Today I wrote how the Fuji X PRO 1 was too highly priced to compete against the Micro Four Thrids world. An anonymous source yesterday told me that the real price is in relaity much cheaper and that it was a sort of “marketing trick” from Fuji to announce a higher price. Didn’t believe him first but now the very frist preorder is up and indeed the price is MUCH lower. Check it out:
Fuji X PRO 1 worldwide first preorder at Expansys USA (Click here), Expansys Canada (Click here) and Expansys UK (Click here).
That would completely change the situation and put a hard pressure on Olympus and Panasonic!
UDPATE: I am still not sure this is the full price you pay!

99 Responses
I guess I am cheap but even that price doesn’t seems low to me.
With a 35mm 1.4 lens of the quality? $1385 is dirt cheap with that lens. That’s a $600 prime as a “kit lens”. That’s less than $800 for the body. That is raging bargain. It honestly feels too good to be true, but I placed an order anyway…and got confirmation number, so we’ll see.
how do you know how good the lens is?
That opinion is mainly based on build quality and Fuji’s history of making quality lenses. Fuji also has a few samples on their site that look fine to me. I still want to see more images made with it, but I’m not too nervous about Fuji deviling a quality optic.
Even if it turns out to be only average optically, it’s still all metal f/1.4 prime with aperture ring. I love that they chose to make their lenses out of metal instead of plastic. The only m4/3’s lens with similar build quality is the Olympus 12mm f/2…and it’s $800-900!
but fuji is crap.
i mean look at their EXR sensors in the point and shoot.
they produce BUTT UGLY pictures as all others.
and fuji lenses…. i don´t know.
they look cheap and are not good.
Well, Fuji is making lenses for Hasselblad… and some very nice (and expensive) lenses for the movie and tv industry.
or look at Nikon’s compacts, or any other ? what a troll
Still looks like a cheap toy
Lol, initial price in rumors supposed be 1300$, then Fuji made anchor at 1700$ and lowered price to 1384$. Fuji has 84$ in plus for each camera. And naive buyers thinks that this is bargain.
Look for “Price Anchoring”:
http://tutor2u.net/blog/index.php/economics/comments/price-anchoring/
Naive? I simply think $1400 for a solid metal camera with a metal standard f/1.4 prime is a heck of a good deal. A too good to be true good deal if you ask me. In fact, I won’t believe it until my pre-order ships.
There is really no direct comparison in the m4/3’s world, but let’s say you take the GX-1, add the view finder, and the Panasonic 25mm f/1.4; then you’re looking at a package somewhere between $1500-1600. And the build quality of the GX1 isn’t even in the same league as this Fuji. So IMO, $1800 for the Fuji with 35mm lens is fair. $1400 with lens is a great deal. But, $1700 for the body + another $600 for the lens will most likely make me stick with m4/3’s.
Now, you are rationalizing your buying decision.
This camera would be a good deal if it has this organic layered sensor, but it has the same sensor as NEX-5N.
Fuji markets it as a camera with the best sharpness. In fact every CSC has better sharpness than DSLR, because of shorter flange distance. NEX7 in dpreview raw compare tool is only beaten by Pentax 645, next is GH2.
Of course it is nice looking camera with retro feel, but I’m not sure if its weight and size is good. Several people are ditching their DSLRs for m43 because of weight.
“but it has the same sensor as NEX-5N”
I doubt that very much. Fuji makes its own sensors and this one has been several years in development.
Still, let’s say it is. Would that be a bad thing? I own a Canon 7D and I think the NEX5N sensor is pretty darn sweet. One of the very best APS-C sensors on the market.
I also think that this body with the 35mm is a good deal on paper. If the image quality is the same quality as that of the NEX5N, and if the build quality is as good as claimed, and if the lenses are indeed metal and perform as one can expect from a $600 prime lens, then it is a very good price.
If, however, Fuji really manage to get the image quality as claimed, then it’s a steal.
“I doubt that very much. Fuji makes its own sensors and this one has been several years in development.”
-Not this one. Fuji can make organic layer with filters on top of silicon, just like Pentax, and Nikon are doing with Sony sensors.
“Still, let’s say it is. Would that be a bad thing? I own a Canon 7D and I think the NEX5N sensor is pretty darn sweet. One of the very best APS-C sensors on the market.”
-This is not bad. But why pay higher price for bulkier, heavier camera with the same sensor? I can understand this retro feeling. But I think in this case users sacrifice too much.
“This is not bad. But why pay higher price for bulkier, heavier camera with the same sensor?”
Why do I own a 7D? Doesn’t the 600D have the same sensor? The reasons I own a 7D have nothing to do with the sensor, that’s only one part of a camera.
Build quality is another. While I loved what my Nikon D80 could do, I never could get used to the cheap plastic feel (the same thing I now have with my Canon 17-55 EF-S).
Viewfinder coverage. I love my 7D for that.
There are many more reasons. My point is, the Fuji X Pro 1 has a very solid build quality, a unique built-in viewfinder, classic controls, the right balance (for me) between body and lens, and so many other things that have kept me away from the NEX system.
ADMIN:
Please, no more Fuji crap here! Thank you!
THis camera is going to challenge m43. I think it’s important to know the price of it!
I’d say the only crap i’m seing here is M43,
So far Fuji gives us gems…
keep it on admin
Admin,
Please fee free to post all the Fuji stuff here you want. I love what they are doing with digital cameras.
– Olympius
Admin, please more Fuji news, you are doing good work!
+1
This camera doesn’t challenge m43 as much as it challenges Leica and the NEX-7. Future bodies in different segments will compete with m43. It’s still very early to have a real judgment on the camera other than on its Looks. And in that department, I’d like to say that the whole retro design is getting stale…
If that was $1,384.99 = £894.75 I’d be tempted to buy one tomorrow!
£1080 with shitty tax.
i hate tax, especially with if its shitty
Wow.
It’s a couple hundred $ more than GX1 + PL25mm f1.4. Gives equivalent resolution, APS size sensor, built in VF; not necessarily a slam dunk, but definitely competition. Versus Nex7, very competitive.
ADMIN:
Calm down on the fujifilm!
There is no way on earth the X1 will be £899 for body and lens.
Fuji UK have already said it will be circa £1000 body only…
And never heard of expansys in the UK…
Expansys are well known in the UK as suppliers of unlocked phones and other tec including cameras. Last time I visited them they were near Manchester uni in a huge warehouse.
shame the lenses are too expensive.. if you count down 500 for the lens you get 900 for the body.. that´s not so expensive when you take in mind the picture quality is better than FF. Hope pannasonic is now tweaking the GH3 senzor with something simmilar that has fuji!
“that´s not so expensive when you take in mind the picture quality is better than FF.”
IF you believe that non sense and IF it is anywhere near the truth in reality.
(Perhaps Fuji compare the image quality of the X Pro1 vs that of Kodak 14n?!)
Looking at the high ISO image sample of the X Pro color noise and pattern, I am reminded of the corresponding one from the GH-2. I think Panasonic have already done what Fuji are claiming to be doing!
I am still waiting to see a sharp image example from the camera…until I do…it is not worth 10 cents.
I am waiting for Olympus 08/02…
Here you go, Bob http://www.fujifilm.com/products/digital_cameras/x/fujifilm_x_pro1/sample_images/
Michael, I am talking about these exact images…they are not that sharp!?!?!?? They have great tonal range..but I am just not impressed with the fine detail. Truly. Perhaps it is my perception…but I would like to see a comparison…especially to an M9 and perhaps a Sony.
Does anyone else feel this way?
The images there could be compressed for web just wait for RAWs ;).
I realize that …but I make images from my GX1 that are made for the web…and they are definitely sharper than these. Why wouldn’t Fuji take great care in preparing these images….it “IS” like the whole world is watching!….you could be right though. I hate to sound like a basher here…but this is Very frustrating. I definitely would never buy this camera based on these images. They suck, (compared to what I was expecting to see after all of the hype).
Take it form the other side, Bob – be happy you’ve already got a camera producing sharp images for you. Like you said, when all that hype is gone a sobering come along ;).
LOL! I know…I LOVE cameras and photography. I was/am expecting a lot from this offering I guess.
I have a 5D Mark II so I can get things really sharp…
Maybe we just need more info here! I want this camera to really be exciting.
Who are Expansys? Has anyone bought anything from them? I just don’t trust this kind of websites.
They primarily import unlocked smartphones from Europe. They are a trusted seller but I never knew they got cameras. I feel the price is wrong though.
They’re a well known and popular website for technology, have been around for many years.
even camel jokeys know them!
Hey Admin, please delete the racist posts here, aka ‘camel jockey.’
http://en.wikipedia.org/wiki/List_of_ethnic_slurs
Much better. It’s very close to the $1,299 price that I not only wanted, but also expected Fuji to shoot for. I was very surprised when they cleared that by $400. This brings it into direct competition with the NEX lineup.
A body and lens for $2,000? That’s doable. Not exactly a steal, but doable. I think that it is a good price.
No, the new pre-order price INCLUDES the lens.
Hey cheapskates. You do know that Coach handbags are running (top end) for around $900, a good pair of eyeglasses for $300, top line iPad $829, but you seem to expect to own great lenses for what? $250? $300?
It’s no wonder Oly and Panasonic have trouble making a profit. Do y’all make $7.50 an hour and live in a basement?
yes… but it´s better then writing from moms PC like you retard.
Naw, I spend all my money on women and imported cheese that costs $25 a pound. 😛
That was my down fall the cheese. Seriously. Love the stuff, eat to much.
ALL OF MY MONEEEEEY!!!
And dear site owner. Thank you for the interesting posts. I treat them all with a degree of scepticism… And I am interested in the Fuji (modern Contax G) -please keep the info coming.
Netherlands: http://www.expansys.nl/fujifilm-x-pro1+35mm-f-1-4-227647/
FAKE PRICE, they are using MOCKUP as PRODUCT INFO IMAGE instead of real camera image!!!
@Jarda – exactly!
Indeed. Fuji self says it will be 1700 USD body only and about 500/600 USD per lens.
This is fake advertisement. I don’t know why it should be posted in a 43 rumor site. Guess we cant take this site serious anymore.
I don’t get people getting mad, people getting defensive about it, people trying to diminish the Fuji X-PRO1 and we don’t even have a single full review about it, at least wait for a bad review to at least have something to base on, c’mon!
truth to be told, Fuji simply delivered what the majority of people expected of a more PRO-like mirrorless camera. Of course it won’t be perfect, but it’s certainly much more that I expected. This is the first serious mirrorless camera.
I like the NEX-7, but this Fuji one has that something more into it, don’t expect it to be good at video because it’s clearly not its purpose but anything other than that, it seems awesome, I particularly liked the aperture ring. but anyway, I’ll also wait for the reviews to see if it’s really the real deal.
This XPRO has lots of things we expected from the GX1 and that now we place into the new Oly, m4/3 was too afraid to try this high-end market and it took Sony to show how people were waiting for more PRO-like mirrorless cameras. That certainly changed how they were going to approach the GX1 and now the GH3 and the new Oly.
We’ll see how things are going to be played and don’t take it on Fuji, it’s really nice to see someone like Fuji stepping up and trying to mature the mirrorless market. I want to see what Nikon is going to do with their Nikon1 approach and how is Canon going to try this market
“….want to see what Nikon is going to do with their Nikon1 approach ”
best is they put it into the trash….
Congrats on your name and hobby!
Expansys does exist, they are big in South Africa.
If that is the final price, I’m more than curious….
If I’m not really doing sports photography anymore and the video is on par with the D7000, I may have to dump all my Nikon gear….
YOUR CREDIT CARD NUMBER IS NOW STOLEN.. THANK YOU. 😉
Thing is, Fuji said they don’t have a Suggested retail price yet. And so every store that has preordered them at Fuji can say whatever they want about the price. Still, they might have to change it when they know how much they have to pay Fuji for it. Since I doubt they would sell them at a loss.
(This is logical in my world, but I actually don’t know how vendors purchase their products)
Let’s see here:
A Fuji X Pro 1, with a state-of-the-art sensor and a 50mm equiv. f/1.4 FUJINON lens will set you back $1,400.
A Sony NEX-7, with a 24mp sensor that gives crappy colors, and a 35mm equiv f/1.8 Zeiss lens is a mere $2,400.
I hope Sony enjoyed their five minutes of fame with the NEX-7, as they are now way, way, way out of line with what Fuji has wrought. I wouldn’t be too concerned with re-opening that NEX production line if I were them.
But I guess if you have to a have a 50-200 zoom the NEX-7 would be a better buy. 🙂
– Olympius
sorry but you got all numbers wrong
Claas,
You are so right….the NEX-7 with the 18-55 kit zoom (woo-hoo!) is $1400 USD, without the kit zoom it’s a mere $1200 USD.
But the 24mm Ziess is still 1,000 USD…..for a grand total of $2,200.
Oh yeah, that’s so much more competitive.
So long NEX-7, it was fun while it lasted.
– Olympius
Anyone that thinks the new Fuji will be $1,400 is on crack.
Peasantry didn t complain about t the e5 price, this camera is overpriced to the max, its worth no more than 600 imo, the fuji price is even cheap for what you get
im hoping for 1799 usd with a “kit ” 35mm prime
thats doable , if fuji aims for 2400 with a 35 they will lose a tremendous
number of sales worldwide , and a greatnumber in the impoverished usa too
1 tenth of 1 percent is not a market , that why a three lens kit from leica
costs 25,000 dollars with a few accessories
$1699 or $1799 with lens sounds reasonable, but there is no way they will sell it for $1400 like some people seem to think, the X100 is $1200, and this is significantly better, and interchangeable optics…
Impoverished USA? Really? I mean you do realize that the USA economy is still in the top 3 in the world right?
Of course the cheaper the price the more the sales. They have to balance profit per camera with number of sales at X price point.
Here is what you are saying, “blah blah blah blah blah blah”.
you mean USA dept is at the TOP.. and war crimes are commited by US troops more often then any other army?
correct!!
Oh please. Whenever the world needs help, everyone turns to the USA. You cry when we help, you cry when we don’t help. Spoiled children is what you are.
nobody wants the USA… have you ever leave your country?
70% of the world hates america.
To admin: I’m not trying to cause trouble for you but if this kind of trash gets posted very often here no matter what group or nationality is being attacked, your site is going to get a very bad reputation among the adults who come here to learn about these cameras. Please spend a few minutes when you can spare them to clean things up here just a little so that we can all enjoy reading the more responsible posts that belong here. TIA
That price is extremely more reasonable. Hmm…
Link no longer works?
pablo no longer allowed to stay in california!!
come on Admin… expansys.whatever is a scam web site have seen them before…be carefull….
wait to read the reviews about this lens and camera,and Fuji have to beat Pana G3 / GH2 in price/image-video quality/handling. .. will see
what is all this hype about this camera…? this is the way worst system to get in – after Nikon 1, new and uncertain future, no compatibile lenses of any kind, only one manufacturer that had not build a single dSLR or sys camera in many years… what are u guys drooling aboubt?
Still a bit too steep for my wallet, but definitely in the right range, especially with that lens.
$1400 for the body and 35mm 1.4 lens is NOT a reasonable price. It’s too low so don’t get your hopes up, it’s just not going to happen.
An Olympus EP3 is $800 for the body only. A Nex-7 is $1200 for the body only.
Now do you really think the X-Pro is going to be $1400 for the body+35mm 1.4 lens? It just isn’t going to happen.
I think $1400 for the body only and $1700 for the body+35mm 1.4 lens would be a great deal.
Reality is that it’s going to be $1700 for the body only.
they laugh at the sillys who placed an order….
I just spent 1550 $ +tax just to purchase GX1+EVF2+Leica DG summilux and still can not meet my expectation, so disappointed,.For my GF1 Upgrade,.. Now with FUJI ,. I can have far more better quality and less money from GX1 thing ,.. I””m in with Fuji now
Admin thx ,. Keep up the good work
Anonymous…I think my GX1 images are sharper than ANY of the samples that Fuji showed, even after I processed them into jpegs for the web. The Fuji camera is huge…and I am in doubt about the image quality. I am very impressed with the image quality coming out of my GX1 with the fast primes.
Is it the same output as my 5D Mark II…um..no. ..but it is very impressive given the size of the system.
I really want to see some of the Fuji Raw files. I hope they are far superior to their sampel jpegs.
Surprised you were disappointed with the GX1 performance????
Agree, even if the Fuji XPro1 basic kit is at $1350 I think it is not compelling enough to take a closer look. Until we see sample images that with some pixel peeping clearly show very significant improvements in resolution over GX1/G3, less artefacts like moire, better DR etc, the other functional limitations of the platform won’t justify the price point. I’m not buying any camera for more than a 3-year run, so don’t try and sell me on Leica quality attributes – not worth the investment.
I really think that for m43 owners the Canon G1X is the one to watch.
Like Fuji with the X100, Canon have brought this to market while they iron out the EVF and mount design issues for their MILC. Canon may provide some hints at CP+, but I don’t think we will see a MILC announcement until September.
The 4:3 aspect sensor is a good move away from the old 3:2 standard and very welcome. The video options for the G1X will be interesting, as I would think that 16:9 will be supported. As this is sub-optimal for the sensor, Canon may go oversize for the MILC, as Panasonic did with the GH2.
At this point in time Canon is a much more interesting camera company than Fuji. I currently shoot a Panasonic GH2, and have a considerable investment in lenses, but if Canon’s future MILC can match or beat the hacked GH2 in video I would be sorely tempted.
However, m43 will always have a slight advantage over APS-C and Canon’s new 1.5″ sensor, in smaller size and weight, so if Panasonic can meet the challenges thrown out by the NEX-7, the Fuji X1Pro and the Canon G1X MILC successor I’d be happy to stay with m43.
If Olympus can actually deliver on a high quality camera using a better sensor that the old Panasonic one, with built-in EVF and high-res tilt/swivel LCD/OLED, I would be doubly happy. I don’t care if it is centre mounted DSLR style EVF, or left mounted Rangefinder style.
I can’t understand admin’s point. Regardless of the price of the Fuji, it is the lenses, stupid!
With the current “portfolio” of only three prime lenses, ranging from about 28 to 90mm equivalent, the Fuji won’t be a big challenge to m4/3. m4/3 has lenses from 14 to 600mm in its line, this is what counts.
Generally every new product will challenge the competition to some extent. Only new product classes, like iPhone or iPad, can cause real paradigm changes, that shake an existing market completely. The Fuji won’t be such a market shaker.
For a new system, the system start of m4/3 with the G1 and lenses from 28 to 400mm range was a much more impressive undertaking than the X-Pro 1 release.
The new Fuji has no attribute, which Olympus and Panasonic would not be able to react to. Even the current flagships of m4/3, the EP-3 and the GH2, are in many ways superior.
The new Fuji system camera will find its audience, no doubt. But I see this audience more in people, who always lingered for a Leica M9, but never had the money to afford it.
It is funny that with almost every new camera release from the mirrorless competitors, m4/3 users become paranoid, admin of 43rumors included.
“With the current “portfolio” of only three prime lenses, ranging from about 28 to 90mm equivalent, the Fuji won’t be a big challenge to m4/3. m4/3 has lenses from 14 to 600mm in its line, this is what counts.”
The way I see it, Fuji has addressed the lens issue rather well. Sure m4/3 has a bunch of lenses already under it’s belt but Fuji has started right off the batt with three lenses that the m4/3 crowd has been longing for – fast, quality primes.
I’ve happily shot between 24-105mm’s for the last 3 years without issue. Fuji is also going to have two more lenses before the end of the year, a 21mm eqv f/2.8 wide angle, prime and a 27-108mm eqv f/4 zoom. I personally don’t require a 600mm lens, at all. I’m sure I’m not alone on this one.
It’s both funny and sad that in just one year Fuji will have a lot of the lenses we’ve begged for from m4/3’s for 3 years now. At the rate Oly/Panny going the Fuji f/4 zoom will get here before we get a standard zoom faster than f/5.6.
EXPANSYS has the nasty habit to lure people with attractive pre-order pricing, only to send an eMail nearer the availability time of the product trying to impose a new and much higher price.
They did it to me with the Panasonic X45-175mm lens.
I would question the honesty of their price claim!
For that price I expect some high quality orbs.
It’s a modern Contax G… Very nice. If Oly would come up with a Pen that has a built-in VF (opto-electronic) to go with their lens lineup though it would be a difficult choice.
Just not a big fan of electronic only finders…
ANd, of course, a sensor with better S/N ratio.
So.. disappointed with the sample images. Muddy sensor. CA issues even with the prime lenses. OVF will have problem with zoom lenses. Lens to sensor distance is too short and will have similar problem with NEX system. No IS. Too large for an APS-C system. No built in flash. -> Bad design.
Now, only if Olympus gets new sensor…
Can’t find a price, are they removed?
I see the … I have no idea what to call you dunderheads Amy longer… pixel trolls are still basing their views of image quality off of web displays. WTF?
The price was incorrect. They put this message on te descripción:
To everyone who has pre-registered the X-Pro 1,
Thank you very much for your interest. Unfortunately when this product went live on Expansys.com it had an expected price, which many of you will have noticed seemed much lower than expected.
This price was incorrect, and was the estimated price for the X-Pro 1 body alone, and not the complete kit with 35mm f1/4 lens. The price should not have been set at this stage as we haven’t had confirmation from the supplier on an idea of the cost price. Our expectations are that the actual price will be at least circa 25-30% higher.
We apologise for any misunderstanding and incovenience our mistake may have caused; it’s important to us not to mislead our customers. This was due to a genuine error, and we removed the price from our site as soon as we realised the mistake in order to prevent further confusion.
As always with pre-registation and pre-orders, no money was taken from anyone who placed an order, and we will write to everyone with the launch price and when stock will arrive. Only once a pre-order has been confirmed at this point and the goods are ready to be dispatched will anyone’s cards be charged.
Once again our apologies for any annoyance or frustration this may have caused, we will share further details on the X-Pro 1 when we have them.
Rob
Posted 09:29 11 ene 12 by Rob – Expansys (Marlow, UK)
Just a FYI for everyone, here in Canada has the X Pro 1 for pre-order and it’s $1700CAD.
http://www.henrys.com/67467-FUJIFILM-X-PRO-1-DIGITAL-BODY.aspx
That’s quite a lot of $!
What a bunch of losers. People are complaining this and that about the xpro1. The price seems reasonable since it is suppose to be a highend product. Leica charges $6k for the M9 body alone and they still sell hotcakes. The body of the Xpro1 might be big but it is still smaller then a dslr. Heck it is the same size as the M9 which nobody complains about.
The same folks here also laughed and said that the X100 will never sell since it is fixed lens and expensive. Gues what? Fuji sold twice as many then they expected. Time to ditch that pansy 43 system folks!
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