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Tony Northrup introduction to the A7m2. And watch out for the A9 Tony ;)

Preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

Tony Northup posted this 30 min long A7m2 introduction video (Thanks Tony!!!). I agree with him when he says the 5 axis stabilization system is a real game changer feature. Ai also want to add the A7m2 has NOT the A6000 hybrid focus system. That’s coming (in an advanced version) on the Sony A9. And Yes, Canon and Nikon will offer FF mirrorless by late 2015 but Sony’s real advantage is the knowledge they have acquired in these years on the mirrorless front and compared to Nikon Sony has an immense tech knowledge on the video front too. I therefore really do believe Canon and Nikon will not be able to match Sony’s offerings by end of 2015. That’s why the Sony A9 is that exciting. Sony will put all the best tech on it!

Stay tuned on SAR because the real rumor time is ahead of us!

P.S.: There is still no A7m2 preorder option at Sony US and Sony Europe.

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  1. Nice camera. But I’d rather watch out for the a99II instead. Or hear from Sony why they lie about abandoning genuine Alpha, and the vast user base that justified purchasing Minolta.

  2. 1. I wouldn’t bet that Caon and Nikon can’t match the Sony offering.
    2. They don’t have to. Their challenge at the moment but also their opportunity is the (real) compatibility with their existing mount.

    Sony is doing a great job in iterating their cameras and the additional features of the A7II are very welcome. (Hopefully they also sorted out some other issues.) But they are still weak at the lens side. This is the weak point where canikon can jump in. However, it seems Sony still has some time to add a few new offerings to their lens lineup.

      1. That’s their dilemma. But it’s less a question of the mount but of AF. Nikon showed with the 1 that it’s possible. You can use a 300mm FF lens on a 2.7 crop body with reasonable center point AF.

      2. You mean you want an EF/F mirrorless mount?
        If so, then your camera needs to be as thick as the flange distance specs need to be. Compared to, say, Sony’s E mount (18mm), Canon’s EF mount needs another 26mm to mount EF lenses natively.
        That makes those cameras as thick as their SLRs at least. What’s the point?

        1. It would make cameras thick at the mount, The moment you mount a 16-35 or 70-200 on the mount, the difference of a few mm flange distance won’t be such relevant. Of course the A7 would have a real advantage with small, pancake lenses, like .eh, the canon 40mm. However, theoretically Canon could design lenses that go more into the camera (they did this with their EF-S line). Thus, the difference coming from the different flange distance would be only relevant without lenses. But it’s quite diffcult to take photos without a lens, right?

    1. I am pretty sure 95% of the A7 buyer will not purchase more than 3 lens for their camera. But again, those 5% who shoot picture for a living don’t understand this reality.

      1. What matters is not the number of lenses in itself, but to get the lenses that you need !
        The system will be complete for me with the 35 and 85 f/1.4 though !

          1. More I buy, less I want. 4 lenses for a system is more than enough IMO. After acquiring over 32 lenses in the past 3 years, I’ve slimmed it down to about 14. Still looking to offload more.

      1. To Admin: are there past rumors about Sony FF rangenfinder styled completaly dead? Many street, reportage and photojurnalists wait for PRO FF RF styled camera and they do not like centrered placement VF in small A7 line. I played with A7 but centered VF is not comfortalbe for shootong.

      2. Hurry up please!!! 😉

        I was about to buy an A6000, but if all future E-mount bodies (or some of them) are going to have IBIS, then I might wait.

  3. So According to this video still poor AF Framerate is hight but the hit rate is still poor.
    Tony’s ideal camera is one with IBIS, EVF, HIGH Frame Rate, Superior AF and superior ergonomics >> This all condense to a A99 II with 36 MP with A-mount and more then 6 native Lenses and support from 3 party with stunning glasses. Sony you may be interested to see this video.It’s only a suggestion.

  4. Any reason why rumors on A99 II are missing? Two mounth left till The day of announcent.
    We heard nothing about A7 II and look its ready to ship.
    The Sony Brand is starting to vanish in front of my eyes …

    1. With the A9, Sony has saved the second “9” and the “II”, passing the savings onto you, the consumer.

      1. Thank for the analysis > so on the a9 they make mprovments similar to DSLR-grip on the a7II compared to the a7. On a9 they will go back to A-Mount finally. This are good news

    2. I wouldn’t expect A99II until Spring at the earliest, but most likely Fall 2015. Sony said repeatedly that the release calendar for full frame DSLRs has expanded to 2-3 years. We just barely passed the 2-year mark.

      I suspect we’ll see more emphasis on E-mount in the first half of 2015 to maintain Sony’s healthy lead in that market, with the new pro A-mount bodies coming second half of 2015.

    1. But it is not a pro feature! Stabilization is for kids with shaky hands and elderly people. I’m waiting for a9 to replace my a900, but not if it has an IBIS.

      1. “But it is not a pro feature! Stabilization is for kids with shaky hands and elderly people”

        That’s the typical approach of people who think they are too cool for school.

        Not a pro feature? Then nor is autofocus, electronic viewfinders and so on. These are tools to assist and anyone who thinks like you do is either narrow minded or just not that bright….or are you one of those super cool photographers who tapes up the back screen on your camera just to show how they don’t need it… ’cause it ain’t pro?

          1. Well, let’s put it this way:
            -Sony comes out with the EVF and a lot of people in many different blogs start trowing sh@t at Sony because Pros (presumably) LOVE OVF.
            -Sony comes out with a mirror less FF and the sh@t hits the fan again because Pros (presumably) LOVE DSLR.
            -Sony comes out with 5 axis IBIS and already somebody, amongst the comments of this (useless) video review, already wrote: I shoot events where people are constantly moving around, so IBIS is worthless.

            So he’s clearly making fun of those people.
            If I got it wrong, than I’m the one who didn’t get it! LOL

          2. gotcha…thanks!! completely missed it

            To think that sarcasm was one of my strong points….now I just feel boring!!

    1. Well there was a rumour that Sony had absolutely no prototypes for new A-mount lens designs.

      I’m just speculating and I could be completely wrong, but I think we may see an A99II and I reckon it will have the A77’s AF system. After that… who knows? Will that be it for anything genuinely new in A-mount? The more the E-mount cameras advance and cover a greater range of requirements, the less need there is for A-mount to develop in parallel.

      1. To Sony:
        I expect from Sony to work hard, very hard on the a99 II to make it the best camera ever,
        Do not even think to take the shortcuts which have leaded to the patetic centre based AF-Points distribution. If so be honest for only one time in your life, take the stage and admit the end of it.

  5. This video is exactly like those click-bait youtube videos that have a robotic speech, where you think you will learn something new about the product, but no, it has only ripped copies of imagery that you already saw.

    The difference here is that he’s put his opinion (because he is such an authority) on top of information we already knew and then babble about lens options (which didn’t apply before on the a7 or a7r, of course…)

    I initially thought he had an a7II at hand…but no…click-bait.

    1. Exactly my thought.
      On top of that he’s bragging with DxO numbers about how Sigmas and Nikons are sharper (I mean the lenses) and he keeps going and going and going: wasn’t he the one saying that DxO is useless?
      Maybe I’m mistaking.
      Not to say that he’s adding the price of the adapter only to the 70/200 f2.8 (A mount) for example and not to the 70/200 f2.8 Nikon (or Sigmas): if you wanna use those one on the E mount, then you need to shovel off some extra $$$ as well.
      Or maybe I got so bored after 5 minutes that I lost the point of his comparison against A mount / E mount Sony lenses.
      It takes some guts to say that the FE35F2.8 is not a sharp lens.
      Doesn’t look like from the pictures taken by others and posted around in different reviews.
      Ok, maybe not the super duper best, but it ain’t so bad at all.
      Waiting for better videos.

      1. “It takes some guts to say that the FE35F2.8 is not a sharp lens”

        At that point I tuned out, what a ridiculous comment. Good luck to Tony, he’s working very hard at creating his brand, but these “internet photography gurus” appear to be pretty light on real-world experience.

        1. LOL “pretty light” is being very kind. Rockwell may be annoying et al but he is the only one who actually has a clue.

      2. He didn’t say the 35mm is not a sharp lens. It just isn’t as sharp as the Sigma 35/1.4. The measurement curves show it to be as sharp as the Sigma wide open, thereafter the Sigma seems to be consistently sharper at almost the same price. It’s heavier, of course, but excellent.

    2. Come on. If he had praised it all over people would have found it nice. I guess he is more an “authority” than you and me, for example.

  6. In the video they should of mentioned you can use all of the alternative lenses on the E mount cameras. That wasn’t the case for the first cheap Nikon they showed as not all Nikon can use that lens which they did mention about Nikon cameras only. I don’t agree either that there is better focus peaking than what Sony offers.

  7. A camera body is useless without lenses. So, although they better start taking notice (which I believe they have), I don’t think Sony is a threat to Canikon yet.

    I won’t buy a Sony camera until they have a full set of high-quality lenses. They seem to pump out body after body with little consideration for lenses.

    And, I don’t see the need for a super tiny body if the lenses are big – it needs to be balanced.

    1. You’re forgetting that on the mirrorless front, Canon & Nikon haven’t even truly started yet. By the time either company releases their first mirrorless full frame camera, Sony will already be on second and/or third generation Full Frame bodies with over 20 full frame lenses, native to the mount.

      Sure, like Sony, Canon and Nikon will offer an adapter for their current lenses to the new mirrorless bodies, but there are already many great adapters to allow use of Canon/Nikon on Sony E-mount with full autofocus support.

      Sony clearly has the lead here.

      1. Sony may catch up with yesterday’s dslrs in a few years. So far, these are sloppy toys, only useful for static subjects and with some big caveats. Lab tests have nothing to do with going out and shooting moving things.
        I understand these toys may appeal to the layman-cum-computer geek, but photographers have different requirements.

      2. Am I wrong or the idea of mirrorless was to have smaller bodies and lenses?
        Weight and size of A7II are “almost” like those of D750 and 6D,while the 5 lenses currently available are the same,so where is the advantage?
        Olympus and Panasonic are the ones you can call mirrorless.

    2. You can use Canon lens on the A7 with adapter that support both AF and IS although AF is slow. Now with the A7 II, you can have Image Stabilization on Canon prime lens like Canon 135mm F2. The Canon 135 mm F2 on the A7 II would produce sharper image than when it is mounted on Canon DSLR because the A7 II has IBIS.

    3. You must be blind or a trolling, like Tony! How many lenses you need? A million? If so, Sony must have failed then!!

    4. You must be blind or a trolling, like Tony! How many lenses you need? A million? If so, Sony must have failed then!!

  8. Being an authority on youtube in terms of photography appears to be low hanging fruit. I need to grab myself a laptop, some studio lights and a hot model. With this and a list of specs. I can build my online persona with ease. Nothing against DigiRev, Matt Granger (whom I appreciate), ArtOfTheImage, etc. But, who the F#@* are these people? People with cameras and laptops…that’s about it.

    If I do a video series it will incorporate dark humor, cattle prods and random objects. Why? Because I’m crazy enough to challenge the current system. To many respectable odd balls in the photography business. Time to up the crazy.

  9. Not sure what’s the point of the video if they even don’t have the camera on hands. They got all info @ SAR anyways…

    1. I noticed that TN does this. He doesn’t want to wait until the attention to new cameras fades away so he just jumps on it. Hence you and I are reading this about him. It’s a marketing “trick”!

  10. arm chair photographers, looks like he is trying to sell nikons, yet he praises in body stabilizers so I am not sure, just ignore

  11. another Tony’s ‘preview’ of a product he has never had (remember 645z preview?). but apparently there are enough ppl that buy that shit and keep looking at the diarrhoea that’s coming out of his mouth and that keeps his bills paid – true youtube star and example of how to make money from online advertisement – well done, now Tony do me a favour and fuck off 😉

  12. This guy needs to get some real world perspective. He actually called the Zeisony 35/2.8 ‘unsharp’ based on DxO scores .. what the hell. And it appears that is where he gets all his ‘facts’ from. This shouldn’t be legal.

  13. Meanwhile, somewhere secret in Japan, 2 Nikon guys:
    Japanese dude #1: “I heard Sony’s gonna launch something innovative that’s gonna create a lot of buzz”
    Japanese dude #2: “Yeah, I heard that. We should do something as well, something never tried before: let’s do something crazy.”
    Japanese dude #1: “Yeah, that sounds like it! What’s your idea?”
    Japanese dude #2: “A special edition camera, limited number: 1600 pieces. People will go crazy and we’re gonna get all the attention like in the good old days. But we have to launch it BEFORE Sony does the announcement”
    And the Nikon Df Gold special edition was born: launch date 14 November 2014.

    LOL

  14. and now, put all the best tech to new A-mount FF camera, please! I’m waiting since 2011, when I bought my A77, for some FF comparable to Nikon’s. A99’s low light performance was big disappointment for me, and bunch of A-mount lenses isn’t worth changing the flag. So come on Sony, build some really powerful A7S-like in performance and A99-like in body shape. Thanks!

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