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Sony announcement at 8am London time! Follow the live-streaming here on SAR!

You can watch the press conference from Sony at the IBC show in Amsterdam live here on SonyAlphaRumors! It starts soon at:

12pm San Francisco time
3am NYC
8:00 London
9:00 Berlin
16:00 Tokyo

Sony will announce the new 4K-E-mount photocamera and hopefully also the new 28-135mm powerzoom and 16-35mm Zeiss FE lenses. There is another Sony announcement scheduled for Monday Sept 15 at 16:00 Berlin time. SO I am not sure if all new A and E-mount lenses will be announced tomorrow…

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    1. So now you are done complaining we dont get the rumors soon enough and are now complaing because we already know what’s going to happen.

      1. Lol so true. I dont know why they hate on you so much here. I really like reading your discussions here unlike these other whiners

  1. Both Sigma and Tamron have anounced new 150-600mm lenses that are not yet available for sony mount.
    Sony can still release thier own…hopefully better..version and be available before their competition is.

      1. The Tamron is not very useful for the E-mount (via EA4) since the OS is permanently disabled. Pretty dumb decision. 600mm and no OS? No, thank you…

          1. That’s your subjective dumb opinion based on a lack of experience. I’m using the Sigma 50-500 on the A6000 no problem. I do also have the A99 and A7r. The A99’s IBIS is worse than Sigma’s OSS, especially on the tele end. Plus, it’s much easier to track the subject with OSS, not IBIS, since you see a compensated picture in the viewfinder.

          2. Experience of using a large lens mounted on a small camera. I thought it’s quite obvious, but probably not for you, sorry. If you think it’s a crime to use stabilized telephoto a-mount lenses on e-mount bodies you can file a lawsuit against me.
            My suggestion to you – if you don’t know what you are talking about – better don’t talk at all.

        1. Sigmas new A mount version has oss enabled.
          Tamron version would therefore now not be a good choice for Sony users.

      2. I had preordered the T amron when it was first anounced.
        It didnt come in time for my last bird shoot so I cancelled it so I could decide if I want that or the Sigma..and I’m leaning towards Sigma…Meanwhile the auto focus on my 50-500 burned out so I really need a new long lens before the spring so I’m not Sure if Sigma will even be available by then.
        A new Sony version thats ready sooner would be great timing for me.

        1. Barry bite the bullet, and buy the 70-400mm. The original can be had for $600 to $700 less than the new mode, and its every bit as good. I’ve used it for five years, and it has performed flawlessly on my both A700, and A77.

          1. If you read todays release about new Sigma lenses..you must know your suggestion will not happen.

  2. Makes sense to announce the 28-135 cine lens together with the new 4K cam. As there’s now pictures of the two together floating around the inter webs…

  3. I don’t get the need to always release f/4 lenses. It’s ok to release an f/2.8. Just because the camera is smaller than a DSLR doesn’t mean the lenses have to be small.

    1. Have you seen the size of the SAL2470Z compared to the SEL2470Z? That’s reason good enough go skip making f2.8 zoom lenses. And after many people complained about the big lens, small body with early NEX models, you could expect them to prevent more of those

      1. I know exactly what size a 300 and 400mm f/2.8 Canon Prime is and I am not understanding everyones issue here. Cameras are getting smaller but the need for a 2.8 lens will always be there.

        1. Sony always released the Nikon sensors in their DSLT way later than Nikon DSLR before, that’s why they seemed to lag behind.
          It doesn’t seem the case anymore, did they change their contract?

          1. The only instance of Sony not using their sensor first was the A99 and it was only because they couldn’t lock down the originals (36mp A99) overheating problem.

            The rumour in the industry is that the current A99 was supposed to the A850 replacement, and aptly named A88. Sony renamed it and sold it as the A99, when they couldn’t resolve the 36mp camera’s overheating issues.

            Ever since then the engineers have been trying to resolve the 36mp A99 performance, and overheating issues.

            Maybe we’ll see the 36mp A99 soon.

          2. Whatever the reason Sony chose not to use the 36 megapixel sensor in the A99 overheating is not a likely reason. The A7r a much smaller camera doesn’t overheat so it makes no sense the overheating problem would exist in the A99.

          3. Everyone knows, the original A99 (36mp) specs were way to ambitious in 2012, and Sony wasn’t able to get it to market whatever the reason.

            Had the 36mp version arrived, all of the trolls on this site wouldn’t be trying to dry hump every user who owns an A7r.

            In fact they’d probably be referring to them as squeaker toys, and laugh at all of the idiots believing that they (A7) are some kind of 5D MKIII replacement.

          4. Well, Nikon did it too the D700 shooters. D750 seems like more D690 than a true D700 successor. But at least Nikon didn’t charge $2,800 at the start.

          5. Interesting. Make a A88 camera, rename it to A99 and charge flagship price. Then lower price. Why Sony? New way to make extra money? Sucks.

          6. Cause they took the A900 off the market too soon. They should have launched a 36mp A990 to fill the gap until the original was ready for market.

          7. You are right that happens only once with the 36mpx but the delay wasn’t an overheating problem but simply that Nikon had a 1 one year exclusivity contract for this sensor. Sony semiconductor are independent from imaging, when they sold their product they don’t need to favor Sony imaging if they get a better deal elsewhere.
            Stupid way to work probably but very efficient economically speaking.

    1. What so shocking? Everyone who has ever owned an A99 will tell you it performance clearly sits between the D600, and D800. Nikon is smart enough to realize that launching a camera between the two price points is just common sense.

      The big question is will Sony the three new full frames the a-mounts it needs to be competitive again?

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