Finally!
According to our sources Sony will announce the new translucent cameras, the A33 and the A55 on August 24! We also expect Sony to announce the new A560, the A590 and many new lenses. But we don’t knwo if those will be announced the same day or few weeks after (September 14th?).
Yeah, Sony made us angry because of some questionable choices (see the missing [shoplink 3228]A700[/shoplink] replacement and the many redundant low-end DSLR’s). But what’s coming now is a new generation of cameras that really will kick Canon and Nikon in the a.. 🙂
The A33 and A55 will be the first DSLR camera designed to take very good quality video, with unique fast autfocus for stills AND video (Phase detection AF during video!), and a 2 stop better High-ISO performance (than previous Sony APS-C cameras).
Expect me to post more details on SonyAlphaRumors soon!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unkown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

22 Responses
I truly and honestly wonder how one can take claims such as “3 stops better high iso performance” seriously… I mean, everyone had the chance of watching sensor evolution in the last 10 years, so it is basically trivial, that 3 stops for a nex-gen sensor is basically impossible unless some truly breakthrough technology comes up.
So, eighter Sony has something very unique up its sleeves for the sensor (1%), or it is NOT going to be 3 stops, maybe 1 (in RAW anyway).
The source said 3 stops. But I updated the post saying 2 instead of 3 stops. It’s better to be conservative here….
well, I consider iso 1600 to be my limit when using my a850, if I could really use it freely up to 6400, I think that would be amazing just by itself. insomuch that LR3 can remove the noise enough to print up to A2 without visible lose of detail and without grain.
but when you say 2 stops better than previous sony aps-c cameras, are you refering to the nex5 or a550? this I wouldnt understand cause it is the same sensor as the nex5, no?
Cheers, J
Hm, even if it is only 1 stop better than my A550, then I might buy it early next year.
If all of these promises would be true, A55 would be really a great and interesting model.. If they’d be true.. 😀
Andrea, do you have any info on the ‘many new lenses’? Any guesses?
Nex-5 at iso 12800 has already less noise than a700 at iso 6400.. I think they can improve it for 2-3 stops for sure.
@milos
I agree, the NEX’s 14MP sensor is at least 2stops advantage on the A700. And its a denser sensor
These are going to be sooo expensive. But I’m looking forward to them.
Maybe 3 stops compared to the recently released A290/390 🙂
even 3 stops compared to a290/a390 would be about 1,5-2 stops better than a550/a500/nex3/nex5 and that is hard to believe even one stop i hard to believe unless it’s a radical new sensor design.
Although as a side note: nikon d95 is rumored to be using the same 16mp sensor that sony will develop for a590 and a55 (the one that is supposed to be 3 stops better, anyway a rumor about that nikon stated that it will be as good as the d700 regarding ISO which is about 3 stops better than current sony/nikon APSC cameras regarding ISO, anyway not long to go, we should be able to determine how good it is by finding out it’s max ISO)
how about new firmware of A850 and A900. I believe that many people are looking for that like me
LR3 compared to LR2.x improved my A900 detail/noise performance for about 2 stops and it is at least 1 stop better than current generation of DxO. I rate A900 JEPG engine now is even 3 stops worse than LR3. There are no problems to improve internal JPEG engine output for 2-3 stops even without hardware changes.
I wonder how these viewfinders will actually look when you peer through them. My biggest knock on Sony DSLR’s is aside from the A900/850 every single one has had awful viewfinders. I can barely see anything through my mothers A200. It looks like I’m staring down a tunnel with a small window at the end, and from what I recall the versions with live view built in were even worse. Hopefully these new ones will be much better.
Andrea, give us the promised details 🙂
can anyone explain terms like 3 stops and 2 stops? I’m confused here 🙁
Any rumor updates on the NEX7? I expected NEX7 to be the ultimative video machine. Am I right? Future will tell, hopefully NEAR future (2010).
jjack 1 stop means for example 800 as good as 400 2 stops becomes 1600 as good as 400
Aarif// thanks man now i underatand! So a550 is 2 stop?
“But what’s coming now is a new generation of cameras that really will kick Canon and Nikon in the a.. ”
Maybe in the consumer camera arena they might gain some traction. :/
If the release is this month, when would be likely to see them available for purchase in the U.S.?
Good question. I will try to find the answer!