Draft.Camera (Click here) says the A37 body will cost 499 Euro. Single lens kit price is 649 Euro and double lens kit price is 789 Euro. I never saw this website before so please take it with a grain of salt. All I know for sure is that the camera is coming soon!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

26 Responses
I’m guessing that will pretty much be the price of the upcoming Nikon d3200. So at least Sony will have a decent camera around that price. But what will they remove fron the A57 to get that price?
rumored tht it have no built in motor..
3
Thats a bit of a bummer for the alpha range: one of its big selling points was that any lens works the same with any camera in the entire alpha range: none of that worrying about non-artistic issues such as lens drive type as occurs in CaNikon entry level.
That’s true. I really hope Sony won’t try to implement this crap to any other cameras than very lowest level. (unlike Nikon where you can find motors only in highest end cameras).
It is just a matter of time, and the screw drive AF motor will disappear from all cameras, no matter the manufacturer.
Does anyone know of any tests that have been done comparing the OSS of the recent Nex 50mm to the stabilization built into caneras like the A77? I’m wondering which is likely to be more effective when it comes to shooting video.
maybe this will help you a little.. 🙂
http://www.youtube.com/watch?v=9SRCPKGRpw0
Thank you nel for that video- very helpful. And thanks c and Skywalker as well
If IBIS overheats during video, then OIS wins. OIS could be worse, but you can shoot forever.
If IBIS doesn’t overheat the camera, that’s a different story.
In A77 it doesn’t cause it uses electronic image stabilization during the video (it switches the read-out area on sensor to compensate the movement instead of mechanically shifting entire sensor).
So: Yea, the A77 wins as long as you use SSM lenses. You probably would be also interested in Sigma optically stabilized lenses with ultrasonic motor.
A shop where you have to pay +€150 just for the bad kit lens ? You can have mine for half of that 😉
If A57 is said to be delayed, why shouldn’t A37 be too ?
just noticed: “KIT INCLUDES FREE 4GB CARD & CASE” .. +- ok then !
150 euro extra for the kit lens seems a bit steep, doesn’t it?
Indeed, these prices doesn’t make sense at all. Body only price is already too high, if this is going to be the lowest end body. I think the 18-55 can be had for around €50-70 separately, but most entry-level buyers will include the kit lens for convenience.
Wasn’t this suppose to be the cheapest alpha to beat competition by price?
It doesn’t seem to do so…. not even saying about ridiculously expensive kit lens in set.
Sony haven’t been competing on price since the A200/D40/1000D days. 🙁
Yea…. I’ve noticed. (ps. Yep, I have bought A200 at a time – still consider it one of best cameras Sony made)
500 Euros for a Camera that doesn’t even have an AF motor? Does not sound like a particularly good deal. I bought my A560 for much less than that.
Maybe a little high MSRP for the body only.
But with the 35mm F1.8 SAM lens I think this could be my next entry-level “enthusiast” camera.
Video will be great with full-time PDAF and liveview in the VF.
Low-light stills will be great with a good lens and IBIS.
I am interested, very interested.
I actually had the exact same thought. Pair this with the 35mm 1.8 and if you’ve got a very nice camera for taking videos- at a decent price. That’s assuming the video capabilities are at least as capable as what you get with the A65.
Come on..
i got my friend an A290 kit set(18-55)in hong kong
it cost me only HKD$2796 which is about USD$360
It got af motor
NIce colour of CCD
even an ovf
just got no liveview ,poor lcd quality , not quite nice iso noise handling
$360 usd only
but the new beginner slt for 500 euros?
so expensive
I don’t believe those A37 prices at all, at all.
I hope A37 has the same video specifications as A57. I can live without a built in focus motor and swivel LCD as long as the camera is compact and lightweight. I certainly hope that EVF and AF enhancements from A57 make it to this camera.
I just hope they didn’t change too much so I can swap out my A35 for the A37 without the boss noticing. If it’s a better camera that is …
Earlier today I was in the Sony Store in the Eaton Center in downtown Montreal about an hour after it opened after undergoing major renovations. According to the Sony personnel I spoke with there, the Sony Alpha A57 will be available in the store next Wednesday. I was also told that every single current Sony Alpha lens would be on display at this newly renovated store. There were however some significant price increases for Sony lenses. . . The Sony DT 16-50mm f/2.8 SSM zoom lens was listed at $849.00 CDN whereas it *had* been listed at a quite reasonable $699.00 CDN a couple of months before the store closed for renovations.
Does the A37 have focus peaking?