There is a ne toy for all people who want to buy a new Olympus lens. Over at GetOlympus (Click here) you can use a dynamic tool to choose the lens that fulfills your needs. It’s really well done!
There is a ne toy for all people who want to buy a new Olympus lens. Over at GetOlympus (Click here) you can use a dynamic tool to choose the lens that fulfills your needs. It’s really well done!
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7 Responses
So apparently the 9mm body cap lens is good for portraits?
and Macro!!!
And if you need to get closer, for wildlife, you should consider the 15mm body cap….
wtf
That’s not worth it, if you wait until summer/autumn Oly will be announcing their latest BCL which will be a 90mm version.
I guess My OMD M5 is “not good” for nature :-/
“It’s really well done”? Seriously?
A reasonable idea, a bit spoiled by the starting shots. The designers were evidently sports nuts (they have 2 choices at the bottom) and they have never heard of street shooting and family.
My first reaction was, no street shots, no children on swings or beach.
The choice of images for the selection process shows part of what is wrong with Oly marketing. The market they need to go forward with is the army of general purchasers. The ones with kids playing games and having fun. Or holiday snaps. Yes, the ones you see thousands of on flickr. There are a lot more of them than there are of us (visitors to sites such as this).
Sample! The Golden Gate bridge is architecture, fine, but for a general user the shot would represent holidays or trips. So while correct, it’s not appropriate. Why is there not a shot of children? after all most camera sales are for family snapshots. The phone has taken over part but not all, and there is still a big big market there. General users may see different types of categories for images but they are quite narrow. They often see architecture simply as cityscape, that’s landscape in a built up area! Is it not.
Also a scruffy guy sitting in a car would be seen as people not portraiture, probably defined by who he is and the relationship.
Its no good Oly pretending they are after a more up market image or user base. That will just increase the cost of equipment all round. The user base must start at the general camera user and then spread up to the serious and on to the professional. Both the last two would already know the lenses available. Lets face it, this is not aimed at the high end canikon user, it’s for the general all brand user and Olympus user. So the start images are out of kilter to some degree with the objective.