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Olympus E-M1 advertising with Japanese Football Star.

Keisuke Honda with the E-M1

A couple of days ago I told you that Panasonic hired famous Japanese actress Haruka Ayase to promote the GM1. Well, it looks like also Olympus has quite some money to spend! They hired Japanese Football Star Keisuke Honda to promote their Olympus E-M1 (Source: DC.watch). There is also a video on youtube showing him talking about the E-M1. But it’s Japanese and I do not understand a word. But can a Football Player really tell us something seriously interesting about the camera? 🙂

E-M1 Store Links:
Olympus E-M1 body at Amazon, Adorama and BHphoto, Amazon DE (via DL), Amazon UK (via DL), Amazon ES (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL), Amazon ES (via DL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.

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65 Responses

  1. I don’t get why fashion photographers chop off the top of people’s heads. Doesn’t that violate a pretty basic rule of portraiture? If you’re trying to highlight the face, then that’s one thing, but there seems to be no aesthetic justification for doing it here.

    1. No, classic portraiture is liberal about cropping off the top of your subject’s head. Some even encourage it when tight framing works better.

    2. That is a reason. It is to find perfection in imperfection photos. People will tend to look more glance on a photo which is “defective” than perfect photos. Nowadays people tend to follow rules strictly, everyone can get so call “perfect” photos. If you have a bunch of perfect exposure, perfect composition in photos together, it does not make any photos stand out since all photos are perfect. However out of so many photos, if there is one photo breaks the rules, it will stand out. For this case the photographer deliberately cut off a potion of the hair, and you stare a bit and response to it,and this is what he wanted.

  2. Well….can Aston Kucher tell us anything about Nikons?… or did he just cutes it up, get noticed with the cameras and increase the average persons awareness about what Nikon was selling with a familiar face. If Keisuke is famous…he can do a lot to expose the brand to many…It certainly won’t hurt Olympus. Think of the average person who is educated, has a decent income and who wants a good camera…not necessarily a photo enthusiast….

  3. It’s really just a light interview. He says he’s had an interest in cameras for a long time. He thinks it’s fairly small and light. He wants to take photos of where he goes.

  4. The thing that bothers me about the EM1 is that it looks like any regular DSLR (as it does in the photo above). Not that I care – I love DSLRs – but some of the biggest cheerleaders for the EM1 (like Steve Huff) are always complaining about how big DLSRs are, and then show a photo of the EM1 with the battery extender on the bottom and a lens with a giant lens hood, making them even bigger than they need to be, which leaves me scratching my head.

    To me, the biggest benefit of four thirds is the small lenses, but if the bodies get so big, and companies like Sony are making full frame cameras in the same sized body, it seems kind of like four thirds is going in the wrong direction (well, Olympus is – I really like what I’m seeing out of Panasonic many times more lately).

    In other words, if the trade off with four thirds is a smaller sensor, but smaller body and lenses, why make the bodies so big? It’s like it is arguing against its own existence.

    1. camera bodies can be smaller.. but your hand cannot.

      and you must look at the total package, which is body + lens.

      if you need absolute small size, there is gm1 and epm1.

      its all about choices and using different tool for different purposes. example, gm1 for stealthy streetshooting and em1 for wedding assignment where you need proper grip. all while using the same set of lens.

    2. This talk of compactness has been around since the introduction of GH2,3 and E-M1,5. Yes these cameras are flagships but that doesn’t mean there aren’t options. One can always choose the PEN series or GX, GM, GF whatevers.

      1. Right, but my point is I think it’s funny that the people who make the biggest deal about “big = bad” are praising the EM1, which is one of the largest micro four thirds cameras…

        1. One of the largest m4/3 cameras? Sure, but big? Compared to any other camera with comparable handling and features its actually pretty small and light.

        2. It is about the size of system, not just the size of the camera. Sure some of the cameras are getting larger, almost the size of the smallest DSLRs. But the lenses are not getting bigger. The advantages in size are pretty clear when you compare the cameras and equivalent lens combos.

    3. Have you used the E-M1 with a Four-Thirds lens, such as the 50-200mm f/2.8-3.5?

      The balance isn’t horrible, but try the same thing with the E-M5 or the E-P5 and it’s easy to see why the E-M1 is larger, especially since it’s made to replace the E-5.

    4. Please exercise some basic reason – you are not being forced to buy this camera, there are many smaller bodies for those that want a smaller body – if that’s what you need, go buy one.

      You are like a person who buys an SUV and complains that it is too big. Basically you are a fool.

      1. You misunderstand Jason and what he is saying. His comments are in some areas correct. What he is saying is that the comments on the omd range are are usually about small. But the photos of the cameras shown with the comments are often opposite. Showing them fully optioned and as big as they cam be made.

        Must be American photographers!

        He did not say he wanted them smaller just commented on an observation. One I have also noted, so I recognised what he was saying.

    5. All true, compactness was the prime draw of micro 4/3. Then the manufacturers realized it didn’t sell, and larger DSLRs did. Now they want to make it appear they sell larger DSLRs. This they hope will build broader credibility and mindshare for the Oly brand, and result in sales.

        1. Huh? The poster asked why they depicted the camera so large, and I gave a response.

          DonTon’s response is that they depicted the camera so large because a different manufacturer made a smaller camera, and other smaller cameras are available. Which makes no sense at all as a response.

  5. “can a Football Player really tell us something seriously interesting about the camera?”
    No.
    And can he tell us why the E-M1 has a much lower ISO capacity than the E-PM2, the latter costing FOUR TIMES less?
    No.

      1. @Jerkoff, can we explain why you labour the same point, again and again, even though no one has ever shown a continued interest in your issues?

        No.

        So go see a shrink, it may help.

        1. “again and again, even though no one has ever shown a continued interest in your issues?”
          Those many (thousands or even maybe tens of thousands around the world) who in vain showed an interest for years migrated/emigrated, disenchanted, some time ago. I seem to be the last one, preparing migration/emigration.

      1. He is obsessed with the fact that DXOMark tested the E-M1 as having a quarter stop less high ISO ability than the E-PM2, even though DXO themselves say a third of a stop is within their testing/sample variation.
        He also admitted that the only criteria he judges a camera on is its high ISO ability.
        I suspect he has a personality disorder and we should treat him with sympathy.

      1. Reply to all of those above.
        Oly left all of us jerking off for years. As a result the great majority jerked off system. LOL
        As for ISO capacity, everybody is kindly referred to DXoMark.

        1. take a razor blade, start at the wrist and cut down along the length of your arm til you reach your elbow pit, repeat 5 or 6 times, this is the best thing you could ever do for the human race. “LOL”

  6. Olympus and Panasonic need to do more of this celebrity marketing and it doesn’t have to cost a fortune, lots of celebrities have photography as a hobby and would be delighted to have a camera and few lenses donated…then I’m sure they would become micro four thirds evangelists…

      1. Well, he is a professional football player. The camera is supposed to be used by professional photographers.
        I understand this form of marketing as a way to make those who are neither wanting this camera.

  7. Perhaps photography is the biggest passion of that football player, and perhaps he is more aware than the average amateur photographer about gear and photography.

    Perhaps they simply put the camera in his hands and took a photo of him.

    Sure thing is, we’re here talking about it: mission accomplished. 🙂

  8. I think some here can’t figure out what shape and colour balls he has. So put it on his photography, not his ball play.

  9. I’m desperate to hear David Beckham’s take on my camera . . . No, Seriously. I won’t buy until Beckham can explain to me the benefits of micro 43 for the end user!!

    1. Shows how small the EM-1 is, even in asian (oriental for the UK) hands…
      And weighs just the half of the Nikon D800 – as the original design spec for the OMD: make it weigh half of what the Nikon weighs …

      1. It also delivers lower resolution,lower DR,lower colour depth, poorer DOF control,poorer tonality,and much worse high ISO noise. The exchange you make for smaller is poorer image quality.

        Its all a balance some people are interested enough in getting the best image quality that they are prepared to carry a couple of extra Kg to achieve this.Some prefer to get as light as they can even if it often costs more and always performs less than larger formats

  10. “But can a Football Player really tell us something seriously interesting about the camera?”

    No, I’m sure not, but you don’t know how many people has money to spend in gadgets promoted by stars, much more than you think. I have a friend that got a Nikon D800 to photograph his kids and the doves that come to eat his dog pellets, you mind.

  11. I love how he says in the video ‘I never took Olympus seriously before the E-M1 because of the lack of a pc sync port.’

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