It’s the law of cause (4K and Megapixel race) and effect that’s working on this now: Sandisk announced the new World’s Highest Capacity SD Card for High Performance Video and Photo Capture with 512GB! You can preorder the new SD cards here:
SanDisk 512GB for $729.00 at Adorama (Click here) and BHphoto (Click here).
SanDisk 256GB for $359.00 at Adorama (Click here).
SanDisk 128GB for $189.00 at Adorama (Click here).
Full official Sandisk press text:
SanDisk Premieres World’s Highest Capacity SD Card for High Performance Video and Photo Capture
AMSTERDAM, Sept. 11, 2014 – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today launched its 512GB** SanDisk Extreme PRO SDXC UHS-I memory card, the world’s highest capacity SD™ card on the market. The new offering is designed to meet the demands of industry professionals who require the most advanced gear available for shooting 4K Ultra High Definition (3840x2160p) video, Full HD video (1920×1080)1 and high-speed burst mode photography.
“As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us,” said Dinesh Bahal, vice president, product marketing, SanDisk. “4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before.”
Built for the Pros
Since SanDisk unveiled its first 512MB SD card in 2003, capacity demands have increased exponentially and the new 512GB SanDisk Extreme PRO SDXC UHS-I card represents a 1,000-fold capacity increase in just over a decade, yet maintains the same size footprint. SanDisk’s most powerful and highest capacity SD UHS-I memory card yet, the 512GB card delivers write speeds up to 90 MB/s* and UHS Speed Class 3 (U3) recording speed for high resolution, real-world color and stutter-free 4K Ultra HD video1. Transfer speeds up to 95 MB/s* move data quickly for efficient post-production workflow.
The 512GB SanDisk Extreme PRO SDXC UHS-I card delivers both the speed and capacity needed to support 4K Ultra HD video capture, enabling users to shoot tremendous amounts of content without disrupting the moment.
The new offering comes with key features designed for pro-level action:
- Built for and tested in harsh conditions—temperature proof, water proof, shock proof, and x-ray proof2
- Lifetime limited warranty3
- RescuePRO® Deluxe data recovery software download offer4, for bringing accidentally deleted images back to life
SanDisk Extreme Team member Sebastian Devaud, renowned director and producer, relies on cutting edge technologies to continuously advance his productions. “I am always interested in new technologies to help improve how I work and the quality of my results,” said Devaud. “With higher capacities, I have greater flexibility to capitalize on the moment and let the camera roll without worrying about the performance of my equipment.”
“The new 512GB SanDisk Extreme PRO UHS-I card offers incredible speed and capacity,” said Grant Petty, CEO, Blackmagic Design. “Our Pocket Cinema Camera customers shoot in every type of circumstance and location, and get amazing wide dynamic range RAW images capturing the brightest highlights and darkest shadows at the same time. The additional capacity of the SanDisk Extreme PRO UHS-I card will extend the creative freedom for our customers shooting in RAW and open up the ability to use wide dynamic range RAW files with even more productions.”
Pricing and Availability
The SanDisk Extreme PRO UHS-I SDHC/SDXC memory cards are available worldwide in capacities of 512GB, 256GB and 128GB. The 512GB Extreme PRO SDXC UHS-I card will be available for $799.99 (MSRP).

25 Responses
Finally! Something worthy of my EPL1.
You want to see something even more incredible? Look at the price.
Yeah it’s sooo cheap! wow
Just look at the lowering of storage prices over time. The first instances of something are always high, with 4K video recorders just being introduced, cards capable of handling that vast amount of data will of course be expensive when introduced.
The price is not bad, considering a 256GB SATA SSD cost ~600 in 2010.
Four years later, you get the same storage in a vastly smaller medium for just over half the price.
That’s pretty amazing progress.
How many hours of 4K videos can I shoot with this 512GB card in GH4?
On the GH4, by a modest calculation… 640 minutes. My 64GB card holds
80-something minutes of 100mbs 4K 24p. Multiply that by 6. Minutes is always a more adequate thing to measure.
An hour on the GH4 at 4K is roughly 45GB.
Now you can procrastinate the formatting of your memory card even further! Yay!
HHAAHAHAHA
I always get nervous paying over $700 for something I could accidentally eat.
This really made me laugh!
A few years ago, a chipmunk stole one of my SD cards while I wasn’t looking.
Don’t know…..
Just was released a 3333x CF card. You get way more storage and way more speed from CF. It is sad that SD cards are still slow.
Sure it is only a 256GiB but 500MiB/s speed is HUGE. You never run out of buffer with that card as it writes faster than cameras can feed it.
Not everything that uses lots of storage also uses CF cards…
That’s incredible indeed. I prefer my data in smaller increments at a lower price though, so there’s no danger in losing a big investment in addition to tens of thousands of images at once. I’m sure it’s great for video.
But, it 512G can fit in such a tiny disk, I can easily imagine two of those units fitting in the gut of a phone or other handheld device, which is very promising for the future of data storage. When the price goes down first, of course.
Ditto. I stick to 8 or 16GB in a camera. That way if something goes bad, I only lose SOME of my work.
But I’d love this for the card slot of my Android tablet, or my laptop.
You can as often backup you files from the camera with a huge card…
Great! But Sdxc can go up to 2TB, so we ain’t see nothing yet.
I’ll have two at that bargain price. Ha, ha!
I still remember the 16MB SD cards. 😉
The prices quoted for the cards at Adorama work out to $1.54/Gb for the 512Gb card(note it is UHS 3 speed), and $1.47/Gb for the 128Gb card. Not that much of a difference
The development of technology during the last decade has been incredible.
SanDisk is one company that is really making profit out of mega pixel war.
The actual manufacturing cost for this card would be less than $10. Rest is amount we pay for the latest technology.
But before they could produce one new card for $10 they have to heavily invest into a new fab for the new process. That is the reason why new cards are always this expensive. But after years they throw them at you.
I prefer losing my files at a rate of 8 GB at a time.
bs price