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More leaked E-M10 and lens pictures. Price for E-M10 is $699. Full specs! Announcement soon at 6am London time!

I got more pictures and info right before the announcement at 6am London time. The E-M10 body will cost $699 and with 14-42mm kit lens $799. The sole 14-42mm lens will cost $349 while the 25mm f/1.8 costs $399

These are the full specs and images of the E-m10 and the two compact cameras are on the bottom of it:

 

Product Type   
Model name OM-D E-M10
  Product type Micro Four Thirds interchangeable lens system camera
Lens mount Micro Four Thirds mount (m4/3)
Image Sensor    
  Sensor type 4/3 Live MOS Sensor
Number of pixels / Aspect ratio Number of effective pixels: Approx. 16.1 million pixels

Total number of pixels: Approx. 17.2 million pixels

Aspect ratio: 1.33 (4:3)

Dust reduction Supersonic Wave Filter (image sensor dust reduction system)
Still Image Recording    
  Recording format DCF, DPOF compatible / Exif, PRINT Image Matching III, MPO compatible
File format RAW (12-bit lossless compression), JPEG, RAW+JPEG, MPO(3D still)
Recording image size [RAW] 4608 x 3456 pixels

[JPEG] 4608 x 3456 pixels – 640 x 480 pixels

File size RAW: 4608(H)x3456(V) (approx. 1/1.5 lossless compressed) Approx. 17MB

Set1(LF): 4608(H)x3456(V)  (1/4 compressed) Approx. 7.5MB

Set2(LN): 4608(H)x3456(V)  (1/8 compressed) Approx. 3.5MB

Set3(MN): 3200(H)x2400(V) (1/8 compressed) Approx. 1.7MB

Set4(SN): 1280(H)x960(V) (1/8 compressed) Approx. 0.4MB

Image Stabilization System    
  Type Built-in (Image sensor shift type for movie & still, 3-axis* image stabilization)   *yaw/pitch/roll
Mode 4 modes (S-I.S.AUTO, S-I.S.1, S-I.S.2, S-I.S.3), OFF
IS for Live View image Available (by half-pressing the shutter button or enlarging operation)
Focal length setting Available
Available manual focal length setting Input focal length : 8, 9, 10, 12, 15,16, 18, 24, 28, 30, 35, 40, 48, 50, 55, 65, 70, 75, 80, 85, 90, 100, 105, 120, 135, 150, 180, 200, 210, 250, 300, 350, 400, 500, 600, 800, 1000 
Stabilization performance 3.5 EV* 

  *Based on CIPA measurement conditions.

 When using M.ZUIKO DIGITAL 14-42mm F3.5-5.6 ⅡR (focal length =42mm (35mm equivalent with 84mm))

Lens IS priority Available
Shutter speed range 60 – 1/4000 sec. (Not available when Bulb or Time is selected.)
Finder    
  Finder type Eye-level electronic viewfinder,  approx. 1.44M-dot
  Field of view / Viewfinder magnification Approx. 100% / Approx. 1.01x*1 – 1.15x*2 (-1m-1, 50mm lens, Infinity)

  *1: at Finder Style 1, 2 (aspect 4:3)     *2: at Finder Style 3 (aspect 4:3)

  Eye point / Diopter adjustment range Approx. 20mm (-1m-1, Distance from rear lens surface) / -4 ~ +2m-1
  Preview Available with Live Preview function button

  *custom function

  Displayed Grid Off / Normal Grid / Golden Grid / Scale / Diagonal / Movie Grid selectable
  Level Gauge 2-axis level gauge; horizontal /vertical
  Finder Style Selectable from 3 types
Brightness / Colour temperature control Adaptive Brightness Technology, 7 levels of manual settings also availiable
  Eyecup Optional eyecup EP-11 is available.
Live View    
Live View Approx. 100% field of view, 

Exposure compensation preview, WB adjustment preview, 

Gradation auto preview, Face detection preview (up to 8 faces), 

Grid line, Histogram, Magnification display (x5/x7/x10/x14), 

Display Mode Normal, Histogram, Highlight and shadow, Level guide, Off
Monitor    
  Monitor type 3.0-inch tilting monitor*

  *Approx.1037k dots (3:2), electrostatic capacitance type touch panel 

Touch control Shutter release, Enlargement, Live Guide, AF area selection, AF area enlargement and decrease, Frame forward/backward, Enlargement playback, Super Control Panel, Art Filter selection, Scene mode selection, Wi-Fi connection
Tilting angle Upward tilting angle : up to 80 degrees 

Downward tilting angle : up to 50 degrees

Brightness / Color temperature control ±7 levels / ±7 levels
Color tone select Vivid / Natural
Focusing  
  AF system High-speed imager AF
Focus mode Single AF (S-AF) / Continuous AF (C-AF)* / Manual Focus (MF) / S-AF + MF / AF tracking (C-AF + TR) *

  *C-AF and AF tracking are not available with non-mFTS lenses. It works as S-AF in C-AF mode.

Full-time AF Available
Magnified frame AF Selectable from over 800 AF points

Magnification x5, x7, x10(Default), x14 selectable

Super Spot AF: Selectable from center of enlarge view(0.02% – 0.16% in view image)

Enlarged view focus point check by magnify button* 

  *: Available with old lenses without data communication

Face detection AF / Eye detection AF Available / Available

Eye Detection AF mode : Off / Nearer-eye priority / Right-eye priority / Left-eye priority

Focusing point / Focusing point selection mode 81-area multiple AF 
/ All target, Group target area (9-area), Single target,(normal) Single target(small)
Peaking function Avaliable on Fn button or Manual Focus 

 Type : White edge, Black edge

AF illuminator Available
Manual focus assist    * Customize function Focus ring rotation activiates Live View image maginification and/or focus peaking. (when in S-AF+MF or MF mode)
Exposure Control(Still) 
  Metering system

(TTL Image sensor metering)

Digital ESP metering (324-area multi pattern metering), Center weighted average metering, Spot metering, Spot metering with highlight control, Spot metering with shadow control
Metering range EV -2 – 20 (using 17mm f2.8, ISO 100)

 *0 – 20 EV when the frame ratio is set at high speed.

Exposure mode i Auto, P: Program AE (Program shift can be performed), A: Aperture priority AE, 

S: Shutter priority AE, M: Manual, Bulb, Time, Scene select  AE, Art Filter, 

Underwater wide / macro* , My Set

  *Selectable from menu as a function on Fn button

  *My set can be set to mode dial function

Scene select AE Portrait, e-Portrait, Landscape, Landscape + Portrait, Sport, Hand-held Starlight*1, Night scene, Night + Portrait, Children, High Key, Low Key, DIS mode, Macro, Nature Macro, Candle, Sunset, Documents, Panorama, Fireworks, Beach & Snow, Fisheye Conv., Wide Conv., Macro Conv., 3D*2 

*1 8 images automatically shot and combined into a single image composite 

*2 3D lens(H-FT012 by Panasonic) only, still only

ISO sensitivity AUTO ISO : LOW(approx. 100) ‐25600 (customizable, Defalut:LOW-1600)

Manual ISO : LOW(approx.100), 200 – 25600, 1/3 or 1 EV steps selectable

Exposure compensation Still photo ±5 EV, movie ±5 EV, with selectable EV adjustment steps (1/3, 1/2, 1)

 *Monitor and EVF displays only up to ±3 EV.

AE lock Locks at 1st release of shutter button (can be set to Fn1/Rec button)
Shutter  
  Shutter type Computerized focal-plane shutter
Shutter speed 1/4000 – 60 sec., with selectable EV adjustment steps (1/3, 1/2, 1)

Bulb/Time: selectable exposure time (1/2/4/8/15/20/25/30 min.), with 8-min. default setting

Flash  
  Flash intensity control method TTL Auto, Auto*, Manual, Super FP*(FP-TTL AUTO, FP-MANUAL)

  * Available on the external flash

Built-in flash TTL Flash, GN=5.8 (ISO100・m) / GN= 8.2 (ISO200・m)
Bundled flash –
Flash mode Flash Auto, Redeye, Fill-in, Flash Off, Red-eye Slow sync.(1st curtain), Slow sync.(1st curtain), Slow sync.(2nd curtain), Manual(1/1(FULL)~1/64)
Synchronization speed 1/250 sec. Built-in Flash

1/200 sec. External Flash* 

 *FL-50R: 1/180 sec

 Super FP: 1/125-1/8000 sec. / RC mode: 1/160 sec. 

Flash intensity control Up to ±3 EV in 0.3, 0.5, 1 EV steps selectable
Compatible external flash FL-50R, FL-36R, FL-20, FL-14, FL-300R, FL-600R
Wireless Flash Control 
  Compatible external flash FL-50R, FL-36R, FL-300R, FL600R
Control method Triggered and controlled by built-in flash

(Olympus Wireless RC Flash system compatible)

External Flash intensity type TTL Auto, Auto, Manual, FP-TTL-AUTO, FP-MANUAL
Channel 4 channels 
Group No. 4 groups (External flash 3 groups + a built-in flash*)
Drive  
Sequential shooting maximum speed [Sequential shooting H mode] approx 8.0 fps 

   *Focus and exposure are fixed at the values for the first shot.

[Sequential shooting L mode] approx 3.5 fps  

   *When using the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ

Max. recordable pictures

on sequential shooting *

[RAW]  Max. 20 frames (in 3.5 seq. shooting L)  Max. 16 frames (in 8 seq. shooting H)

[JPEG]  Max. ∞ frames (in 3.5 seq. shooting L / in 8 seq. shooting H)

  * When using the M.ZUIKO DIGITAL 14-42mm f3.5-5.6 ⅡR

  * With TOSHIBA SDHC UHS-I R95/W90 EXCERIA

Self-timer Operation time: 12 sec., 2 sec.,custom (Waiting time 1-30sec.,Shooting interval 0.5/1/2/3sec.,Number of shots 1-10)
Bracketing
Exposure bracketing 2, 3 or 5 frames in 0.3/0.7/1.0EV steps selectable, 7 frames in 0.3/0.7EV steps selectable

*AE-BKT can be programmed to the Fn-button.

ISO bracketing 3 frames in 0.3/0.7/1.0EV steps selectable 
White balance bracketing 3 frames in 2, 4, 6 steps selectable in each A-B/G-M axis.
Flash bracketing 3 frames in 0.3/0.7/1.0EV step selectable
Art Filter bracketing i-Enhance, Vivid, Natural, Muted, Portrait, Monotone, Custom, Art Filters selectable
HDR function
HDR(Auto composite) HDR1, HDR2

※ISO sensitivity is fixed at 200, and maximum shutter speed is 4 sec.

※4 images automatically shot at different exposures and combined into a single high dynamic range image composite.

 

Bracketing for HDR postprocess 3 or 5 frames in 2.0/3.0EV steps selectable, 7 frames in 2.0EV steps selectable. 

*This function does not execute HDR processing.

*HDR function can be programmed to the Fn-button.

Art Filter     
  Mode (Variation / Effect) Pop Art (I, II / a.b.c.d.e.f.)
  Soft Focus ( – / c.e.)
  Pale & Light Color (I, II / a.b.c.d.f.)
  Light Tone ( – / d.f.)
  Grainy Film (I, II / b.c.d.g.h)
  Pin Hole (I, II, III / d.)
  Diorama ( – / d.)
  Cross Process (I, II / b.c.d.f.)
  Gentle Sepia ( – / a.b.c.d.f.)
  Dramatic Tone (I / b.c.d.e.f.)  (II / b.c.d.e.f.g.h)
  Key Line (I, II / a.b.c.d.e.)
  WaterColor (I, II / a.b.c.d.)
  Art Effect a. Soft Focus Effect
    b. Pin-Hole Effect
    c. White Edge Effect
    d. Frame Effect
    e. Star Light Effect
    f. Diorama Effect
    h. Pict. Tone (Sepia, Blue, Purple, Green)
PHOTO STORY     
  Type  (Variation / Flame / Number of  Standard (Ⅰ,Ⅱ,Ⅲ,Ⅳ /  a,b,c,d,e / A,B,C,D )
divided parts)  Fun Frame (Ⅰ,Ⅱ,Ⅲ /-/-)
Speed ( – / c / A,E,F)
  Zoom in / out (Ⅰ,Ⅱ/ a, c / A, G)
  Frame Effect a.  White Frame
  b.  White Frame & White Edge Effect
    c.  Black Frame
    d.  White Frame & Pin Hole Effect
  Aspect &Window Pattern A.   4:3, 2 frames
  B.    4:3, 3 frames
    C.   1:1. 2 frames
    D.    1:1, 3 frames
  E.    1:1, 4 frames
    F.   16:9. 5 frames
    G.    16:9, 2 frames
Movie  
  Recording format MOV(MPEG-4AVC/H.264) , AVI(Motion JPEG)
Movie Mode [MOV]
  Full HD: 1920(H)x1080(V),   30p(29.97fps)Recording 

               24Mbps(Fine) / 16Mbps(Normal):  Aspect 16:9

  HD: 1280(H)x720(V),   30p(29.97fps)Recording 

               12Mbps(Fine)/ 8Mbps(Normal):  Aspect 16:9

[AVI Motion JPEG]
  HD: 1280(H)x720(V), 30fps *  Aspect 16:9
  SD: 640(H)x480(V), 30fps *,  Aspect 4:3 
          *Excluding some Art Filters
Maximum Recording Time [MOV]
  Full HD : Approx. 29min(Normal) / Approx. 22min(Fine)
    HD : Approx. 29min(Normal) / Approx. 29min(Fine)
[AVI]
    HD : Approx. 7min*  /  SD : Approx. 14min*
          *Excluding some Art Filters
  Movie Function Movie Effect : One-shot echo / Multi-echo / Art fade

Art Filter Movie, Aperture-prioritized Movie, Shutter Speed-Prioritized Movie, Manually Shot Movie

  One-push Movie Digital Conveter ×4*  Avairable on Movie effect mode
TimeLapse Movie Available (AVI Motion JPEG  1280×720 ,10fps)
Image Stabilization for Movie M-IS (Image sensor shift and electronic image stabilizer with multi motion IS), Off
AE Lock Available
Exposure control (Movie) P: Program AE,   A: Aperture priority AE,   S: Shutter speed priority AE,   M: Manual,   Art Filter

     * S mode and M mode : Shutter speed is limited in less than 1/30 sec.

Compression ratio Motion-JPEG Format : 1/12(HD), 1/8(SD)
File size  MOV Format : Max 4GB

Motion-JPEG Format : Max 2GB

Recording(Sound)   
  Recording format Wave Format (Stereo linear PCM/16-bit, Sampling frequency 48kHz)
  Microphone/Speaker Stereo/Mono
  Microphone function Wind Noise Reduction,  Recording Volume

     Audio dubbing possible for still pictures (up to 30 sec.)

Maximum Recording Time Picture with Sound: 30sec.

Movie: depend on Movie Recording Time

White Balance  
  White balance mode Auto WB, 7 Preset WBs, 4 Capture WBs, Custom WB(Kelvin setting)
White balance compensation ±7 steps in each A-B/G-M axis   * Except for Custom WB
Preset white balance 7 preset WBs (3000K – 7500K)

   – Sunny(5300K), Shadow(7500K), Cloudy(6000K), Incandescent(3000K), Fluorescent(4000K), Underwater, WB Flash(5500K)

Colour Mode  
  Colour matrix sRGB, Adobe RGB
Picture Mode   
  Mode i-Enhance, Vivid, Natural, Muted, Portrait, Monotone, Custom, e Portrait, Color Creator, Art Filters
Gradation Auto, Normal, High Key, Low Key     [except Art Filters]
Live Bulb /. Live Time
Update interval time 0.5 sec – 60 sec
Live Composite
Update interval time / composite method 0.5 sec – 60 sec / Lighten Mode (Bright area prioritization)
Interval Mode  
Interval Mode Interval Time 1sec. – 24 Hours,  Max 999 frames.

Available on making Time-lapse movie automatically

Multi Exposure  
  Number of picture / Function 2 frames / Auto gain, Exposing on Recorded picture(RAW)
Multi Aspect  
  Aspect Ratio 4:3(Default) / 3:2 / 16:9 / 1:1 / 3:4
Level Gauge  
  Detection 2-axis
One push Tele-converter 
  Magnification x2
Wi-Fi Function
  GPS info. Function Available (by using Smartphone GPS data)
  Wireless Shooting Live View, Rec View, Wireless Touch AF shutter*, Wireless Release, Power Off

*Selectable from iAuto / ART / PASM (Live Bulb, Live Time)

*Control settings for aperture, shutter speed, exposure, ISO sensitivity, white balance and Drive Mode.

  Image Share File Type: JPEG*, MOV

Connect to up to 4 devices simultaneously.  Marking function for image share.

*Excluding MPO file. 

  Easy Connection QR code setting
Playback   
  Playback mode Single-frame, Information display, Index display (4/9/25/100 frames), Calendar, Enlargement (2x – 14x), Movie (with sound, FF/REW/Pause), Picture rotation (auto), Slideshow (with sound including BGM, Slide show effects, replaceable BGM), Light Box display

   

Information display Histogram (independent luminance / RGB available), Highlight/Shadow point warning, AF frame, Photographic information, OFF
Menu  
  Languages 34 languages selectable : 

     – English, French, German, Spanish, Italian, Japanese, Korean, Traditional Chinese, Simplified Chinese, Russian, Czech, Dutch, Danish, Polish, Portuguese, Swedish, Norwegian, Finnish, Croat, Slovenian, Hungarian, Greek, Slovakian, Turkish, Latvian, Estonian, Lithuanian, Ukrainian, Serbian, Bulgarian, Rumanian, Indonesian, Malay, Thai

Reset & custom setting
  My set 4 settings recordable / Available to set to mode dial.
Image Editing  
  Editing function RAW development, Gradation auto, Monochrome, Sepia, Red-eye fix, Saturation, Resize (1280×960, 640×480, 320×240), Trimming, Aspect, e-Portrait, Image Overlay, Postrecording
RAW picture editing RAW development based on settings of the camera (including e-Portrat, Color Creator, Art Filter, ART-BKT).

2 programmable settings, preview capability.

Print  
  Print function Print reservation (DPOF), Direct print (PictBridge compatible)
Input/Output  
USB/AV/Remote controller connector Dedicated multi-connector     [USB: USB2.0 Hi-Speed,  Video: NTSC/PAL selectable, Optional Remote cable RM-UC1 compatible.]
HDMI connector Micro HDMI (Type-D)
Flash attachment Hot shoe
Wireless LAN Built-in (IEEE 802.11b/g/n)
  PC interface USB2.0 Hi-Speed
TV interface HDMI (HD/Stereo Sound), conventional video-out (SD/Mono Sound)
Power Requirements  
  Battery BLS-5 Li-ion battery (included)
Sleep mode Available (1/3/5 min. off)
Number of recordable pictures Approx. 320 shots    [IS ON, CIPA test standard]

 (with BLS-5 and TOSHIBA super high-speed Class 6 SDHC 4GB card)

Dimensions / Weight  
  Dimensions  119.1mm(W)×82.3mm(H)×45.9mm(D) 

     [CIPA guideline compliant, excluding protrusions]

Weight Approx. 396g  [CIPA guideline compliant, with BLS-5 battery and Memory card, wothout eyecup]

Approx. 350g  [body only]

Operating Environment  
  Temperature 0 ~ +40℃ (operation) / -20 ~ +60℃ (storage)
Humidity 30 – 90% (operation) / 10 – 90% (storage)
Box contents  
  Box contents Body, Li-ion battery BLS-5, Li-ion battery charger BCS-5, USB cable, Shoulder strap, OLYMPUS Viewer 3 (CD-ROM), Instruction manual, Warranty card
Color Universal design

CUD

not approved ※CUD認証は取らない。自主規格による。
Memory SD Memory Card*1  (SDHC, SDXC, UHS-I compatible, Eye-Fi Card compatible*2 )

  *1: Class 6 or higher is recommended for Movie shooting.

  *2: Not compatible with Endless Memory. 

Screen size 17.3 mm (H) x 13.0 mm (V)

E-M10 pictures:




New compact cameras:

.

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67 Responses

  1. Any chance there will a kit option for the new 25/1.8 with this camera? That would complete the retro theme as this was the basic kit configuration in the film days.

    1. Agreed. It doesn’t make M43 more attractive at entry level compared to the cheaper competition. Is that EVF really more expensive than a mirrorbox? This compact camera sensor can’t cost more than an average DSLR sensor. Others than that I don’t see a reason to buy this over a NEX or a DSLR. Size and weight is just in the middle.

      1. >Others than that I don’t see a reason to buy this over a NEX or a DSLR.

        Seriously? How about much better lens selection and quality than NEX? Or less weight and bulk than APS-C DSLRs, a difference that gets bigger fast the more lenses one carries?

        >This compact camera sensor can’t cost more than an average DSLR sensor.

        m43s cost more than comparable DSLRs because people who want to carry less weight and bulk will pay more for that.

        1. All the lenses the average user (target of this camera) needs are available for the NEX and the quality isn’t worse than the M43 ones. Where did yo read that?
          An this average user is going to buy maxbe 2-3 more lenses, not all the 25 available ones.

          Weigth and size okay DSLR is out. But then there is still the Sony (and no to forget Samsung) to compete with this camera IN THE STORES!

          1. Sorry, but have you ever used nex and m43 side by side? Comparing based on specs and sensor size alone is not really smart. m43 also has most reliable and fast single focus. Touch screen focus or shutter release is also quite useful in some situations.

            You don’t need to buy all lenses, but because of big choice more easy to get exactly what you want.

    2. Yeah, right, and that’s why em-1 was out of stock all the time i visited Yodobashi stores. Date for samples to play in store always were pushed back due to unexpected high demand, especially 12-40mm.

  2. It looks alright, nicer design than the EM5. It’s price is lower, but still can’t quite compete with the entry level DSLR’s. Overall it’s a nice camera and an option for those starting off in m43, but a bit of a yawn for those who want to see something new and improved from Olympus, not just a redesign of the old, leave out some features and save a few $$. And still no proper video, Olympus still isn’t listening to its customers.

      1. I mean why release a camera of similar design but lower specs than you released 2 years ago? Even Canon doesn’t do that, they sprinkle a little bit of evolutionary improvement into their new models. Why not just drop the price of the existing EM5 model to $599 and get on with adding new features instead.

        Now if they had used this overall lower spec EM10 as their first model with proper video options, as a bit of a test to see how the feedback goes, before refining the video further in their next EM5 replacement, then their EM10 wouldn’t seem so lame and it would get more energized sales from the m43 crowd who couldn’t resist the new video. That would have made more sense to me.

        1. Wow, a first response that is rational but I think highly questionable as to its truth, and a second response that is infantile and dumb. Classy. All you have to do to continue the downward spiral is mention Hitler in your next reply and you’ll have achieved Godwin’s law in just two steps, a new record!

    1. I mean why release a camera of similar design but lower specs than you released 2 years ago? Even Canon doesn’t do that, they sprinkle a little bit of evolutionary improvement into their new models. Why not just drop the price of the existing EM5 model to $599 and get on with adding new features instead.

      Now if they had used this overall lower spec EM10 as their first model with proper video options, as a bit of a test to see how the feedback goes, before refining the video further in their next EM5 replacement, then their EM10 wouldn’t seem so lame and it would get more energized sales from the m43 crowd who couldn’t resist the new video. That would have made more sense to me.

      1. Same video spec as the God sent Fujifilm X-T1, and the sam max shutter speed. Didn’t hear anybody whinge about that on the Fujifilm X-T1 thread.

        1. Well I wasn’t on the Fuji thread, I like the looks of theirs but after having got into m43 recently there is no need to jump ship in a hurry, however I will keep an eye on them. Are you saying that Fuji video is just as limited as Olympus?

        2. A quick look shows that the Fuji can do 60p so their video is not as crippled, even though it still lacks 25p/50p as well. Their max shutter is the same.

        3. Because Fuji knows the photog won’t be using it for video, yet the Olympus faithful have been asking for better video for a while now.

  3. For 650$ you get a Sony NEX-6 with the little kit zoom lens. How do they think they can sell an “entry level” camera with similar specs but smaller sensor for 700$ without lens and probably around 800-850$ in a kit? DO they even look at market prices? Do they even know what their own higher end E-M5 costs on the market right now?

    500$ would be the maximum for this I would pay. People simply won’t choose this if they come to the store looking for an interchangeable lens camera, they’ll rather go with a cheaper entry level DSLR or a Sony mirrorless.

    1. Right, $499 seems a much better price to me. Or maybe announce at $599 and let street price be somewhere between $500 and $600. Perhaps they just don’t want to compete with those entry level Canons and Nikons because they feel its too hard to compete at that price.

    2. Well, I would say that it makes no sense to price things based on new prices for old cameras.

      It seems that the NEX-6 and NEX-7 successor will be th same camera and it should come for $800, so at least compare to that price or the original pricing of the NEX-6.

      It’s like saying “you can by a E-PL3 for $199, how can you price a high-end compact at the same price if the E-PL3 has a bigger sensor and it’s a ILC?”. No it doesn’t make sense, it’s like ignoring everything just because you want.

      And as it can be atested, the sensor-size thing between m4/3 and APS-C is pretty overrated as for a reason to price a camera on that stadard alone.

      1. You seriously call me a twit for comparing 2014 market prices??
        Who cares about what another camera cost 2 years ago if it’s still comparable today? If I’m in the market for an apple I don’t compare 2014 prices to 2012 prices of another apple.

        But yeah I’m such “a twit”, so what do I know about prices for apples. Meanwhile the “m43 user vs the rest of the world” war sucks more than the Canon vs Nikon wars.
        It kind of demotivates me to stay in the m43 system even more than Olympus’ pricing.

        1. Release prices (be it for Sony or Olympus) is always going to attract an extra high premium, as people will pay it for the latest “new” toy.

          So now, your comparison isn’t perfectly fair.

          Personally I’m looking forward to buying this camera in another year or so 😉 When it drops down to bargain prices.

          Well, if it wasn’t for the fact it seems to have once again let itself down in video… :-/

          1. His comparison is not about fairness but about not making any sense and being utter stupid.

            By his complete flawed logic, in a few years we will see a successor of any current camera for free, since everytime they release a camera’s successor, its price will be based on the devalued street price of the old model at the time of release of the new one! And so on and so on.

            HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA…

            That’s just too ridiculous to even keep discussing.

          2. it doesn’t make sense because in his comparison the Olympus doesn’t come out as the winner? Fanboys will always be fanboys.

    3. It’s not that bad. Street price will be lower after a few months. Don’t compare these to DSLRs from Nikon or Canon. Those do not fit in a small bag with lenses. You do not want to go hiking up a mountain like I do with a DSLR and heavy zoom lens.

  4. Why do comments on here sometimes have to wait for moderation, but sometimes not, so annoying…

    Why release a camera of similar design but lower specs than you released 2 years ago? Even Canon doesn’t do that, they sprinkle a little bit of evolutionary improvement into their new models. Why not just drop the price of the existing EM5 model to say $599 and get on with adding new features instead.

    Now if they had used this overall lower spec EM10 as their first model with proper video options, as a bit of a test to see how the feedback goes, before refining the video further in their next EM5 replacement, then their EM10 wouldn’t seem so lame and it would get more energized sales from the m43 crowd who couldn’t resist the new video. That would have made more sense to me.

  5. The E-P5 was $999, the E-M1 is $1399 and now this one is $699?? It would make more sense if this was £699, I’m kind of lost in Olympus’ pricing logic.

    Is Olympus rethinking about their overpricing issue and changing their posture by being more aggressive? Besides the weather sealing I wonder what else is being given up in this camera in order to manage to get to this price point.

  6. And if you repost to a different part of the thread trying to get around the awaiting moderation problem, there’s not even any way to delete your own duplicate posts to tidy up. It’s not blocking based on posting too fast, because it accepted my post #1 and #3, but why not accept post #2 in the middle? And then there is the incorrect captcha message when it wasn’t incorrect at all. Silly system.

  7. AT LAST E-M5 GETS SMALL FOCUS POINTS & LOW ISO! in a firmware update. HOORAY!

    Firmware 1.2
    Small AF target (icon) was added to the AF target settings.
    ISO LOW (100 equivalent) was expanded on the low sensitivity side.

      1. My reply with the links is awaiting moderation, but go the Japan site for updates & you will find it. olympus.co.jp/en/support/imsg/digicamera/download/software/firm/e1/

  8. Is the shutter speed 1/4000 or 1/8000? Specs listed here says 4000 but DPR says 8000.
    B&H also listed at 1/4000.

  9. Olympus caught lightning in a bottle with the EM5 and seem to want to relive those glory days again, and again, and again. More curiously, what will this do to the EP series? Most all the bells and whistles, AND an EVF for a couple hundred less… Seems like just when we thought the micro 4/3 system had picked the models that had actually stuck after throwing tons against the wall initially, we are back in crazy land.

    1. They are probably giving up on the high end Pen camera. Toss in the white flag. Nobody really wants it. Heavy discounts in a year to clear them.

  10. Looks much better now with the full specs: 3.5 stop IBIS, manual ISO 100, IS in movie mode, auto HDR, HHS, built in flash ( finally! ).

    But… Why does that P&S have better grip than E-M10? And why is timelapse mode still limited to 999 frames?

    The price is too high, not 570, but 600 EUR!

    I still think GX7 has slight edge over E-M10, but Oly definitely has better IBIS and ( I suppose ) low light performance.

      1. GX7 has 2 axis IBIS, for horizontal and vertical movements , wile E-M10’s is 3-axis, for yaw, pitch and roll.

        Unfortunately, there are no CIPA data on GX7’s IBIS effectiveness, but most tests have shown that it’s under 3.5 stops Olympus claims E-M10 compensates.

  11. Why don’t we just un-complicate the camera industry once and for all and price all cameras across the board based on weight. X number of dollars times ounces. Hence, cheaper plastic cameras cost less, and heavier weather sealed DSLRs with built on grips cost the most. Done. End of debate. Lets not not take in to account features, r&d, megapixel count or anything else that actually matters in pricing.

    1. I would call myself a casual videographer with poor knowledge of video specs.

      But I do really like the 24p mode on my GH2.

      So just interested to know if 24p is generally considered superior to 30p?

      Thanks!

  12. Uggh, $799 with kit lens is a little bit too expensive. People at the entry level are not going to buy this. While it does compete with the latest Canon Rebel price, Olympus needs to undercut the competition on price AND features. At least until they make a dent in market share. $699 with the kit lens would have really made this a much better offer vs the compettion. However, considering the price of the kit lens it’s actually a very good deal. I just worry that people looking to get into an advanced system will see that.

    I also don’t see anybody paying $349 for that kit lens seperately. Although, I do like the size of it. I’d be curious to see how it performs.

    I still really like what Olympus is doing, and I hope I’m wrong about people balking at the price. We shall see.

  13. Yes it seems:

    ‘Movie function: Art Filter Movie, Aperture-prioritized Movie, Shutter Speed-Prioritized Movie, Manually Shot Movie’

    Possible replacement for my GH2.

  14. A nice little camera. Like the Panasonic G6 before it, it will not get as much deserved respect from enthusiasts as it will from other camera buyers. Lets see if it is up to the G6 standard.

  15. LCD size – The specs say it is 3″ size and 3:2 yet the pictures of EM10 and EM5 side by side in the official DPR review clearly show the EM10 screen to be slightly smaller and I would have guessed 16:9 instead? Seems that the manufactures are cheating a little in their description as the glass back may be 3″ SIZE but not the screen area where the picture is displayed?

  16. Olympus refuses to put in 24p. I wonder if they got some kind of special agreement with Panasonic on this. Panasonic joins m43 with Olympus only if they do not compete with Panasonic on video. Otherwise, nothing on this subject makes any sense.

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