In March 2010 MicroFourThirds has been able to expand the japanese DSLR sales share and now crossed the 20% barrier! One year ago when only the Panasonic G1
I don’t know if Panasonic and Olympus really expected to have such a huge success when they started the MicroFourThirds “project”.
Click on the product name to jump on the amazon product page:
| Order | Manufacturer | Series model | Sales Share (%) |
|---|---|---|---|
| 1 | Canon | Canon T2i | 12.5 |
| 2 | Canon | Canon T1i | 11.6 |
| 3 | Nikon | D90 | 11.4 |
| 4 | Nikon | D5000 | 10.1 |
| 5 | Panasonic | LUMIX GF1 | 7.8 |
| 6 | Nikon | D3000 | 7.1 |
| 7 | Olympus | OLYMPUS E-PL1 | 6.9 |
| 8 | HOYA | PENTAX Kx | 6.5 |
| 9 | Canon | EOS 7D | 4.4 |
| 10 | Canon | Canon Xsi | 3.4 |
Source: BCNranking
8 Responses
Good news for MFT platform. Just recently purchased a Panasonic GF1 and can’t wait to try it out!
these are not market share numbers, its march sales share.
there is a “little” difference between market share and one month of sales 🙂
Thanks for making the list of market shares. Seems like the GF1 and E-PL1 hit the right spot in the marketplace. The remaining 5% are split between G1, GH1, E-P1 and E-P2.
I do wonder if the success is equally large in other markets. E.g. Sony are nowhere in the top10, but in Europe they have quite a large presence.
Anyway, if m4/3 account for 20% of the total ILC market, then there’s not much left for the regular 4/3 products. What will Olympus do, based on these figures…
“MicroFourThirds now owns 20.2% of the japanese DSLR market share!”
A bit odd to include Micro Four Third cameras with the DSLRs since they are not DSLRs (!?)
Wikipedia: A digital single-lens reflex camera (digital SLR or DSLR) is a digital camera that uses a mechanical mirror system and pentaprism to direct light from the lens to an optical viewfinder on the back of the camera.
YC – While Amazon sales figures reflecting only a few days sales is not representative of market share, monthly sales are as they are less influenced by special promotions. In Japan the percentage of penetration has expanded almost every month since introduction of m4/3rds so if anything this understates what the real penetration will be With each successive successful m4/3 model introduced first the G1, then GH1, then the EP1, next GF1, and now the EPL1 there has been a spike as attracting more buyers to m4/3rds.
While Japan sales are maybe 10%? of world market they get first priority to receiving the products hence sales figures in other parts of the world lag those in Japan especially if product is very popular from the start because they are simply not available for sale in any appreciable numbers or outlets elsewhere. Sales in China the fastest growing segment reportedly mirror those of Japan with emphasis on compact. If anything Pany and Oly need to concentrate on improving their marketing around the world and getting production to keep up with the high demand.
With 5.5% of the market the G1, EP1/2, and GH1 are also doing reasonably well. It will be interesting to see how well the new G2 with its new touch screen, improved ISO, reduced blackout, and faster AF does in competition with the top DSLR sellers. The arrival of rangefinder models and pro model in fall or years end also likely to spike the m4/3rds market share even more.
One factor which has not yet come into play is the arrival of Samsung and their ILS NX cameras on the scene and no doubt they will have an impact on m4/3 sales but more than likely just grow the market for EVILs further. Also soon Sony will have entered into the fray. M4/3 with its form factor and more importantly lens size has a big advantage with its head start.
One angle to this success that I have not seen mentioned is that a lot of that Japan success is due to the marketing of M4/3 as a cute camera for girls. A girl with a big 7D… that’s not “cute”. If you go to Yodobashi, Bic Camera or any of the other shops there are leather cases, tons of straps, “skins” and other mods to pimp up your camera. You can also buy 4 or 5 different magazines that show you combinations of different legacy lenses, viewfinderfs, etc… you can even find magazines only for girls where they show you photo technique and a lot of mod options to make your camera unique.
Interesting stats…but each time I add the numbers, it comes up to 21.2%. Even better…!
Excellent news!
Wakey, wakey Nikannon!