Sony launched a revised plan for 2015-2018. And in very short Sony will cut the TV and smartphone lineup and make only profitable high end stuff. At the same time Sony sees growth in Playstation and Image Sensor Business. They also published their plan for the Digital Camera business. You can donwload it as pdf here: sony.net/SonyInfo/IR/info/irday2014electronics/IPandS_E.pdf.
And it clearly stands out how Sony is committed to bring the whole Alpha system to a new level. The first slide on top shows they want to stand out from the competition by going for ultimate sensitivity, ultimate resolution and ultimate speed in 2015.
Their goal is to exceed the limits of human eye:
They want to introduce features like 1000fps recording:
Have over 20 FE lenses by end 2015:
You can see many more info on their document and here below and to sum up here are the key info:
– Sony wants to push the Alpha system to the more advance premium market (RX and Interchangeable lens cameras)
– Sony sees growth in the mirrorless market but still recognizes the DSLR market will still be bigger than Mirrorless by 2018.
– Sony wants to expand the Alpha interchangeable market share at cost of the big ones (Canon/Nikon).
Overall it’s pretty clear 2015 will be an exciting year on the Sony Alpha front. and the Sony A9 which is coming soon is just the start!
There are a couple of more financial reports with some good news:
Reuters Japan: Sony revised upwards the camera sales plan for 2014. While Canon and Nikon digital camera sales are falling Sony reported a growth. While for Sony there is a decrease in numbers of sold camera the earnings are increasing. Mainly because Sony is selling much less non profitable fixed lens budget compacts but it’s gaining shares in the profitable interchangeable camera market.
Reuters: Fitch revises Sony from negative to stable.
314 Responses
Sony makes me crazy. I think I must get a second job 🙂 To get all the money for the stuff.
So it seems they will continue to differentiate the bodies according to resolution, sensitivity and AF performance. That’s perfectly fine. Does this mean however IBIS will be available in all bodies from now on? I can imagine IBIS being useful for a A7R II, or a 50MP A9R. Overall, it’s a terrible outlook for Canon mostly. It’s bad already that their manufacturing process is openly mocked by Samsung but this…
from the posts on this site the past week or so it appears as if IBIS is going to be included going forward…which is pretty sweet as I love the ability to slap on old fast primes. Hopefully this means that there is less jelloing of the screen when magnified(unless they put a better EVF in there on the new bodies…which would be welcome as well because as impressed as I’ve been with the 7r it does tear and go to hell a bit when you move quick. Totally manageable, but it would be nice if it was a bit quicker.
I cant se the a-mount cameras here. Is this a proof that they are skipping the a-mount in the near future maybe
That is looking more and more likely.
If they can solve this a-mount change to e-mount issue with a good adapter, Iam willing to buy e-mount stuffz and keep my cool a-mount lens…
They are there in the sales charts if you download the full presentation.
Seems this way.
It was infuriating when Sony talked about having “compatibility” with E-Mount when they really didn’t have it, but their new IBIS is a great step in this direction; an LA-EA5 would bring it even closer, in which case A9 would really seem as a viable alternative to A99-II.
in my memory the last important Sony camera released before the A7II was the a-mount A77II. A99II is not overdue, it’s still within the 3 years generation cycle..
There won’t be entry levels A-mount anymore though. Very likely only A77 and A99 series. Entry level will be E-mount APS-C.
Exciting stuff! (although their much heralded ‘image cube’ on the first slide is actually a triangle…).
I speculated Sony will dominated World of dslr in 5yrs time upon mirrorless FF such A7/r/s are introduced. this speculation is still on track as you see today the A7II just incorporated 5 axis IBIS. That is huge leap ever in FF mirrorless/dslr history. If Sony want to do this right, here is the list to succeed to claim the Crown and thus defeat Canikon.
Succeed Key List: Mirrorless to Rock!
1) IBIS – Done nicely by Sony with 5 axis IBIS!
2) High ISO – Done nicely by Sony with half million ISO (A7s), very high usable ISO yet the price way cheaper than Canikon offered
3) Global Shutter – Not Done
4) Foveon Sensor – Not Done; Coming Soon! Sony introduced technology such as APCS that promises many great stuff for videos/still
5) Hybrid AF Focus System – Done!
6) 6K/8K video – Not Done; Coming Soon!
7) High Speed Memory Card – Done!
So after year plus from A7x journey, 3 years to go and we will witness all these going to happen. Say sayonara to the heavy-bulky-dslr from Canikon. the Sony dslr will not death because if those wanted to use dslr, the Sony always offer the greatest stuff than other included prices!
4) who needs that foveon fa%%otry?
what more matters, is lenses and amount of shots per battery charge.
What don’t you like about it?
The amount of it?
what are you referring to with, amount?
All insufficient quantities.
That it’s an overhyped vapourware.
I honestly don’t care how they get there. Thats for the gear heads to fuss over. More DR, better ISO performance, solid AF on a big, sharp image is all I care about. With you on the lens front though.
While I agree Sony has the ability to do all these things above and probably should, it is not obvious to me Sony will. At least, not in-time anyway. Like all large corporates, Sony has an internal culture with a tendency to result in less than optimal results when rolling out new technology across disparate departments.
For years Sony had great video in one department yet failed to produce a Canon 5D killer in another.
Sony’s real battle isn’t against Canon or Nikon, but against intransigence within it’s own ranks.
I think it was Steve Jobs who mentioned, Apple needed to canibalize it’s own markets so others would not. Thats the nature of new and rapidly changing technology.
It seems to me, a loyal Sony user, Sony failed in the video DSLR dept in order to protect it’s higher end cameras. Well, that makes little sense given many will simply switch to other emerging companies like samsung, Panasonic and black magic. Sony needs an internal culture shift to accept the reality of the new market. Of the competitors, which ever company changes first will reap the rewards. Software houses understand this best. With Moore’s Law and new technologies now in the DNA of both video and cameras, upgrade cycles are about to take a notch up, only be paranoid will survive (Andy Grove Intel)… It seems to me, Sony, while less comfortable than Nikon and Canon, Sony isn’t agile enough. Only time will tell if that proves fatal.
Sony really should take a look in its rear view mirror, those objects behind are closer than they appear. Samsung, Apple and others we can mention may be a few acquisitions away from obliterating whole parts of the market. We have seen this many times before. the F55 vs F5, internal 4K configuration saga is a prime example of this problem. no point holding back internal 4K in base models if Samsung and Black magic will add it. Sony is in a position to reap rewards, and I give them a 50% chance. Given the potential strength of the emerging competition.
as someone who just had to buy a new computer..is Moore’s Law actually holding up anymore? It really feels as if computing has stagnated the past 5-8years..
As far as Sony’s agility, I totally agree that more is usually better. That said, I and the people I shoot with have jumped on this boat because Canon really felt as if they were going nowhere for a few years. Here’s to hoping Sony continues to evolve and build out!
No. Personal computers hasn’t seen the spec bump suggested by Moores Law in at least two years time.
That may have to do with shifting priorities though since other segments of the computing market (phones and tables) has seen quite a large spec bump in two years time.
I wonder if it’s the tablets/phones or that they’ve hit a wall. My 2011 spring MBP (maxed out at the time) chugs like a mug with the 7r’s files in c1. Really hoping the new iMac can handle it..
(I find it kinda messed up that this is a worry lol…)
Let’s see: cut smartphones (not profitable); cut TVs (have lost to
Samsung and other Korean makers); Playstation still profitable but being
savaged by internet gaming and gamers interfacing online using more
powerful tablets; focus on image sensor business which is VERY low
margin; develop mirrorless cameras which are losing money altogether.
As Robert Tercek said (and he would know): Sony is dead; soon to be nothing more than a parts supplier.
You forgot the most important of it – LENSES! – Not Done. A FE 24-70 f/2.8 would be a start. But they’re getting there.
>5) Hybrid AF Focus System – Done!
Not Done, but much much better than it used to be. Let’s see if they can really pull it off. And they’d need a proper adapter for A-Mount (not LA-EA4).
Purposely not to mentioned the lenses lineup because overtime, this will get fulfill along the road map. just a matter of time. their current effort is already in turbo mode 😀
0) Proper handling – not done
00) Proper focus control – not done
000) Proper af – not done
0000) Proper build – not done
00000) Proper crap-free ui – not done
000000) Proper thought through firmware – not done
Gadgets for noobs: done!
I think Sony should stick to making sensors, they just cannot come out with a well-rounded camera. Their last real camera was the A900. Photographers, unlike armchair experts, know that very little of this new electronic gimmickry matters for taking pictures.
I might agree with this.
Once again, impressive numbers are not synonymous with better images. At the moment, Sony photography seems to be ruled by the same type of measurebater who brought us the “vanishingly low THD” Japanese audio of the 1970’s…which sounded terrible.
This phase might be like the early days of digital audio, however–truly terrible sound, but a necessary step on the path to the listenable digital that we enjoy today, brought to market for those who believe the hype and wish to be early-adopters. While the sound was truly terrible, at least it was consistently terrible–early CD’s didn’t skip like records could, and didn’t scratch like records could, both advantages over analog–until of course the CD DID start skipping, and DID ultimately get scratched.
Anyway, digital playback and especially recording ultimately improved, maybe photography will, too.
Images produced photographically are delivered in analog media, but the analog media are now driven by digital signals–in audio, we have “digital amplifiers”, essentially high-power audio DAC’s driving a physical transducer; in photography, we have monitors and printers, which are their own form of visual DAC’s, driving physical print heads.
Here’s the thing: a well-designed and measurably inferior SET valve amplifier sounds better to many, than does a new digital amp that measures essentially perfectly. Distortion–the RIGHT type of distortion–is the key. Same with photography.
Think about painting, we have had many techniques and styles that were essentially additions of a particular kind of distortion. Think about pointillism, cubism, rayonnism surrealism, etc.. Think of the way guys like like Soutine and Bacon applied the paint. All of this hardly adds up to a distortion-free rendition, but it is IN THE DISTORTION THAT MAKES THE ART.
Photography is a funny thing. In audio there is Digital Signal Processing, that can be used to add and modulate various types of distortions. In photography we have similar tools in applications like Photoshop, designed to replicate and enhance existing analog techniques like solarization. Does the widest possible range of pleasing distortions benefit from the most exact underlying data? I don’t know. I haven’t seen any recent photos that are better than those of, say, Lennart Olson or Man Ray, but OTOH I would have to say that I have seen many that are probably equally pleasing, produced with newer techniques of producing the same types of distortions.
With this in mind, I would have to say that the 3 most important things, depending on your type of photography, are at this point focus, lenses, and DR.
The drawback of all this is that the range of personalities, the number of ways to individually distort, become narrowed. It is very difficult to develop an individual signature on keyboard synthesizer, however the development of an individual signature on something analog like a piano, is almost instantaneous, and is also ultimately capable of a greater degree of differentiation. Think of how many have tried, and failed, to replicate the musical stylings of, say, Glenn Gould.
The Japanese are famous for having tried to sample some of the great musicians, de-construct the technique, and then apply the deconstructed elements to an artificially-produced series of notes to try to mimic the original artist. All such attempts were abject failures, even with the high level of resolution and exactitude that were used.
Just my 2 cents of musings…and no, because I’m not particularly adept with analog photographic techniques, I will not return to using film!
The APCS rumour was a hoax, and as a concept it’s flawed as it actually allows less light to be detected than a Bayer pattern sensor as there is a transition time between the samples. Whilst it does remove Bayer colour spatial sampling artifacts, it would introduce a whole series of time domain colour artifacts all of its own. That’s before the whole
There are other concepts out there (like prismatic colour separation) which don’t suffer the same fundamental problems, but to date nothing practical has appeared for production (Foveon apart that is). Maybe Sony will come up with something, but we’ve seen nothing credible as yet.
I’ve no idea why 8/6K video would be a priority. 4K is more than enough for anything other than real top end video production. Things like feature films and the like.
Global shutter would be the most important single feature. If it can be done properly, then it would provided unlimited flash speed (in fact the minimum flash duration that would become the issue), it would make for a totally silent camera, remove the rolling shutter artifacts on focal plane shutters (relatively minor, but still there on really fast movement). Further, it would reduce costs and mechanical complexity.
nb. possibly above all this will be better integration of legacy lenses. Even A-mount integration is optimal.
Dont stone me for that, but now that IBIS is likely to be built into all new A7x and higher cameras, what’s the point of continuing A-mount ? I know as an A-mount owner I would also be angry, but from a business perspective, is it really that much of a problem? I just think almost every comment is spammed with “no a-mount, f*** sony” statements.
If you do have A-Mount lenses already, use one of the adaptors and get an e-Mount camera for your next cam. Would that really be a problem? Maybe there’s something I don’t see, but wouldn’t that be a usable solution for everybody ?
People are complaining about using an adapter. But if you just leave the adapter on the body at all times, BAM, you’ve got an A-mount camera!
Plus the versatility of something smaller when you later realize you do in fact want that.
With the advent of 5 axis ibis this is very true. If Sony improves the SLT adapter (full frame coverage / a77-2 speeds) and makes the trod mount removable it would go a long way to making this a highly useable combination.
I think you’re right. However, that doesn’t mean you’ll be left high-and-dry if they put the effort into better A-mount adapters and integration (as it’s less than perfect at the moment). It’s quite possible that a larger E-mount body to deal with power and ergonomic issues combined with better integration would make for a very attractive option as, with native lenses, it would also be more compact and flexible.
There are very few quality, fast e-mount lenses yet, especially zooms. Until there’s a full collection of 2.8’s or better out there you need a-mount.
Faster means usually not better, just, well just bigger and a bit faster… Forget about the fast lenses, the new sensors and and IBIS compensate for more than and F-Stop.
you are correct that I care less and less about 2.8 when ISO performance grows substantially.
You, and many others, are overlooking AF speed, especially in low light, and ergonomics. For some, those two aspects are important. A9 might change that, but for now A7x simply cannot provide the level of AF performance and ergonomics available in A99 or A77II.
For me, to switch to FF E-mount from FF A-mount, body with very good ergonomics and controls, plus new SLT adapter, with A77II module or wider and comparable software would be enough. Heck, make two versions of that adapter – one without screw drive to reduce bulk and cludge!
This. People always forget about AF speed.
A lot of statue-shooters that say “but but you can use any lenses on A7 if you don’t mind the MF”. Yeah right, it’s a 2014 and you can start shooting in MF again. Yaw-hooo!
How did photographers shoot moving subjects prior to auto focus imbecile, don’t apply your personal limitations to everyone else.
agreed but zomg going from nikon to canon then to sony where the natives zoom one way and focus another makes my head want to explode some days lol!
And before that people used to paint pictures on cave walls. Who needs Photoshop?
And cars, what’s up with that, don’t you have legs anymore?
And why do you wear a watch, the sun in the sky is telling you what time it is! Imbecile.
And no photograph has ever even come close to being as interesting as a painting, and no car has ever even come close to being as interesting as a dance.
The A7S with the 55/1.8 isn’t much slower than when I use the LAEA4 with the SAL2875 on it. They both can keep up with my kids who move more than I would like. They were too fast for my NEX-7. The focus points on the LAEA4 are ok if you stick to the rule of thirds.
I weight coverage as equally important.
If you shoot Zeiss glass you tend to forget, yes.
I love the ergonomics of the a99. I’m dreaming here, but wouldn’t it be great if the coming A9 was a little bigger than the current A7 line and accepted Amount lenses without adapters?
I’d pay top dollar for that fantasy.
That would be an a99-2 then. If the a9 actually exists and is really good and Sony improves the slt adapter, then keeping the adapter on permanently essentially makes it a [modular] a-mount camera.
Hear hear. All these girly men complaing about the big, heavy SLRs need to grow a pair.
This.
It’s not like fast lenses are going to get any smaller. A 70-200 f/2.8 would still be as big for FE. The 35mm f/1.4 already is.
Not to mention the 70-400 extended to 400mm, or the real lenses like the 300/2.8, etc.
Sony really needs to learn how to make small lenses. Small Voightlander 35/1.4 exists.
Is it manual focus? Those lenses tend to be smaller
the Voigtlander 35 1.4 is:
1. small
2. manual focus
3. just average in optical quality, wide open maybe the center is sharp, but not great
4. but has an nice classic rendering with a busy bokeh
the FE 35 1.4 will be:
1. big
2. Autofocus
3. optically great, almost no compromises (like FE55)
4. modern “perfect” rendering with a super smooth bokeh.
Those two lenses have nothing in common. Different target group as well.
No. Fast lenses will get smaller when sensors get better just like the human eye doesn’t need to be gigantic in order to work well in low light.
Lenses with the same aperture won’t get any smaller, what are you talking about? The improvement of the sensor does nothing to reduce the size of the lens.
Where’s the A-mount intention? Nowhere! F*** Sony.
You obviously don’t know how to read a chart.
I do know how to read a chart. I was reading charts when you were a pup suckling at your momma’s teat.
The only “chart” you could possibly be talking about in a document full of charts says SLR, but lists a shrinking market share device under the “growing segment” banner. Clearly something is up there.
Everywhere else it’s fricken crickets, boy. Ah say listen to me when ahm talkin’ to you boy.
We don’t need no stinkin’ graphs. Show us some A-mount love, Sony, or GTFO.
Looking forward to higher DR, better ISO and a solid AF system on the A9. While this year has been pretty frantic when it comes to release I’m hoping these new incarnations give us bodies which will last into the 2-3yr range and we can all build out lens’s a bit!
PS: really hoping for a quick twitch shutter button, but thats just gravy 🙂
PPS: B&H just shipped the HVL-F32M TTL External Flash, which had been slated(on their page) for a mid December release. Just checked UPS’s web page and it appears to be showing up today.
Very exciting
It seems Sony is focusing on improving their sensors tech. And sell them to other Companies (this is just my guess).
Many things can happen until 2018…
After 2018 what will happen?
Other things.
The rumors I heard were that time will literally stop and nothing at all will happen after 2018. To capitalize on a market where movement is literally impossible, I expect Sony to shift their research from movie-related functionality and framerates to just creating high-quality photos. You heard it here first.
Sony farseers can’t see so far! 🙂
I reckon they should stick to sensors, becuse they have no clue about making cameras. They lost the plot after the A900.
I fear Sony does not care at all about lens market. Only sensors. And their cameras, to show that they have the best tech (available for selling to other Companies)
I think you are right. And sensor differences are so tiny by now (within same-size sensors), that they are only interesting to internet measurbators.
Was that when you were diagnosed with alzheimers, when the A900 was released?.
any word on what lens’s will make up the 20 released in 2015? 20 is a pretty big number!
I expect the 20 lenses will include more than the 2 existing Zeiss Loxia lenses.
I don’t think anybody believes that Sony will have 20 lenses on the market by the end of 2015. I would indeed be very nice if they made some effort in this area.
Yea..it was just a big number. Off the top of my head now that 16-200 is covered; 85mm, TS, and macro would be nice to see. Fisheye and long lens’s are cool too but those are mostly used for fun so not essential personally.
One thing that i’m a little concerned with is the performance of the 24-70 with the a9. Its kinda just in the ok range now.
PS: My 16-35 is sharp and has great color after a week of use..much happier with it than my Canon 16-35 2.8II. Much!! 🙂
It’s funny how people think something is covered. 16-200mm is covered with f/4 zooms. That puts the FE cameras one stop below the Canon/Nikon DSLRs. That’s covered?
It’s tough building a lens lineup from scratch. Canon has had 27 years for EF and Nikon 50+ for F. That’s tough to catch up to in just a couple of years. So what we’re getting is “best sellers” and “good enoughs.” There will still be photographic needs that FE doesn’t fulfill in 2015 IMHO.
Ok yes with the fast lens thing. Dropping to f4 was disappointing in theory, but in practice the ISO performance is so much better than my 5dmkiii, it really isn’t that bad, day to day. I miss the bokeh sure, but I can deal. If the a9 continues this trend, giving us 7r image size(&IQ), with 7s ISO performance(better would be awesome), I’ll care less about f4. Its just a number after all. Although I do miss the bokeh.
Honest opinions though… the 7-200 is solid, good IQ, usability etc. Its just a week in, but presently, I’m quite pleased with the 16-35. Sharp, great color, very solid initial impression. The 24-70 is meh. Its ok, workable and fine, but if there we’re a place to improve this is it.
Its unrealistic to believe that sony could put in place, in a couple years, the heritage which Canon and Nikon have earned. But progress is good and honestly 16-200 gets me through 90% if the time. I don’t want to sound like good enough, because more is usually better with regard to selection and there are certainly many holes to fill..just that, as long as this a9 delivers i’m pretty ok with their progress rate.
Yeah, and pigs fly. Wait, there is a Jobe 20 m above me.
Right, then out of the other side of his mouth he would complain that the 2.8 zooms are too big and defeat the purpose of having a small form factor camera body. There are 2.8 Sony zooms in that range adaptable using the LAEA4 mount adaptor, but we don’t want to mention that because it would invalidate the bogus argument Thom is trying to make.
Having tried that, my response would be that using the LAEA4 adapter kills the battery life that’s already not exceptional and doesn’t actually seem to perform all that great in my autofocus testing. And yes, you’d then have a very large system. But that was actually part of my point about f/4 lenses: Sony is making a smaller-than-DSLR system. In doing so, they’ve taken back a stop of light for most people. Most people can live with that. But it’s a “good enough” choice, not necessarily an optimal choice.
My guess is that you think I don’t like Sony products. You’ll be stunned to find out that I posted an article today where three of my four “best” cameras are Sony cameras. I try to speak to photographic usefulness, not fan flames for a brand.
I think Sony only has covered 55mm since that is the only lens that is truly great at its focal length while the rest range from so-so to ok.
It isn’t about covering ranges, more about covering those ranges with great (more expensive) and okay (less expensive) options. A real problem is that there are no third party lenses either that could make up for the lack of quality below 55mm.
I actually haven’t bought the A7r since i’m still waiting for lenses between 24-28mm that is close to the 55mm in image quality.
Not released, but announced and 2015 refers to the fiscal year ending april 2016 IIRC.
In which case I believe the number stated.
Couple of obvious options: 14 f/4, 24 f/2.8, 85 f/1.4, 135 f/2, 200 f/2.8, a 70-300 zoom, a better standard zoom – that makes 20.
where is my 2/28?
; )
Looks like a winning strategy. Nice to see Sony with a good sense of direction!
So basically, the A7 II is not even out in the world yet and already history. ^.^
I was suspicious when the 35mm f1.4 FE looks as though it was designed for a-mount, but this is officially my first ever ‘A-mount is dead’ comment.
But I’m not seeing it mentioned anywhere, and the lenses shown are all FE, so it does now seem overly optimistic to think they’ll continue to develop it? (But hopefully they’ll continue to improve the adapter)
A shame as I still don’t think the a7/a7R/a7S have anything like the ergonomics of the a99, or the focussing speed, although both seem to be improving slightly with the a7II
So, now it’s real clear that there won’t be anything high-end in APS-C and that the FE line ill be predominantly premium. Not that there was much doubt.
There’s nothing “high end” about APS-C. It’s a fine format for consumers, but prosumers and pros want full frame.
If you think that pros don’t use APS-C then you are an idiot.
Idiots use APS-C
My bank manager doesn’t think there is anything idiotic about my photography business adding to his profits.
Your bank manager still thinks you’re an idiot, and cheap one.
Idiots and YouKnowNothing bloggers.
You keep telling yourself that.
2 years ago, i saw a chart where Nex-7 was considered high end.
That’s how it goes, a canon 1d4 was considered high end three years ago too.
I would consider cameras like a77, k-3, 7dII and even e-m1 to be high-end. Probably the NEX-7 too. And there are plenty of prosumers and pros that are fine using APS-C and m43.
You can “think” whatever you want, but the manufacturers don’t consider APS-C high end. Get over it.
Clueless troll.
E-M1 hi end? Why not an iPhone?
Oh wow. Tell us then what high-end means.
Funny how a single stop of light sensitivity makes a person think they are somehow more professional than other photographers. You must really have some major insecurities to make up for… good luck with that.
Differences are much more than a stop of light, all the high end lenses are sized (focal length) for full frame sensors. Sony, Canon, Nikon all consider APS-C a consumer non professional format. You can convince yourself otherwise but you’re just being a fool.
Acid and wrong, are you a nano four thurds fan?
Not true for mirrorless users.
Initially, people used to buy mirrorless for compactness, and a smaller sensor contributes to it.
The last thing I’m looking for is compactness. I’ve got an RX100 for that. I want a big workhorse for my go-to camera. One that balances well with my A-mount lenses and feels good in my hands. I’ve tried the A7. Feels like a Dinky toy and is way, way too small. The controls are too close together and everything just gets in your way when you’re shooting. That’s why I love my A-900. I’m just hoping the A9 is significantly larger.
Same here.
But there’re people for whom it is important.
I don’t understand where the 13 FE lenses for 2014 are? I can only see 7 Sony lenses and 2 Zeiss lenses available. The 24-240, the 28/f2, the 35/1.4 and the 90/2.8 are still missing. And that would only make 11 lenses. Or does Sony count the two Zeiss’ as Sony Zeiss?
Anyway … Roadmap looks good. Improvement of all cameras and adding a bunch of new lenses … didn’t expect anything else.
They’re counting the number of lenses they have developed, including some fully developed but not yet released, so the 13 for 2014 includes the 90mm macro, 35 f/1.4, 28 f/2 with its two converter lenses.
Japanese Fiscal year (FY) ends on april first.
Sounds realistic enough – the a7x is already eating into canikon’s market share unchallenged… Shame the a-mount’s future isn’t signposted though.
Interesting one for the A-mount is dead crowd.
On the Forecast Market Trend by Product chart they show that by FY17 ILC:Single Reflex remains about the same as now and it is the DSC business that ILC:Mirror-less has replaced.
So even in 2017 Sony expect to have A-mount SLT cameras selling in significant numbers, more that mirror-less in fact.
Please where do you see the A-Mount SLTs? I might have overseen it.
It’s where I said, on the “Forecast Market Trend by Product” chart.
ILC:Single Reflex.
No, it projects the market as a whole, not for Sony. Nowhere does it suggest that they expect to sell more A mount than E mount cameras, let alone SLT’s. More likely, the bulk of that projected *non* mirrorless ILC (thus SLT/SLR) share, comes from Canon and Nikon. As it does now.
The 3-sided Image Cube? Sony’s always so proprietary….
There is an adapter available to make it an industry standard cube.
Look, it’s obviously a slice of a cube with its corner pointing toward you.
Come on, 3 dimensions define a cube. Not all corners are reachable at the same time, by the way.
Sad, I thought many a-mount lenses would get dumped my way, but this now doesn’t look like it..
Me too, I was hoping to pick up some lovely cheap G lenses from eBay. I was expecting a load of people jumping ship and dumping gear. 🙁 Looks like A mount is going to carry on for a good while yet!
Hmm, any slides about a77II/a99/SLT lineup?
This obviously isn’t a roadmap and ILC covers both mounts.
As a professional Minolta / Sony photographer for at least 10 years i feel that this relationship will end very soon. Since the a850 Sony are unwilling to produce a “real” camera body. Instead they decided to make miniature camera gadgets. Also the uncertain and unclear communication about the A-Mount, which is left out in this strategy presentation seems rather unprofessional.
Sucks to be you.
It would suck to be him if there were no real cameras to choose from. It sucks to be you for not knowing that there are.
Time to move on old man, the future is bright on mirrorless.
very bright from you indeed
Worry not. Give it some time and Sony along with most of the other companies will jump to a different gadget.
Sony had mirrors, then translucent mirror, now no mirror.
Can it get any less? Or you think they’ll make flying playstations that take pictures? Or just a new walkman?
Less ergonomics is their current model.
Yea, thankfully both: Canon and Nikon got plenty of excellent bodies to offer.
Very unprofessional. Fortunaely, there are C and N.
You should order a rocking chair mount for your A850, I’m sure it’s much too heavy for your shaky old hands to hold steady.
Apart from your cynic comment which is total B.S. i couldn’t agree LESS because a camera like the a850 is much easier to hold steady because it has a good grip. If you prefer tiny boobies to real boobs go for it bro
Professional means you are making money from an activity. You should not be surprised to see Sony stop talking about A mount as the product line isn’t really making money and likely has a very limited position in their future.
As a professional, I would guess that you don’t go around spending your time promoting work that doesn’t make you any money.
That said, you seem to understand things quite well. The DSLR and Translucent mirror camera design is a dying technology. Sony is abandoning it because it is inferior from an IQ, DR and size perspective. You can either choose to go shoot similar cameras which Canon and Nikon will continue to produce, or you can move on to a camera that is capable of delivering higher quality image files.
Perhaps the current crop of mirrorless cameras don’t do everything you need yet. There are reasons to stick with DSLRs- fast zoom selection, frame rate, battery life and focusing speed, but those will all likely be negated very soon. In that case, you might find that there is a perfect mirrorless camera to move to in a couple years if you like.
The great thing here is that you *do* have choices.
At least 7 E- and 9 A-mount lenses between FY 2014 and 2015 should be released! Three restyled A-mounts have been announced, what about other 6 then?
Where do you get this? I don’t see anything here about new A-Mount lenses
Slide 3-5 Strategy II.
FE Lenses: 13 (2014), >20 (2015).
Total Lenses: 64 (2014), >70 (2015).
So? New FE lenses also bring up the number of “total lenses”.
It’s E+A, not A.
My bad, sorry.
So if they add 7 FE lenses they only get 6 more lenses total? ;~) Either math or clarity seems to be missing.
The word “over” solves that equation.
Yes, it’s E+A, not E.
As an “ex-strategy” guy (ex, as in “retired”), Slide 3-5 reminds me of the 80’s, which was the last time I put technology at the top of my slides, and customers at the BOTTOM! And Sony wants to appeal to the Pros? Otherwise, interesting and thought-provoking slides: I bet Canonikon are pouring over them as we read.
In other words, no new A-mount lenses in 2015.
You wanna bet, the 5-axis IBIS will never show up on SLT’s ?
The e-mount cameras are now starting to sail away from a-mount.
I even doubt we’ll see another a-mount body.
Slide 3-2 is a bit of hope though:
SLT business is twice the size of e-mount.
The 85mm and 135mm primes with ssm2 seem likely. There was a rumor of a new 400mm lens also.
Did someone say 135mm SSM! Please take my money.
Well, hopefully they won’t decide to increase the price by 50% for that luxury, perhaps even more since the 70-200 g2 price went up by 50% and that already had ssm.
Well it’s as obvious as it’s gonna get.
They’re going to make new E-Mount bodies and expand the FE line-up. Since they already achieved “ultimate resolution” and “ultimate sensitivity”, they’ll probably focus on “speed” for the A9. Which is exactly what E-Mount still lacks.
A-Mount lenses will be “supported” with updated lenses and probably new adapters, since Sony doesn’t see mirrorless overtaking DSLR by 2018 (some sanity at last!), but nothing exciting will happen here.
That’s why Sony didn’t kept their infuriating radio silence about A-Mount – they wanted to keep their users around until FE matured enough to seem more like a viable alternative. With A6000 AF and IBIS and new ergonomics of A7-II, it starts to look increasingly this way.
I’d say they need 3 things to pull it off:
1. DSLR-quality AF in A9;
2. Native FE f/2.8 zooms and f/1.4 primes;
3. An LA-EA5 adapter with A77-II AF (which they probably can make, like, tomorrow).
If (big if) Sony is developing an a99-2 with full frame AF coverage than they would probably release a new slt adapter with that module. The desire for a better SLT adapter makes the development of an a77-2 AF module with full frame coverage more viable at least.
They probably don’t want to cannibalize A77-2 sales, however low they may be with zero promotion from Sony. They’re phasing out A-Mount, but releasing an adapter like that would equal to cancelling it altogether, and they’re probably not ready to do that yet.
Adapter in no way is cannibalizing sales of any other mount.
Sony seems happy to cannibalize a mount in favor of e mount.
Yes, but they’re doing it slowly. With this new IBIS, the only difference between E & A is AF and lenses. An adapter with A77-II AF would kill A-Mount sales overnight.
I do not think Sony is opposed to that. I would be surprised if there is another dedicated a-mount body beyond a potential a99-2. Making it a large body, high performance niche camera (a la 1d-x) as was rumored makes more sense now to distinguish it from a potential a9+adapter.
Well yes, but this potential A99-2 and the current A77-2 still need to sell for 2-3 years. After that, cannibalization time.
I believe the a99ii will have the same auto focus module as the a77ii, which means decent FF coverage since the a77ii has insane apsc coverage AFAIK.
What about a flash system? You know, the third most important thing in photography behind the camera and the lens.
My 58AM works perfectly fine… what’s wrong with the flash system?
You don’t need flashes to shoot brick walls wide open with IBIS at ISO 50000, and I doubt these guys here do anything else.
Hm, what I picked up from that is Sony will very heavily push FE Full Frame. It seems that Ax000 APS-C bodies are now classed as ‘low to midrange’, so I’m not necessarily expecting a pro level (i.e. NEX-7 level) replacement body now, nor necessarily any more pro grade lenses for APS-C e-mount. Sad, if true.
I dont think that Sony will skip the aps-c business, but probably they can focus on limited number of targets at once. It seems the big money and ppl (can be stolen from other brands) are in FF business…
Of course they will… They will focus(push) on selling you an F4 Lens, then when you buy that they will focus on selling you a 2.8 lens, Then when you buy that they will focus on selling you a 1.8 Lens, Then when you buy that they will focus on selling you a F1.4 Lens. There is the FE Road map for you suckers with more money than sense.
Did anyone else notice that the ‘image cube’ is more like an image triangle? 😉
Nobody can say Sony isn’t trying! Moving from no-profit to profit products? Fully understandable as I see it. DSLR style cameras will move towards specialist needs partly because they are more expensive to build, partly mirrorless being more and more mature an filling most user needs.
I belive, as always optimistic and A7r owner :-), that in 2018 Sony will have a substantial market share in ILC. We will not only have 20+ FE lenses, Sigma and Tamron will offer FE versions of some of their lenses as well. Why? There is a market of FE camera users that want to build their systems.
A-mount development will aim toward niche usage: Sport, wildlife etc that requires big, heavy lenses of excellent quality.
I hope their slides-designer is not responsible for future camera-design too. 🙂
Indeed.
I totally approve of the goals stated here.
The inclusion of IBIS should finally eliminate any doubt that A mount is being phased out.
Sony repeated..carefully crafted..promises to continue to support A mount will be considered as fulfilledby adaptors.
Hopefull more compatable..autofocus capable..adapters will appear for non native lenses.
Now more than ever..with Sony wanting to attract Canikon users it is so important to make non Sony lenses more fully compatable as lens collections will become the biggest remaining obstacle to attracting Canikon users.
On the lens front the main shortfall of E mount lenses is not that there are too few lenses available but that they are all so similar.
Wide angle, normal, portrait…with nothing longer than 300mm and no tele macros…the rumored 90mm macro is a good step in the right direction.
So for me the questions I would still like to see definitively answered are just how compatable these cameras can be to both A mount and non Sony glass?
And what sort of new technolgy will the a99 have?
Foveon like?
Color sampling?
BSI?
Or something else?
Don’t mean to be rude, but please, compatible, not compatable.
C’mon, the admin makes many more mistakes…
But doesn’t talk about COMPATABILITY in every comment in big letters…
I do see many “alike”s in numerous posts…
The admin is not a native English language speaker.
Correction still applies.
So does context.
So you’re positive Barry is? I don’t know, just saying…
Why do you want a tele macro? I remember Olympus had a 20/2 that went down to 16x, doesn’t a shorter macro give you more DoF to work with?
No magnification ratio and f# are the only factors in determining DOF.
Therfore a smaller sensor will yield greater DOF but a shorter focal length will not when we are talking macro.
Longer focal length provides more working distance for lights ant to avoid shading the subject with the camera.
When working with living subject loger macros avoid scaring or even crushing the subject, and when working with dangerous or unaproachable subjects greater safety for the photographer.
Tele macros are extremely important for working with animals.
“but a sh ok rter f ok cal length”.
Can you repeat that?! You’re breaking up!
Interesting!
We are all so glad you approve animalsbybarry, thank you for your blessing God Father. Shall we all kiss your ring now?
Sony’s going to take a page from Olympus’ playbook and make the A9 a beefier DSLR-style mirrorless camera with a bigger grip for heavier lenses and release a new A to E mount adapter. Then it’s going to stop making A-mount cameras.
It has no incentive to keep making cameras with 2 different mounts, especially when one has higher fixed costs due to the additional parts and labor of the SLT assembly and it is selling poorly. Look at the sales charts for the big retailers – where are the A-mount cameras and lenses on those lists?
I think Olympus has been fairly successful at placating the Four Thirds lens owners with the E-M1. Sony will look to do the same.
“Look at the sales charts for the big retailers – where are the A-mount cameras and lenses on those lists?” – look for “α” – it’s both: E and A-mounts.
Look at B&H’s rankings (some duplication due to mix of bodies, kits and bundles):
Top 100 cameras: No A-mount on that list.
B&H’s top 100 DSLRs: A77 II at #28, A58 at #40, A99 at #66
Even Pentax has more presence than Sony A-mount
Wait… so first you say that there are no A-mount cameras in top-100 and then you say that there are 3?! Make up your mind, or something…
There are several ranking. The overall camera ranking comprises mirrorless, dslrs, compacts,.video and such, and then, he mentioned another ranking exclusively for dslrs. Read carefully next time.
“additional parts and labor of the SLT”
How much do you think that costs? 30 bucks?
Can someone just give me the CLIFF notes on the above? I’m hoping it means…Sony….cameras cameras cameras….make money….lenses lenses lenses. Ok, sounds good.
Alpha mount- death by silence.
They just released one new lens for A-mount and announced two more, how is this ‘silence’ exactly?
No plans for the future of A-mount in that presentation. Death by silence.
Does $ony not realize that not everyone wants a ‘compact’ body (and I don’t mean on their good lady friends). It seems that they really do not see a need for larger bodies for those with big hands or those who just want a camera to feel comfy when using long lenses (500mm +). $ony seems to cater only for the USA when offering deals etc and there are many lads and lasses with big hands there (as there are in the UK, Europe and the rest of the world) so why don’t they do something about it.
Just buy a grip. This is like complaining that laptops are getting too thin. You can always add bulk if you need it.
Buying behaviour suggests otherwise.
Example – I hate new large screens on smart phones. I don’t want anything larger than 4″, but I’m of the minority – just look at the number of people going for large screen phones now. I’m not going to call them stupid because of that.
There are plenty of other manufacturers offering big, bulky DSLRs – why bother doing the same as everyone else? A-mount has that too.
I have 11″ hands and like the ergonomics on my a7r. What makes you think that people with large hands want a large body?
Buy a-mount.
very good news!!! Maybe it’s the time to start sparing some $$$ for xmas 2015 :p
“Image Cube” – hmm… looks more like a triangle to me
Such good news for a-mount users. Glad I went with the a77ii for now
Can’t tell if serious.
yep i am. I sold my canon equipment 6d, 70d, and my lenses to make the switch to Sony a-mount two weeks ago. Right now I have two a77ii, 85 1.4 zeiss, 50 1.4 zeiss, 16-50 2.8 ssm, and sigma 70-200mm 2.8.
Excited for the next gen a-mount ff
Just curious if I missed something. I didn’t see anything about A mount mentioned, and you are excited about next gen a-mount FF? are you being sarcastic or … I missed something from the PDF?
we both know obviously if Sony wants to focus on premium they aren’t just going to release a-mount as APS-C only. If you have a look at their growth chart you will see that there are three (3) different markets in the digital cameras. Single reflex (a-mount), Mirrorless (e-mount and full frame e-mount cameras), and DSC premium (RX cybershot). You will notice where the Single reflex (a-mount) ranks higher than the other two markets. Yes it shrunk a little BUT that is because of producing FE lenses as they want to grow in that market.
If a-mount cameras/lenses is being phased out or not going anywhere, it wouldn’t be on top of their priority in their business plan AS SHOWN.
Please have another look at the business plan
premium E-mount A9. 🙂
hehe 🙂
I’m excited to see that! 🙂
I hope you’re aware that that might not happen.
and what makes you so sure of that? According to the information shown here. Sony lists the single reflex level camera (a-mount) as a market they are focused on and they can’t do that if it’s going out or standing still with no production. Please have another look at the business plan and NOT PICTURES of the e-mount cameras.
The information says they will be focusing on PREMIUM AND GROWTH markets then explicitly places single reflex (a-mount) as an individual market. It even has it at the top of the list.. above mirroless (e-mount) and premium DSC (RX cybershot)
You are trying to make sense, but the doom preppers here won’t have it.
LOL good one.
Say what you will about this guy, but the man has cojones.
Had A900, now have A7…I’ve shot the D750 and played around with the 7DII. I still want the A77II. How can you go wrong? You can’t.
+1 😉
Glad to see them de-emphathising their TV and Smart Phone business. No reason to ride a loser all the way to the bottom.
Abandoning Pro crop cameras is a mistake. Not every Pro wants/needs Full Frame. Or MaxiMegapixels.
Totally agree. Need a pro level e-mount aps-c, like the old NEX-7, and some more pro grade, but small, lenses for that system.
I just got some interesting news from bh photo…they claim the Sigma 150-600 contemporary lens for A mount has been discontinued.
Update…Sigma says that this rumor is not true and they still plan to release the lens at some future time.
Same crap here: “We regret to inform you that this item has unfortunately been discontinued”. First, Sigma ignored us by saying no to the Sports version, and now they abandoned the Contemporary version. It’s not a rumor – the announcement is coming straight from B&H. So in best case they _may_ release a lens in 3-5 years for Sony.
Sure… lol
Come on Sony, please bring more APSC e-mount lenses too, not just expensive and big FE lenses…..
This is really awesome news! Thanks for sharing Andrea 😉
sony would sell more a mount stuff if they actually did something with it, im sure a a99r/s would of sold a reasonable amount imo, and as for adapting a emount body, thats ok unless you end up with a bunch e and a lenses, as idealy you want just one mount to deal with, rather than messing about with a expensive fragile (slt mirror) adapter and 2 different types of lens cap.
sure you could buy a bunch of adapters, but thats damn expensive
the best adapter i can think of would be similer to a macro tube, emount camera gets in body screw drive, and the arm or whatever for apature, so the adapter itself could be much simpler and cheaper. would use on sensor af
You give a link to a PDF, sony.net/SonyInfo/IR/info/irday2014electronics/IPandS_E.pdf., but you show some slides that do not appear in that PDF. can you provide PDFaccess to those slides too?
http://www.sony.net/SonyInfo/IR/info/electronics_141125.html
I am very hopeful that Sony will start (or already) selling their FF sensors to Canon. If this is the case and Canon doesn’t fak up, EF mount with Sony Sensor and better or equal focus of 1DX will be game changer for both companies’ finances and us users.
This would kill Canon sensor business and lead Sony to almost complete monopoly on a market. Basically: a loose-loose situation for everyone.
I am not sure if I agree. The boost from Sony sensor tech will help Canon to catch up with their sensors for a year or two, and also boost the Sony’s books until they are on the green. Win win for everyone..
“The boost from Sony sensor tech will help Canon to catch up with their sensors for a year or two” – in what way? Canon got biggest market share in interchangable lens cameras with or without Sony sensors. It makes exactly zero difference for them from the year or two business perspective.
“also boost the Sony’s books” – Yes, that’s the benefit for Sony, but not for Sony customers. Dead Canon sensor business means that Sony becomes lazy in a sensor development and/or their sensors go up in price. Competition is what drives the market, not mass-producing monopolist.
You are assuming that Canon will discontinue their sensor R&D. I am in the opinion that they are behind in tech and need some time to catch up. But in order that to happen, they also need to sell cameras, release new models. Especially for wedding photographers etc. Many are drooling over or already moving to D750 camp.
I still don’t see how Canon sensors sukk so badly. This is the magic of the internet. Too much marketing I guess, and too many fauxtographers.
Coming from 1Dx, 5DMk3 and 1Ds Mk3. The shadow detail recovery of Sony Sensor vs Canon sensor currently is remarkable. Plus Nikon sweetened the deal with great AF on D750. If Canon can adapt similar tactical move as Nikon (again temporarily until their sensors ctach up or beat Sony’s) and the combined with their superior selection of EF lenses, they would still dominate the market for years to come.
high ISO is good, Dynamic range and Color is bad.
Canon sensors are great for Pro-Sports cameras, less for the Landscape and Portrait photographer. At high ISO the performance comes closer.
Canon doesn’t have high resolution sensors. Just up to 22MP with a thick AA filter, thats together like only half the resolution of the AA less 36 MP A7r.
I think that’s pretty much it.. On facebook you’d probably never see it hough 😉
There are minor differences, but nothing to worry about. Are you trying to sell something? I haven’t met anyone yet, who worries about it AND is a decent photog.
Get your eyes checked Harry, with the new prescription you will see a big difference.
Digital cameras have hit a point of general sufficiency and Canon’s JPG processing is very good as are their colors. The limitations of the raw files and poor dynamic range is very well documented. For some users this is fine. Even my nontechnical wife was shocked at the limitations of her friends Canon when they went shooting together. Under controlled light or high ISO where the difference is a stop or less it may be less obvious.
I have never seen big differences, and I prefer the Canon colours on top, they just look richer, even with a custom camera profile. I would put this whole story into “measurbation”, rather than “photography”.
Then honestly why bother replying and reading this? To me, and others, it makes a real difference in our photography and not just in test charts. If you can’t see the difference then don’t waste your time.
Sure, a huge difference…. LOL. I don’t mean to be rude, but you should really try a photo course.
Of course. I see some trolls still repeat this old legend that Canon sensors suck… I always say that people should learn the basics before they spend money on products they cannot use.
Myself, I have never seen decent pics taken by measurbators.
It could be that CANON is very much capable but they want to spend as little as humanely possible on the level of tech they are willing to give. This might be the reason why they have used the same sensor on like zilllion cameras to keep costs minimal.. produce alot of sensors from a huge production line.. who knows what the reality is. From the same perspective comes the outdated video codecs in their Cinema line of cameras. Those choises as well might be just that.. COST CUTTING. Sony on the other hand has to differentiate it’s self since they still lack in many areas (one beeing lenses).
Harry is back! So, how are you doing with your phone camera?
Glad to hear you woke up from your five year coma Harry, you have a lot of catching up to do. To cut to the chase; Canon sensors are far behind the current state of the art. Choose your weapon.
Your mom sucks like Canon…very hard!
I reckon there are very, very few photographers posting here 🙂
I don’t see Canon will buy and put Sony Sensors into their bodies; it will be a mark of defeat or their plam; plus I don’t see Canon with their market share in DSLR decreasing too much – the cost of switching is very prohibative now.
https://www.youtube.com/watch?v=Scp2TtAWjLg
Ultimate resolution needs to give ppl a choise to select non compressed RAW. It is my understanding that all new Sony cameras offer only compressed RAW. To all of you commenters on this site uncrompressed RAW is my and many others wish and as such it take nothing away from your Sony camera but instead it provides the user the maximum possible Image resolution. It should be an option. Your explanations that I cannot see the difference etc are irrelevant for me. IF i buy a RAW camera it RAW has to be RAW and not compressed.
I need to clarify my .. tty language. I naturally mean the current lossy compressed RAW. In my book it cannot be called RAW if it’s compresed in a way that is lossy.
I can agree with you that theoretically any compression to a RAW file would be undesirable. In practice however, many, many pros and amateurs like myself are moving *to* the Sony Full frame because the RAW images are better with higher IQ, DR and high ISO character than the non compressed RAW files available from any other camera maker.
RAW isn’t a standard non- processed file format. Each camera maker has their own RAW format. It simply means that it hasn’t been converted into a standardized format like JPG or TIFF. From what I’ve seen Sony’s file is smaller, but still contains all the same exposure information.
In addition, whether you can see the difference *is* completely relevant. We are talking about imaging sensors and photographs after all. If you can’t see the difference, then why does it matter? For some perceived file supremacy or integrity?
I dont want my files to have artifacts! Its after all more battery consuming if the camera compresses the RAW file. EVEN if the artifacts need to be pixel beeped with 100% viewing and or manipulaton to make the visible. IF i buy a RAW camera I want it to be RAW. same way if you buy waterproof camera you will expect your camera to be just that. They should not call it RAW if image information or post production lattitude has been lost because we want to save some money on the size of image buffers RAM chips or what ever the reason for using it is. I can understand why there is an optional compressed RAW format for those what lack the money to buy decent sized HDD*s or Memory cards (16€ for 64GB these days) 36 MPIX is landscape image making perfection in the form of A7R. And I really mean the aim should be perfection. Perfection cannot be achieved to the max if the shutter mechanism is too hard to cause image blur or compression artifact from lossy RAW format.
DEMAND More and dont bend on your knees ppl.
Sony un-raw still good at capturing raw performance of mum yours on HULK!
Yeh, they should call it cRAW and make plain RAW available too.
Quite important since the compression can create visible artifacts when pushing files in PP. The problem with the comressor is that it’s compressing for the current exposure even if a photographer shoots something and exposes something with the intention to do stuff in PP. Examples range from using the ETTR-technique to underexposing deliberately for faster shutter speed (and lifting shadows in PP).
Since the compressor doesn’t know the intent of the current photo any compression to a RAW is pretty insane since it only works kind of good in situations where the photographer exposes an image to its median value.
This reminds me of the “Year of the A-Mount” B.S.
“Year of the A-Mount” was a rumor here on SAR, not an official Sony statement or plan. And back then “Alpha” used to mean “A-Mount”, so it’s actually the “Year of the Alpha” (read: E-Mount) they had intended all along, but we mis-interpreted it as “Year of the A-Mount”.
The A-Mount is up 22.222% over last year. A 22% jump is massive for any product line, it just got overshadowed by the E-Mounts 40% jump is sales, which BTW is amazing/EPIC. Canon, and Nikon only wish they had a 22% increase, their DSLR sales. Their ILC sales are all down because of Sony’s FE, E and A-mounts.
Your mum just increased her performance by 78%, small step for mankind but nice for HULK.
You guys simply don’t get it: When the new SONY IMAGE CUBE will come out in 2015 it will replace all E and A Mount cameras and lead to orgiastic cubic image taking live streamed to your playstation testicular implant. you just throw the thing in the air and it will capture anything, randomly, with 4:4:4 RAW Ultra 8K. and 700FPS.
ALL HAIL THE IMAGECUBE.
Ultimate speed, sensitivity, resolution, and complete obliteration of its competitors… Go Sony!
Like that’ll ever happen in your lifetime LOL
I’m still waiting for a new fullframe body like this capable of competing against D4S/1DX. Would buy two, one for my SAL70400G2 and one for the SAL300F28G2.
No E-mount camera fulfills these needs.
Imagist poet HULK: No AMOUNT of hope will rescue A-MOUNT.
The A-Mount is self-rescuing itself.
It went from 7% to 9% that’s a 22.22% increase, but its pales in comparison to the E-Mount’s jump from 26% to 40%, which is a frickn 40% increase in a single year.
Hulk no brain.
Why don’t you just buy a D4S/1DX then?
Because they don’t have Sony Sensor, EVF & IBIS
So now the Sony ones are better? I thought they didn’t compete?
Many have these giant cameras and they are overkill for some assignments. I would love a high FPS a7 or any smaller alternative to the aforementioned.
Those giant cameras are excellent at tracking, keep shooting at high fps and high iso performance at the same time. I think, people buying a 6500USD camera it’s because they know what they’re looking for.
Until they see a $1000.00 A77II with its Predator HUD/EVF making their model-Ts look antiquated.
Can’t wait to see what the A99II is going to do for them.
You kidding right? That Canon must be yeowch. Wouldn’t you rather trust some online shills who shoot brick walls? LOL
That’s your solution? Geez…
Some people like me have already invested quite heavily on A-mount gear (at beggining I was using E-mount) Why change if I like my Zeiss 135mm f1.8. Or if I like having EVF? or If I want to keep using my set of Zeiss AF lenses and G lenses?
Nonsense if you desperately need the functionality of a 1DX, then the Canon L lenses will do just as fine as your Zeiss-labeled Sony lenses and G lenses. You are just trolling.
Just get a A77II its faster, has a better AF, and is $5000.00 cheaper. With the left over cash you can buy both a A7R, and A7S. Quadra Rangers.
Enough with your fairytales bro, they start to be boring.
Sony’s cameras are always cheaper. And before you say it, yes, their lenses are a bit expensive though.
If the A99II is really 36mp and12fps, Canon, and Nikon we’ll need to build a new camera to compete with it.
I am very curious how many people who shoot 36mp needs 12 fps, and how many people shoot 12fps need 36mp…. I personally would rather not pay extra for 12fps if I have a choice.
Easy: birders.
“A99II is really 36mp and12fps” sounds like a $7,000 camera.
Yawn. Why do you need 12 fps for brick walls?
ULTIMATE WOBBLELIZATION!
“Cutting edge in-house lens design”…Sony pls…
Hahahahaha… cutting their own fingers with broken glass maybe.
1000 frames/second recording sounds like they may be talking about the color sampling sensor.
Yes .. 1000fps sounds like the new sensor.. even those it’s only 1/16th of it’s specified capability (at least what they claim it can do). Sony has good line of tought going on atm. I hope they bring more juice to the table. The Sony E-mount (crop ones) lenses are guite bad except the 50mm wich is good.
One of the slides says Exmor…this is what they call thier current bayer sensor.
Unless they plan to keep the same name for the new tech sensors that slide concerns me.
Page 49 says “be particular and decide practically”. That means:
– having no direction
– cutting corners
That ff sensor stuck into E mount is the epitome of cutting corners. Why don’t they stick to selling sensors and leave the camera business to those who can?
Cause they own 40% of the mirror-less market (an soon 50%), and whether you like to believe it or not that market will be over 50% of all interchangable lens camera sales by 2020.
So in approximately five years Sony will be the largest interchangable camera, and sensor maunfacturer in the world.
You must be a Canon fanboy.
You must be Sony fanboy. HULK don t care, is fanboy of your mom´s low light abilities
Actually I shoot Canon (5D MKIII) for work, I own an A900, A77II, and A7. All of us who’ve shoot with the A77II, and A7 can see where Sony’s headed, and I’m pretty sure their future is secure.
I’m sure in the new year I’ll be getting a MK IV, (for work cause they’re anti-Sony but they’ll foot the bill) but in my free time (side business) I’ll be using my A99II and a A9 with Zeiss glass.
cool story bro
Get back in your cage animal
F%$# you!
Nice story…
You must be a brick wall shooter…
You’ve got to try to be less obvious when trolling, that’s the key.
Why should they do that when they can have both? So far they dominate the sensor and mirrorless camera business. Either you’ve been stuck in a time warp or just don’t know what your talking about.
They will, at a point. Nobody serious chooses their a mount bodies if they can help it. The A7* have been a disappointment to me, and to anyone who shoots living things. Small cheap mirrorless with small cheap lenses are ok for the target public, I guess.
Note to Editor: It would be great if either when we clicked on the Image we were able to look at a higher resolution view OR the Images where not clickable (or at least in an ‘Album’ so we could look at the next one).
It’s a dead end to click on an Image and be served the same size .PNG File (and then <- Button).
Thanks,
Rob
There is a link to download the full pdf document of you look for it
Ultimate resolution is not just a factor of number of pixels. Bayer approach eliminates significant resolution. I hope Sony understands this and intend to address this issues. It would be the single greatest competitive advantage they could have if they can provide full colour sensing at each pixel without interpolation.
Electronic shutter would also boost resolution through reduction of vibration.
Its nice to see the incredible to see that Sony’s mirror-less cameras represent 40% of all mirror-less sales, they’ll easily blow past Canon, and Nikon in the next couple of years. It’s good to see the A-Mount is now 9%, which is better than last years 7% (+22.22%). Love the A-Mount, but they need to drop a FF equivalent of the A77II or that share is going to flat-line.
Speaking of which, I accidentally forgot my 5D MKIII (too little sleep, too little caffeine) at home this morning (took the wrong bag), and had to did a shoot with only a A77II, HVL-F43M, 16-50mm, 70-400mm plus the 50mm and 100mm Macro’s (what I us normally use for wild-life). I thought I was screwed, but everything turned out razor sharp.
Nice story, but boring.
HULK wonder, why Sony fans excited over small vibrating thing…?
Hulk brain doesn’t vibrate or move at all, so Hulk will NEVER be able to understand anything here. Which Hulk proofs beyond ANY doubt, again and again and again.
Hi, please ignore the hulk. He is fear, chaos and anger personified. There is no rationale to him. He just breaks what he doesn’t understand.
Hulk you crack me up. Many fanboys weep.
Another BS “plan” from Sony. Doomed to be failed as all their plans before.
Nice, but the image cube looks like a triangle…
Finally an orgasmic master plan that stretches far into the future of the one and only Alpha mount.
If Sony wants to capture the market over Canikon, it has to reduce the price of lenses (of the focal length or same class) to attract more customer.
How about a tiny, 8-way, dedicated focus point selector joystick?