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Video of the Hasselblad Lunar event in New York

Photorumors spotted that video of a Hasselblad presentation in New York. Ready to buy it? 🙂

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34 Responses

    1. Nothing new about that, for some people a camera is a Fashion Statement. A Leica Edition Hermès camera is a good example. The Hasselblad H4D-40 Ferarri Limited Edition is another.

  1. At least it has a tried and test nex 7 under the hood. It will take great pictures…and I’m pretty sure the owners will never take it out of Auto.

    Interesting that the pics taken with the popup flash look overexposted just like mine. Dial back the flash comp…. 🙂

  2. decadent 1dec·a·dent adjective \ˈde-kə-dənt also di-ˈkā-\

    Definition
    marked by decay or decline
    characterized by or appealing to self-indulgence

    synomyns
    effete, decayed, degenerate, overripe, washed-up

    and the final word is washed up , as in hassys reputation

  3. there is a sucker born everyday! if this was FF…then i can see the excitement…but a cropped sensor!!! no way…
    for $5,000.00,,i’d rather buy a RX1, and a trip to go take pictures with it!!

    1. Hasselblad never made lenses. They don’t make digital sensors. Film is dead, at least for new camera sales.

      What should they do ? Obviously not this, but what?

      1. What should they do? Produce a good camera! They have the technology to produce a great, Medium Format (or smaller) camera by simply purchasing good sensors like they have before.

        Of course, you have to compete with Phase One, but they could if they tried.

        Dusty

      2. Draw on their Heritage for design que inspiration instead of taking LSD. Use the NEX 7 or NEX 6 as the basis of the design by all means.

        Replace the proprietary Minolta hotshoe with a standard one or teh New style one to make use if teh hotshoe accessories and sell the camera with a quality fast prime instead of the slow kit lens. Sony Zeiss 24/1.8 anyone?

        If they did all of that, we would probably be taking Hassy seriously

  4. I already preordered my copy. An absolutely beautiful camera with revolutionary deign. Hasselblad just created a game changer. I hope other companies are paying attention. Im glad to see its finally coming because I almost slipped up and picked up the m240 bit instead I will
    Keep m8 and have a lunar to go along with it.

  5. Only Hasseblad can take away the honours of: “Even in the dim lit room of the event, the Lunar snapped into focus like an SLR” Obviously, the NEX 7 focusing was nowhere near Hasseblad’s standards………….

  6. The confusing part for me is the “Mahogany leather”. What kind of an animal is Mahogany and where did they find it? On the Moon???

  7. Together with the AC Cobra and Rolls Royce, some comments from the voice over are priceless:

    “The Lunar has a feeling of decadence”

    “Yachting along the French Riviera munching on Godiva while getting a full body massage”

    “This is a camera for the person who appreciates that getting there in style can be more important than getting there the fastest“.

    It would be funny if it weren’t so sad for Hasselblad… 🙁

  8. God, I wonder what their sales expectations are for this thing. I wonder how much money they have spent on designing that case? How much have the spent on adds and marketing?

    How many “Lunars” would they need to sell to break even? If they only sell 100 cases, that’s $500k!!!

    sure they can find 100 rich dumb asses.

  9. Well it I were filthy stinking rich I would buy one because its a pimped out NEX-7. But I’m not and Commenter “Ncamera” had the right idea, for the price of the lunar with the crappy 18-55mm kit lens you can get an NEX-7 and Zeiss Primes 24/1.8 32/1.8 12/2.8 and take a short trip and come back with amazing photos.

  10. I figured the 18-55 would at least be diamond encrusted. Why didn’t they release a NEX-7N skin? This should have shipped with a surprise Zeiss zoom, though I suppose there are no surprises anymore.

  11. Hassy address main issue for NEX-7 from DLSR users of not having grip large enough. If no one else addresses this issue, why not? Ideally, Sony could license the NEX core so anyone could make their own custom shell for it, but this is not going to happen.

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