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GH4 gets already a price in Sweden and Norway (around 1499 Euro). First image samples online!

Dealsrunner reports that the GH4 actually is already available for preorder in Holland (Click here), Norway (Click here) and Sweden (Click here). The price for the body is 1499 Euro and knowing I guess this means we can guess a price of around $1499-$1599 for US. Amazon US (Click here) reports that “we will begin accepting pre-orders on March 17, 2014“.

GH4 image samples:
You can see first images samples taken with the GH4 in Kenya (on Flickr) and Japan (on Flickr). Thanks Cody for finding them!
Naturalexposures just posted a GH4 presentation report from Tokyo.

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106 Responses

    1. Hi, I am from Sweden.
      I just pre-ordered my GH4 from Swedens biggest photo/video camera retailer (Cyberphoto.se)…
      I am fifth in the line. The price are 15.000SEK, which is $2306 to be exact…
      The delivery date isnt known yet. I have been told 1-2 month. And the price might go down until release, I was told…

      1. @Kim: I assume the price in Sweden includes VAT (25%?)?? The price in USA is always given *without* VAT, so converting to US price should give ca US$ 1850.

        1. Yes! The price is VAT included. In Sweden VAT is always included in the price. Youre right, I forgot US never included VAT. In 2011 when I was in holiday in Houston, tx, everytime I bought something or was eaten out, the price did go up all the time. First I though I was scammed because I was just an tourist.. 😉

          1. Did you often got “eaten out”? 😉

            Anyway – yep when seeing prices in EU and US, I allways usually multiply with 1.25x – and that’s usually correct-ish (in Norway). 🙂

          2. Hehe. Iam not sucha good writer when it comes to english. But I try! 😉
            I suppose it sounded that I got eaten up..
            I correct my sentence: everytime I went to a restaurant…. 🙂
            By the way, I am really looking forward to the release of the new gh4… do someone know if my Canon 24-105mm can be mounted to the panasonic throw somekind of a adapter??
            The pana 12-35 2.8 seens a little pricey?
            Regards from Sweden!

    1. Is it really, Danny boy?

      Maybe your name is Kim from Sweden who just sunk a US$2300 for his new m43 camera?!

      1. Why are you and 2-3 others trolling the GH4 under multiple names? You trolls put the UK and the USA to shame and your age group (baby boomers who should know better). Do you see Micro Four Thirds users trolling other camera sites? The answer is no! Are your lives that empty and insecure???

        1. The more popular something gets (a product, a rock band, a movie or whatever) the more people discuss, and with the internet, brings the better chance of more people trying to stir things up (not sure of the reason). It’s pretty juvenile and unprofessional, and at the end of the day gets them no where.

    1. No VAT, and other taxes are lower too. Plus bigger market than any individual country in Europe. How many people will have to pay for documentation and marketing in Norwegian? Do cameras have menus in Norwegian?

      1. 20% of the retail price of Norwegian GH4 camera sales goes into a state social fund to provide therapeutic support for envious GH3 videographers. One of the benefits of the Nordic social model.

        1. Well, our Nordic model (I am Dutch btw) works well to my mind. When I look at The Netherlands, Denmark, Sweden and Norway our countries have things aranged pretty well for everyone. We all score the highest or among the highest when it comes to perceived happiness, when it comes to medical care, when it comes to wellfare, when it comes infrastructure etc. When you go to other countries, it is a difference I note clearly. So I gladly pay more for my stuff and I am one who pays more tax than the average. I don’t mind: I think it is for a good cause.

          I am not saying we live in the best part of the world. that is personal. But to my mind there is a lot going for it.

          1. Sadly, America would have that standard of living if we didn’t waste so much on our military endeavors.

  1. …That outputs 4K that no household has any USE WHATSOEVER. Heck, hardly any movies you can buy at raw 4k data. Oh yeah, a mere SPECK of consumers own 4K TV.

    So you can see someone’s child having their first communion in 4K?

    Then there’s the HO-HUM image sensor.

    No wonder Panny’s m43 camera value TANKS within 6 months (or less).

    For professional use, you say? You know what professional videographers use? HD camcorders.

    You’re welcome.

      1. Exactly the same lazy trash talk SD videographers were saying about HD eight years ago. We call don’t call people who trash talk a vastly superior image pros; we call them hacks.

    1. Couldn’t have said it better myself.

      And that sinking feeling for the then ‘outdated-tech’ GH4 camera when Panasonic decides to release a GH5 in 16 months time.

      1. nonsense talk. Sink??? What the hell are you talking about?? This will sell like hotcakes…. The video specs combined with the 4/3 sensor, f0.95 lenses, f2.8 zooms, PL mount friendly, real slowmotion, form factor, EVF, PRO codecs, etc etc… are filmmaker’s dream coming true….

      2. I guess you are a canon-fanboy? They are very nice to their older customers since they hardly ever improve on new models, so you don’t have to feel left behind. I’ll give you that.

        Of course, if you actually want great movie quality and want to stick to Canon, you better be prepared to spend about 10K to compete on quality, or 20K to compete on features.

          1. You do realize that you are on a *****M43***** site, right? I do not go on Canon, Nikon or Sony sites and talk $hit.

            Please enlighten me of anything good Canon has done the last 5 years for video on DSLR’s (or their dedicated video-cameras for that matter) in the sub $2000 segment. And no, Canon is not allowed credit for someone hacking their cameras, which is the only thing they have going for them.

            The GH2, GH3 have been incredibly popular in the <$3000 video market, and GH4 will probably accelerate that trend. Canon is to worried about cannibalizing their own $6000+ cameras to do anything of substance…

            Now, please, do us all a favor and scram back to whatever cave you live in.

    2. Guess what 4k is used all the time in 1080p production. We shoot 4k so we can get our wides and medium shots in one take. Saves time and money. We never deliver in 4k but shoot in 4k and get more done in less time. Why do people complain about 4k there’s clearly interest in it.

      1. Some of these people obviously don’t live near civilization so they can check out how great 4K tv’s look either, and yes as you mentioned, it gives possibility for cropping. In addition, if you downsample, the quality is much better than native 1080p as you get better dynamic range and bitdepth, not to mention noise-removal works better too. It’s even good to have 4K if you want to pull single frames out.

    3. HERE is what all the Trolls are screaming and gnashing their teeth about. The following list of 4K Camcorders can be found on B&H. At $1700. 00 the Panasonic GH4 is BY FAR the most affordable 4K Professional camera in the world and costs a mere fraction of what other “Professional” 4K video camcorders cost. AND, the GH4 is also a great stills camera with an awesome line-up of lenses.

      Just have a look @ Real World prices for 4K camcorders.

      Canon EOS-1D C Camera (Body Only) – You Pay: $11,999.00
      http://www.bhphotovideo.com/c/product/855962-REG/Canon_EOS_1D_C_EOS_1D_C_4K_Cinema.html

      Canon EOS C500 4K Cinema Camera (EF Lens Mount) – You Pay: $19,999.00
      http://www.bhphotovideo.com/c/product/855975-REG/Canon_EOS_C500_Cinema_EOS.html

      Sony PMW-F5 Camera Kit 1 – You Pay: $19,500.00
      http://www.bhphotovideo.com/c/product/983249-REG/sony_pmwf5kclcd_pmw_f55_camera_kits.html

      Canon EOS C500 4K Cinema Camera (PL Lens Mount) – You Pay: $19,999.00
      http://www.bhphotovideo.com/c/product/855983-REG/Canon_EOS_C500_PL_Cinema.html

      Sony NEX-FS700 RAW Camera Kit – You Pay: $20,500.00

      Sony PMW-F55 CineAlta 4K Digital Cinema Camera – You Pay: $28,990.00

      The trolls are losing sleep about this camera because they do NOT understand this level of technology at this price.

      I could buy two of the GH4 + two $2000 – video tripods + two of the XLR mic adapters and STILL have enough change to take the biggest vacation of my life compared to the price of a Canon 4K camcorder or a Sony 4K.

    4. Go out to take your still pictures cause you don’t know what you are talking about. Really, really!!! Let the GH4 for the ones who knows how to use it and make money with it. I run a video production company for more than 20 years and traditional camcordes are for TV flexibilty and purposes only nowadays. The GH4 is ahead of any Canon EOS Cinema, Sony FS, that costs 5, 10 times the price of GH4. Yes, it is a genuine filmmaking beast. The best of all worlds at an affordable price. You should study and read more before start spreading all this BS.

        1. Mr. Tittylick, it is always good to be happy, and we have something to be happy about 🙂 Let the party commence.

    5. So, you are one of those people that choose to record their “important moments” (communion, wedding, etc.) on VHS instead of the then new digital medium (who needs digital, right?). Or maybe you bought a HDReady TV (because this FullHD thing is a fad and will die out soon, right?)

      I don’t think that there is a single person in this world that thinks: “Yeah, my wedding in VHS is perfect, I wouldn’t change it to FullHD, even if I could.”

      So, if you want to settle for less, go for it. I bet you will be very satisfied 20 years later, watching your crappy video on 8K holographic TV or whatever 🙂

      But if I had a wedding in coming months, I would like it to be recorded in 4K. Because I would probably watch it in the FUTURE.

    6. Haha, you are probably all over a $3000 dslr to take pictures of the same communion, since all your relatives want POSTER size pictures of the event, right?

      Besides, since you don’t have a clue, this is mainly meant for aspiring and professional movie makers. The fact that it is 4K is just one of many reasons why this crowd will go crazy for it.

    1. I would choose for putting my money in the glass, because electronics drop
      quickly in value. This type of glass is for a man what a diamond means to a woman.

          1. Ehhmm…..talar du om svensk kronor? Det betyder €2264,- euro eller? Ar det inte for mycket??

  2. Hmmm, that puts it a tad more expensive than the E-M1, now it factors into a decision between the two. Pay a little more for some video options. But looking at those images up close, I’m unsure…

    The Kenyan photos, whilst pixel peeping, not sure if those are jpegs at reduced quality but it seems odd looking, kinda muddy with weird rendering.

    Some of the Japanese ones are like that as well, but others aren’t. Not sure what’s going on, if it’s the jpeg rendering with noise reduction or what but I’m not liking it. Guess I’ll wait till some actual tests, who knows what was done with these photos or if they’re pre-production versions or what.

    1. Pixel Peeping a Four Thirds Sensor??

      LMAO!

      Seriously?

      if you need to Pixel Peep pictures from a sensor that size, then you’re judging the wrong sensor.

        1. In the Flesh, because it’s bad enough to Pixel – Peep a Raw four thirds sensor photo, BUT a jpeg? That’s just plain dumb.
          On top of that, it’s also DUMB to pit a E-M1 against this camera, as they’re are two different customers. A Videographer wouldn’t even look at a E-M1. They’ll buy a G6 over the Olympus easily.
          Talk E-M1 when it’s only about stills…

          1. You are so boring, dude. Get out of your mama’s basement and take in some fresh air. It might clear your head.

      1. Looked at the “original size” image. (right click on image and select original). These may have been dancers in motion which would include motion in many directions at once. The guy with the watch in the foreground is out of focus, plus motion, but the guy behind him is incredibly sharp. The watch itself is the foreground most object so with the focus on the second dancer behind. The arm and watch are significantly out of focus at F4.5, but his body less so out of focus.

  3. For sure the GH4 is a video camera only. Those stills photos in flickr just show that GH4 is rather poor choice for stills. Not that E-M1 is much better…

    If m43 are going to compete they have to have at least 32Mpx…

    IM(NS)HO m43 is a video only sensor format…

    I’m not upgrading my GH3 to GH4 due to the lack of 10 bit 4:2:2 internal recording.

    1. “If m43 are going to compete they have to have at least 32Mpx…”

      32MP on a m4/3 sensor ?!

      You sir know very little about digital cameras and basic sensor technology.

      1. I disagree..it is twice the size of the Sony 1″sensor, which is 20 MPixels and performs pretty well. It would translate in 38 Mpixel on m43 or about that..
        In the RX10 it is close to the best m43 sensors actually, at least when both are downsized at 8 MPixel and at ISO100. But 32 MPixel on m43s, especially for those who want to shoot landscapes and with good light is not so stupid at all and it is doable too. 24 MPixel I think is the next thing we will see, certainly with true new sensor tech we will suprass it.

      1. No, no, no, sir, you are dead wrong. 128 Mpx is the absolute minimum. I mean, come on, you would have to be insane to settle for less. Those amateurs that recorded Hobbit with crappy non-fullframe 20MPix cameras don’t know what they’re doing.

        🙂 🙂 🙂

    2. What on EARTH do you need 32mpix for unless you are a pro and sell poster size pics? m43 and it’s 16mpix is more than good enough for all amateur-use, and more and more pros are finding it sufficient as well.

  4. Does anyone think this will affect the price of the gx7 or gh3 body only? I am looking to get the gx7 or the gh3, can’t afford the gh4, i am also willing to look used. does anyone have an idea if and when the prices will go down on those two cameras. I know the gh3 is a more direct competitor, gx7 is not as professional for video.

    1. Reasons #96 why Micro Four Thirds is such an awesome system for the indie/hobbyist filmmaker, the awesome bargains you can find for m4/3:

      Is ridiculous but I just picked up a Panasonic GF3 with a 14-42mm lens included for only US$150 second hand from Amazon! 😮

      That is so cheap I’m almost getting the camera for free with the lens! 😛

      Well, I reckon my ultra low budget multicam collection of GH1 + G3 + GF3 is complete for now 🙂 As all of these cameras can be hacked for unlimited recording times.

      1. +1, Bitch’s equipment gets outdated too (though not so much if Canon, since they rarely add anything to their new cameras anymore)

        1. Yet, Tom-ato is one of those who starts suffering from withdrawal after their prized 1500 Eur possesion receives an upgrade in about 12 months. Will you be pulling your mama’s skirt begging for money…of poor boy…

          1. Nope, I am happily putting in an order for the GH4 to complement my GH3. It will work great with my rather large collection of high quality lenses and other video-equipment, that makes me good money.

            (Sorry, you probably don’t know what making money means, other than some degrading way, but there is quite many of us that have no problem spending that kind of money on a camera, and it is downright cheap compared to some of the cameras from Canon, Nikon etc.)

        2. No Tom,
          you’re incorrect, again. Your other posts aren’t much better, either. And you know what they say about assumptions, don’t you.

          1. Gee, I don’t think that saying is relevant for a comment to someone who clearly does not belong on this board.

  5. Currency converter puts it at £1,275 for UK, then add VAT, import tax, nasty party tax, and rip off Britain fees, so we are looking at £4,000 then ;-Q

    1. And the Labour Party will introduce a 4K recording tax because poor people clearly wouldn’t buy these high-end cameras and the wealthy should obviously contribute more to reducing the national debt…

  6. Seems like a very aggressive price and hopefully it should pay off. In fact this is only 200EURO over the the EM1 price and it is also has professional level video and probably the same level of stills performance. Still we won’t know till we get independent reviews.

    1. I’d like it to have the same level of stills performance as the E-M1, but I doubt it will happen, considering that the E-M5 vs GH3 performance wasn’t that close.

      When Panasonic dedicates so much firmware to video processing and Olympus dedicates so much to stills processing, it’s likely that the current balance will continue.

      Doubling the single AF burst rate is impressive though. If continuous/predictive AF doesn’t work out, we might just get lucky because of the burst rate.

      1. In no way are these photo examples close to Olympus, there’s something wrong with them. Video wise, the GH4 will probably excel exceptionally, but there’s something going on with the jpeg rendering in those flickr examples.

    1. Apparently a lot of people outside the m43 camp that are either envious or nervous about “their” own formats.

      The GH4 is truly looking like it can be a game changer for home-video + lower budget pro/indie stuff

      1. Nervous is RIGHT! If this camera can capture either 30 fps or 96 fps @ 4K then it becomes a SERIOUS sports camera. Sports is the primary bragging point for the HUGE DSLRs.

        If this camera can take anywhere near that many frames per second of 4K RAW . . . Canon and Nikon will be hurting.

  7. Price for the body seems nice!
    But don’t forget the special SD-card, it’s supposed to be quite expensive (350$ for 64GB ?)…

    1. I don’t think you’ll “have” to use that Panasonic SD card. There is already an equivalent 64GB Kingston UHS class 3 card available as of last week for $105.

  8. This would also make an awesome sports/ action shooting camera. 12 FPS RAW and Stills extracted from Continuous 24 FPS 4K video !!!

    I downloaded the 4K video from Youtube, extracted some stills and they just look great. just like shooting stills in Jpeg mode!

    100Mbps in 4 K very managiable and great solution.

  9. If the cost of GH4K body is $1700 in US (original rumor was under $2000 and as low as $1500 in some posts) then looks like it will indeed be good competition for the EM1 as same price but with video capability of no other camera anywhere near its price range from DSLRs. As for stills since the GH4 has a new AF does not need to use pixels to include passive AF on sensor as the EM1 does hence probably higher resolution from its 16mp sensor and uses newer technology on its sensor as well as faster processor processing. The GH4 also has higher duty shutter and faster fps so may be even better for sports. Reportedly a 8 mp picture can be taken from any 4k footage even at as high as 90 fps?

    1. For me that shoot a mix of video and pictures, the GH4 is a no-brainer. For still-shooters (primarily), it is probably best to stick with whatever successor Olympus will have for the EM-1 (if it comes out fairly quickly).

      I do wish the panasonic had IBIS, though I luckily have good stabilized lenses for my gh3.

  10. If the stills IQ is the same or better than the GX7 and GM1 then I would be super impressed. As it is this camera is sounding like the absolute jack of all trades and a bargain at any price below $2k.

    1. +1. And yes, there is no reason why it would not be equal to, or possibly surpass the gx7 in stills quality. It does lack IBIS though.

  11. I like this gh4 …but as I dont do any video I wait for somegthing like G7 to be cheaper

    what I dont like how the pana jpgs shows green and espacialy red

    what I noticed is that in hands the GH4 looks small …with 12-35 very compact tool to nature

    good job pana

    1. Vize your comments have gotten shorter and poorer…what happen to all that “a7 will take over this and a7r will do that”? Aaawww…did they turn out to be crap cameras with a million problems? The latest is light leaks, have you heard? Hahahahaha you got nothing left to say after that embarrassment.
      Next your gonna move to the dof argument I bet…

    2. right. I love lugging around full-frame cameras, too. So when I shoot 4/3, I carry around a bunch of rocks in a backpack so I don’t feel like I’m missing a things

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