I just woke up and found a couple of mails from SAR readers linking me to that mysterious Sony ad (Source: Sony UK). I honestly don’t know what this is, will now start to ask around. The hashtag #TheNewF suggest that this may be a new F camcorder (we currently have the Sony PMW-F3). And this may be also the day where the 4K upgrade for the NEX-FS700 will be announced…
Drop me a message at sonyalpharumors@gmail.com or use the anonymous contact form you find here on the right sidebar if you know more about that event. Thansk!
P.S: Tomorrow Sony will release the A77 firmware update!
67 Responses
My wild guess: could it be the new 36MP FF ?!
you forgot the word “mirrorless” 😉
this could be *dabestcameraindaworld* if:
– they would make RX10 (missing link between RX1 and RX100)
+ even more compact than RX1 due to…
+ APS-C sensor with PDAF (from NEX6)
+ still fixed lens (due to size) but of higher quality than NEX system (Carl Zeiss, like on RX series)
+ but this time small collapsible lens (NEX6 kit like) with ‘just enough 2x zoom’ 18-36 focal length (F2.0 – F2.8), as it would cover ‘everything’ (24mm, 35mm and 50mm FL) with proper perspective compression (unlike RX1 crop function)
+ viewfinder in the corner (NEX6 like)
+ built OSS in the lens (ah, impossible the last one…)
ok, keep dreaming…
I a world where the RX100 is already a premium compact at £450 GBP, and where the RX1 is £2600 GBP, this RX10 you propose would have to cost around £1k which would immediately fire back for being ‘too expensive’ for a fixed lens APS-C. At this point Fuji’s X100 sells for £600 and releasing a cam only £200 more than RX100 and all the features you want is likely not a good business decision.
How much would you want to pay for this dream camera?
o_O so… either a fixed lens or zoom. You can’t get both.
(I vote for prime 🙂 just for the sake of smaller size and better IQ )
This would FINALLY be an R1 replacement
>as it would cover ‘everything’ (24mm, 35mm and 50mm FL) with proper perspective compression (unlike RX1 crop function)
Marvellous idiot.
The New F…. The new firmware for the NEX 7.
Okay, enough wishful thinking xD
F is a series of professiona| video cameras`.
Something like this one for example.
So I wouldn’t bright up any hopes for “f” being “firmware”.
tooooooooooooooooo good to be true….
Judging by the options in the “specialism” box in the register now section, it looks to be something relating to video/broadcasting.
I guess an 8k video camera using a sensor of around 48 Megapixels.
it is that Odin phone…
1080P 5 inch screen
Its tweeted by Sony Pro, so likely a professional video camera, hopefully a FS100 replacement! Cant wait!
oh wait it is the new F3, yawn out of my price range 🙁
http://www.creativevideo.co.uk/index.php?t=product/sony_thenewf
It is anticipated that TheNewF could be an updated successor to the PMW-F3 super 35mm camcorder sporting improved ‘broadcast friendly’ 50Mb/s recording quality and a whole range of other improvements…
if its Sony Pro then its unlikely to be an FS series camera, they do the PMWs etc not the FS series afaik. I’m hoping that this is a PMW-F1, something like a PMW-200 with interchangeable lenses, a PMW-EX3 replacement as the PMW200 was the EX1R replacement. This would give nice product line differentiation too, the F series have interchangeable lenses and non-Fs dont.
what are you talking about? the FS series not listed for sale on the consumer site, only on the professional site along withe PWM broadcast cameras. So clearly one division.
FS is a Pro Camera. It is manufactured at the professional plant in Japan and is sold by Sony Professional Solutions of America.
I think it might be FS900, a RED look-alike body? :p
i think might be a notebook???
Hope it won’t be new FF SLT that only needed by six and a half people in the whole world.
FF NEX!
Dont feed this troll, I need a FF slt 36mp. Hey troll go get an EOS-M and leave the awesome Sony stuff to us, the real Sony fans.
Well, ticked you off. Five and a half people left.
how about nikonrumors.com instead of this website?
That place is worse than this. It’s a right bitch-fest over there when Nikon don’t come up with the goods.
Is 85% Vaio 😉
Sony is proud to present … the new F-series… vacuum cleaner.
(Now featuring direct Facebook upload!)
“Something big is being cooked up and we’re not far away from letting everyone know about it”
The New F-Cooker with WiFi capabilities.. who knows.. 😀
It might be Windows 8 hardware.
DDay3 you totally forgot about the touch screen.
Its not 36mp camera.if was sony from long time will give it for some “pro”to tell you that the camera its perfect in eventing and the small firmware mistakes and missing code will be fixed “very soon”make believe god bles sony.
They have a ‘F’ series of Vaio laptops… a new series of them perhaps?
Looking around the Sony Pro site, there is one thing that repeats from one page to another…PrimeSupport
why don’t Sony adopt this for their top of the line Sony Alpha cameras? That’s the kind of customer support many people running business need
Heh… no idea. Many people ask the same question, but there is no answer.
My answer would be that support costs money, which means a higher price for the cameras (maybe 20% higher). The marketing people probably think the higher price would greatly reduce sales.
The Infrastructure is already in place, I doubt adding Alpha to pro video support would make any significant dent in running costs.
It’ll be more to do with office politics, the video lot not wanting anything to do with the stills lot who are encroaching on their territory.
They released a couple Weeks ago a similar product here in Germany. Premium services or something like that. As for now, only the a99 is in this programm. And the a900 is likely to be added to that list (I asked and the said “very probably”)…
EK
Could be a windows 8 tablet?
Why would Sony Professional be hocking a Windows 8 tablet? Makes no sense
Windows 8 is being released a couple days earlier
Yeah this about the upcoming nex-4 and nex-8 with the 22 Mp sensor available with a G lens with constant aperture!!
Folks calm down…
According to MY trustful Sources “the future ahead of schedule” means there will be a follow up for the “original” NEX-7…and after they release it they will update the firmware for us Users of the old model.
Speculated date 2017!
So in the future Sony will ONLY release new firmware for old models once they released the follow-up hardware! Simple as that!
…No seriously, the truth behind it is: There’s a new Sony App for IOS 6 that turns Iphones into FF-NEX-Cameras, a sort of real-live Body-Morhping App using liquid metal as a case (not for iPhone 3gs and older though!)
For those of you who can’t read between the lines, this was just a bitter joke!:-/
new G lenses???
Yes – looking for specialist that they want to see it will be Video news. Very sad.
BTW in Russia official price for A99 109000 rub (3522 USD) And 23.10 must be on stock in Sony official store.
What is coming is the new Sony RX10 ASP-C camera with a 28-80 Sony Zeiss zoom lens. 16 MP and will retail at $1199.
You heard it here today.
F stands for the rebirth of the OVF 😉
PS : A77 firmware update *ONLY* or is the A65 an others also included?
These announcements are usually nowhere near as interesting as SR5 rumors here on SAR. They’ll probably announce something we already know or which is not interesting to us anyway but Sony marketing considers as a big thing.
Is there ‘something we already know’ that’s coming soon? I think we ran out of ‘confirmed’ rumors o.o
I don’t think it’s another camera. it just can’t be. A99 and RX1 are not out yet, if they announce something in either category they might not sell the afore mentioned models , or at least not as many as they want .
The new F…irmware for the nex7 …. hahaha
Joe mentioned a link above that it’s likely to be a camcorder..
Shelve your FF SLT/NEX hopes away for now.. Maybe..
Probably a new mirroless…NEX5.7R…or NEX3.62J…
I know exactly what it is…. will not tell becuase of NDA. You are all wrong and it is going to be huge 🙂
“TheNewF” – sums up my college experience.
New Sony Washing Machine with WiFi. comes with free 3D Glasses!
Read this
http://www.creativevideo.co.uk/index.php?t=product/sony_thenewf
It looks like its a camcorder, just a guess, but it is probably competing in the 4K sector of film making. If by chance Sony bring out a FF SLT/SLR that competes against the Canon EOS-1D C, that is better all round and is 4K, then I’d take out a loan to buy one.
This “future product” will not be a photography camera, that’s for sure. How can I be so sure? The mysterious ad is under the Sony Professional section of the website; there are no SLT photography products in that section. Also, if you want to sign up for the update, it asks for your “specialism”. Categories include News Gathering, Commercials, Short Films, Music Videos, Live Production, etc..NOTHING pertaining to photography. Sorry folks. This won’t be a glorious new XXmp anything.
It may not have anything to do with cameras. Sony makes a lot of products,and the announcement have have to do with something else. One example could be Windows 8 and Vaio tablets, especially as Microsoft is releasing Windows 8 on the 28th.
http://www.bhphotovideo.com/c/product/743863-REG/Sony_PMW_F3L_PMW_F3L_Super_35mm_Full_HD.html
New F3 will baby!
I think its going to be a 48mpx full-frame F series camcorder. The 48mpx will be binned in the sensor to create a 4:4:4 4K image at 60 or 120fps. This sensor will eventually land in a high-end NEX style body in 2013 (ok, that last part is mostly me dreaming but it could happen).
http://camerablog.joelrichards.com/2012/10/the-nex-full-frame-camera-to-a-48mpix-wunderkind/
Not even close…. 🙂
If you look at the web address of the announcement, it’s on Sony’s Pro division. Unlikely to be another average consumer electronics. More likely to be a Pro grade video camera. Or something related to it.
Maybe it has to do with the rumor that Sony is making a Google Nexus smartphone-
http://www.theverge.com/2012/10/15/3506146/sony-nexus-x-rumor-photos-leak
A77 new firmware, out yet?
Yes !!! version 1.06 is available….. updating now…
P.S: Tomorrow Sony will release the A77 firmware update! (16-10)
???? still not available?? why