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Sony A7 drops down to $1,299 (€1200) at Digitalrev.

sonya7_deals_digitalrev

The price of the Sony A7 dropped down to $1,299 or €1.200 at Digitalrev (Click here). I contacted them and the price includes free(!) FedEx or UPS express shipment (3-6days) and in case of Europe all import taxes are included! And the 55mm FE Zeiss got a greta price too. It sells for $759 or €755 at Digitalrev (Click here).

Reminder: The Fotodiox full metal E-mount ring can be bought now at Amazon US (Click here).

Full Frame E-mount:
Sony A7-A7r trade in program is back at Adorama (Click here).
$200 off on the A7r body at Amazon, Adorama, BHphoto and SonyStore.
$200 off on the A7 body at Amazon, Adorama, BHphoto and SonyStore.
$200 off on the A7 with kit lens body at Amazon, Adorama, BHphoto and SonyStore.

A-mount:
$300 off on the A99 and free vertical grip included too at Amazon, Adorama and BHphoto.
The A58 with kit lens sells for $448 only at Amazon (Click here).
The 16-105mm lens sells now for $498 at Amazon (Click here).
Sony A77 for $618 at SonyStore.
Sony A77 with kit lens  for $787 at SonyStore.

RX cameras:
Sony RX100M2 for $499 at [shoplink 29624 ebay]BeachCamera (Click here)[/shoplink] and [shoplink 29625 ebay]BuyDig (Click here)[/shoplink].
Refurbished Sony RX100M3 for $699 at [shoplink 29625 ebay]Secondipity (Click here)[/shoplink].

Extras:
Rocky Nook sells all their Sony eBooks with a 35% discount when you sue the code “RNSY14“.

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      1. Never did retail business with Digital Rev, but if their videos with jackass Kai are any reflection on the retail side it’s no wonder they suck. Summary; videos suck, customer service sucks.

        1. 1. Torture some gear and show how you do it on YouTube
          2. Advertise the broken gear on SAR and sell it on DigitalRev
          3. ?????
          4. Profit!

          😉

    1. Yes, it is shameful that Admin frequently uses their site in his promotion.
      I guess that tells you how ethical Admin is here.
      Shameful ANDREA!

    2. I find resellerratings is all messed up, skews heavily towards negative reviews (probably to get the seller to sign up as merchant and pay to fix. Even Amazon.com reviews quite poor when you compare to the lifetime ratings chart. Amazon are great! http://www.resellerratings.com/

  1. One issue would be custom clearance. You probably have to pay extra and I am not so sure if they offer international warranty.

    1. Yes, I was considering to purchase a SEL55F18Z, but when I realize that, even if the import taxes are included, I will have to pay 20% V.A.T , because it’s a local tax and in no way Digitalrev can take charge of it (furthermore, it’s not an “import” tax”), I forget about it

  2. I am waiting for price drops on the A7s. Some outfits offer it for 1670 Euro/shipped (I will not supply any links). Below 1500 Euros would be enticing. Hopefully in month. 🙂

    1. A used A7 can be had for $1100, you won’t see a new one for that price for quite a while unless your willing to take a chance on a grey market camera with no warranty from a fly by night vendor.

  3. When the A7s (with 4K Gizmo) cost less than U$ 2K then we will get excited (or a deal on the ‘r’). Too much good stuff came out since this Camera was released, and much to come RSN.

  4. Note for European customers : Digitalrev include import taxes in the price but not the value added tax. So prepare to add between 15 and 20% percent at mail delivery

      1. Where did you see that ? I’ve done so for France, and the price only include the import tax, not the VAT. I don’t know how it works in the UK, but it’s almost impossible to avoid it here, as you have to pay it to have your parcel delivered.

  5. No need for UK buyers to buy a grey import from Digitalrev. The A7 can be purchased from Amazon UK for £977.99.

      1. True, though I’m wary of some comments here saying they don’t include VAT.

        If it does, then 859 is obviously a good price. I suppose it comes down to how desperate one is to save 120 quid.

        1. Yeah.

          It does vary. I saved around 300 on Nex-6 + 1650 + 3518 + the small flash, but sometimes the difference with Amazon UK on a particular lens is like 20 quid.

  6. I’ve bought gear from DigitalRev three times, and they’re fine, and they give a warranty, and the price does include VAT. One thing to watch out for: make sure you check whether you’re buying a camera with PAL/NTSC video, if you care. China is a PAL country. The cameras will be labelled on the site, but one sometimes sees outraged Americans on dpreview complaining that they didn’t get a NTSC camera.

    1. Joel, I was wrong and you were right.

      Here is the response I got from DigitalRev :
      “In regards to your inquiry, for all orders placed on our Digitalrev France website, I’m pleased to inform you there will be no import tax/VAT fees that will be billed to you. The import tax/VAT fees are requested to be billed directly to Digitalrev. Therefore the payment settled upon checkout will be the final payment required.

      In the unexpected event that the couriers do charge you for this, please do kindly contact us so that our shipping department may contact the couriers in Hong Kong to
      further inform them not to charge you.”

      Well, considering how it works here in France, i don’t think it’s really possible for them to have the VAT charged directly to Hong Kong, but let’s try it.

      1. Hi Pierre: I’m not sure how they do it. Possibly they ship the lens to an agent in Britain (maybe there’s a bundle of all British orders once per day?) and then the agent takes care of customs/tax and ships it on the customer.

        Maybe this is what people who describe their business as “import and export” do?

    1. In the Netherlands it’s the same…
      Seems that DigitalRev is much cheaper.
      They say: no import duty to pay, they’ll do it for you.
      But what about VAT? What about warranty?
      Some things are vague….

      1. As I’ve said below, the VAT is purely a local matter, so you will have to pay it at delivery. DigitalRev can’t do it for you and didn’t write it will do so, only the import taxes are included in the price

  7. one of the best ff bodies of the world with one of the best primes of the world
    for just $2,000!!! nice done
    since the rx1, ff prices are coming down steadly, hope they dont stop, i like the idea of an a5 for $999
    iam really tempted to buy a7 + lense kit for $1400 at this weekend firesale, its just that i want the 55 prime instead of the kit zoom, but the price its so sweet, i may pull the trigger, the a7r its only $1800 but i dont want/need 36mp, sadly i miss the a7s for $1700, yep, it was cheaper than a7r but when i get to the store it was sell out 🙁

    1. What; you don’t believe your own hype? you’re not satisfied with M43 and cheap lenses. Aren’t you a wedding photographer.

  8. In less than a year the A7 has taken a swan dive in price. Talk about value proposition- total annihilation. Even the poor A99 has faired better at market forces.

    1. this is the nature of the market, people are becoming satisfied enough with the little sensor cameras, they are smaller and the lenses are cheaper. Sony make some really high end gear, the Ax cameras are superb photographic machines, but the lenses are expensive, a thousand dollars for a standard prime, for example. For many people they can get two lenses on fuji or olympus, maybe three and the quality from those systems is ok, it’s good enough. Let’s face it, wedding photographers don’t care about quality, they snap away and all that matters to them is that the focus is approximately on and the shutter lasts more than a few weekends. Fashion photographers will take an A7 in their pocket but use top of the line Canon because they are more of a system, lots of very good lenses and they likely already own them so aren’t going to switch to some new mount. Then there are the legions of enthusiasts that are flocking to the little m43 format. That leaves soccer moms with their cameras shooting their sons and daughters playing HS sports who will keep using their Canon Rebels. Who’s left to buy the Sony? The art photographer that cares about image quality who considers 35mm (full frame) still small but anything less a joke, the landscape guys that are still trying to shoot like Ansel who might get the A7r, and lastly the sports guys who Nikon has locked up. The Leica guys, well, they will buy Leica, even though the Sony is “better” in many ways.

      So, this is why Sony’s price has been market forced into the ~$1500 price point. People just don’t care all that much anymore, the damn iPhone 6 takes such amazing photos these days and smartphones have set the bar. For many a DSLR is just an iPhone with a zoom lens. This is the way of the market.

        1. used market tells a different story. You can grab it auction at around 1150.00 all day long. I rarely see the A99 go below about 1750.00-1800.00 unless the auction is sketchy. Sony is backordered on their A99 right now as well since they dropped the price to 1999.00 with a grip. All of this shouting about how amazing the A7 is (which it is as a pure photographic tool) but people still want their DSLR/SLT. I’m curious if another E mount camera would even do as well as this one. People got their fill- but 1k lens line ups don’t really do much for people. Those “crappy” M43 prime lenses are being used by pro’s these days. So much for “good enough.” Just what the heck does a full frame really offer these days? Not much over gear costing half the cost of entry. Rant out.

          1. >Just what the heck does a full frame really offer these days? Not much over gear costing half the cost of entry

            All the same stuff. ISO, DR, DoF.

  9. I paid $1’399 for the A7 when it came out (in Switzerland) and I paid $799 for the 55/1.8 when it came out (in Japan). If you did your research, you could always get these items at a great price.

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