Good news for Panasonic. The demand of the latest GH4 MFT camera is much higher than they expected. The Japanese site Nikkan reports that Panasonic is now producing double as cameras as planned thanks to increased production in their Chinese fab in Xiamen. They can now make 5,000 GH4 per month.
GH4 North American store links:
GH4 camera at Amazon, Adorama, BHphoto, Ritz Camera and Panasonic. Price: $1,698. In Canada at Vistek.
GH4 camera with interface unit at Adorama and BHphoto. Price: $3,298
Interface unit only at Amazon, Adorama, BHphoto and Panasonic. Price: $1,998
GH4 Europen store links:
Germany: Wexcameras, Marcotec-shop.de.
UK at Wexphotographic, CameraWorld, UKdigital, CVP, TipTop.
Holland at Fotohanskeuzekamp.
Belgium at Fotokonijnenberg.
Norway at Fotovideo.
Sweden at Cyberphoto, Skandinavianphoto.
Finland at Telefoto, Topshot, Verkkoauppa.
France at Photocineshop.
Spain: Fotoboom.
Asian store links:
Digitalrev and Digidirect Australia.
4K cards
Kingston 16-32-64 GB SDHC UHS-I Speed Class 3 at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Sandisk 16-32-64 GB Extreme PRO SDXC UHS-II Memory Card at Amazon (Click here), Adorama (Click here) and BHphoto (Click here).
Transcend 64-128 GB High Speed 10 UHS-3 at Amazon (Click here) and BHphoto (Click here).
Panasonic 16-32-64 GB SDHC-UHS-I U3 Card (90MB/s) at Adorama (Click here) and BHphoto (Click here).
144 Responses
I’m not surprised. Its a game changer. Panasonic is really doing it right these days… the most innovative camera maker around.
An innovative toy maker perhaps, but I wish they would start making cameras instead.
Make a stupid troll and then upvote your own comment. How pathetic can you be.
Geeko chill, nobody is going to steal Geeko’s toy.
‘geeko’? Really creative SD. That’s a non-colonial education for you 🙂
Seems like you have not used the GH4. Not sure what definition you have of a camera. Have a feeling you do not have much respect for M43 When one reads a review of a camera now days and the camera does not have a Mic and Headphone input then it is ragged on so when Panasonic comes out with a good camera with great video and even 4k with internal recording. And it is one of the fastest focusing cameras out there and loaded with featuers as a camera the all of a sudden it is junk and a toy and not even a camera. Yes it is not a Canon 5D M3. But it has more features as a camera and lots more features as a video cam and costs about half of the 5D or Sony A7s. Just can not figure out this hate for the GH4.
It’s not about the GH4 or Panasonic. It’s about the m4/3 system, a system trying to pass off a tiny sensor as if it was a large one. They are cheating their customers by selling low quality and performance for a high price.
m43 is a dishonest system and it will follow its natural course: death.
I am ashamed to say that, but it is going to be amusing with all the whiny girlies here.
As will you.
”MFT will be doomed next year”, said by FF analyst and faggots daily since 2008
This is the best. You reply to you own post AND self up vote both four times.
SD, you really are the best. But so sad.
So why are the Sony RX100/m2/m3 so popular ? They are not FF – I do not see Panasonic or Olympus or Black Magic trying to fool their customers in passing the M43 size sensor as a Full Frame quality and performance no more then Fuji with their X series or Sony with their NEX or A6000 – or Canon and Nikon or Pentax or Sony with their APS-C size sensor –
Fuji, Olympus, Sony and Panasonic are simply offering something different then a large Full Frame body at twice price and weight and size – Not everyone can lug around a large FF body with large and heavy lenses – nor it is practical – or allowed
No one is arguing the point that the top FF cameras give you better low light performance etc – and by the way the M43 is 25% of the FF sensor so I would not use the word a TINY sensor –
If you have the money for a top of the line FF and you loath the M43 format I am surprised why you are on this forum
Jón, its a troll, not someone you can let alone should argue with…
Yeah Jon I told you before also that trolls just troll, no use advicing or arguing with them
Please stop crying, m’am.
Then don’t buy. Problem?
The only thing I know is that your cheating your own self (when you say that)
Wow. So many posts under so many names so quickly. This article really bothered you SD.
Take a picture of your sad face with your 1DX. Or was it Nikon 1? It’s getting difficult to keep all you ‘cameras’ straight buddy.
No it has to be 1DX because he will get more BOKEH
Bokehlicious!
Pana should start thinking to build an ultimate photography device as below .
GlobalShutter + Organic Sensor + MCS = next G Lumix .
Curious what the monthly production numbers were for the predecessor, as well as for competitor top line models near launch.
In other words, are manufacturers now cutting back on numbers of units produced at launch, in fear of getting stuck with inventory (a la Nikon V3), or are the numbers as large as ever?
Given that doubling production in any technical operation requires normally a minimum of six to 12 months lead-in this is standard PR launch stuff
You can ramp up production much much faster than with a whole year’s notice! So I call BS on that.
If it takes your company a year to ramp up in today’s business environment, you’d be dead meat within two years.
I think it was 2000 monthly for previous GH series?
How about doubling the sensor size? No point in doubling production otherwise, since no one buys them. How many m4/3 cameras could have been sold since the system was launched six years ago? 200? Hardly more than that.
Is not about size sensor is about the tech inside a sensor . Look at RX100’s 1″ Exmor sensor outperform some of early DSLR even m4/3 have to be armed with decent lenses otherwise can’t escape being outclass .
If Sony given a chance to build m4/3 sensors , definitely rival those conservative APS Cmos cameras .
Sony does make MFT sensors, entire 16MP line up from Olympus is using Sony sensors as are some current Panasonic models…
E-M1 uses a Panasonic one.
I do know Sony make m4/3 sensors for EM5 & that’s why EM5 is famous & truely rival some APSC omos cameras .
What about next ?
The incoming OMD & PEN with Exmor sensors ?
Because lenses would be too big and defeat the main reason m43 was created: to give the best portability/IQ/fun factor. There are plenty of choices, just visit a store and choose your APS or FF or MF camera: buy it and have fun with it. Simple.
well said.
What are you waiting for?? Just go!
Exactly. So many choices. There’s a system for every preference, from newly affordable Pentax medium format to FF to APSC to M43 to CX (Nikon 1) to tiny PentaxQ to some killer compact cameras. Why does anyone bother to debate? Buy and use what you like. There’s no right or wrong.
Easy answers why not:
1) Heat dissipation problems
2) 1:1 sensor-to-output pixel mapping with no resampling and no aliasing artifacts
Are you a socialist? In Capitalist societies production is typically ramped up because demand has increased. So much for your idle hope, eh.
~170 cameras per day? And that is the amount after doubling production, so 85 cameras a day…
Truly puts into perspective how much the camera industry has slid 🙁
In the world of hipstagrams, what more can you expect
Relax, trolls. This is still far from your high end DSLR numbers. So why are you all so freaking scared? Panasonic must be doing something right to make your money masters shake in their shoes so badly to send you around these parts.
Relax sunshine, it’s just a camera. Nobody is scared, amused at most.
Scared yes! “Did I made the right choice?”. LOL…. Relax soon you will be buying one.
If you’re not scared, then you are stupider than we thought.
No one is scared. It’s not about the success of the m4/3 system, but the fact that it exists at all. Whether it’s a threat to other systems is irrelevant. It’s just wrong to market a small sensor system as if it’s useful to serious photographers. A high price, low performance system benefits nobody.
And nobody pays us to comment here. Who would do such a silly thing? Are you on Panasonic’s payroll, since you’re defending them? No, you’re just a private person who, in your spare time, is expressing your opinions regarding something you’re passionate about? Then we’re not so different after all.
“It’s just wrong to market a small sensor system as if it’s useful to
serious photographers. A high price, low performance system benefits
nobody.”
You are bordering on pathetic.
There are many professionals who have traded in (or are trading in) their FF systems for MFTs. Are you going to oconvince them and their customers they are wrong?
The difference is, you are into willy-waving purchases (“look ma, I’ve got one that measures 35mm!! Aren’t I a big boy!!”). They assess as system for what it can do for them and their clients, and if it fits their needs they buy it.
How can a less capable system at the same price “fulfill their needs” better?
Which “pros” are you talking about? A couple of good-for-nothings with a website who got a small check from the toy makers?
Entertain us, whoops, teach us, ye master of dipsticks.
What do you suggest FF moron? A DSLR??? You are kidding, aren’t you? Or a NEX??? Or maybe a Fuji…. but I do video? So maybe the a6000, but wait.. and the lenses? Ok let’s go back to DSLR…. Nooooooooo! With a mirror flapping inside, giant body and lenses???? What for?? To pixel peep and look for less noise?? Thanks, I’ll stick with my GM1, GH4 and BMPCC. Definetely no system can beat this.
C’mon, carrying a Nikon D4s and an f2.8 zoom with a wrist strap makes his shank cranking arm far more effective. That’s the real appeal.
Relax loserboy, it’s just a camera… Keep your capitals on.
Hey loser, is that your answer? LOL…. as I imegined…. another zero-argument moron… LOL…
What did you “imegined” alphabet boy? Make us laugh.
“How can a less capable system at the same price “fulfill their needs” better?”
LOL! It seems you don’t understand the conept of ‘good enough’? So from your comments I presume you use a $30,000 Hasselblad: after all, DSLR is a less capable system.
It is so easy to find pros who are using MFTs for their work – a 15-second search will find them for you. Award-winning Magnum photographer Alex Majoli uses Olympus bridge cameras for his work so whose opinion do I trust?
Go figure ‘ye master of dipsticks’.
We have some here…. http://goo.gl/MhtgO7
I suspected there was an understanding problem on your end.
“fulfill their needs better” is not “good enough”. “fulfill their needs as well as…” is “good enough”.
Now please think about this. It is basic logic. You will understand in a few years, when you are out of school – provided it’s no American school LOL.
No, good enough is good enough.
It depends on what you mean by ‘better’.
Carry a lunking great DSLR with the attendant lenses. Or MFT that gives an image quality whose differences are indiscernible in the end product *they use them for*, yet is a fraction of the weight and bulk.
I will ask you again: do you use medium format? If not, why not because the image quality is superior.
No, I also assess a system for what it can do, which is the whole reason for my antipathy towards small sensor systems. I couldn’t care less about bragging rights.
You can go now. Bye!
No. You made abroad generalisation that small sensor camera is no good to a ‘serious photographers’ and called it a ‘low performance system’ which is patently rubbish. It maybe no good *to you* in your opinion but other professionals have assessed it (just as you have) and are happy with it and use it with no loss of business.
You really do sound lke someone who is worried that their expensive bulky DSLR gear may have been outperformed and needs confirmation that they have made the right choice.
If you are so worried about ultimate quality do you use medium format?
But, of course, you actually do care.
It’s why you’re posting here.
Then why are you bragging about “full frame”.
Buy a Hasselblad if you want a real camera!
Bordering on psychopathic. It’s a camera for Christ’s sake. You have angst at its existence?
Sad little man with sad no life. Why do you deem yourself worthy of deciding what others should be using? Do you rail against the existence of small town cars too? You really are a sorry example of a human, unable to share in the joy and happiness of others. A dictatorial mindset. You keep wishing, if only you had the power! Yet you are too feeble to even control your own life. Hence your bitter and sour disdain for others.
Relax Geeko, nobody is going to touch your toy. No girlfriends in sight huh? Sad little Geeko.
Nobody pays for you to troll here? You are sadder than we thought.
Hahahahaha…. they even mention “real photogs”…. huahuahahauhaa
Can not understand all these negative comments in regards to this news. Every one raves about the Gh4 and rightly so as for $1700 one is getting a lot. Comments like if it was full Frame then ….. Well then it would be so much larger and heavier and so much more money. Why not appreciate what it is and can do for a nice low price
They’re FF trolls doing negative publicity against a system that’s winning slowly but surely. It’s why they can’t stand it so much.
You are right on – what options do the FF trolls have – the D5 M3 with no 4K and not all the features of the GH4, much larger and heavier and twice as costly – then the Sony A7s with no internal 4K recording and again twice as costly – It is not fair to compare something twice as much in the first place –
The GH4 would not be selling like hot cakes and getting fantastic reviews from the real Pros and even the Canon D5 M3 users who many are switching
The real pros LOL? You mean you and a couple more geeks in the net?
Oh, and you, how could we forget.
Mature, intelligent people would post such rubbish, Einstein.
You probably have problems picking your nose, and yet some may believe you have a normal brain. Ahhh the internet.
Mature people don’t hijack other people’s nicks. 18 year olds should stay in college and get e good education.
60k GH4 per year, and maybe more of GX7, GM1, etc… MFT is doing fine. Have fun!
Now hopefully a new GX7 update on the way as in some country’s the GX7 has been discontinued – the GX7 is super nice as it is but hopefully Panasonic will just do what they did to the GH3-GH4 just an overall improvement – also a LX8 rumored to be announced soon and if at lower price then the RX100m3 but with longer focal range and with Touch LCD and Touch To Focus and EVF etc then it will be a real competitor to the the Sony RX100m3 – I do have the RX100 and ready for an update but holding on till I see the LX8 – so good news that Panasonic sales are doing good – the competition is strong – the GH4 is unique in offering such great video features and still a great camera for $1700 or half the cost of the Canon 5D M3 with no 4K or the Sony a7s with no internal 4k recording – yes not FF but in good or decent light a killer video machine at a price-point many can afford
GX7 is not discontinued in some countries but in some malls that stop selling them, does not mean Panasonic stop production.
LX8 will be an fixed lens camera with zoom as like olds LX. I don’t like Compact with fixed lens. I have fun with my GM1 and GX7 with trio 15-20-45mm. Same for reflex, i’m a father with two kids, i would not like to walk with my family with a bulky camera around my neck.
So they went from 2 units to four? Or from 100K to 200K? How long are they going to need to reach the new capacity? And frankly, who is going to buy a less performing cam at a higher price? Twice as many brainless purchasers as last year?
Speaking of schoolyard children….
Balls. Must. Drop. Then you talk. Ie in a few years, Danny boy.
In a few years, who knows. Right now you already start to look old and boring with a full weight dslr hanging around your neck.
That’s true. People are free to choose of course, but more and more these days I see a tourist in my country with a big DSLR with zoom around his neck and I think, what a poser. My second thought is, dinosaur.
This site has become a silly battleground over tech wars with goofballs with the mentality of schoolyard children. Let’s have more posts about actual photography that inspires people and less about validation articles that feed arguments over useless crap.
Very much agreed.
Why on earth would you want this to be a photography site? Have you seen what happens when good photos are posted here? You can hear the chirping of crickets. Try flickr my friend. Better to keep this site as it is… a wasteland of touch deprived wannabee hipsters who have enough money to afford the entire OM-D lineup with panny pancakes and enough time to argue about whether the GX7 looks better in black vs silver.
That’s what I call a good time.
It seems the only way to generate visits on the site. Then Admin will post the “deal of the day”. So there will be some more chance that someone will buy something from here.
Actually ai suspect Admin does it on purpose, and I think also that he knows how to stop the trolls but still he prefers those above mentioned “chances” and likes the number of visit the trolls cause.
It’s a pity, in my opinion.
Totally agree with everything you just said. I am done with these sites as well as the superstar bloggers that we have elevated on our importance pedestals. Actually come to think of it, all of these sites are very similar. I will be the first to admit that I read about this stuff way more than I should. the majority of the time spent on these sites is a waste of time listening to a bunch of snot noses complain about things. I am embarrassed of myself for slipping into this state. Yada yada…yes. nobody cares what I think and that’s OK. I’d rather be outside rather than staring into a computer monitor missing out on life. See ya folks. The door just hit me on the ass.
Are you saying that the FF Troll is unknowingly helping sell m4/3 cameras? He obviously hasn’t hindered sales. lol
No doubt the gh4 is top gear. But I wonder if the features would sell as good had the body not been SLR type. I think consumers, especially less knowledgeable ones are inclined to spend up to $2k on a camera only if it looks like pro gear. And right now on this planet that SLR shape signifies a good camera while a rangefinder signifies something else.
This is about a factory in Xiamen, China that will produce 5000/mo. I don’t know whether all the GH4s are produced there.
This is what FF trolls think: LOL, our penises are smaller than Medium format’s, but M43’s penises are smaller than ours, so let’s make fun of them :-)))
Ask any girl, the size dos not matter so much, but the skills do! LOL
What matters is not the size of the rod, but then skill of the wand.
This is good news for Panasonic considering as others have stated the GH3 was produced at 2,000 units/month rate and normally the top of the line models from any manufacturer have the highest profit margins to compensate for lower demand. When the GH4 debuted its presales vaulted it up into the top 10 “DSLR” category on Amazon US sales and then disappeared. A month ago the GH4 reappeared in the top 80 camera sales rankings in Japan then disappeared all indicating that the demand was exceeding supply given the many outlets worldwide with little or no supply. Pany is wise to highlight and boost its production given the very good reviews and the fact many hesitate to plunk down that level of money until they are convinced it will be a success.
Yes I think the GH4 will expand the territory of high end m43. We need more such products into other market segments, category disruptors is what changes market shares.
Hi end m43? Is that a joke? LOL it’s funny.
The joke will be on trolls, we shall see who laughs last.
I am laughing pretty loud.
Let’s hear it, then. Come on, masquerading troll, you can do it. You have it in you. Show us your laugh like a good boy you are.
Geeko plays cool because the web makes her feel safe. Geeko angry. Geeko no pulls. Geeko no totty.
Don’t forget to add a legend to your pix “shot w/ a ff”… lol
Yes, but you always up-vote your own comments. You think you’re cute when actually you are a nit-wit who farts in public and then laughs himself silly.
You might have the largest camera sensor here but you are afflicted with the smallest mind. Sorry about your luck.
What a pitiful trolling comment…
Hey SD, you used “it’s” correctly!
Unfortunately it’s “high end”. Stay in school buddy.
Wow… the FF morons are out today. As we know they don’t miss a post here. The fear is eating them…. LoL… real photogs… LoL LoL….
Totally agree! LOL
As always, its a slow rumor day for Canon. They get tired of reading the same “tutorial” and “deals on old gear” posts that floods the canonrumors site. Its sort of depressing going there.
Yay!
Man, I thought that Olympus E-M1 was awfully big for the small format, being larger than the XT1 and A7.
That porky GH4 makes the Olympus look svelte.
I like the larger size it gives better handling, and though as with all recent mFT cameras the still image is almost identical the advance in video is very real .The GH4 and EM1 are similar sizes with the GH4 being a bit deeper no big deal. If the Fuji had good video it would be high on my list
Yes, btu where do you draw the line? I have an em1, and while it handles nicely and the size is ok, I do recognize that it is significantly bigger than my backup em5. Now we have the GH4 camcorder really getting close to APS-C.
But this is good news. The more of these mislabeled GH4 camcorders out there, the more pressur eto lower their price, and the lower the intro price will be for the update to the EM1.
If I put my Voigty 17.5mm f0.95 on my Em5 I have to add the vertical grip to use it comfortably. The difference between the “gripped” Em5 and the Em1 is almost zero.
But the difference between an ungripped em5 and an ungripped em1 is much larger.
Again, not a huge deal. But again, I think the GH4 does finally cross the line. With due respect to trolls, the GH4 is a little big for what it does.
Trolls are not “due any respect”. You must be one of them.
In truth, the GH4 is more than twice the camera as the E-M1 yet the E-m1 is nearly as large. So the E-M1 better fits your description of being “a little big for what it does”.
Try the Voigty 17.5mm or 42.5mm on a GX7.
It’s a nice fit with no extra expense!
Really? You find the EM1 significantly bigger than an EM5? I just put them side by side at a camera shop. Just a little bit taller. The main difference is the EM1 actually gives you a nice grip. I say this as an owner of an EM-10.
The E-M1 is significantly larger than the E-M5, which is what stopped me form getting one. If I want to lug a heavy behemoth around I might as well get a larger format. I’ll stick with the E-M5, at no penalty in final output quality.
The E-M1 is larger than the Fuji X-T1 and larger than the Sony A7, both larger formats.
mFT dude. I’ve shot the GH3 and now the EM1 and RAW files are very similar. Jpgs are a different story. If we could only put a Fuji sensor inside of a GH4/EM1, then we’d have the best camera in the world.
No problem, just add a lot of notice reduction and you have similar results to a Fuji sensor.
The GH3/4 may be porky, but at least it’s not necessary to buy expensive add-on grips to give them decent handling… EM1 excluded.
I prefer the size of the GH2. It was sized just right.
Oh boy, MORE good news for Panasonic? Oh No… The Olympus Defense Force has been Mobilized.
Get over it, maybe y’all will get OMD news soon. Then y’all can go back to praising everything and Anything Olympus.
Then again, if Olympus doesn’t step up with thier video….. Second fiddle?
zzzzz….
Yessss double the production…..In three months those camera’s are very cheep like they should be. Because nobody with a pair of brains is going to buy a very expensive very big camera with a tiny sensor and bad output.
Wait… how expensive is a camera that can record native 4K at a great bitrate for $1,700? Your 5D3 can’t do that and its $3,400. Move along troll… move along.
Translation: “OMD! Now nobody is going to buy 5D models!!! I must troll this so that people can see how pathetic I am!!!”
I am the Great Viva Avure!
your sensor is useless without a lens. if you ever buy one, you’ll see how big a FF camera can get.
“Cheap” SD, not “cheep”. Better consult Webster before typing.
Carry on with your Big Nikon 1 sensor.
Girlies should not lecture men…
SD, that sounds a bit sexist.
Posts need to be spelled correctly have some kind of rational point to be considered a lecture. You’ve struggled in both areas, but keep working on it.
And how you dress in front of your basement mirror is your own business. Just don’t post pictures you’ve taken with your “1DX”. Your Nikon 1 would probably be okay since the pictures would be super grainy. Talk to you soon buddy.
You need to realize that you’re conversing with several people. He never mentioned having a 1D X, but I did.
I’m conversing with multiple personalities, but only one person.
My dear friend ‘SD’ using the charming moniker ‘Assman’ replied that he used a 1DX as a portable walk around camera. Which I must admit did make me laugh.
No, I’m Assman and FullFrameForever and Full frame for everyone and Photomeister and Gordon and Zeikology Professor and a couple of other personalities. But I’m not ‘SD’, Viezevure, Turbofrog or any other personality used by other people. I’m almost sure of that.
‘…I’m almost sure of that’. That actually made me laugh.
SD is the guy that often likes to insert ‘suxdix’ in his name and God know where else, hence the initials.
Sounds like a nice guy!
My apologies to everyone for all the trolls posting here.
Thanks, no problem… but your customers are getting desperate. You should think about something more innovative.
Our efforts daily have been a disaster, master. We have convinced more people to adopt m43 than leave it! And our insults are like we’re still in playschool. Please take us when you leave on the mothership, Great ET!
What if . . . . you are actually causing camera users to hate Canon and Nikon? Stranger things have happened. Talk about too cute by half.
only 5000?
lol…..
That’s it? That all you got? Pathetic fool.
that’s 5k very happy people who no longer buy lesser cameras.
outside of the troll factor – it’s pretty depressing when one of the most amazing MILC releases merely puts out 5000 a MONTH and that’s considered newsworthy.
considering that canon sells around that many rebels in a day shows how big the gulf is in between mirrorless and current DSLR sales.
granted the Gh4 is far more expensive, but not nearly so to be outsold be even the more pricer DLSR models (according to at least amazon in the states).
let’s hope something happens, can’t see how much this can continue.
Although some snooty “photographers” have allowed smartphone videographers to dominate the YouTube platform, there is no indication that things will stay that way. Olympus users are particularly guilty and have perhaps encouraged Olympus Corp to become hide-bound in their thinking as well. Many times, (on this forum), I have read comments from snappers demanding that Olympus build them a “pure” stills camera with X Y & Z features and leave video out of it because; “I don’t shoot video and I don’t want to pay to have it in my camera.”
The younger generation is not as rigid in their thinking. They are as comfortable shooting video shorts and clips as they are taking selfies and social photos. They are not as hung-up on all the silly pixel-peeping crap that keeps many of us from seeing the whole picture. “Millennial Generation” artists will demand better video specs so as to improve the quality of their YouTube uploads, naturally they will consider m4/3 “hybrid” cameras.
Yes, video is often about “brats & cats”. It may begin with taking vids of our kids, but after learning to shoot recitals and sports, and other performances, the skills are learned and the eye is trained to capture whatever is happening. Videography requires that one get a life, get out where the action is and meet the entertainers and performers – be a part of the action; and rather than snap a momentary glimpse, learn to continuously re-frame, follow the action, steady himself and the camera, grab an advantageous position and hold it, move without accident to better follow the action, learn the fundamentals of audio recording and mixing, learn to use video editing software, etc etc. Video is the ultimate challenge for a shutter-bug.
Whereas any given m4/3 camera user may not be interested in any of this, your favorite camera maker must respond to market forces. It would be nearly suicidal for Olympus to continue to ignore the market for high quality video while striving only to perfect their sensor for still imagery. As our resident FF Troll has repeatedly pointed out, in a strictly “Stills Only” mode, m4/3 is at a disadvantage to FF but when one considers high grade video performance combined with excellent stills photography in the same small, nimble camera body, the FF camera with it’s mirror and huge size suffers the disadvantage.