We haven’t forgotten that Hasselblad joined the E-mount system…have we? And today we have some news from the Swedish company:
Our reader Aliaume (Thanks!) spotted a surprising statement made by Peter Stig-Nielsen, responsible of Hasselblad professional products at Lesnumeriques (tranlsation here). Hasselblad want to develop their own software enhancements on E-mount lenses. But they are also considering to produce their own E-mount lenses with quality manufacturer…maybe with Fujinon.
As usual with these interview made with Managers…be aware that many things can be interpreted wrong by the interviewers. I would be damn surprised if Fuji would produce E-mount lenses. I think there is only a very low chance this will happen. On the other side I confess I would be very happy to see some Fuji-Hasselblad quality glass. And they already worked together on the X Pan lenses ([shoplink 15310 ebay]some of them you can find here on eBay[/shoplink]).
By the way, I am really curious to see if there will be a serious partnership on the medium format front. You still dreaming of a Sony square sensor camera? 🙂
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!
29 Responses
Although Hasselblad is still on the front side of medium format camera, it doesn’t mean that it can survive on the consumer market. A lot of people are still playing with the MF film camera in the 2nd market. This can’t help Hasselblad grows bigger and strong financial. However, a revamped E-mount system still not a promise to enhance her business. If Hasselblad has nothing special on the image processor or algorithm, the users might think it is luxury clone of Sony NEX-7. Is is another case of Panasonic based Leica camera? Well, I think no. Hasselblad is leak of 35mm base product in the history that makes the people loved her as the Leica way. (X-Pan is still a medium format, in my mind)
Would love to see Habbelsad make everything in E-mount and fail miserably. 🙂
Yes, cause less competition makes world better. lol
Why wouldn’t Fuji make lenses for Sony?
Sony make sensors for Nikon…..
Its just business.
Exactly what I was thinking. It is all about money, not about pride. If Fuji senses enough money making (Hasselblad-branded?) E-Mount lenses, they will do it.
Fuji have been making Hasselblad’s lenses for many years and I suppose it could be possible to have the Fuji lenses for the X range made available in the E mount, but personally I think it unlikely
Yep. Agreed. Though if Hassel is serious about producing luxurious, high-end E-mount cameras they they should look out of the box and get someone to make lenses for them, some that wouldn’t just be re-branded Sony glass (preferably they should make fully-metal Zeiss or Fuji lenses, say… Zeiss ZM optics in a different packaging? On a Full Frame e-mount camera?), and design camera on their own instead of just adding a grip to existing NEXes.
I’m perfectly fine if they’d use Sony sensors and Sony components, but cleating the clone of NEX7 for five times the price should be below their ambition.
I really wish them best, cause I’m quite sure there’s space on a market to accomodate cameras they’d like to produce, but at the same time I hope they won’t go the way Leica did with Panasonic. And so far it seems like that’s the direction they took.
I’d be happy if we saw Olympus lenses for E-mount.
Square format 30x30mm for the A-mount and other (legacy) FF lenses would be easy to introduce.
It would not be entirely easy to use existing 24×36 mm lenses with a 30×30 mm sensor, since those lenses usually have baffles adopted for the 24×36 mm format.
However, I am sure you are aware of that the image circle needed from lenses for 24×36 resp. 30×30 mm are nearly the same – around 43 mm. Thus, most existing lenses intended to be used with 24×36 mm sensors would be able to be used also with 30×30 mm sensors after only a slight modification of the baffle sizes.
I wouldn’t recommend anyone to try to adopt their existing legacy lenses by cutting out the baffles there, though …
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I’d rather hear schneider jump in the pool
Hassy is not an lenses manufacturer ! But if Fuji will make lenses for E-Mount, it’s very strange because of the Fuji X System !
If Hassel pays them, then why not? They cooperate with each other for years already.
Totally unlikely that Fuji would agree to make E-mount lenses when they compete head-to-head with their X-mount.
In the Fuji/Hasselblad relationship it is Fuji that has the pants on. Fuji is forging ahead with their X cameras and lenses. They dont need Hasselblad as musch as Hasselblad needs Fuji. How many lenses do they make in Hasselblad mount per year ? 1000 ? 2000 ? 3000 ? And this number is probably declining.
There must have been some disagreement btw. Fuji and Hasselblad since Hasselblad didnt jump on the X-mount. Looks like divorce to me, and an ugly one too.
+1, Fuji dumped Hasselblad already, in my opinion.
If it’d be as clear as you try to make it – Fuji wouldn’t cooperate with Sony on a viewfinders for mirrorless cameras when Sony already got an edge over Fuji which they could exploit quite easily for years to come.
Business is business.
Don’t mix it with your personal feelings.
Not sure how you come to saying “Fuji wont cooperate with Sony on EVFs” when X-E1 uses same EVF as A99 and NEX-6.
Well, while in theory it would be nice, in practice – not so much due Hasselblad “Lunatic TM” pricing.
I’am not dreaming of square sensors at the moment, but still dreaming of good E-mount lenses for my Sony NEX-7. Making a great camera without providing good (f/1.4 or f/2.8) lenses is crazy.
We haven’t forgotten that Hasselblad joined the E-mount system…have we?
Not “We haven’t forgotten yet that Hasselblad joined the E-mount system…don’t we?”
>_<
thx!
I would much rather have a Fuji-branded, Fuji-made E-mount lens than a Hasselblad-branded, Fuji-made lens. You’re going to pay twice or three times price just for the Hasselblad logo.
In any case, Fuji makes some amazing lenses, so this is exciting news.
One percenters of the world, unite!
Dear Whomever Lensmaker,
Please make long telephoto primes for NEX. 300mm f/4? Heyhey?
If Fuji are asked to OEM a lens for Hassel, they’re also likely to sell their own version of the same lens and for cheaper, as they have done with the XPAN and GX680 lenses.
In such a scenario the winners at the end of the day would likely be Fuji, rather than Sony.
We know that Hasselblad entered on the e-mount world by a quit strange door : Lunar ! 😉 let’s wait for more news.
Personally I’m happy with the Sony lenses I have now, the prices for them are great, though I would love to see Hassy trying to make some full frame E-mount lenses which use a similar configuration to leica lenses so they can be small but still have AF.
And I don’t see why Fuji would refuse to work with Hassy for lens design/manufacture, they could look for a way to make it for the X-mount too as well as E-mount and so bigger market for Hassy
Back in the days of betacam and digital betacam we had fujinon and canon as the main zoom lenses on the sony 1/2 and 2/3 inch camera’s. That was industry standard for years before HD was introduced. And even now they still make a lot of lenses used on the F350. As they used to work together on the professional video front in the past, why not now on the e-mount?
Every time I see this Hasse, I think of MC Hammer.
The smart thing to do would be to build a NEX with proper SLR type of controls.