As incorrect as the Canon ads with Jackie Chan, displaying him as well in an awkward position in relation to the viewfinder, suggesting, the model has a third eye in some place, that relates better to the advertisement’s necessity, to show a more beautiful facial expression of the model with a cool looking left eye.
Maybe they took the images with a FF camera and because the DOF is so low they had to have the models hold the cameras all together too close in order for everything to be in focus?
Another example of terrible marketing in action! This has got to be directed at uninformed consumers. The enthusiast and pro response is already evident here…
I’m sorry to disagree with almost every other person who left a comment here, but I think both of these ads are stunning… they convey a sense of romance, sophistication and old school glamour. I’ve never really considered buying a “serious” camera before, but now I’m pretty sure I’m getting one of these beauties because of the classy ads.
12 Responses
OMG! I know models are stupid, but why is he looking at the screen from a distance of > 1 inch, when there is a electronic viewfinder attached???
As incorrect as the Canon ads with Jackie Chan, displaying him as well in an awkward position in relation to the viewfinder, suggesting, the model has a third eye in some place, that relates better to the advertisement’s necessity, to show a more beautiful facial expression of the model with a cool looking left eye.
LOL. Sometimes I think Olympus’ Marketing team is retarded. This just confirms it.
I like the super low saturated (but not b/w) look of the cameras .
BOTH models are looking at the screen from an inch away! Incredible! Embarassing for Olympus.
Look at that, even models want built-in viewfinder 🙂 …
Maybe they took the images with a FF camera and because the DOF is so low they had to have the models hold the cameras all together too close in order for everything to be in focus?
Oly, I’m stumped.
they are not model
james dean…he was so famous.
Another example of terrible marketing in action! This has got to be directed at uninformed consumers. The enthusiast and pro response is already evident here…
I dont like the photo with the woman, her face is covered too much by the camera.
I’m sorry to disagree with almost every other person who left a comment here, but I think both of these ads are stunning… they convey a sense of romance, sophistication and old school glamour. I’ve never really considered buying a “serious” camera before, but now I’m pretty sure I’m getting one of these beauties because of the classy ads.
+1