Last week we had quite a heart attack when we heard that Amazon deleted some of the 12-35mm lens preorders. I had the fear we would have to wait a much longer time than expected to get the lens in our hands. A small good news is that preorder option is now back at Amazon US (Click here). Speaking of little good news. There is a new low price record ($774) on the GX1 with X lens and plenty of accessories at Adorama (Click here). For $782 at Amazon (Click here) and the GH2 with kit lens is back at $799 again at Amazon (Click here).
Reminder: New Oly/Pana Lens Preorders in Europe, USA and Asia:
Olympus 75mm lens at Amazon, Adorama, BHphoto, Amazon Germany and Amazon UK.
Panasonic 12-35mm X lens at Amazon, BHphoto, Adorama, Amazon Germany, Amazon UK, Amazon Japan and Digitalrev.

18 Responses
Panasonic US opened pre-ording of 12-35mm on their website this morning.
http://shop.panasonic.com/shop/model/H-HS12035
Panasonic EPP pricing was $975, but that deal is apparently over.
Where/how did you see that price?
Would like to keep an eye on it, in case this deal comes back.
Man…if I can get it for under 1000 USD through Panasonic Direct I will have to seriously consider it.
No way I’m dropping $1,300 on this lens. Sadness 🙁
I think it depends on a quality and convinience.
For me personally: if the lens able to replace without significant quality loss PL 25mm and 14mm or 12mm, and get close to my use of 45mm – that’s a great convinience improvement. So, likely a sell.
Hey….it is great that it is available…makes the system that much more powerful.
I am saving my buckos for the Oly 75mm f/1.8….Anybody know when they will start shipping?????
I was debating whether to sell my 14-140mm to help finance a 12-35mm, but now that the 14-140mm is selling for $499 new, there goes my plan. Bummer. 🙁
The plan was not too buy this lens, but now I have preordered it. Hope it ships soon. I can buy it from same source as the camera shop, so the price was around $900. But at $1300 I probably will have waited an got the 35-100 and just used my primes in the wider area.
I want to buy for $900 to %)
Kenneth,
Where do you get that kind of deal? I want in! How can we make this happen?
-Kiel
Only 11 comments!
It seems that price is driving people away.
1000 USD is a mental barrier for many consumers.
Its also a physical barrier. Arriving at the store empty handed gets one nothing.
Kenneth,
Where do you get that kind of deal? I want in! How can we make this happen?
-Kiel
About 900 is the price to the store. So we probably will see a price drop after a while. 400 is a big earning.
What is the typical markup on lenses? I would think that a 45% markup would be too high to sustain for most lenses!? If there is a way I could get in on your deal, I’m in.