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Raising star fashion photographer Martyna Galla uses the E-M10/E-M5 for most of her work.


Format.com – Online Portfolio – Martyna Galla

With only 22 years Martyna Galla is one of the raising fashion photography stars. You can read a full article about here at PDNpulse. The for us cool news is that she mostly uses the E-M10 and E-M5 for her work. Quite unusual if you think that kind of world is mostly dominated by digital medium format backs. This once again confirms that nowadays the quality of small sensor cameras like MFT and APS-C are goo enough for top quality work. And what likely matters most are your artistic skills and the right tools to express it.

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58 Responses

    1. What a keen observation. Probabably it is the only lens she has too. I love simple- minded comments like this, they contribute so much.

        1. You could show us some side by side comparison, as you are so sure of that. Your hate for Olympus is not enough for us to believe you.

          1. From the various posts and reviews I’ve come to read, the general consensus is that the IQ of the PL25 is a small notch above the m.zuiko, albeit not enough to outweigh the size and price advantage.

          2. Exactly, size, price, quality. pick your poison. I’ll pick overall better sharpness, rendering and color. It’s much smaller than my canon 50 1.4, so that’s my reason.

            I also own the Olympus 45mm, and that thing as good as the glass was, it was made from the CHEAPEST of plastics. It dented and scratch so easily, plus the flimsy ring was lost I less than 2 weeks! When I sold it, I included a rubber hood and a B&W filter, just to make up for the damage and missing ring.

            And the 25mm is made of the same poor plastic, yet the p/l 25mm is made of high grade plastic.

            So give me the P/L25mm. It’s the only lens (well, the 20mm as well), I’d never part with.

          3. You pick the overall better sharpness and color ; I stick to it. …Already had the PL25 when the m.zuiko came out and altho I can appreciate the alternative, mine is not broken 😉

    2. And she uses an Olympus E-M5, not a Panasonic camera. So what?
      I believe the point was to show that the m4/3 system can be used (and in fact are being used) for professional fashion/portrait photography.

      1. The title of the article was “uses the E-M10/E-M5 for most of her work”, which sounds very much like an ad for an Olympus camera, not as a statement to show that M4/3 can be a professional format. I therefore found it funny that the use of the camera was noticed but the lens wasn’t. In fact I use an E-P5 with the 25mm 1.4 all the time.

        1. The title was chosen by the admin of this site, who have no reason to try to advertise more for Olympus than for Panasonic. The site is dedicated to the m4/3 system, and I believe his intentions was to show that the system is perfectly capable of being used for professional fashion/portrait photography.
          Admin explicitly mentioned the E-M10 and E-M5, because those are the cameras used by the photographer in the video. If she had used a Panasonic camera, then that camera would have been mentioned instead. And as for the lens, I don’t think he purposefully neglected to mention it. He just didn’t notice what lens was being used.

    3. This hints that Olympus and Panansonic are not sponsoring her. Either company likely don’t want to sponsor a photographer using missed gears like that. She really has settled on MFT gears for her work, at least for now.

    1. More important for this audience here is, that it is not an ad for Olympus. There are lots of videos where some famous phtographer is using this or that equipment because he is payed to do so.

      I think it is surprising, that an upcomming photographer shows the usage of M4/3 in his portfolio. I wouldn’t expect this in the area of fashion.

    1. You are kidding right? In studio, the background and lighting are fully controlled, so one can pick which ever aperture works best for the subjects and scene. In studio fashion shoots f/5.6 through f/11 are pretty common on 35mm systems, since you will want all subjects in perfect focus, including clothes, props, what have you. On an m4/3 system, you could work with an f/2 lens almost exclusively in studio and rent or loan an f/1.2 for the rare occasion you would really need it.

  1. She’s excellent. I went to her site, a lot of her work is outdoors or indoors using natural light. It’s not uncommon to be highly creative at 22, but it is rare to have this much dedication and professionalism.

    If I were Olympus, I’d give her an E-M5 II right away, she’s the perfect tester for the rumored 40mp stitching mode.

  2. m43 is fine in perfectly controlled lighting conditions at the base ISO with a fast lens. Especially when shooting subjects that don’t move much (like well-lit models doing portraits and fashion poses). Perfect for a beginner like her to get started until she can move up to a professional system. Great video!

    1. Or she can continue in her current system by adding new lenses and accessories.

      Don’t forget one of Europe’s best fashion photographer, Damian “The Big Dog” McGillicuddy, uses m4/3 only. Same goes with other fashion photographers

        1. Damian is a lot like David and Zack. He may be well known to blog readers, but he’s no Patrick Demarchelier.

          1. I respect blogging photographers and people trying to educate others with regard to transitioning to mirrorless, but I don’t think the average reader of this site realizes fashion is still 90% film, and shot by people who have never heard of the OM-D.

          1. Vogue is owned by Conde Nast. Its huge and has 300 pages every month, it means nothing to be on the inside, thats why I said cover.

        2. Extract from his page:
          “Damian is one of the most decorated photographers in the world, over
          his career he has amassed over 670 international awards, 13 photographer
          of the year titles, 7 fellowships in a variety of disciplines, a double
          masters and is the only photographer in the world to be awarded the
          prestigious title of Grand Master Bar by the Societies.”

          I think he done more to photography than both me and you combined; heck more than probably 90% of the “full frame” guys.

          I can list you more photographers who use Olympus gear and got awards if you want 🙂 But at the end of the day all that matters is that the Olympus system is quite powerful, same with the Fuji, same with the FF offerings. Each has its own merits and own disadvantages; but the photographer wins for having choice and lower prices due to competition.

    2. As you said yourself. M43 works fine for studio work. No need to change system. Just get a Nocticron and you have a more professional setup than most..

    3. By professional system you mean a DSLR. So when she get a DSLR the models will be allowed to move faster and she will be able to drop the lights and shoot in the dark. Hehe… funny idea.

  3. I doubt her clients care what tools she uses – only the quality of her work. I wish her continued success in the future.

  4. It’s pro…just as much as anything else. Now let me see here…hmmm…when is the last time a client I can think of said…you know, there isn’t enough tonal transition in this photo…man, if only there was that 35mm pop. Pftt. It’s all in your head folks.

    1. In a studio you usually don’t get the pop, because the backgrounds are usually single colored or gradients. The clients do demand a pop when you are shooting in catwalk or in outdoors, but even then m4/3 format is more than capable to provide the pop (and you really can rarely use even f/2.8, usually just f/4-5.6 because you need subject be in focus for larger prints).

      Tonal transitions… if even most photographers could see it anywhere else than sky gradients.

  5. It’s not about the gear, nor about talent, it’s more about being well connected and meeting the right people at the right time 🙂

  6. Controlled light makes shooting easier, even with bad sensors. If she does not print very large and does not peek for artifacts, she might be fine. Moving targets, bad natural light and no option for flashes are a different story, but all the “experts” here know this already.

    1. People who are interested in pictures rarely “peek for artifacts”. They usually enjoy looking at the beautiful model, landscape or whatever the subject of the picture is. But I guess we all have different priorities.

      Also, I find it funny that the same people who sing the praises of Sony’s sensor technology, often refer to m4/3 sensors as “bad”, even though the sensor used by E-M5 and E-M10 is a Sony sensor!
      Anyone who has used one of these m4/3 cameras, as well as cameras using Sony APS-C sensors, know that there is hardly any difference in real life usage, apart from the one-stop difference that we would expect given the difference in sensor size.

      1. That one stop difference happens to cross the dividing line between good and bad. The 4/3″ sensor size doesn’t yield images that are good enough for people who care about image quality.

      2. To be precise, the difference is two stops. Then we have some extra artifacts because many m43 lenses rely heavily on software correction. The focus tracking errors are a common mirrorless issue, and m43 suffers from it. Smaller formats are also less tolerant of lens flaws.
        It all comes down to price in the end. However, M43 is priced out of the market. The used market instead can be interesting, because there is quite a lot of supply at low prices.

        1. By “stop” I don’t mean f-stop, but exposure value (EV). The difference is roughly one stop between m4/3 and APS-C, and roughly one stop between APS-C and FF. That makes a difference of two stops between m4/3 and FF, which is consistent with the fact that a FF sensor is roughly four times as large. If you double the sensor area, you get twice as much light, which is one stop. Double the area again, and you gain another stop.

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