FOR US ONLY:
One week only – June 27th to July 3!
Click one of those shop links to buy the E-PL1: Amazon / Adorama / BH
* E-PL1 only $474.99 after Instant Savings (regularly $549.99)
* E-PL1 with 14-42mm only $524.99 after Instant Savings (regularly $599.99)
Click one of those shop links to buy the E-P2: Amazon / Adorama / BH
* E-P2 black body only $749.99 after Instant Savings (regularly $849.99)
* E-P2 black body with 17mm & VF-2 only $999.99 after Instant Savings (regularly $1,099.99)
* E-P2 black body with 14-42mm & VF-2 only $999.99 after Instant Savings (regularly $1,099.99)
* E-P2 black body with 17mm only $799.99 after Instant Savings (regularly $899.99)
* E-P2 black body with 14-42mm only $799.99 after Instant Savings (regularly $899.99)
* E-P2 silver body with 17mm only $799.99 after Instant Savings (regularly $899.99)
FOR UK ONLY:
Olympus UK offers you a £75 cashback on the purchase of the E-PL1.
Source: http://www.olympus.co.uk/consumer/208_20065.htm
P.S: Did you found similar cashback actions for other european countries? 🙁

4 Responses
The link for the UK cashback goes to a site stating that Oly will give you a free MMF adapter, no cashback, so I assume the UK cashback info is wrong?
I must inquire… would anyone like to speculate whether these purchasing incentives are responses to market forces from competitors? nex3/5/7, Panasonic announcements, nx100, supposed canon announcements?
yawn… nikon is nowhere to be found 🙁
also, drool for the silver e-p2 @ $799.99 but no flash is a dealbreaker. mmm… ibis
perhaps olympus has something up their sleeve? or the modular system is ultimate…
These are the prices E-PL1’s have settled in at for about a month now, so this is hardly news, more of an advertising gimmick. Once again the distributors are apparently pocketing the rebates.
Give it a few months and it will settle down to where it belongs, $450 w/14-54mm; NEX5 will drive it there (thank you Sony!).
mFT’s also still carry one hefty premium for their smaller form factor. The starter E-PL1 at $475 for the body plus EVF ($250) and 9-18mm ($700) comes to $1425. Compare that to an E-620 body with built-in OVF/flip LCD and 9-18mm at $925. That large of a gap is as ridiculous as it is non-sustainable. Likely why Olympus hasn’t upgraded the already excellent E-620 (I have one and love it) with the PEN processor.
Only the bare bones E-PL1 w/kit lens teases me a bit at $525, but I’ll wait for the inevitable drop to real world prices for bodies and lenses. I have to wonder where the technology will be in say two years; will these all look like clunky antiques with performance to match? Things are moving pretty fast and other manufacturer’s are finally jumping in, all good.
My bad, meant to say $450 w/14-42mm kit lens. Must have been caught daydreaming about some actual Olympus mFT pro-caliber lenses. Guess we’ll leave that to Panasonic for the time being.