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Two new Medium Format Sony sensor cameras/backs.

We got two new camera/digital backs with 50MP Sony sensor inside:

1) Hasselblad announced the H5X (Website here).

2) Mamiya announced the Leaf Credo 50 (Website here / preorder at BHphoto).

Now the full medium format market uses Sony sensors! And that happened just like that…with one single 50MP Cmos sensor from Sony. Amazing.

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  1. Admin please think about what you’re saying. It implies that all medium format cameras have Sony sensors. That’s if you consider cameras like IQ260, IQ280, IQ260 A, etc. to be not a part of the market.

          1. Jesus, you again. “Now the full medium format market uses Sony sensors!” Which part of that necessarily implies ALL full medium format uses sony sensors? Within the context of the headline “Two new…” nothing is unclear. More to the point is who cares? and shouldn’t you be busy shooting with your 5000 lenses/camera collection.

          2. Christ, you again “Now the full medium format market uses Sony sensors!” Which part of that necessarily implies ALL? Within the context of the headline ” Two new medium…” nothing is ambiguous. More to the point is who cares? and shouldn’t you be playing with your 500 lens/camera collection?

          3. The post sounds a little confusing indeed. Theoretically “now” should be used with present continuos. Paired with present simple it’s not clear if the MF market just started using the sony sensors or they’ve been using them for a while. Just my n^k cents, I’m not a native English speaker.

          4. If the title is the most important thing why have a body? The “full medium format market…” part is the conclusion and the “full” part is very much out of place.

            Fair enough… I should care more about my toy collection. Which brings us to the next question… do you not have anything better to do either? 😉

          5. That’s a true statement, and it no way implies exclusive use. Is English a second language for you? You seem to be missing the point.

  2. “Now the full medium format market uses Sony sensors!” Not even close! Now most, not all, medium format manufacturers have a camera or digital back in their line that features a Sony sensor. There are several non-Sony CCD medium format sensors also available and in higher megapixel counts and larger formats. The Sony sensor is not a full 645 sensor, it is cropped significantly from that and is quite a bit smaller than the sensors used in the IQ-280, IQ-260 and others. So it isn’t even close to the “full medium format market”. Also, Leica, maker of a medium format camera does not use the Sony sensor.

      1. Wow, what brought that on? Simply because you can hide your idiotic comments behind a fictional internet name? My statement was 100% correct – sorry that you can’t handle the truth.

    1. Let’s do a thought experiment.
      If these new Sony sensors turn out to be successful, what do you think the chances are that both Sony and the other MF manufacturers will think it a great idea for Sony to expand upwards?

  3. Once again Sony releases its best sensor to the opposition, once again rumour has it Sony will release it in a ‘new’ hi end camera ….. soon, once again its bull#^%t.

    1. Yeah Sony should have not “released that sensor to the opposition” but put it in their own MF camera body, for which there is a lot of demand because Sony already has all the lenses in place.
      :S

      How about instead, Sony knows that it won’t be able to set up an entire MF line so instead does the one thing it can do: build an amazing sensor and make a lot of cash from it (to subsidise the A-mount sales).

    1. The original Hasselblad H series (and likely even this one) is a Fujifilm designed and maybe even manufactured (the body electronics, likely 100% Fuji made) including the lenses themselves are Fuji designed and likely manufactured.

      The original H series was all about the body, when in Medium Format 645 world the body implied the module where the shutter curtain and controls are located. The back (where film would go) was either a film or digital back and they had the ISO control in them. Then you had the viewfinder module, which you could either have as a waist level finder (in the case of the Contax 645 and Hasselblad V series) or eye level prism finder.

      The H series was not Hasselblad’s first Fuji designed and manufactured camera since the X Pan series came before it.

      If you are curious, look for Hasselblad H in Japan and you will find the same cam but with Fuji branding.

      How’s your joke now?

    1. p1 has touchscreen af, hassy has a nice t&s converter, 100% viewfinder, 16 bit files color depth, higher flash syncs (Pentax normally 1/180, with leaf shutter lens , only two old avaiable 70 2.8 and 135 f4 macro 1/500, but new better optical leaf shutter lens from pentax are on the way/the horizon….but never the less hassy allows 1/800 with LF lens and P1 even 1/1600…..but i agree i have doubts if this is worth the quadriple price of 645z ….

      PS: if you dont need the slightly resolution advantage/need for printing size…than .a d810 with the otus lens come very very close to the mf look….

      This new MF format (50 cmos sony sensor used in all new mf cams/backs) is in comparison to 35mm format more like the difference in sensor size of apsc to apsc-h……it is far away from the old medium format sensor sizes 6×6 etc….

      1. most medium format sensor are ccd which have a top dynamic range of 11. The new pentax has a dynamic range of around 14. Most medium format cameras have major problems in low light where as the pentax excels in low light…

        the small medium format film was 40mm X 30mm. Medium format refer to a sensor or film bigger than 35 mm and smaller than 4inches x 5inches so there is no full frame medium format sensor size… btw there was a bigger format using standard 135 film it was called 60mm panoramic format.

  4. I am convinced that they will sell several units.
    Back in the analog age I used to know quite a few photographers who sank their money into MF. These days folks rather say ‘I have access to such a camera’. The mediocre high ISO performance of many digital MF cameras has done wonders to push people in the FF 36 MP direction. It is nice that Sony has rectified the situation but the three MF photographers will not change a thing.

  5. I am not exactly sure, but I remember that I read several weeks ago about the sony MF chip to be licensed by HB and Leaf.

    And they did not announce the cameras, they introduced them to their product range.

    Andrea, sure about the H5X? It’s no digiback.
    The HB using the Sony sensor is the H5D-50c as far as I know.

    1. Admin, he is right.

      From the Hasselblad US site:

      “Versatility comes to the fore again from Hasselblad by offering a body
      that uses H5 technology, with all its advantages, together with the
      opportunity of exploiting HCD 24mm, HCD 28mm and the HCD 35-90mm lenses
      with film magazines and 3rd party digital backs.”

      This is just about a body module (where the body doesn’t contain the sensor) just like in the classic MF days where body did not mean the place where the film/sensor would go. Just the body where the shutter curtain, controls and meter would be housed.

  6. on Leafs promo page.. check this out for all out ‘ W T F ‘ – it’s like no one told them that the other guys are using the exact same bit of CMOS as you do ..

    ‘UNCOMPROMISING IMAGE QUALITY

    The Leaf Credo 50 delivers the stunning, film-like quality that has been Leaf’s trademark for many years. The new CMOS sensor delivers an unsurpassed 14 f-stops of dynamic range provides unmatched detail, richness of color, low noise and beautiful tonality.”

    1. as soon as pentax 645z get’s tethering sorted out and adds some leaf shutter glass, then it’s going to be game over for a lot of the higher end guys.

    2. it’s all about processing in the back, leaf does render differently than hassy or phase one (i picked leaf over hassy and p1 when was buying digital back)

  7. ok this site turns out to be really bad. H5X has absolutely nothing to do with the Sony sensor, as does the 200ms.And this is information to be read online. Not rumors. As those are just things I accidentally know, looks like a lot of information on this page is just bullshit or put in a wrong way. I will not consult sonyalpharumors.com anymore

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