Thew new Sony A7s is now listed at Amazon (Click here) with no pricing just like at BHphoto or Digitalrev. An US store is listing the A7s for $2,500 (Click here). But I am pretty sure that’s a “pure guess price”. Interesting to note is that WexUk removed the A7s preorder page after they said they got the price from Sony (2500 pounds which is around $4000).
A7s Preorder or pure notification store links:
USA: Sony US, Amazon and BHphoto.
Europe: Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.
Asia: Digitalrev
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Wouldn’t be the first time a copy sold something for the same numerical price in pounds and dollars. $2500 sounds about right—although I was hoping for Sony to price it right between the A7 and A7r so closer to $2k.
1 pound equals 1.20 euro.
1 euro retail price equals 1 USD retail price.
So 2500 pound equals about 3000 USD.
Comprende?
I understand completely. I’m not saying your wrong (although VAT and various taxes muddy up the issue since those aren’t added to the advertised price in the USA like they are in some countries). What I’m saying is that regardless of the conversion rate many companies have sold goods for the same numerical price. I’m not defending the practice I’m just saying that a price in one country is not a always a good indicator of the selling price in another country. Comprende?
I know. That was clear from my message. Do you read other people’s messages?
Yes. Did you read mine?
Dollars:
See Link: http://www.42photo.com/pd-productid-109683-k-sony_alpha_a7s_mirrorless_digital_camera.htm
$2500 = 1808 Euro = 1493 Pound
Order placed:
careful with 42nd street photo. they are known for major bait and switch tactics. i know first hand. I had major issues with them.
2500 pounds = 4185.00 US Dollar
That’s an exchange rate. It has nothing to do with retail prices. Apparently you know sh!t about buying camera’s.
I’m not saying it is or isn’t worth more/less, but why do you feel that it should be priced below the a7r despite being more advanced in everything except megapixels?
Because aside from megapixels the A7 is more advanced in everything than the A7R (EFCS, faster sync, FPS, etc.). I’m not saying there isn’t a case for pricing the A7S above the A7R I just think it isn’t as clear cut. It seems likely from the spec sheet that very little has changed internally between the models except of the sensor (and the firmware to handle the SLOG and additional picture profiles).
The A7S is an interesting camera but also one that’s hard to categorize because it both exceeds and falls short of every comparable model on the market right now. High ISO that matches or exceeds the D4S—but it lacks the AF and FPS. Video quality that matches or exceeds the GH4—except it is limited to 8-bit and no internal 4K.
It seems most like a competitor for those people buying a 5Dmk3—but primarily for video. Which is now down to around ~$2500USD (common street price) and it will inevitably be compared to the GH4 (@ ~1700k) which is after the same market.
The A7S is a more unique/niche camera than the A7R but the A7R with an MSRP of $2300USD (street $2000) has a clearer, less price sensitive place in the market. There is no other option for that much resolution at that price and resolution has a very clear appeal for a number of photographers (landscape, studio, fashion, etc.). High ISO is a really neat feature but without fast AF and FPS (or better recording options on the video side) it seems a little too niche.
could be wrong. There’s a $600 difference (MSRP) between the A7 and A7R if the A7S is $600 more than the A7R that would fit with the screen shot posted here.
The reason for the lower pricing of the a7 is that it re-used the sensor from the a99, rx1, vg-900 and Nikon cameras – hence the economy of scale. Supposedly the a7r sensor is a new sensor designed / made for the a7r and the a7s sensor is certainly a new sensor.
Personally I’m not convinced either sensor is that different. I believe the A7 has a different number of PDAF points than the A99 and it certainly works much better than the VG900 with symmetric lens designs. How much of that is sensor vs filter/micro lens package I don’t know but there’s as much evidence of change with the A7 as the A7R. The A7S is certainly a new sensor but again, you have the relative economy of scale by using all the same parts as the other A7’series so how much is that new sensor really worth?
I don’t know. What customers will pay I suppose. So how much will people pay for a nice camera that’s a bit of a solution in search of a problem. Not trying to be too harsh on the A7S. I’m intrigued by it.
Well, the sensor is still the most expensive part of the camera and the 12MP one is entirely new. Whatever the case though, it is about to whom the camera is addressed and how much this audience is ready do pay. simply take a look at the Sony presentation from several posts ago – the a7s is placed above the a7r, so I expect the price to follow accordingly.
I did notice that but if we want to read into the little things I saw an interview where it was physically presented between the A7 and A7R. So we’ll see.
Aside from the R&D of a brand new sensor I don’t really see how it would be a flagship model. It isn’t like the 1D or D4 which have Canikon’s best AF and better build in addition to high-ISO sensors.
But it does incorporate SLOG which was a setting Sony only enabled on the FS700 and up. I think more than anything that’s the IP Sony wants to protect with a high price because it makes the camera very competitive with Sony’s own line of cameras.
Yes, true, not much of a clue and you do have a point of course. But I expect that price of 2500US to be close to the real one.
From what I’ve heard, SLOG-2 will be optional ($$$).
Where did you hear this? If SLOG is optional I’d hope the camera was cheaper (and/or they add it as an option for the whole line up)
Remember reading or hearing it in one of the promotional videos or interviews. I think Dan (the guy from the first videos) hinted at it too, when he quickly reworded one of his lines mentioning it.
It would make more sense than upping the price of the camera by the same amount (or more). Even for the expensive F3 it used to be optional, until popular demand made them offer it for free.
maybe it’ll be an app? might make sense because then there would be less modification to the A7 menu to go into the A7s
I think the near identical sensor ratings between the A7r/D800/D800e would suggest that they are certainly the same base sensor. The A7s on the other hand is a new sensor and this may well in part explain the price , without the volume sales to amortize costs, development and per unit pricing will always be higher. Though I am sure as with other new tech there will be an early adopter “tax”
I think the high ISO still photography is the main selling point of this camera/ sensor but even this will get old very fast without an accurate state of the art AF function and slow burst rate. The 4K video, IMHO, is a selling gimmick, very few people who buy this camera will invest in an external recorder which defeats the purpose of buying a small body mirrorless camera, not to mention it ain’t cheap either. Sooner or later, people will come to the conclusion that when it comes to spending your money, 2-3 quality lenses are far more useful than an external 4K recorder that they will use once or twice.
That’s because Sony didn’t give them a price. Credibility blown.
And you know this how?
Because Sony isn’t discussing price with ANYone, especially not 42nd st. Photo or any other third party reseller. B&H Photo at the extreme possibility may have an idea but not bloody likely. Nothing about the retail launch of this camera has been nailed down. They’re likely going to change the brochure they handed out at NAB. What you’re seeing are retailers who are taking your cash as a deposit against whatever the price may be and then telling you that the price “may change” to cover their rears, and you are seeing Amazon following suit because either a.) it’s just another reseller using the marketplace or b.) Amazon isn’t exactly above doing what the third party kids are doing so they’re just matching the competition. Old trick. Never changes.
yep! or they are using amazon, b&h etc to gauge market interest to try and see how high they can set the price for maximum profit!
Sony marketing department doesn’t know at what price the A7s can sell at for a certain volume. So, you’re right, they’re testing the market.
It is difficult to know where it should be priced in that the camera has only just been announced and early promotional evaluations made. Sony will probably price it a bit high and then use discounts should it not be moving.
I’d expect Sony to price the A7s in the US a bit lower than the A7r! Something like US$2k to US$2.2K.
$2800.00 is my guess. Who ever guesstimates this anywhere near $4,000.00 is smoking some good stuff. It is not a professional product and such will not be priced anywhere near that amount.
My guess is 2600. What do we win if we are correct?
Its going to be very expensive, and I doubt it’ll be anywhere close to $2500.00. Sony is going to bleed every penny they can out of potential early 4K adopters.
I’ve been searching around for final specs on this camera and still couldn’t find details on its AF system. I wonder if it’s similar to the A7( PDAF/CDAF) or A7r ( CDAF only ), anybody knows?
OK! Just found it on B&H: the AF is 25 points, CDAF only.
Wouldn’t it just make more sense to buy a dedicated 4K platform like the FDR-AX1, and a half dozen XQD cards
Or this one Sony
FDR-AX100 4K Ultra HD Camcorder (Black) and save some serious money!
One spec that got lost in the scheme of things is that the A7s can focus in -4 EV light. Thats 4 stops of lesser light than the A7r or A7 or even the A6000. 🙂
http://www.ukdigital.co.uk/sony-a7s-ilce7s-body-only.html
£9999 !!!! 😀
Holy photon!
I’m pretty positive it’s going to be around 2800. Outside of the a99, their pricing has been generally very competitive with the competition. At nab they mentioned the 5d mark 3 as their main competitor so my guess is that it’s going to be around there. This price also lines up with what atomos is saying too.
Don’t expect a price lower than A7R. In terms of production cost, it is totally irrelevant if you produce a 12, 24, or 36MP sensor. What the price really depends on is the expected number of units sold and what the target audience is expected to pay for it.
you’re probably right as far as manufacture goes, but the 12Mp should have higher (relative) sunk cost in R&D that Sony marketing will be under pressure to recuperate. The sensors in the other A7s are warmed over variants of (very good) sensors that have been around for years and sold to other clients like Nikon.
A7r sensor is cheap(I guess) because it is also used in Nikon D800 and D800E. Economies of scale. 24mp sensor is shared with the RX-line. 12mp sensor is pretty much on its own. So yeah, don’t expect price lower than A7r’s.
Exactly! Productions costs are irrelevant to the selling price. The latter one is actually set by the customer -the max amount the target audience would pay-. Now, what we don’t know is if the A7S is targeted to a FF 5DMKIII audience or a GH3/GH4 audience… that would determine a price point closer to 2,000$ or 3,000$
The Wex price, if it came from Sony, seems a good indication that it’ll be around 2800. Don’t forget, cameras in England cost more than US. The a6000 from Wex is 560~ pounds. In US dollars that’s like 990 bucks. Using that as a comparison, 2500 pounds uk would equal 2800 US.
um, that really isn’t very sound math. if the UK price is 560 pound, and the US price is $990, then that is 1.77 dollars per pound, meaning that if the UK price is 2500 pound for the a7s, it should be $4420 in the US.
now I HIGHLY doubt that it will be 2500 in the UK, or $4420 in the US. rumors are rumors.
anything higher than A7 price is too expensive. Experience made by Nikon has shown that the sales of low resolution cameras that have high ISO capability is not really that important. Even if this one does 4k video external recording, this is also a game that is played by minorities and most video fans stick to 1080 for it’s affordable hardware. Not anyone has the money to buy a 4k screen. For me it is a complementary body to a A7 or A7R that targets low light shooting, but never I would use a low resolution camera for all time work. 1650$ for this “wonderlamp” is good paid. Except this low light ability iy has really no advantages, slow burst shooting, normal allround AF system, nothing really to be called revolutionary. Or does Sony has intention to play the Nikon’s super expensive sensor game? Make for still shooters the same camera without video and high burst rate, for 1500$, that is a piercing in the market and the death sentence for Nikons DF.
I expect it to be as much as the A7r and then six months from now it will cost about the same as the A7. I plan to get one by then but who knows what they may have out by then.
They will have the A9 out by then, a camera that will address all the shortcomings of the A7S (pedestrian AF, slow burst rate and lack of internal 4K recording among others) and no one will be interested in the A7S by then. It doesn’t matter how much they charge for it at launch, the price will drop like a rock by year-end.
What if the price is right?
then we’ll buy a LED light instead to use the A7
The “price is always right” … who is gonna buy ?
Admin pls stop posting humored prices. Now I’m confused if I should get an A7 now since $4k for A7S is too high. I need to know the official price from Sony so I can decide accordingly.
you are at a rumor site, what do you expect?
What are holding you back with the A7? It still a great camera with 24MP.
tell sony to hurry up
So I just bought the A7R with battery grip for $1700 on eBay. So long, A7s.
really? used?
Too expensive. Keep throwing the prices around while waiting for the 4K recorder to be ready. By June/July I hope it will ~1200 Euros (fair price). 🙂
At one point, there was a “first preorder for Switzerland” that was ~$2500, but the ad was removed soon. I guess that the $2500 price could be right.
It would be more glance if SONY had brought only the A7s, and in real for 800,-$
so…. 2500 + 2500 = one Kineraw Mini 4k
and if we go AJA…sorry ther is a AJA in ther forest…..
FOUR GRAND!?!?!?!?! FOR REAL!!!!???!!?!?! Pardon my yelling….but a Sony representative said sell your 5d mk 3…LOL!!….. I DARE SONY to release it for that price. I’ll boycott sony FOREVER…sell my playstation….better yet throw it in the garbage..Then i’ll place and order for a GH4 with a SPEEDBOOSTER ADAPTER.
Well it will be a far better video tool than the 5DMkIII, I have zero doubts about that. GH4, despite its spec list, still needs their docking station to perform at its best, still needs a portable hard drive, still does line skipping and pixel binning on a sensor 1/4 the size… no there is very much a place for the A7s that videographers will pay for. If it’s sub $4k, and here I’ll include $3999 with some tongue in cheek, it’ll sell just fine.