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Next (bogus?) A7s pricing: Preorders in Sweden for 2200 Euro.

As usual we don’t know if that price is final or not but in Sweden you can preorder the Sony A7s for 2200 Euro (Click here).

A7s Preorder or pure notification store links:
USA: Sony US,  Amazon and BHphoto.
Europe:  Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev

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    1. Yeah and the Canon 1DC is a bargain at $9,990 US (don’t think they will be selling many more of those)…The plus side is that having FE mount lenses I just buy the body…and good to go…Grab a 4k recorder when I think it necessary…Plenty of bang for your buck

          1. +1
            just look trough the VF of an Alpha 7r with the 55 and you know this lens is special, you don’t feel the urge to come back to your computer to check if your photos are sharp you just know they are.

        1. Or pretty much any manual focus legacy lens ever made. This seriously isn’t an issue if you know how to use a camera for more than just pointing and shooting.

  1. 2200 EUR is the current price for the A7r in Sweden, which is also the price Rajala Pro Shop takes for it. So, they preliminary priced it as the A7r.

    1. At the link to the Swedish website it is given as 20.000 SEK, but for stupid/lazy people Dealsrunner have converted it to Euro.
      And nobody here apart from us apparently noticed that Sweden doesn’t have the Euro so I think they’re right in doing so.

  2. 2 6 0 0 EUROS for a pice of MAXIMUM ROLING SHUTTER and..forget it
    this is a 600, no550, no 500 ,- € Camera…

    1. terrific. let’s pray for 6000 € 😉

      after all for 600 u can buy a (smart) phone with a nice (1.8) 13MP camera 🙂

  3. overpriced good looking sensor without useful AF. now we should wait for Pentax and Nikons model with this 12MP, because they still do cameras

    1. Hope your are not holding your breath on that…By the time they sort that out Sony will be releasing the next gen of sensor…

      1. The single advantage of the NEX/Alpha is the E mount so that I can attach any lens I want. Other than that everything else is sub par compared to Nikon, for example. Nikon use the same sensor from Sony- only 2 years ahead of Sony and actually get more out of the same sensor than Sony cams manage (2 years later). Quite a similar story with Ricoh/Pentax- even with dated sensors they tend to do a better job.

        1. yeah You can use old lenses and that’s great. but it’s much more useless without good AF system lenses :/

          1. I feel like the autofocus bit is overplayed. Manual Focus lenses worked pretty damned well for half a century or more, and are still a lot more fun to play with than autofocus. To me, it’s a non-issue.

        2. Maybe for you. I certainly prefer an EVF over any APS-C OVF, a tilting screen on every model, proper LV, focus peaking etc. Hardly subpar. I certainly do think that the DSLRs are perfectly fine cameras having their advantages, the Pentax K-3/5 being the best when speaking of APS-C, for example, but they are all the same camera, putting handling aside. Sure, Pentax can manage to squeeze some more DR and Nikon some more ISO, but I certainly won’t change brand over that.

  4. keep calm sony and don’t over price it , because a7s has no specific market for it
    no videographer will spend 3000$ when the Gh4 is 1700$ and do 4k internal
    and no photographer want 12 mp camera anymore ,, the lowlight is the selling point
    and the a7s is not the best implementation for that sensor if i am spending let say 4000$ on that sensor i want it in bigger body like a99 with all the pro functions and controls
    and 4k internal 120fps fullHD , and the most importantly 10 bit hdmi 4k out (do you know gh4 do that !! )
    for as photographer i want full 14 stops of dynamic rang and 10 fps with that sensor great for sports
    A7s as its could be a good camera for 2000$ or less

    1. I wouldn’t be surprised if it sells just fine even at significantly more than 2000$. You are cherry-picking scenarios.

      1. it depends really on what photokina will bring to the table , keep in mind this yet to be released and photokina is in mid september , canon and nikon may release updates to 5dm3 and d800 that may change the landscape of photography

        1. Guarantee there is no 5d update for at least another year. Canon have been caught napping. If the D800 is updated it will be the D800s. No significant change there either. Large ships take a long time to change direction

    2. What people often don’t think about is the actual usability of the camera. A7s might be great for subject isolation and low light situations, but when you actually use the camera to shoot you will very rarely use an f/1.4 unless you want the most of the video to be out of focus. That is an advantage of small sensors that for the same aperture they provide a much more useful depth of field. So with A7s you will have to use smaller apertures and thus higher ISOs to get the same depth of field anyways.
      In addition in the very rare occasions that you need shallow depth of field shots you can achieve it with either a metabones adapter, a long focal length lens (like the olympus 75 1.8), or even with the f/0.95 of many m43 lenses. Down-sampling the internal 4K can give you much better quality 1080p in noise,color and resolution.
      So yes GH4 is a much better camera for video overall.
      But if you if you often shoot video under moonlight then A7s is a better choice.

      1. The A7s is every bit as usable as the GH4, I’d argue even more so. Did you see the ISO 25,600 video on the A7s? It looks like 1600 on the GH4. The 80,000 footage looks really clean too. Stills-wise, Sony’s FF raw’s have a couple more stops of DR over M43, and the A7s might have even more. That gives you far more latitude to lift shadows and tame highlights in post. This camera gives you the flexibility to shoot virtually any aperture in any light and still produce clean files. The Gh4 samples posted so far show at 6400, its pretty noisy. You could easily shoot f5.6 at 25,600 on the A7s because its super clean. The flexibility of this sensor looks pretty amazing. This is going to be a documentary, wedding and time-lapse beast.

  5. 2200euros = $2500?

    Why not sony release A7K that gives 12MP/400K ISO/Higher FPS/Fastest AF/120FPS 720p? and take away all 4K+features stuff

    1. Would love to see an FE sports camera!! Put in the A6000 AF, higher burst rate with no loss of live view…

    2. I agree with you. Most people don’t need video and a 12 MP camera with great ISO tracking and great AF ala A6000 could make a very decent sports camera.

      This coupled with the 70-200mm f4 could be a killer combo.

      1. I think the Alpha 7s is what you describe minus the fast AF. The 4K recording is external, the S-log 2 is probably a 2-3000$ option, so basically everything regarding high-end video ability of this camera rely on the owner’s need and choice to have it or not.
        If the 2200E mark price is right, the steep price is probably because of the sensor and not the 4k/video stuff: remember everyone, this is a brand new sensor and the R&D cost haven’t been absorb by the market yet (the ones in the Alpha 7/7r were sold on other bodies before they were release).

        I’m in Tokyo now so I had the chance to play with the 70-200 G f4 and it’s a really nice lens optically and it has really solid construction and it’s really tempting right now because it would make such a nice combo with my Alpha 7r and you can find it in some shop for lower than 900 euros which is dirt cheap compared to 1500 euros price tag in France.

  6. The “deal” links to Rajala Pro Shop which is a legit retailer. They do list it at 19 990 SEK (about €2200), however they also have a note in bold stating “Ej prissatt” meaning “Price not set”. For reference they sell the A7r for 18 999 SEK (about €2100) and the A7 for 11 999 SEK (about €1300).

  7. If I am to spend 2200 Euro on low light sensor camera (like A7s) I expect also better body (weather sealing), 4k internal rec., min. 50 Mbit pro codeck, good battery, 10 bit 4k out, silent shutter, 7-10 fps,

    Toy camera, like A7s, is not worth of such a money.

    … and Sony claims A7s 3 year developemnet period… “congratulations” sony…
    It took Panasonic 1 year to evolve form GH3 to GH4.

    1. “It took Panasonic 1 year to evolve form GH3 to GH4.” That is shocking isn’t it, in addition to the fair list price.

    2. Sadly there is no way big companies like Sony will put the pro codec in something so ‘cheap’ to protect their higher end cinema cameras like the F5 and F55 and etc…
      Though it would be nice to have the actual 10 bit XAVC 4:2:2 codec on something so portable 🙂

      1. There’s no way pros will be swinging a mirrorless camera around on set. Have you worked on a set with a full crew? Two very very different markets and environments. Sony did put Slog2 on the camera, that’s a big deal.

          1. Sony used XAVC-S, consumer version of the codec. It’s only 8 bit 4:2:0, basically the same as what we already have but in a higher bitrate

    3. Hello m4/3 fanboy.

      The a7s is weather sealed, it does have 50 Mbit.
      Its funny that you talk about a Toy camera since the gh4 looks like its made in china with all the crap plastic and the tiny sensor .
      The photos and video out of the a7s will run circles around the gh4 in any light condition.

    4. So after all of your crying I couldn’t undestand which is the camera on the market that HAS all of the features you listed at E2200 that you ARE going to buy?
      This certainly isn’t the GH4 as it’s far from being a low light/high ISO camera with its tiny sensor and for most of the 4k features it needs the ugly external attachment aptly named ‘DMW-YAGH’. Probably the A7s with an external recorder will be more compact than the GH4 + the YAGH at similar cost, plus you will get the FF sensor and low light capabilities.

      The main features of the A7s are the 409K ISO (only matched by Nikon D4s at 5000 Euro) and video read-out of the whole full frame sensor and I don’t see any other manufacturer trying to match this at the moment.

    5. the Alpha 7s was develop alongside the 7/7r so 3 years seems to me pretty fast considering they start from scratch with something unseen so far (the M type240 doesn’t come close to these in terms of size: it’s way more deep and not that compact).
      and look at it this way, the Alpha 7s come to market at the same time than the GH4 and as you stated the GH4 is a one year evolution of the GH3 so Sony as foreseen the future in term of video with still camera 3 years ago when panasonic just react to the whining of Panasonic shooters for not giving them 4k option with the GH3.

  8. This camera would be pretty much perfect for me. If I could have afforded it at the time I would have jumped ship to the Nikon D700 when it came out. I want the high iso and 12.2 is perfectly fine for me. Over $3300 CDN (plus a-mount adapter) is still too much for my beer budget.

  9. Beeing from Sweden it might be worth to point out that prices here is always 1.4-1.8 times higher for the same product in USA. Which kinda sucks.

  10. Well, current A7 price is 1150€ in France.
    Sure high iso is cool but “pay” it with low 12MP resolution…

    1. where do they sell it at that price in France ?

      For the high Iso there is no secret, more light always passes through bigger holes. That’s why this is no technological revolution. If some day we get 209000 is clean with 36 mpix, the we can say it is a revolution. Here it is a balancing of the relation Capacity to potential. Big pixels have the capacity to eat low light but they have no potential to create fine picture resolution. Small pixels have the potential to create fine resolution, but not the capacity to make clean high Iso shots. So, all what Nikon and Sony has done is balance potential and capacity to the values they need. One can not have it all, the base principle of duality gives you only two choices, which are yes or no. One needs to know if the camera fits and suits our needs, if we dream about 400000 ISO clean at 48 mpix, lets wait 25 years more, maybe it is reality until then, some magic occurs every day anyway.

      1. For someone who knows nothing about this sensor…You talk a lot…Final image size of a 12 MP image is smaller that a 36MP sensor. (Yeah that is a bit of a no brainer) so details resolution is comparative… Go shoot on the Nikon D3 and come back and tell me you lose “fine resolution”

        1. Oh, you have had it an tested it, and know all about it I presume. Your statement on comparing a D3 sensor with 14 mpix to a 36 mpix needs no further comment. Physics are physics and here all you want to say, accept and refuse will not change anything to it. This will not say that you are not able to do a good shot with a 14 mpix sensor, you just will never resolve the same fine detail as with a 36 mpix sensor of same size, and never get the same high Iso performance with the 36 mpix as with the 14 mpix at same level of actual technological state. There is no need to talk here around the pot, I think I know enough about sensors to talk a lot, as you say. It is anyway not important how much you talk, it is important what you talk and it will not serve to accuse other people of spreading nonsense by spreading nonsense based on your personal ignorance yourself.

          1. Oh dear…The D3 is 12MP (hence my use of it as a comparison)….

            Yes physics are physics…As mentioned the physical size of the end file from a 12MP sensor will be smaller than a 36MP sensor so comparatively you will not see any difference in “fine resolution”…the term “no potential to create fine picture resolution” is rather disingenuous..

            Yes you are correct I have not tested the new Sony sensor…That’s the point..You are making sweeping claims based no data about this sensor…

  11. Interesting point from Cinema5D

    “The interesting thing about this lens is it’s full frame 4K cine optical quality and the mere fact, that it is a cine lens with an optical image stabilizer. If I’m not mistaken this is the first of its kind….This is kind of a merge between a traditional cine lens and a high end photo lens, it combines the best of both worlds.”

    Another example of Sony’s commitment to this system…

    1. looks like the latest 750$ lens from Samyang. 🙂 This really looks like serious matter. I ask myself why they did not create a lens with sensor integrated, we had no need of a camera then.This tandem looks ridiculous, that big thing with this small lens cover on the end, hahaha.

      1. Yes no doubt Samyang’s production lenses have the same build quality as this 3D printed plastic mockup of the final production lens…

        “This tandem looks ridiculous, that big thing with this small lens cover on the end, hahaha.”…Well the film industry said the same about the 5D mark 2…And now some of those people don’t work in the industry anymore..Welcome to the future…Haha…hahaha

        1. The future has also negative developments, nothing is perfect. From there to say that compromises like this one will on the end replace a perfect video only camera is a future that is a bit further from now, I think. Beyond that, this compromise here is not a bad development, with small size and a rolling shutter problems, well, let’s see what it will become. A compromise is a compromise. It’s like the french when they repair their cars with tape and wire and say that the temporary or compromise is what sticks together the longest time. This camera can be a huge toll to play with, but let’s first wait 6 month after issue to see it fall around 600$ in price. Until there we also know what it can do and not do and what it finally costs.

          1. Every camera on the market is a compromise…Any CMOS sensor has a rolling shutter, which hasn’t stopped them making large in-roads into the industry…The notion that a small form factor results in less image quality or performance is an anachronism…

  12. They should have first issued a 10000$ A99S, and then ask 3800$ for this one. At least we had then again the excuse of the 10000$ camera sensor. Sounds familiar, isn’t it.

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