you know if a better version of Instax Wide is coming ?
(with all the amelioration of the mini neo 90s and more)
I actually never investigated Instax Rumors, but I can try to ask sources. If I hear anything, I’ll post it
Thanks ! A Wide printer would be interesting too !
I swear, if the X-Pro 2 doesn’t come in a “Hello, Kitty” edition, I’m going over to Sony. Nothing says “pro quality” like a little cartoon cat added to every photo. — Oh, and every 4K video will have an animated Kitty in the lower right corner, correct?
You’re kidding but a Hello Kitty X-Pro2 Edition could be nice for Kids portraits !
Yup. I won’t mid if it comes in a bubble gum pink either.
Fuji, like any camera maker would happily have a Hello Kitty line if it brought in the bucks. If the Hello Kitty Instax gives them the cash to support a niche X line of cameras, I’m happy. Gotta get me one of those instax.
How many MP is it, and does it have IBIS? If it doesn’t have IBIS I will have to sell my X gear.
Add me to the list of people who REALLY want an Instax Wide printer. I use mine current one all the time and will be very disappointed if the X Pro 2 does not have that feature. I still shoot a lot of film anyway, large format (8 X 10 and 4 x 5), medium format and 35 so I love the Instax printer.
I have to agree. I’ve bought the SP-1 and it’s great, we soon after bought an Instax Mini for my girlfriend who loves it (except for the finicky viewfinder). If there was an Instax Wide printer like the SP-1, I’d buy it in a heartbeat!
Too much sarcasm around the instant photography from the admin of this blog.
This is not the first time.
I guess the focus here is the technology, not the photography, otherwise this form of entertainment and art (history is full of instant art piece, from Haraki to Galimberti) would be better covered and explained.
Fuji ceased the production of FP3000b, but the Instax market is what keeps its photo department alive.
Polaroid is coming back to the arena, too: http://www.polaroid.com/news/polaroid-snap-instant-digital-camera-share-the-fun-with-one-snap-one-print
No sarcasm. The real money machine for Fuji is instax. That’s why I wrote that this is the most important camera line for Fuji
I own the SP-1 instant printer and the instax 210, and I can understand why these cameras sell like hot cakes… it’s still fun to give people a photo that develops right in their hands and they can instantly put in their wallet
Thank you for the answer.
You could spread some photographic culture through these pages. A lot of artists tried to persuade Fuji not to cease the instant PRO film production. And I guess and hope Instax will develop in a more professional line next years.
Well the optical capabilities of these kind of setups are extremely limited. The end result (the prints) look like they came from an iPhone or compact camera with instant film (huge depth of field etc). Everyone who looks at a blog focused on the x-system probably owns multiple cameras capable of this type of look so it’s unsurprising Patrick tries to ward off complaining about it by saying what everyone if thinking.
This is what the Fuji Instant Film FP-3000b was capable of coupled with a Polaroid 190: https://c2.staticflickr.com/8/7115/7519535642_90f1474e9a.jpg
Anyway, is the use of the media (and its limitations) combined with ideas that makes a photo a piece of art. Art is in the storytelling, not in the bokeh. Is in the context. Instax can tell stories in its own language.
I understand your intention and I’m not trying to be facetious but I could (and did) achieve something very similar with a cheap sony e-emount camera and their 20mm pancake a couple of years ago. I’m sure the actual print looks a little different. But I just don’t see this as something that shouldn’t be mocked because it really looks like something anyone could shoot. As an aside, you should have lit the man’s face because it turns to black and he is your subject (or upped your exposure). The eye detail is not there in the negative. And with a real film camera or digital camera you might have had a chanace of recovering that detail in post. For a good example of film nostalgia done right; see here http://blog.mingthein.com/2013/08/06/fd-shooting-with-the-legends-the-nikon-ai-p-581-2-noct-nikkor/ Makes me shiver (considering they are snapshots). Regards.
That is not a photo of mine. I just googled a shot to illustrate instant capabilities in terms of bokeh. That photo is simply underexposed (maybe in the scanning process, I don’t know) and don’t talk to me, tbh. But Polas 180/190 cameras act like MF cameras and mount quite fast lenses. Their bokeh is very pleasant.
Anyway, if that link is what you consider photography, I guess we are too distant to understand each other. But I appreciate we are trying.
http://www.renatodagostin.com/wp-content/uploads/2011/07/081.jpg
http://www.filmsnotdead.com/wp-content/uploads/2013/01/515.jpg
(1st Renato D’Agostin; 2nd Shomei Tomatsu)
Cheers
There are lots of people still doing magnificent things with polaroid (see the impossible project). But unfortunately – I own an Instax Wide myself – I found it compared to the old ‘land’ camera’s, it’s all a bit disappointing and with all the plastic ‘glass’ more a fun thing than something I’d want to use for art work purposes. I’d rather had preferred that Fujifilm stayed in the film industry, in particular for 35mm – where they abandoned everything except the quite grainy and not very spectacular Superia Xtra ‘amateur’ film (I’ve been using in particular for this purpose on some missions, because it looks a bit ‘old school’). Also the 35mm Neopan professional B/W film got killed except for 120 roll film. I’m happy there are still old favorites like Ilford and Kodak but unfortunately all getting a bit of a ‘specialist story’ including the development ‘in the way I liked it’ since also here favorite products have disappeared. No, don’t react if you think that Fuji’s presets are any other post production software can deliver us the same result – it isn’t – it’s all way too clean and artificial, just not expressing the same while added noise is often looking very ‘overcooked’. My take is that one day, Fujifilm will have regret to run away from roll film since I feel and see around me how youngsters suddenly enjoy to shoot ‘not digital’ and the demand of film is also back increasing and unfortunately, Instax is not filling that same gap.
I wish Fuji would bring it’s Black & White FP3000b to the Instax. I used the film in a Holga with a Fuji instant pack adapter and loved the deep blacks. Fuji is way overdue to expand its film line with Black & White and specialty films like the Impossible Project’s Black & Yellow film.
While I’ve all but given up hope for a larger Instax film similar to the original Polaroid and I’ve been tempted by the Lomo Instant, I’d love to see Fuji make a real enthusiast instant camera. A full manual, interchangeable lens Instax camera in the spirit of the Mamiya Universal/Polaroid 600SE.
I own the SP-1 and absolutely love it. But I also would love a wide printer. Would they even consider making one? I was thinking about the newest wide camera but they all seem to be the same. The only one worthwhile is the rare 500af which actually focuses. Maybe I’m wrong? Is the newest wide any different or better?
A very cool looking camera, but why did they have to go with the CR2 battery?
Shelf life. For customers who take a few shots every Christmas.
shucks it’s the end of september and no announcement from pana/fuji about a new sensor. looks like joofei was incorrect or pulling our legs. got my hopes up like a foo! never going to make that mistake again hah
Dear Santa …
you mean the like the instax WIDE 300 & 210 which uses larger films?