UPDATE: Now I have two trusted sources confirming that at least one new Alpha will be introduced. Both do say it will be an APS-C camera. Anyway I downgraded the rumor value from SR5 to SR4 because e are not 100% that Sony will launch two Alphas (instead of one).
So finally we have some more reliable rumors for you! SonyAlphaRumors learned that Sony is going to announce two new entry level cameras at the NAB show in Las Vegas. The show starts on April 10th.
One camera should be the A2xx and the other one a A3xx (Don’t know the exact name yet)
I know it is not exactly what we were all waiting for 🙁
22 Responses
That sounds very weird and unbelievable. Two entry level photo cameras with NO VIDEO at NAB? NAB is a video/broadcast convention.
Who would need these?
I can’t think of any advantage to the existing A2xx / A3xx models if not based on Exmor and without video …
If it’s true, it’d really be a disappointment… I think Sony already has sufficient entry-level (aka shitty) DSLR in its lineup…
If this is true, who would would by those s****y cameras. Come on, the average consumer aren’t that stupid sony, it’s an entry level DSLR here we’re talking about, they are going to want video and a feature that make us all look thin and beautiful.
I think that this is only a marketing strategy… Sony unveiled 2 Mockups 1 month ago (at PMA). And these two futurable models are 1 big and 1 small. And they have AVCHD printed on body. So I think this is an hype seeking strategy… I’m almost sure of this… So I wait at NAB the new Alphas, but almost 1 at highest level…
Well if its a marketing hype strategy, I don’t think is working much, I can’t see that many are excited for a new A2xx or A3xx. If I can speak for many that frequently check for updates on this site, we are surley waiting for a good A7xx or higher, rumor.
guys, just a rumor…. who know those entry will be at 3xxusd retail? LOL i would get one for my daughter to play~
NAB 2010: Sony will astonished us with new photo/video cameras.
Perhaps the rumour is a little bit wrong and they will announce the A2XX/A3XX… and the A7XX…at leas that’s what I’m hoping for, sort of.
Actually, is very strange to annouce at NAB two “minor” camera updates. Bear in mind NAB is a high professional convention. Maybe we can expect something much much better…
Just what’s needed….. two new entry level dSLRs.
I do hope someone is pulling our legs. I think most Sony users have seen enough entry level camera to last a lifetime. Seems a little sad to say, but the now discontunued a700 is the best APS-C camera Sony made – and that was still lacking to the Nikon D300 (which has already been replaced)
Maybe Sony is only interested in the entry level cameras for now?
I agree with Lluis. I have to believe that if these two cameras are announced at NAB, it will be like the A450 was released at CES–with very little fanfare, as a prelude to announcing a shipload of new P&S cameras. Given that this is NAB, and given that the keynote speaker is Hiroshi Yoshioka, Executive Deputy President of the Sony Corporation and President of Sony’s new Consumer Products and Devices Group, and one “four musketeers” named by Sony Chairman & President Howard Stringer a year ago to reorganize Sony horizontally.
Stringer promised in January that Sony would this year “swamp the marketplace with innovation and new products, and we’re going to particularly focus on 3D.” What better place than NAB to introduce dramatic new video-capable dslrs that simultaneously advance the arts of still photography and dslr videography AND are capable of 3D? Hint after hint this year has suggested that Sony is going to incorporate 3D in its cameras, not just videocams. NAB is probably the best venue to make such an announcement.
Last year, a major business journal said, in relation to a string of Sony losses in the markertplace, that “the culprit in nearly every case has been Sony’s tradition-bound mentality, one that remained too focused on building excellent analog machines in an increasingly digital world.”
Sir Howard Stringer, I suspect, will be leading Sony into that “increasingly digital world” this year, in dramatic fashion.
I got carried away in the post I just made, and failed to make clear what I think may well be happening at NAB: if the A2xx/3xx succcessors are announced at NAB, without video and not using the NEW EXMOR HD sensors, it will be as an aside to the introduction of more advanced Alpha products that would be of great interest to everyone at the NAB show–video-enabled dslrs of a new and revolutionary type. Virtually no one at NAB would have any interest at all in the new A2xx/3xx cameras, as described in Andrea’s rumor.
I went from here to Dyxum, and found this, from Gustav (isjvogel), who is well-respected for accurate predictions, because of his Sony connections:
“wait till you see the video , and all other spec’s of the new A7XX , it makes the 7D’s jealous”
I’m pretty sure Gustav has seen these specs, the real ones, and knows what he is talking about. I’m pretty sure he had seen them before PMA. But up until now, he has been very cautious in talking about them. He also says that “it comes before you think.”
Maybe, just maybe, it does . . . .
OMG this sucks!!!
Have they not updated the entry level models enough yet!?! If they update the entry’s WITHOUT exmor and video, especially before the desperately needed a700 replacement, I plan on switching systems.
The lowest entry-level cameras are often replaced on a one-year cycle. Besides, you don’t expect them to extend the life of a camera that many say is not selling well, do you? I think the A7xx is nearly here.
Sony will probably be wanting to use up existing stocks of components made for the current Alpha ranges, one way of shifting these would be to put the higher range components into the lower range Alpha’s and sell them as a range xx upgrade at a good price.
Here is another proof of sonys mentality (I know is not the same market, but it sounds like the alpha marketing people at sony)
The guy from sony is saying that Nintendo (ex. Canon, Nikon) can come up with new innovations like 3d in their DS (ex. HDSLRs), and those new innovations people don’t really need because it looks silly for the average consumer to use. What do you think, as a sony market representative, should you publicly make those statements and have a good nite sleep while shoving the company off a cliff.
Here is the link ( I press enter without placing it)
http://www.engadget.com/2010/03/24/sonys-koller-says-nintendo-3ds-is-a-bit-of-a-stretch-no-plans/
momo, I think you are completely missing what the guy was trying to say. He was saying that for now Sony is focusing its 3D efforts on the gaming console, and that Sony is finding interest in 3D from game developers and customers to be “completely off the charts,” or, to put it another way, huge.
Then, when asked about the 3D console announced by Nintendo, he threw off on Nintendo by effectively saying, Nintendo is for eight-year-olds, and our research says that kids that age will have a hard time dealing with 3D.
Kind of the opposite of what you had him saying.
I didn’t know that some people are still waiting for something from Sony I thought everyonealready left he he..
Hmmm–I wonder why you are still here then, VDG.
I expect that Sony is likely to have the last laugh.