UPDATE: There was some confusion on the translation. Sorry about it. Here is the correct news: Panasonic manager Inoue announced in an interview at Imaging Resource that a planned telephoto zoom lens will NOT be released this year and it has been removed from the roadmap. The 150mm f/2.8 is still (!) on roadmap although it sounds like it could be delayed a bit. Inoue says:
“Yes, we had been considering, but looking at the overall situation, what it would take for development and what sales there would be, we decided to cancel the long telephoto zoom. We had already released 150mm, but for the zoom, we are very sorry, but this was our decision.”
And he also confessed that:
We are still considering the lens roadmap here [in Japan]
For now Panasonic decided to focus on shorter focal lengths and on lenses designed for the GM line. I am not sure if this is a smart decision. What do you think?
146 Responses
Admin, you totally missed it. They cancelled a previously unannounced long zoom that they had been working on. The 150mm is still coming.
“Yes, we had been considering, but looking at the overall situation, what it would take for development and what sales there would be, we decided to cancel the long telephoto zoom. We had already released 150mm, but for the zoom, we are very sorry, but this was our decision.”
Yes, this is he way I read the interview. A long zoom was considered but cancelled due to cost issues. The 150/f2.8 was delayed due to getting other much needed lens out like the 15/.7 and the upcoming compact 35-100.
150 2.8 isn’t interesting in a world where a 40-150 2.8 lives.
300mm isn’t very long and I’d find it much more useful at the end of a zoom lens that starts at 80mm.
That said, as long as Panasonic refuses to put in camera stabilization in it’s high end body (GH) there will be a need for stabilized lenses.
“In-camera”
And “its”
Fixing typos
It is interesting if it costs 500USD
Sure it is.
A 150mm prime will be more compact, probably have better image quality AND be less expensive than an Olympus 40-150mm zoom.
It will surely cost more than the Nocticron so it will not be cheap, neither will be the Olympus, which does not need to embed IS into the lens either so they might be similar in cost. With higher-end lens in mind FF does not look to be that much more expensive than m43 because 16MP on a small sized sensor is very demanding for resolution, so it needs those lenses more, at least for stills. But the size and weight difference remains.
yeah I picked up the same thing, unless it is lost in translation
Yeah he says zoom. Extremely disappointing if they are scrapping a planned long telephoto zoom. That’s the one lens I’m waiting for!
Ugh, really, 150mm is too short. I’ve been harping on a 200/2.8. Take a look at the Canon 200/2.8L – It’s 13cm long and only 800g in weight, so it’s still comparatively small and light. Being mirrorless and covering a smaller sensor means it’ll shave just a little bit of weight off (maybe 5-10%). So just do it already Panasonic.
I feel sorry for all those who invested in this bogus system. This is a pretty definitive confirmation of its discontinuation.
No doubt the system you bought has the most promising future 🙂
Might I suggest a career switch for you, “journalist”?
Then I’ll just go out and take some amazing photos and show you the better system. But not until Monday. Mum and I don’t leave the house except for Saturdays.
Because one expensive, niche lens – that overlaps a more versatile and equally capable zoom being released by a partner/competitor – is being cancelled, that means the most fleshed-out mirrorless system is being discontinued.
Seems legit.
…and not a moment too soon.
Oh, don’t feel sorry for M43 users. We have an excellent and mature system. Even if all development were to stop tomorrow, I would feel elated and justified in my decision to have purchased. I’ve shot with Sony and Canon and frankly, I keep coming back to M43 and ultimately, I can be arguing with you about the merits (or lack thereoff) of the systems or I can be capturing moments with my camera. No offense, but you seem to enjoy talking about the technology rather than making use of it.
Dude, it’s just a troll.
I know. Just stating my satisfaction with M43 despite what people like MRALLCAPS and TechJournalist have to slam about.
Have you tried mobile phones yet? They are getting close in quality, and they are cheaper.
This is a let down..
I think there might be some issues with the engineering and lens design at that aperture and focal length. Similarly we haven’t heard much about Olympus 40-150 2.8 but we’re hearing rumors of the 7-14 2.8 instead. But who knows I’m not an optics engineer haha. Where is my 40-150 2.8 Olympus 🙁
F2.8 is not that bright, not interested. M43 needs brighter glass. Nocricron 1.2 is nice but slightly overpriced.
Agree. If Olympus can make a 40-150 f/2.8 zoom, the prime should be an f/2
+1
Then it would be as super expensive and very nearly as big as the Zuiko 150mm f2 (which was made for the heavier pro E- bodies in mind), makes no sense to me…
I think it makes more sense than having a 40-150mm f/2.8 and a 150mm f/2.8. Sure, it would be a bit bigger and more expensive…but it’s a different option for people willing to carry it and to pay for it.
But I thought you didn’t like the system becoming bigger and more expensive?
+100 f2.8 for m4/3 is really mediocre. M4/3 Prime should be at least f2 or f1.2
Why settle for less, make if/0.95 mandatory minimum. We all know that aperture in a lens is everything these days.
Any time i hear someone say that the DSLR isnt dead, it’s a sports and wildlife photographer and they’re really saying that they can’t live without their supertele lenses. The market is small but removing that barrier would be a huge step for the system. This is unfortunate
+1. Well said!
i dont know when someone would want to use this lens? And isnt Olympus coming out with a 40-150mm 2.8 lens anyway?
Unfortunately, Panasonic will assume that the low sales is due to the lack of interest in longer lenses. A 100-300mm f4 or 400mm f5.6 would have been a better seller.
I would have loved to see them release a 100-300mm f4 lens. :/
Same here!!
They already have a 100-300
http://www.amazon.com/Panasonic-H-FS100300-100-300mm-4-0-5-6-O-I-S/dp/B0043VE28S/ref=sr_1_1?ie=UTF8&qid=1401996023&sr=8-1&keywords=lumix+100-300mm
That’s not an f4, that’s a 4-5.6 which is very different
I would be happy with the 100-300 MKII. MKII only providing much faster AF on my GH4. That would be enough to buy it. But even better would be a 100-250 f2.8 to f4. Yes, big compared to other mFT lenses but very small compared to a Canon or Nikon 100-300 or 100-400 for sure…
I guess that the overpriced Nocticron is not selling too well! 🙂
Maybe. I for one will never invest too much for small sensor.
Well..I shoot full frame as well…and the sensor on my Oly’s is very good…good enough for most of my needs…but the whole attraction for me was a smaller cost effective system. That is changing rapidly on all fronts. Most of the newer cameras are larger, and the prices are getting out of line.
I agree. I love the small lenses from Olympus. I think Panasonic is headed on a path with larger lenses that I myself won’t purchase. They are large and very expensive, 2 reasons I sold my Nikon FF system.
And Olympus ISN’T??
Olympus has large lenses as well AND expensive ones at that! In Fact, I’d wager Olympus lenses ARE larger in similar focal lengths!
Stop… Your Fanboyism is showing…
I believe he’s referring to the small primes – like the 12, 25, 45 and to some degree the 75mm. With some exceptions – like the 12-40mm, their lenses are generally smaller than the Pana counterparts.
There is no OIS in Olympus lenses. This makes the diameter smaller.
And they have smaller apertures too.
Which is good. That way we have choices!
OMG …let me take note…little diaper boy (sitting in his own mess)…finally said ONE thing that is true….I think I may faint.
Both Pany and Oly are increasing sizes and prices (quality too…I guess)
Yeah, I think I will take note as well.
Someone that responds to all of my comments with just one word, “Loser”, can actually type more than that!
Marinate on what I just said a little….
Such a Loser.
Quality too? Have you eaten on those diapers?
You mean like the e-m10, which is larger and pricier than the e-m5 that came before it? Or rather like the gigantic gm1 with the humongous 12-32 or the brick of a lens which is the 15/1.7?
The system is diversifying. Some bodies get bigger, some smaller, some more, some less expensive.
We do miss a round of updated pancakes, though.
Same here, but I never made the mistake of buying M43. It looks like it is getting out of line big way.
great lets waste more money on bigger sensors then.
They made correct decision. This focal length is like a waste.
In light of this new I’m going to have to reconsider buying a GH4. This sucks. 🙁
Yeah, sure… Like THIS lens was the Defacto in you getting a GH4.
I believe you.
You beat me to the buzzer.
…Since when do we buy based on vaporware?
Well, you should since I am going to buy one this summer. This lens news does not help at all.
Loser.
I’m just going to ask this one time… Who’s REALLY the Loser. The one that makes a comment, whether you agree with it or not, OR the one who adds NOTHING to the discussion, but replies to All of my comments with one word, “Loser”?
Think about that… HAHAHA!
Loser.
Nincompoop.
This is not what I wanted to hear, also saying this length is a waste just shows how dumb some people can be. There needs to be all sorts of lengths for a system to survie. This is just one of those, the 300 is also one for the MFT System that is needed and not in 2015, like now. If you ask me there are to many short and wide lens out there, most of them are really good and sharp. Now lets move on and make the Tele lens for this system.
Taking this as the zoom is canceled, not the prime. Panny has the 35-100 f2.8. They prob think the 150 prime is more unique to their offerings. Whoever buys a 150mm prime is a strange bird to me though. But to each their own.
the world is full of strange birds you know hehe
Sad, so sad that the 150/2.8 is cancelled. My plan of having the 150/2.8 added to my 42.5PL, and 75 Oly is now obsolete. Hope they change their mind or Oly comes out with something (unlikely).
Olympus 2.8/40-150 could turn out to be a solid alternative.
OK so it appears that the translation was not quite right and the 150/2.8 is still coming, just delayed. The 40-150/2.8 is likely to be too heavy/large for some and the 150/2.8 with OIS would be more attractive due to the OIS and the potential for better IQ relative to the zoom.
I would like to see Panasonic focus on some super wide fast primes. a 7mm F/2.0 and a 12mm F/1.4 and I’ll be the first to buy.
I suppose they just calculated that the 150 f2.8 and Oly 40-150 f2.8 would fight too much from the same customers – and the zoom would win that battle, if the IQ will be about the same on both. Oly has made some high quality class, so expectations for that lens are high – as would have been also for the Pana prime. Neither of those lenses will / would have been small, light or compact, compared to the now available 40-150 etc zooms f4-5.6
If the rumor part about a long zoom delayed is right, that would be a pity – this system would be more “mature” with a lens going up to 400 or 500 mm, and with a reasonable fastness like f5.6 or 4. Hopefully there will be something coming in that region…
Olympus has a 300 f4 on their roadmap and we’ve seen prototypes, that’s 600mm equivalent. Paired with a 1.4x teleconverter–840! That’s the lens I want.
Makes sense. Either they price it sensibly, which they usually don’t, or they price it high: and who is going to slap such an expensive hunk on that tiny sensor? They’d better concentrate on small things, reasonably fast and reasonably priced.
Since I have already invested in a GM1 I can only applaud Panasonic’s choice to concentrate on MY market segment… 🙂 ;-P
Seriously, though, I think pros are more likely to invest into the new Olympus zoom, professional videographers might be more interested in the Zeiss cine m4/3 lenses than in photographic lenses , however good these might be (yes, the Zeiss are not in the same league price or quality wise, but then, its horses for courses really), the real money seems to be in the “small is beautiful” segment – and I would be happy to bet that the GM1 sales tell the same story.
Not a strong brand or system…
Troll alert!
Why do you bother?
“junk format” springs to mind.
150 prime on M43 makes sense to me. 300mm is quite a popular lens on Full Frame. I would like to see some fast longer lenses, like 100-300 f4 & a 200-400mm f4-5.6 as well, but the really need stabilization at those lengths for Panasonic bodies, so the Olympus lenses are not a viable alternative.
In body stabilization isn’t very effective at those lengths either (sensor needs to move too far too fast)
What would be the highest focal length that the in-body stabilization is good for?
I’ve noticed that IBIS does seem to be less effective at the long end of my panny 45-200mm. Switching to OIS does get a better percentage of sharp photos, with fewer that are badly blurred, but it isn’t dramatically better either. This is around 1/100-200 shutter.
I use the 100-300mm hand held on an EM1 quite a bit. I have never tried the IOS but the 5 axis in the EM1 constantly amazes me. I will try to give the IOS a shot in the next few days.
I kind of understand because although there are potential consumers for those longer tele zoom lenses, this market is still dominated by SLR. So I guess that depending on the market response for the 150mm f/2.8 Panasonic will decide how they should proceed.
Won’t the laws of physics mean that small, GM lenses will need to be much slower, have less DoF control, and use lighter, less “premium feel” parts? That seems at odds with the industry move toward the high end. Don’t get me wrong — smaller, high quality cameras are great. I’d love to see a GM with an EVF, tilt screen, and weather sealing to use with primes. But do we need more smallish, slow zooms? Or are there holes/opportunities in the range I’m missing? It seems pretty complete on the low to mid range. Super fast, weather sealed pro lenses for the GH and GX line seem more lacking. There also seems to be a missing opportunity in the long zoom space to meet the needs of wildlife and sports photographers, if tracking focus speeds can continue to improve. The GH4 sounds like the kind of leap needed to open up that market to M43.
If you want pro lenses, you are in the wrong system, unless you want a lens with pro written on, meh quality and a silly price tag.
Let’s agree to disagree. My Olympus 45 and 75, and Panasonic Leica 25 and 12-70 2.8 are as pro as any of my Canon gear, as is the EM1. Even better, in some instances, as a third of the cost and weight.
I believe you; but you don’t need the Canon then. Not many actually do.
I’ve kept my Canon gear hoping against hope for a decent EOSM or other mirrorless from Canon. Or just in case my EM1 did not live up to my high expectations. It has, and I’ve not touched the Canon in months.
Is there a MFT All-In-One Zoom like there is for Nikon cameras? something like the Tamron 18-270MM F/3.5-6.3? Its not the best lens, but I liked it a lot for travelling.
I could imagine that this would create a lot of sales.
There are 2 versions of the 14-140mm, and one 14-150mm. So not quite as much range, but they’re surprisingly good in terms of size, weight, and resolution (especially the newest 14-140 from Panasonic).
I’m not sure with that equivalent at the libng end (270mm), but we’re pretty sure both Pana/ Oly have the 14-140/ 150 mm its the equivalent of 28-280-300 mm
I’m waiting to see if Olympus re-creates their 18-180mm f/3.5-6.3 for micro Four-Thirds. Other than the the Panasonic 14-140mm f/3.5-5.6 exists. There was a Tamron lens that has been canceled.
The good news is both Panasonic will bring out a bunch of 14-42mm’s as there’s just not enough of them for m43 /s
Well, personally i prefer to invest in the soon to be release Olympus 40-150m f2.8.
if its unreal to have 150 f/2 then pana should go for 200 f/2.8 to make it different than Oly. i think nocticron is success even the price is high so there will be market even for such tele prime
Noctiwhat? Success? I must be dreaming.
I would like to see Oly release a 40-150 with a much higher quality, and I don’t CARE about if it’s 2.8 or not, and I don’t care if it stays 2.8 all the way out.
Seriously, why can’t we hav a high quality lightweight lens for a change? I chose m43 for being small and light, and with my EM1 and 4-150 I have 300mm which I can hold in one hand, and shoot with that hand.
Why are people trying to turn m43 into heavy Canon or Nikon?
If you think again and think hard enough, you should know how silly your question is given that you also have a 300 already. And if you have time, go take a look at size of a 600mm on a Canon 1Dx.
A 600mm lens on FF is designed to cover a FF sensor and will gather far more light . A truly equivalent FF lens to a mFT 300mm F4 would be a 600mm F8 which would be a fraction the size of the 600mm F4 .Or if you prefer a 300mm F2 lens on mFT would do the same job as a 600mm F4. Cheapest option of all for FF users is get a 300mm F4 and add a 2xtc , same AOV, same DOF same total light gathering .
Sir, if you’re talking about the light-gathering capabilities of lens, the ‘aperture value’ is the same in all formats. e.g. 150mm f/1.2 on MFT equates to 300mm f/2 but if you want to match the DOF of MFT to that of that of a FF sensor then you double the given aperture. Cheers!
*Correction = 150mm f/2 on MFT equates to 300mm f/2 on FF
Collection efficiency (total light collected) of a lens-sensor system for a given FOV is proportional to (1/f# squared)* (sensor area).
Just draw up two systems, each with a singlet lens, but a factor of two between image size and focal length for one of the systems with respect to the other. It’s pretty easy to see then.
It’s also the reason why my cell phone despite its f/2.4 lens does a terrible job in low light, while already my 14 f/2.5 m43 does much much better.
Nope, that is just the poor S/N ratio of your cellphones sensors
What do you mean with “S/N ratio of [a] sensor”? Specifically, what is the “S” here, the signal? That’s the light collected and converted into photoelectrons. At full well, that’s indeed much less in a cell phone pixel than in a large-sensor camera. But in low light, we’re far from full well -that’s why we call it “low light”.
As for “N”, I couldn’t find numbers online, but I wouldn’t think the read noise of each pixel is very different in a cell-phone CMOS sensor vs. a m43 or FF one (which typically have about 2 electrons rms/pixel). Maybe a bit higher, but then the phone as less pixels, so it’ll roughly even out. So there are two low-light scenarios:
(1) read noise is the dominant noise. Then a 10 MP cell phone with 2 e- rms read noise will have the same noise as a 10 MP larger sensor with 2e- rms. But the large sensor gets more light, thus the “better” image.
(2) photon noise is dominant (more likely, is my guess). Then the S/N is proportional to square root of S, that is, sensor area (you can look at it on a single-pixel level or detector level) if FOV and f# are the same. That latter part you can convince yourself of with the simple ray sketch I recommended doing.
Don’t get me wrong, m43 has advantages over FF, but collection efficiency is not one.
Dude, that is because it’s so difficult to produce ’quality’ microlenses for phones without compromising quality bc of it’s sheer size. And bro, what do you expect of a cellphone’s sensor to beat larger formats in terms of sheer image quality? Learn the basics!
What I’m telling is, the aperture of the lens is independent and it’s the same in all formats. I am not even talking lens-camera combination here.
Sure, f# is focal length divided by aperture diameter, and that’s it. simple formula. But what is this funny number useful for? One, for DOF. Second, it appears in the formula for collection efficiency, or “light gathering capability”. Lower f# = better collection efficiency. But also, larger sensor = better collection efficiency. That’s the main reason why a m43 camera delivers better images than a cell phone. You don’t really think that giant difference is because the microlenses are a bit worse or misaligned or such.
Btw, I was neither the one to tell you to learn the basics, nor do I think I’m hugely lacking in these kind of basics. I might not be the greatest photographer, but I’m a pretty well-informed nerd. 🙂
Dude, even if your phone has the brightest aperture of lens available around (f/0.95 or larger), I am telling you that it would fare much worse compared to FF coupled with a lens that has an aperture of f/2.4 or smaller because of the larger photosites a FF sensor have. Maybe it will equal in exposure but not in terms of sharpness, dynamic range and low-light capabilities. Dude, there’s more to a lens that contribute to image quality. THE LENS AND SENSOR WORK IN TANDEM.
I’m not even talking about DOF here because I know it would differ across formats but not the light-gathering capabilities of the lens.
I doubt your credibility. Bye.
Did you even read my post?
Other than your web-induced rudeness I couldn’t agree more with your statement and in fact already did so.
Seriously, learn the basics, your pics will also come out better.
Sad. The one thing micro 4/3 is really missing is really long lenses. The 100-300 is still the longest available. I’d really like to see a 200-400. I really want to take pictures of things that are far away, but can’t.
No, not only telephotos; a fast UW prime is also missing.
That is really very sad. I have a GH4 and find the 100-300 to be far from fast enough for wildlife, birding and motocrossraces….And the 35-100 has no reach enough for wildlife especially. I understand theirpoint and hope that a revision of the 100-300 mm can be done and not like they “revised” the 20 mm 1.7…
Sad sad sad as the GH4 DFD has shown itself to very capable for the things mentioned above. I love the huge improvement! And now I feel let down by by not being able to get the right lens for this kind fo shooting. I am not married to Panasonic. If Oly comes with such a lens and Panny will not support DFD for Oly lenses, may be the EM2 will do it for me.
If you want to shoot wildlife, birding, … you should not step into the m43 format, until the proper lenses are available.
The world so desperately needs more tack sharp photos of birds…
The world desperately needs pointless comments.
Does the world really ‘need’ any kind of photos? It all depends on what you’re interested in, and a lot of people are interested in birds or other wildlife. Others might prefer landscapes, busy street scenes, cathedrals, flowers, the night sky, sports, or naked young women.
So, first no new GF or G series camera (I was waiting for a G7), and now a negative on a planned lens. This does not instill confidence in me as a consumer.
GM is the new GF, and GX is the new G.
I would definitely buy a 100-300mm f/4.0 OIS weather-proof constant aperture zoom, which would be a good fit with Panasonic’s 12-35mm f/2.8 and 35-100mm f/2.8 zoom lenses. ( which I already own )
What a disappointment. Not sure exactly what zoom he is referring to but for me and many others I’ve spoken to, a longer, faster, pro zoom is necessary for serious work in the world of nature and documentary photography. Guess I’ll be holding on to my Nikkor 80-400mm until Panasoinc steps up with longer ore professional lens. Very, very disappointed to hear this.
Daniel J. Cox
http://www.naturalexposures.com
Would love something beyond 300mm as I already own the 100-300mm (one of my favorite and I believe underrated lenses for MFT). Telephoto is really a great advantage for MFT — it’s a shame that we don’t have more lens choices.
It seems odd to me that both Panasonic and Olympus have not capitalized on m43s natural advantage for relatively small yet fast telephoto lens designs. I suppose Olympus figures they have the old 43 lenses, but I for one would readily pick up a m43 version of the 50-200mm f2.8-3.5.
As to making more GM1 size lenses, that would be fine. I would love to replace my Oly 12mm f2 with something sharper and more reasonably priced. F1.7 or 1.8 would be nice. Perhaps the next leica branded prime with an aperture ring?
There is no “m43s natural advantage for relatively small yet fast telephoto”. The m43 size advantage is on wide angles.
The m43 size advantage is in lenses marketed as “equivalent”, forgetting the aperture equivalence. A compact cam is by far the better deal.
well, in size m43 is in between compacts and APS-C (and FF). Not surprisingly, it’s performance also falls in between. Which is good enough for a lot of applications.
Many nature photographers prefer APS-C DSLRs over FF because the crop factor gives you extra reach without extra weight or expense. Seems to me that m43 would have a further advantage, especially with the EM1 and GH4 having competitive AF and buffer.
As far as DOF equivalence, there should be no issue achieving subject separation at these focal lengths, so not much of a compromise.
My fear is this is probably concerning the much-needed 100-300mm f/4 weathersealed X zoom update that many were clamoring Panasonic to refresh. This is very sad news that no such lens will be released. A definitive blow to the system as a whole.
People needing these focal lengths and quality glass have to stick or move to DSLR’s.
It shows again that the m43 system is not yet a complete alround system
Wise? Probably when it comes to really selling it or making enough money to justify the development. Not a lot of regular consumers would bother with large long lenses and I believe Panasonic has the market data to back this decision up.
Not good for enthusiasts though. Hopefully Olympus or sigma will capitalise on it.
What telephoto zoom?
If you have to ask the question, you wouldn’t understand the answer. Some things are just beyond the cognitive horizon of mere people.
Again, what tele ZOOM? The only tele ZOOM they have promised was the small 35-100/4-5.6 for GM1 (really not needed much when their 45-150 is pocketable already), but then how to reconcile it with “concentrating on lenses for GM1”? “We had already released 150mm,”??? Seems like a load of BS.
It’s pretty clear from the interview, that they were talking about an unannounced lens that they were working on.
A 100-300mm f/4 X lens will have been a good seller. Even 70-250 f/4 (just like the pentax one) isn’t bad at all. Panasonic really missed the mark on this one.
Olympus lenses means little to Panny users given the lack of lens based OS on olympus lenses… especially for the long zooms. Even the 40-150 f/2.8 without OS can make it very difficult to use…..
I’ve shot the 100-300 on both GH3/GH4 it is a barely adequate lens. I would rather be shooting with the Nikon 80-400mm AF-S with a Nikon FF body. On the contrary, with the 12-35/2.8 or the new 14-140 the GH3/4 is a much more viable alternative to FF.
M43 and especially GH4 must be fantastic for everyone that ”needs” tele-lenses. So much cheaper, lighter etc so of course it is sad if they don’t capitalize on this part of M43.s potential. 150 i.e like 300 mm FF.. Maybe a longer Telelens is what is in demand for?
The olympus 40-150mm f/2.8 killed it. It’s smaller and lighter and also does 150mm at f/2.8. While this might have been a fantastic prime, Panasonic would probably sell about 50 of them the first year.
They cancelled a planned telephoto zoom, but the prime lens is still scheduled for release.
None of them are out, we’ve only seen mock up so far. No matter how sexier the zoom may look on paper and it really does, I’d be careful about such statement.
They seem to be killing more than they are announcing at the moment. I was waiting for the G7 but for the first time I’m starting to look at Fuji
It’s no secret that Panasonic is downsizing its camera division. Just compare their current camera line-up with how it looked a couple of years ago. Fewer models with higher profit margins seems to be the current strategy. Remember that their CEO has stated that any division that fails to turn a profit by 2015, will be shut down.
everybody should be downsizing their camera division! Camera sales are decreasing across the board, so you better downsize if you want to stay (or become) profitable.
There is so much stupidity on display here, that I don’t even know where to begin.
🙁 I was just bragging to my DSLR bigger is better buddy that Panasonic was finally coming with a somewhat pro zoom :(.
Where is the 40-150 zuiko?