There are many new deals ongoing in USA:
1) Up to $650 off on A7-A7r and lens bundles:
– You save up to %650 on A7/A7r and lens bundles and to see all possible combinations check out the deal table at Amazon US (Click here).
– At Bhphoto click on the A7 (Click here) or A7r (Click here) BHphoto links and than click on the “Save $200 On Select Sony Lenses” to add the $200 discounted lenses.
$450 off On The Sony HVL-F60M External Flash when you buy the A7 with 28-70mm kit lens (Click here).
– Adorama too: A7 (Click here) and A7r (Click here) and than click on “Save up to $650.00 with bundle.”.
– $650 savings are also running at SonyStore US (Click here).

2) Up to %650 off on Sony A-mount camera bundles:
At SonyStore US (Click here) and Amazon US (Click here).
3) The number one 🙂
And you guess what camera is still the most sold camera in US largest online store Amazon (Click here to see the ranking and the camera). More Sony deals (inlcuding on NEX and QX) can be seen on that Amazon page (Click here).
4) SD cards
$18 off on the Lexar 32GB SDHC Platinum II 200x Class 10 UHS-I Memory Card (2-Pack) at BHphoto (Click here).

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I kind of feel that they’re screwing with early adopters. Would’ve gladly put off my purchase for those promotions. Though, of course no one pointed a gun(or any lethal weapon) towards my head and demand that I must get it at launch.
This is why I normally wait 6 months to a year to get a new item. I only got the A7 because it as sold to me with receipt for 1,500
Here is some Canon lube!
You better put it on quick because Sony will come back and fuk you up the ass again!
I am an early adopter and I have to say that at this point in time, you have to know what you’re getting yourself into. Discounts and price cuts are always coming down the pipeline – if you really wanted to get the best deal, you’d wait until the model you wanted was discontinued and buy it used!
At the end of the day, if you’re an early adopter, it’s either because you’re a working photog and the paying gigs you get with the new gear more than offset any potential savings down the road, or you’re an enthusiast and having the latest and greatest in hand before everyone else is it’s own reward.
Put it another way, if Sony came to me and offered me $200 but I had to delete all of the pics and vids I have taken with the camera since I had it in hand, I would refuse.
Hmmm. Wish we were seeing some of these discounts in the UK. Particularly because the lens I was waiting to ship (Zeiss 24-70) before committing to buying the A7r seems not to be as good as might have been hoped.
not a bad deal. With a little work you can sell off the flash and 35mm and pay btwn 1,400 and 1,500 for the body saving almost 400.00 off the body. You can also just keep the 35mm and sell the flash and save 350.00. These are all calculations after tax and if the item is sold on ebay. If you sell locally you may save even more.
It must be all out war in the mirror less world. Where is the super discount on the A99 body? When will we FINALLY see it drop to a reasonable 2k or less. I’m not saying it wasn’t worth it when it was released, but now? Come ON!
They don’t have to lower the A99’s price. People are still willing to pay the asking price. Sales are normally used for products that aren’t selling well or are clearance.
Sony’s rapidly declining share of the DSLR market would suggest that none of their DSLRs are doing well. In the USA { AMAZON} the A99 does not feature in the top 100 selling DSLR cameras, same story in the UK and Germany not in the top 100 DSLR models. Even in its native Japan it doesn’t feature in the top 80
USA
http://www.amazon.com/Digital-SLRs-Cameras-Photo/b/ref=amb_link_358884302_18?ie=UTF8&node=3017941&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-leftnav&pf_rd_r=0MV8R8RF9Q8JNWV5EWFS&pf_rd_t=101&pf_rd_p=1715580302&pf_rd_i=502394
UK
http://www.amazon.co.uk/Best-Sellers-Electronics-Digital-SLR-Cameras/zgbs/electronics/14335821/ref=pd_ts_zgc_ce_14335821_morl?pf_rd_p=428021747&pf_rd_s=merchandised-search-right-4&pf_rd_t=101&pf_rd_i=14335821&pf_rd_m=A3P5ROKL5A1OLE&pf_rd_r=1RAQ0NG734M1DN4D4MW6
Germany
http://www.amazon.de/gp/bestsellers/photo/760674/ref=pd_ts_zgc_ph_760674_morl?pf_rd_p=226429091&pf_rd_s=right-3&pf_rd_t=101&pf_rd_i=760674&pf_rd_m=A3JWKAKR8XB7XF&pf_rd_r=0GEPMY0N8N26BJHPVV53
Japan
http://dslrphoto.com/dslr/space.php?do=jranking
I just might have to pick up the A7 with kit lens, 35mm lens, and the horrible flash. I already have a buyer for the flash.
What is wrong with the flash? Could you expand a bit on your comment? What would be a better alternative?
The flash (HVLF60M) tends to over heat quickly, causing it to shut off until it cools. This is a known issue and a thread on the Sony community page has been started.
http://community.sony.com/t5/Alpha-SLT-DSLR-Cameras/HVL-F60M-Flash-Overheating-Unusable/td-p/139177.
The flash is usable but not at full power in a rapid firing sequence. As far as alternatives go, I would choose a small manual flash like this one.
http://www.bhphotovideo.com/c/product/603411-REG/Sunpak_RD2000N_RD2000_Digital_TTL_Low_Profile.html
It’s been reported to have overheating issues. I don’t have personal experience with it, but I found out when I was looking to buy one. Apparently, after a certain amount of flashes(even at below 100% power), the overheating indicator would activate and need a short cool down period before you can use it again.
All 4 sony flash units with the cobra head overheat. I have experience with them. The larger the flash the faster it overheats. The f43am and f43m overheat slower than the f60m and f58am.
I use nikon sb-28 and youngnuo yn560II. They run about 60.00 70.00 on ebay and are just a little more than the tax you would have to pay for the sony flash alone. Manual flash gets pretty easy after a while. You start to know how much power you need after a while and can be better because sometimes the camera wont get what you want.
I started the thread on the Sony community. I have experienced the overheating problems extensively. If you are shooting events or weddings than you will as well. Even if I fire it sparingly over the course of 5 to 10 minutes it will generally overheat and be unusable for 5 to 10 minutes. Basically, 25 or so flashes within 5 minutes makes it shutdown. The batteries do not even get hot, there is either a defect with the flash bulb or the overheating sensor (or a combination of the two)
If you intend to use it for occasional portraits or situations where you do not need to fire it off consistently than it is actually a great flash. The bounce adapter produces great results (but makes it overheat even faster) and the LED light is useful.
+1
What flash is your best suggestion for part/wedding shoting?
I have heard that the 43m does not overheat, so this may be a good option for TTL. I’ve been bring my old Canon 580ex2 flash for manual shooting when I know I cannot deal with overheat failure or swapping (I’ve shot with 2 f60s and swapped when when overheats, but I missed shots in the swap). My Canon flash has never overheated or shutdown and it has been to hundreds of events.
I am going to be sending an f60 flash for modification by a camera shop in Florida, they claim to be able to double the shots the f60 can take before shutting down. I genuinely prefer the f60 flash to the Canon 580 & 600 flash (overheating aside of course), so double the shots would make it much more reliable.
Morning gang,
I just recently purchased a new flash but I opted for the F58 mainly because of the complaints with the F60. However, I agree that all flashes will overheat if pushed too hard but it does seem that the Sony F60 leads the pack with this inherent problem.
Trivia: It’s interesting to note just how quickly all of these new cameras from Sony get discounted soon after their release. This never did happen with the Alpha 850 and especially the A900.
Thank you for all your useful information.
What pisses me so off, that all of these deals, are 99% in US only. In Europe, we are like a fucked-up country. Barely any deals and high prices.
Well said Kosta! Not only do Sony merely cross the dollar song off and insert a pound sign (regardless of the exchange rate), but we never get any of these kind of deals either. Getting tired of being taken for a sucker! Get REAL Sony!
Whoops! SIGN, not SONG! (Damn, auto-correction!)
Simple solution, do not buy their products.So many folks in Canada bitch about special undercover vehicles that catch them speeding or texting, calling them money grabbers, solution do not speed or text, thus no money grabber. :o)
It’s pretty much the same with the other manufacturers too. This isn’t unique to Sony.
Tell me what you want, I’ll buy it and ship it to you. American price + 10% for my effort + shipping, do the math and if it’s worth it to you contact me directly. I can optionally open the gear and take it out of the boxes so as not to appear new (to customs) if you want and then ship the boxes at a later date.
Christopher, that is very kind of you, however I think, if not traveling with it, the customs will intercept it, no matter what. And the fact is, European customs and tax are a disgrace (I already ordered something from USA, and it was somewhat cheaper than buying here, however the question is if to bother because of the warranty – Amazon return is 2-3 days).
And no, it’s only Sony, it was just that I had to say it after reading all those deals – and that’s the point. Not that it’s only cheaper, it’s also that Amazon USA has a lots of deals. Amazon DE doesn’t! Not only are the prices “change $ -> €”, but there are only full prices.
Could such heavy discounts on the fairly recent a7 & A7r indicate that these cameras are heading into commercial failure territory ? Or is it that the successors are already in line for the launch ?
Europe has high prices for almost everything, perhaps because of the lower sales volumes and higher labour costs, etc… than the US’
The market is quietly shifting downward. Wish-prices are not being met. Manufacturers of high-end mass produced luxury consumer toys such as digital cameras just aren’t able to command the price premiums they wish for. Sure, all manufacturers are saying they will focus on higher price point/lower volume models. Unfortunately they market is balking at the price points.
They are all nice products, but the biggest problem in digital photography is the price tag. By world standards, only rich people in rich countries can afford these- and that less and less so, especially when they already have last year’s model taking just as good photographs, with only tiny minor feature differences the interweb pretends are significant.
It’s inevitable the prices across the board of this segment will continue to soften. This is great for consumers. The question is, will the products be viable long term without the margin cushion the manufacturers wish and pretend they can command?
None of interest to me. Let me chose what I want to buy and give me 20% down, that’s all. Why should I buy stuff I do not want or need, just to save 650$