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Live: Olympus E-M10 and lenses announced!


E-M10 hands-on by TheCameraStoreTV

Preorders:
Special page with all new products at Amazon.
E-M10 Black at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
E-M10 Silver at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
E-M10 with 14-42mm lens Black at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
E-M10 with 14-42mm lens Silver at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
25mm f/1.8 Black at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
25mm f/1.8 Silver at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
14-42mm Black at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
14-42mm Silver at Amazon, BHphoto, Adorama. In EU at Wex UK, Amazon Germany.
Olympus SP-100 at Amazon, BHphoto, Adorama.
Olympus TG-850 iHS at Amazon, BHphoto, Adorama.
Olympus ECG-1 Black Camera Grip for E-M10 at Amazon, Adorama.
Olympus 9mm f8.0 Fisheye Body Cap Lens at Adorama. In EU at Wex Uk.
Olympus V321200BW000 Macro Converter MCON-P02 (Black) at Amazon,
All new Olympus preorders In Finland at Topshot.

Previews and tests:
Hands-on by Robin Wong, First impression review at Dpreview, Hands-on at Digitalcamerareview, Hands-on at Gizmodo Australia,
First 25mm lens review(!) at DLSRmagazine (translation here), E-M10 hands on at Pen And Tell (German), Hands-on at Pocket-Lint, Hands-on at Slashgear, Hands-on at ePhotozine, Hands-on at Imaging Resource, Hands-on at Techradar, First look at Amateur Photographer, First Impression at Bestmirrorlesscamerareviews, Hands-on at Quesabesde (Spanish), E-M10 review at Sulantublog, 25mm review at Sulantublog, E-M10 and 25mm first impressions at ThePhoBlographer, E-M10 hands-on by Pekka Potka. 14-42mm hands-on by Pekka Potka.

Curiosities:
Football star Honda sponsors the E-M10 at Olympus Japan, E-M5 firmware update has been announced too! And Olympus Japan also unveiled the special E-M5 kit.

Image samples:
JPG and RAW and ISO test at Quesabesde (Spanish), Image samples (also with the new 25mm lens) at Olympus Japan, One 25mm image sample at Sulantublog (Finnish), Image samples at Dpreview. 9mm smaple fotos at Digitfotopro. 25mm Image samples on Flickr.

Videos:
Preview at Digitalcameraworld, Promo video by Olympus Australia, First unboxing video by Jamie McDonald, Olympus Automatic Lens Cap LC-37C by Robin Wong, Olympus OM-D E-M10 External Camera Grip ECG-1 by Robin Wong, Hands-on by Bestmirrorlesscamerareviews, Automatic Lens cap at m43eu, E-M10 video review at Rajala, Concept video by Olympus Malaysia, First Look by WhatDigitalCamera.

Press release:
E-M10 at Dpreview, New lenses at Dpreview, Cnet, SP-100 at Dpreview, TG-850 at Dpreview, E-M10 at DSLRmagazine (Spanish), 12-42 at DSLRmagazine (Spanish), 9mm cap lens at DSLRmagazine (Spanish), SP-100 at DSLRmagazine (Spanish), TheVerge, PetaPixel, ThePhoBlographer, Photographyblog, Lenses at Quesabesde (Spanish), E-M10 at Quesabesde (Spanish), Digifoto (Dutch), Special Olympus Japan page, E-M10 at SystemKameraForum (German), New lenses at SystemKameraForum (German), Popphoto, Official press text at Olympus Global, E-M10 at Photoscala (German), E-M10 at Focus Numerique (French), Lenes at Focus Numerique (French), DC.watch (Japanese), E-M10 at OPenPN (French), 25mm at OpenPN (French), 14-42mm at OpenPN (French).

Poll:
Let’s see if you like the new products. Read the reviews and tests. And then tell us…
[poll id=”227″]

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115 Responses

  1. The E-M10 looks like its aimed at the average Joe and should do well, Olympus really need to add in camera panoramas and high fps for slow motion to their PENs and O-MDs. The lenses look like winners as does the new Olympus Tough camera 🙂

  2. Not enticing.
    Add a little over $50 more (amazon) and you get the E-M5 w/ 5-axis gravy. I prefer that than the built-in flash.

    1. Built-in flash, inbody HDR, focus peaking, 81AF points, 120 fps EVF with Adaptive Brightness Technology, lighter body…

      It’s a matter of point of view, price isn’t the only criteria.

    2. Not enticing for now, because the E-M5 is “old”, but without price drops that makes the E-M10 at €700, the E-M5 at €1000 and the E-M1 at €15000.

      Once the E-M5 replacement is out the price hierarchy will be back in order, in the meantime they will use the “Elite” kit to fill that gap.

    3. Yep, a consumer can buy a DSLR from manufacturers he’s heard about, enjoy superior image quality and focus speed, and get a kit zoom as well for less than the cost of this new body alone. At this price it won’t make a dent on the average photo taker.

      As far as fanboys who read forums, they won’t settle for this, they’ll go upscale in the line.

      This will go for $550 with kit lens on Black Friday, and even then it won’t get the attention of the mainstream quality camera shopper.

      1. The entry level DSLRs are not enticing with small squinty viewfinders, single dial, limited button customization, and crippled functionality compared to higher end DSLRs. Faster focus? Not really. My d5100 focuses slower and the autofocus tracking is a joke. Yes, it’s a joke as I’ve tested it trying to track focus of my kid walking around. Can’t get a damn sharp photo. The sensors are a bit better, I’ll give you that. But the shooting experience is horrible.

  3. from the video: new sensor?? not the first time I hear that…. but more likely they’re wrong… right admin?

  4. B&H lists 1/200 AND 1/250 flash sync speed. Does anyone know which is correct? Or is it depending on the flash/mode?

    It does have WiFi tethering, which, on my list, puts it over the E-M5. Video is still 30fps only, looks like. Lowest ISO = 100, probably just an overexposed 200.

    3-Axis covers yaw, pitch, and roll, which might be plenty for most of us, for sure much more useful than vertical and horizontal of the usual 2-axis, in-body or OIS. Good choice for cost savings. I know yaw is my biggest source of wobble. Most of us don’t shake on a flat plane. 🙂

  5. I will get me a 8mm. And that quickrelease remove clip at Robin’s site seems making it for the 3rd party gripers less interesting to come out with their own version?

  6. Its Smaller and compact than E-M1 or E-M5
    its more cheaper than E-M1/5 or even E-P5
    Built in pop up flash- well thats good,.
    1/4000 sec SS,..not good,.
    The ADD on vertical Grip is really practically easy,.- better than E-M5

    1. better? thats a very personal opinion. I mean its a clever solution for changing batteries. But with a HLD6 you have alot more options for the E-M5.

  7. BTW, I don’t think a retractable lens should really be called a pancake lens.

    Can’t wait for measurements on the fisheye. No MTF curves on getOlympus; I wonder why. 🙂 I’m still waiting for a circular fisheye, but might spring for this one instead.

    Not for a while though… I’ve been preoccupied with projects completely unrelated to photography. Horrors!

  8. Went straight to the 25mm review. It seems very, very good. A complex formula that seems to eliminate most aberrations and produce high clarity. $400 is quite reasonable.

  9. It really wouldnt be an Olympus announcement without a cock-up somewhere.

    It looks like review units were shipped with an older Oly 14-42 lens, so that both the camerastoretv and dpreview show the new Olympus with the old lens. Really the killer feature with this camera is the US$799 pricing with the pancake zoom. This puts it well below the EM5/GX7 pricing.

    1. Apparently the $800 kit includes the old lens. The new one will be available as kit with the E-M10 in Europe only and for a much higher price, equivalent to about $900.

    1. Indeed. But I’m more excited about the smaller focus box the firmware also brings! This will be VERY useful. THANKS OLY for doing something right for a chance. 🙂

        1. Re – new firmware for E-M5 with cut ISO

          works well, I was able to shoot my voigtlander at f1.2 in daylight with the extended low ISO, with ISO 200 I had to go to f2.

          In terms of image quality there is not much difference, the cut iso is a little cleaner but slight loss of detail, very slight, they are automatically adding a little noise removal (in JPG mode) with the cut ISO. But it’s so minimal I think I could use it all the time.

    2. I was really surprised to see that, too. I’ll have to try it to see if it equates to noticeably improved image quality over 200, but I’m rather excited!

      I also just discovered after ransacking the house that I either lost the USB cable that came with my camera or inadvertently sold it with an older camera that didn’t come with one, so I won’t be updating until a new one off eBay gets delivered. Oh well.

      1. I dl the firmware for the smaller AF box, its very useful for precision focus control if you always wideopen aperture setting for portraits. The low setting prob affects the DR a bit, but I never ran into situations where I cant shoot 1.8 (or even 1.1-1.4) at daylight as the E-M5 needs an EV correction of +1 in many situations anyway.

      2. My E-M5 AND my E-P5 both arrived without USB cables…had to contact Olympus and have them sen They sent one right out to mr no-questions-asked. (I am in the US)….so I think a lot of cameras were shipped with no cable. I ordered an E-PL6 from Hong Kong and it came with a USB cable? Go figure.

  10. I think this will be the year where mirror less cameras start eating into dslr sales and the Em-10 will be Oly’s Rebel seller… 🙂 And I am still primarily a canon user, wake up canon!

      1. Sure you are right, at these prices they won’t be destroying the dslr market this year. A long way from it in fact, but I think Canikon will be paying a lot more attention to the likes of Oly, Fuji and Sony…

  11. I’d like to see the faces of all the trolls from past threads (http://www.43rumors.com/ft3-e-m10-price-in-uk-699-pounds-for-the-body/) that were claiming this would cost the equivalent converted UK price (GBP 699 = USD$1159 as of today’s rate) instead of the usual 1:1 conversion.

    All Olympus has to do now is to price it down a bit ($699 with kit lens), put it on front shelves at Best Buy and other such stores and most importantly do an AGGRESSIVE MARKETING CAMPAIGN on western markets. I just saw this Ad on youtube (https://www.youtube.com/watch?v=6SmIImpzUTg) and I think Oly could do better, they need to put this on television and magazines, focus more closely on the target demographic (this is entry level, not enthusiast) and above all else, they need to emphasize on the size and performance advantages, show off that pancake zoom, showcase the wifi an social networking capabilities, talk about how convenient this system is vs lugging around an outdated and hulking DSLR. M43 slogan should be: – Everyday photography (r)-

    Of course, this also applies to the PEN range, even more so actually. Oly should really, REALLY push the Pen series into the west.

    1. I forgot to add:

      I think the most important outcomes of this release is the new 14-42 kit lens, which should finally honor the size of the Pen range and the inclusion of 3 axis IBIS. This is a good move by Oly, it offers a new variable by which to differentiate the various camera bodies more easily. Now that we have 2,3 and 5 axis so there should be no more conflicts between E-PM, E-PL and E-P cameras any longer and now there’s a valid excuse to price the E-PM range even lower. Olympus just needs release an upgrade to the E-P5 with EVF so we have a more sensible line-up.

      E-PM = Absolute entry level, bare minimum 2 axis IBIS
      E-PL = EM10 = Basic model, more advanced 3 axis
      E-P/EM5 = enthusiast models, 5 axis, equal features but different design philosophy
      EM1 = All the bells and whistles

      1. Why is it always that users have to analyze Olympus’ product line up? Why can’t they do it self-explanatory? Other manufacturers’ line ups are much straighter.

        1. Maybe because there are those that seem to be bit thick (or just love to chuck a tantrum) & can’t accept the fact that not all camera releases have everything & this just shows how models & levels can be approached.

    2. Ahahahaha it’s Always funny read the post of the “belivers”!
      this is a entry level camera that is supposed to steal sell numbers from canonikon budget DSLR, but at €800 for the kit it will fail like the pens did.

      It’s a nice little camera, with a tiny sensor and crappy video specs, and if you wanna buy a nice prime you have to spend € 400 for a “normal” plastic 50 1.8 (35mm equivalent)!

      The people that usually buy entry level DSLR will dismiss it immediately after the rep tell them something more about the price and the sensor size.

      Little camera for little sell numbers, but on the web looks gorgeous!!!

      1. Please, give us a list of DSLR with comparable features (MP, IBIS, metal body, etc.) with price. That would make a nice and useful post.

          1. You forgot to add the specs. Some of them are:
            D5300 is (E-M10)
            24MP (16MP)
            5fps (8fps)
            39 Focus points (61)
            GPS (no GPS)
            OIS (IBIS 3x)

            How many control dials? Build quality? Size/Weigth?

            So far, you’re right, they are comparable… and evenly priced (with the kit zoom) at 800€.
            E-M10 doesn’t look bad IMO.

      2. @dunne

        Maybe because the line up has changed pretty recently (like just now)? or maybe it’s because of the countless trolls and idiots on the past threads who couldn’t for their lives make either of their 2 neurons work hard enough to comprehend that this was an ENTRY LEVEL CAMERA and kept asking for an EM1?

        There’s also the thing that m43 was the first mirrorless system out there and unlike other companies that had their marketing research done for them by the time they entered this market, m43 has had to adapt to it. Olympus was the literally the 2nd company to release a mirorless camera, no one knew for certain who would go for this type of camera back then, the market has changed A LOT since and so those changes were reflected in the line up. This applies to Pany (and Fuji somewhat nowadays)too, just look at how the GF line changed, now we have GM, GF and GX…

        @freefall

        Why are you deliberately using EURO prices ? this is a USD$699 price camera not a USD$1094 (€800). Is that the only argument you trolls have left ? pathetic. And BTW, one thing is the MSRP another very different thing is street price, $699 MSRP is a good sign because it means street price will be even lower, that means close to (months old discounted) E-PL5 price! How’s that bad for an EVF, 3 axis, wifi equipped camera? there are no entry level DSLRs with this size and with as many features for that price. It doesn’t matter what your inept rep salesman tells his customers, people always choose convenience and features above anything else, they don’t care about your sensor-wanking arguments, they’ll see the size of the lenses, the features and that’s it.

        I concur that Oly have unjustifiably bad video but that’s only valid for the higher end cameras, this entry level camera doesn’t need GH3 specs.

      3. You are probably right here.

        It is an excellent entry level camera, but the price is simply to much.
        Perhaps the intention was to steal market share from other mirror-less camera makers.
        Again, at these price levels, that might be difficult.

        Amazon US:
        Olympus OM-D E-M10 with 14-42mm (old lens) = 799:-
        Sony Alpha a5000 20.1 MP with 16-50mm = 598:-

        Both of these cameras have probably same target market.
        Similar size, built in flash, Sony lens is stabilized, Olympus body has stabilization.
        Sony a tad better video, larger sensor, Olympus has a view finder, all in all not a big difference between the two

        Am I missing something here?

        1. I’m affraid you can’t compare a camera with integrated EVF and a camera without EVF…
          Not that the Sony Alpha a5000 is a bad camera (I don’t know), but IMO it should be compared to a PEN, not an OMD.

          1. Generally I would agree.
            The exception is probably in the entry level offerings where its weight/importance its not as significant for its target group.

            The Sony also have a few advantages compared to M10, video, sensor size, till-table flash, better lens.
            Again, all in all not that big of difference in the final IQ and usability.
            Certainly not enough to warrant its relatively large price difference of 200 USD.

          2. Well, E-M10 is the entry level of the OMD line, but still it brings great features (ie: 2×2 and twin control dial) and apparent build quality (magnesium body) you usually don’t find on an entry level camera. Quoting from DPReview:
            “The E-M10 offers a twin control dial interface. This makes no difference at all for anyone shooting in automatic mode, but is a definite benefit as soon as you switch to P, A, S or M mode. In Manual mode it means you can directly control either aperture or shutter speed, while in the other modes it means you can control an exposure parameter and exposure compensation, without any button-pressing. It’s one of the most valuable things you can have on a camera that might be used in PASM modes, yet is treated like a premium feature in some manufacturer’s lineups. Thankfully the likes of Olympus, Fujifilm and Pentax all offer twin dials at a relatively modest position in the range.”

            I think (but may be plain wrong of course) that Olympus aims at “premium camera” niche market. Sure it’s a little bit more expensive.

            The problem is that we got used to look at technology (or things in general, even food) only through the price angle, but a $50 android tablet isn’t an IPad nor a G-Tab…

            Quality isn’t cheap, and I believe (but then again may be plain wrong) that Olympus’ products are “quality made”…

            So to sum-up, there’s “entry level” and “entry level”, and price isn’t the only criteria 😉

          3. Yes, I completely agree with the fact that it is a premium entry level camera.
            Probably of the of the best available.

            The argument introduced by “freefall” about its ability to “steal” market share from entry level DSLRs
            and other mirror-less competitors. That in my opinion will be hard sell.
            Ultimately, its biggest competitor surely is the EM5. For little more money, one get a significantly better camera.

          4. About DSLR, see my reply to his comment where he puts the D5300+18-55 as a competitor (for an equivalent price).
            About E-M5, you’re right, it’ll be a hard choice to make… they discuss a bit about that point in DPreview too.
            Anyway, interesting times since we have a nice range of cameras and lenses + new FW for E-M5 (and a new 12-40 kit to come).

          5. Well said.

            So many consumers confuse the ‘low end’ of a product line with ‘entry level’ that manufacturers have to use different brands or marques, such as OM-D or Acura, to help consumers appreciate the 2 phrases sometimes have different meanings.

            About that ‘price angle’. Yep. The em5 and em10 are aimed at those looking for image quality comparable to an APS-C DSLR, with a lineup of very good primes, and substantially less weight total weight of their body/bodies plus lenses. Such customers are willing to pay more for less weight.

          6. Olympus has an E-PM2 and E-PL5/6 sitting below the E-M10 still.

            The E-M10 is an entry-level camera for the OM-D line, but with a nice metal body, dual dials etc, its clearly at a similar level as the more advanced DSLRs, and not at that of the absolute lowest grade entry level DSLRs.

  12. Look at that video.

    That is you in the video, and that is how you look when you’re using a tiny camera.

    And that is why small cameras have no future.

    1. And this is how ridiculous YOU look:

      http://petapixel.com/assets/uploads/2013/08/16.jpg

      http://www.foto-biz.com/sites/default/files/misc/sigma-200-500.jpg

      touting bigger size as an advantage in photography is nonsensical, whole genres of photography wouldn’t exist today if it weren’t for smaller and smaller cameras throughout the decades. If gear size was such a determining factor on the quality of your work you wouldn’t be using a puny DSLR and instead would still be working with camera obscura or large format for everyday tasks. This bigger is better attitude and its arguments have long been dead, if you’re fixated with this issue maybe it reflects more on your (physical?) insecurities more than anything else.

  13. So the Japanese prices for the new lenses aren’t as low as the rumors claimed – 44100 Yen rather than 35000 Yen.

  14. Great E-M5 update, thanks Admin for tracing it, just did it.

    Now you smart people, how does it change exposure? Better or more critical, with smaller central square?

    And what about ‘Low’ , does it blow highlights easier? Less noise?

  15. I hate to break it to you but the 14-42 kit lens is most definitely not the pancake version of that lens. I thought so too at first, which would make it a great deal…but then I read Steve Huff’s preview, and he noted that the new pancake lens will “NOT be the included lens with the E-M10..OLD ONE IS BUNDLED.”

    Now certainly you say Steve may be wrong. But look at the product images on all of the sites. Now consider that this is a $699 body, and the pancake lens is sold for $399 on its own. Do you think that Oly would bundle a hot brand new $400 lens with the body for only $100 more? If so it would be like getting the body for $400. Too good to be true for a new camera/lens.

    So please do not be fooled; the kit does include the hot new 14-42 pancake lens.

    Also, it is a bit interesting that the EM5 is now only $100 more than this model. No doubt when the EM5 version 2 comes out it will go back to its $999 price point and there will be more separation in pricing, but for now, one might have to consider simply making the jump to the EM5 if one is interested in the EM10.

    1. You are probably right about this but Olympus is making a balls up of this.

      Wex UK is definitely offering the 14-42 EZ as is Amazon Japan.

      And really if Olympus think there is any logic in announcing a new kit lens and a new camera on the same day and then bundling the new camera with an old kit lens, they must be incredibly stupid

      1. Incidentally Steve Huff’s links on the EM10 kit go to B&Hphoto which clearly states – at least twice – that the EM10 is bundled with the 14-42 EZ

  16. Unlike with the E-M5 and the E-M1, this time I am intrigued. Good screen and EVF, other nice features. I don’t believe in the “great advantage” of 5-axis over 3-axis stabilization – 1/2 stop according to the specification, easily overcome by fast lenses and other means. So, what more does the outrageously expensive E-M1 offer, apart from 43 glass useability? Nothing except bells and whistles! Oh, and let me not forget to mention: same battery as all PENs and even E-620! This means, for traveling I can take 4 cameras with me on the same batteries & charger: E-620, EP1, E-PM2, E-M10. And the 4 will weigh the same as 2 DSLRs and will let you simultaneously use small primes like Pana 14mm & 25mm, and Oly 45mm! Provided it has the same ISO performance as the E-PM2 and one can get it for €600 body-only, it won’t need much more persuasion.

    1. Not sure why you would need that many camera bodies with you… LOL.

      It’s funny, I would have liked to see them stay consistent with the battery the other OM-D cameras have. But, for someone stepping up from the other E-Px bodies, it’s probably a smarter move. I doubt anyone with an E-M5 or E-M1 will be buying this camera, even as a back up.

      I feel the $799 kit price is a great deal, but I worry that the entry level consumer won’t quite see it that way.

      I agree that the difference between 3-axis and 5-axis is probably not very noticeable. It’s like when people freak out about 1.8 vs 1.4 aperture. hahahah

      Finally, I disagree about the E-M1. I think it was priced right. Certainly not a bargain price, but it’s hands down the best handling camera I’ve ever had. Built like a tank, and better than any Canon I’ve owned.

      1. “Not sure why you would need that many camera bodies with you… LOL.”
        I wasn’t sure either 4 to 6 years ago, when I bought the three E series cameras. It turns out I was wise – now I have backup for the 43 glass, of which I have plenty. Why should Oly charge me €1500 today to use 43 glass? Within the past ~5 years I have had 200 000 actuations on the three E-series cameras. At the rate I take pictures, I will need 3 E-M1s, i.e., €4500! For tourist photography that is a bit high… The other thing, there is no better fun – for me – than going to Santorini island, for example, and being able to shoot thousand of pictures simultaneously with different cameras and lenses. Carrying two DSLRs is nothing extraordinary for the masses. I habitually carry one more 🙂 Soon there will be four 🙂 – at the weight and size of 2 DSLRs, with small primes, eliminating the deficiencies of zooms. (rock)

  17. The Vote, What are you going to buy?

    E-M10,
    25mm,
    Pancake Zoom,
    BCL,
    or None of the above.

    I, probably like many others voted ‘None of the above’, reasons, I have M5 and M1 bodies plus 25mm PL, the only item there which could possibly interest me would be the BCL, which I’m hardly likely to purchase as is based on record of the 15mm BCL. So I think this ballot is slightly flawed in that it might well give the wrong impression of the possible interest in the new body and the 25mm lens.

      1. Perhaps the E-M6 will have PDAF but Olympus could choose to reserve that privilege to the M line. That is something you will have to pay for on a premium camera.

        1. There are also people wo buyed a camera like the E-620, have some FT lenses they want to use (not the very expensive one, maybe a 9-18, or 14-54), and don’t want to spend so much money like for the E-M1 to use these lenses with a mFT Camera.

          1. Exactly. Making the PDAF a premium feature is just pissing on their long standing customers. This EM10 could have had it and really solved a problem for a lot of 43 users.

          2. But out of all Oly cameras, why should the EM10 have PDAF ? that’s like asking for the GM1 to have vertical grip.

            If Olympus could indeed implement on-sensor PDAF on all its cameras, they would, however ergonomically inappropriate it would be (E-PM2+50-200mm for example), just as they implement the very best sensor at hand in all their cameras. The thing that you seem to forget is that PDAF on sensor is not cheap to implement. The reality is that those sensors with PDAF pixels are custom built sensors and thus more expensive than the normal CDAF 16MP sensor. As such, the PDAF sensor HAS to be allocated to the higher end bodies, otherwise there’s no way to justify the cost.

            Maybe the EM1 is indeed a bit overpriced, out of reach for entry level 4/3 consumers, maybe Olympus does still have a debt to pay to those loyal consumers, but one thing is certain, there’s no reason to put PDAF into the cheapest entry level OMD, that’s for sure. Perhaps the E-M5 MKII/EM6 will have such a feature, perhaps not (otherwise what’s there to differentiate it from the EM1). Be patient and wait for the next OMD or just stop asking for unrealistic measures of compensation, I know from experience not to expect much from Oly (still no E-P camera with EVF, 4 years and counting).

          3. I don’t understand this. There are cheaper and similar priced cameras with on sensor PDAF. Look at the Nikon 1 (many variants) and the Sony NEX 5T for starters.

  18. hm, the old 14-42 seems to be much better then the new one. That’s really disappointing.

    @Admin: No way that the text is lost if a wrong captcha is typed?

  19. I woke up hoping to see a price drop on the E-P5 now.. still at $799 for body only.
    Which is still more than the E-M10!

  20. And yet once again, Olympus will have another camera collecting dust on the shelves. For what it’s “supposed to be”, at that price, its not. There is no customer for this camera. Olympus thinks they’re slick. The PEN line is not selling At All, so let’s make a Pen in a OLD body. Guess what? At that price forget it. And it a joke for some to believe the street price is going to be lower… HA! yeah, by 99 cents lower.
    Olympus rears it’s greedy head yet again…

    1. It would be great If I walked into a store and this was priced comparably to a d3200. This company needs to start aiming at the masses. Like it or not, most people….not enthusiasts….are looking at this range. A solid, no frills camera with good controls for $500ish.

      1. Exactly.
        Most people that want to step up from a cheap Point and Shoot, will not want to go over that $499 Threshold, Especially Without a lens!
        I guess it’s a joke only Olympus gets.

      2. Did you really compare specs between D3200 and E-M10?
        Sure it has a 24MP sensor… but then?
        11 AF points vs 81
        No Wifi
        Less control dials
        4fps vs 8

        Maybe E-M10 isn’t priced comparably to the D3200 because it’s a camera that offers a bit more?
        Someone else suggested the D5300, and it’s probably a better challenger (same price range with zoom kit)…

        1. The camera may be better but it wont help selling to the masses if an average consumer goes in with a $500 budget. The average consumer should be able to get a decent equivalent camera to an entry level dslr. Not sure how many features they would need to strip down but as long as it has an Aperture, shutter, ISO dial and a competent viewfinder then I don’t see why a good basic entry level camera can’t exist sitting next to those $500 dslrs

          1. Yeah, but they will buy it and let it sit in the closet because they wouldn’t want to carry it around in a large bag. Shooting with DSLRs is a very unenjoyable experience. I love shooting with mirrorless cameras because I can stick it in a small bag and it’s just damn fun to use them. It’s better to spend the extra money.

    2. I’m a customer for this camera. I’ll be comparing it to the GX7. Initial test will be ergonomics, the area where the em5 failed badly. At first glance, the em10 fits my needs better than the em5. I don’t need the em5’s water resistance. Don’t want shutter shake and vague buttons. I don’t print big or sell photos so my expected < 1 stop superiority of it's IS is a minor consideration. The nice bits taken from the em1 are more than minor gain. I'll know more when side by side comparisons more detailed than the ones appearing today are available.

      Mass marketing works for some products. Most predict P&Ss will be replaced by smart phones. That leaves MILCs for the enthusiasts and pros niches. Oly knows that and I'll bet anything their marketing research confirms what many have said on forums – for image quality comparable to APS-C, photographers like me are willing to pay more for less weight.

  21. I wanted an EM5 with WiFi and focus peaking, and this is pretty much it. The integrated flash is a nice plus, the lack of weather sealing a bit of a disappointment. The 3-axis vs. 5-axis isn’t a deal-breaker for me as I’m considering moving up from the E-PL1. Smaller size vs. less battery capacity and other differences are minor. It fricking *kills* me though that as a US customer I can’t order a kit with the power zoom. I’m not sure I would, but I wish it were an option.

    Pricing is not as competitive as I would like. Body only for $599 and Amazon would already have my pre-order. As is, I think I will wait for them to announce some promotions, hopefully by spring. If they offer $100 off on the 25mm + EM10 (incl. body only) or offer an $850ish kit of the power zoom & EM10 I’m sold.

  22. Nice camera; it will sell well.

    I’m more interested in the Fuji X-T1, but Oly is doing great things. I’m a fan of both.

  23. What are some of the people on this board smoking? This is an OMD, the premium line of Olympus. Even if it is the cheapest it will still be priced “premium”. Why compare things like D5300 and D3200 to this? This thing is for low-budget enthusiasts who want to join the OMD family. The controls, the 81 AF points, the IBIS (oh sorry Nikon doesn’t have this – Too bad), the burst are all better than D5300 and D3200.

    Oh hey armchair analysts, I heard that they have the EPM and EPL lines for truly low budget first time users too. Damn those things have IBIS too!

    1. That’s exactly the point since detractors mainly argue on price: In Europe, D5300+kit zoom is in the same price range (~800€) as the E-M10+pancake zoom… And as you said, E-M10 is to be taken seriously 😉

    1. Nah, nothing yet. I wonder what’s taking Olympus so long. Maybe these puppies are selling like hot cakes in Asia? The will in Europe.meveryone will be using an E-M10 in a few. Months muhahaha!

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