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Fuji doesn’t join MicroFourThirds and makes their own perfect PEN :)

Let me say this: “Damn that is a cool camera!”. Fuji just announced the FinePix X100, a rangefinderstyled 12.3MP APS-C-based camera with Hybrid Viewfinder! The “Hybrid Viewfinder that enables users to toggle between optical and electronic viewfinders and display intricate shooting information right into the OVF” (Source: Engadget). That’s what I call “Innovation”! I hope Olympus and/or Panasonic will show us a similar concept soon (Hey Olympus, wouldn’t that be a perfect PEN? You did awesome rangfindercameras in the past like the [shoplink 16136]Olympus RC (Click here to see the camera design on eBay[/shoplink]!). The bad news is that it uses a fixed 23mm f/2.0 lens (The lens itself is gorgeous). There is no price indication yet but you can bet that that camera will be a lot cheaper than the direct competitor the Leica X1 ($1.995 at Amazon)!. The FinePix X100 will be in Stock by early 2011.

P.S: Again, can someone explain me why Fuji uses a fixed lens? Why not make it interchangeable???

[poll id=”13″]

More news on:
Engadget
Dpreview
Fuji brochure pdf: http://www.fujifilm.com/photokina2010/list/index.html#h2-3

And here a video taken from Engadget:

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229 Responses

  1. Looks like a future classic, hope this is a precursor to an evil camera maybe one with M lenses…

    Hope the images, but not the price, live up to the looks.

    1. i’m more excited if this will start another rangefinder revolution. i’m pretty sure they will have some pretty good competition in the near future

  2. I’ve been drooling over this camera ever since it was announced earlier today. Amazing! Yea, this is what the GF or the E-PEN were supposed to be if Panasonic or Olympus had done their homework.

  3. oh WOW!!

    seeing that all I have in my PEN system is this: E-P1 + Pan 20/1.7 … this Fuji looks, and Spec wise, is something I have to take a very close look at.

    Look how similar it is to an Olympus OM-1 in style (+ the rangefinder), aperture set around the lens, shutter on top. Up to 1/4000. Spec if here with a shot of the back: http://www.petapixel.com/2010/09/19/fujifilm-unveils-the-finepix-x100-a-beautiful-rangefinder-style-compact/

    – ISO 200-6400
    – 12.3 mega

      1. On a compact, fixed lens I wouldn’t mind. Though 23mm (and btw what kind of “23mm” is that??) is nice and all, it is bit too limited. Even compared to say LX5 which has similar dimensions (though latter obviously lacks the OVF (and optional EVF is too expensive)).

  4. To quote Annoying Orange: “WHOA!”.
    That is such a classic camera. I won’t be getting it, but I would if I could find an excuse………

  5. It seems it’s not going to be “a lot” cheaper than Leica X1. In DPR forum people are speculating about the price, and one posted a translated post from Japanese website and it is going to be 120,000-150,000 yen, which is about US$1,400-1,700.

    If you went to Fuji’s official announcement site and read the brochure, the MFT chart for that lens is nearly perfect at f4. At wide-open f2, it’s on part with Zuiko 50-200mm… at f2.8. That’s very impressive. None of that says cheap…. Fuji hinted that it’s for professionals…. The control is unmistakenly for professional: aperture ring, shutter speed dial, exposure compensation has its own separate dial…. The only other cameras I know that have all three are Leica cameras….

      1. BTW, Admin, has Oly made a similar page – with list of they are going to present at Photokina?

        I wanted to visit the exhibition this year – but not sure what to expect.

  6. w0w ….

    not-interchanable lenses 🙁 if thay joined m4/3, sony or samsung it whould be so nice ….

    but on the other hand I understand it … thay don’t have lenses + ragefinder is not ideal for interchanable lenses…

  7. Don’t see the point to all this “retro style junk”. The design of the 50s-70s cameras (i.e. “rangefinder”) was dictated by the film mechanism, NOT ergonomics! So, why on earth,
    now the film’s gone, we still have to ignore the ergonomics in favour of retro look???
    Yes, I know lots of people seem to like it, but beats me why…

    1. A feel good about that romantic retro era for some peoples.
      Like those wanting a built-in viewfinder in m43 and shoot rangefinder style without that crazy price of current digital rangefinder solutions (or summarized as “cheap leica”). 😀
      Besides, things in life doesn’t have to be done in utilitarian way all the time.

      Probably won’t be able to afford the premium price tag, but even without the retro looks, hope there will be more APS sensor compact trend coming from big manufacturers; after all, nearly all compact camera used to be full frame back in film days.

    2. Exactly what I’m thinking. Too retro, too big, too fixed lens :). I voted yes because I’m hoping Panasonic and Olympus make similar camera with such controls and OVF/EVF, but at least 10% smaller.

      I think that this also means definite no to Fuji in m4/3, because they used an APS-C sensor. If they ever decide to make an interchangeable lens version, it will be APS-C. Also note that it is not their sensor, else it would be all over the press release.

      All in all a so-so camera from Fuji: a great viewfinder, but I’ll forget the rest soon. I’m still waiting for the first review of the hybrid autofocus.

  8. This is great! This is really going to push Olympus. If Olympus can put something together that is this classy but has interchangeable lenses – well they have had a win. Until then, this out-classes everyone bar Lica. Who would have thought Fuji would have done it?
    The question Olympus must answer ASAP is: will you give us something this cool with M4/3 mount soon or shall we just buy this?

  9. this is a fixed lens camera so its direct competitors are Leica Xi and Sigma DP1

    though I have a feeling Pany has something similar up their sleeves with a Leica fixed lens…

  10. 96% of the people who have voted would like to see a camera like this from Olympus or Panasonic. Are you listening Panasonic?

  11. Nice try, Fuji.
    But: One more funny camera with fixed lens for the heap of all the other “innovative” digital cameras with fixed lens in the last years.

    Why not an interchangeable Lens? Because you have to develop a whole bunch of new lenses with aperture rings. And all of them were huge and bulky because of the APS-Sensor.

    And: a 2.0-lens and shortest time 1/4000. Yeah. And…. what price?

    1. emil with all due respect so far this is the best camera in its class excluding a leica.

      At 35mm equiv its a perfect prime for all around shooting and its fast. not to mention its designed so you can focus in at 10cm for awesome macro shots.

      Cameras dont need interchangable lenses to be amazing

      Until olympus figures out that their current lense lineup is garbage for micro43 they will never suceed and solutions such as this will DESTROY olympus

      all we can hope for is that we will have good news at photokina from olympus with alot of new products because right now it looks like they are being shoved right out of competiton

  12. WOW! It sounds great! Well, besides 2 things: the non-interchangeable lens (sic! are we back many yeas to the sigma DP1???) and the lack of hybrid phase-contrast AF seen on the compact. If this camera had the previous two feature, I would have bought it, no matter the price (provided it is 4-digits and not 5 or more digits) and no matter the mount. The use of u43 mount would have been great, but if they didn’t agree with pan-oly, they should have tried with others, or roll their own mount. No matter how good the fixed lens is, I want to change it, so as is I won’t buy this camera, unless is $100 which I’m sure is not.

  13. Wow, an APS-C sensor, 65% bigger than an 4/3 sensor.
    I like the 2/3 format and non-interchangeable lens cameras. Back to the basic.

  14. Damn, I remember this is something I imagine about the E-P1. <£400 and the image quality is about 80% as good as the NEX and I am sold.

  15. In Fiji film history, it was the fix lens version like GA645, GW67 rangefinder for example. No doubt fuji follow this idea again in digital era 🙂

  16. Definitely interesting, but if gonna cost any where around the 1700USD mark … then I think that’s a bit too much for me – unless it produces some spectacular results, though still …

  17. Have Olympus and Panasonic taken a vacation? This is what everyone has waited for – except for the fixed lens. If someone builds such a camera with changeable lenses…

    I am going to wait and see how much Fuji wants for that beauty of a camera. For most of my uses for such a camera, that lens is good enough already.

    This puts a lot of pressure on MFT. I like that. Panasonic and Olympus will have to make a move soon.

  18. Gorgeous camera, and I really like the mechanical controls and I’m sure they’ll sell a quite a few of these. Unfortunately this is really a dead end for Fuji. The fixed focal length/non interchangable lens market is tiny – most people want zoom. Not neccessarily an interchangable lens, but at least a basic zoom. Even a 35-70mm would have increased the potential of this model enormously.

    Why not intechangable lenses, or a zoom? It could be selveral reasons, like this is what Fuji could get out reasonbly fast and without too high development cost. To mee it looks like another bad Fuji desision. They sure can make sensors, they sure can make interesting solutions, but they can’t get a complete camera right.

    Let’s just hope the come to their senses and join one of the existing EVIL-formats before it’s too late.

    1. Please read the press release. It’s designed to be a backup compact for people who own DSLRs. Not a m43 clone. If you want zoom or interchangeable lenses, the choices are already out there for you.

  19. This clearly make more sense than the latest Panasonic LX5. Finally Fujifilm did something as good as Sigma DP series and Leica X1.

      1. Well, sorry I’m not blind. But in my eyes camera are just quality of lenses together with sensor size and quality. And most importantly, the IQ delivered instead of the gadgets provided. If you don’t believe, better check how much gadget do you have on a Leica M9.

      2. Oli hasn’t announced the sensor size though, and the mockup doesn’t show the lens’ focal length yet.
        There’s still possibility it’s about most other compacts, smaller than 4/3 sensor

  20. Why no interchangeable or zoom lens? Because…

    Well, the optical viewfinder is not TTL, it is rangefinder style. The implication is that interchangeable lenses would require interchangeable optical viewfinders to keep pace with changing focal distances AND for the correct frame coverage (which of course given all the LCD info Fuju is projecting onto the viewfinder, makes it extremely difficult to make). Similarly, a zoom lens would require a zoomed optical viewfinder. Apart from extra bulk, this would also likely require additional complication as the LCD panel would also need to keep changing focus as the zoom/focal distance changes.

    1. Leica makes rangefinder camera with interchangeable lenses. You don’t have to use external viewfinders except for some special (wa) lenses. Fuji could used a zoom lens without any modifications to the optical viewfinder. With the hybrid viewfinder concept they could even had overlay framelines that would correct for both zoom and parallax error. A zomm optical viewfinder would have been even better, but not necessary.

  21. THANKYOU FUJI! This is amazing! This is what thousands and thousands of photographers have been waiting for since digital was introduced!

    OMG.. I cant believe it.. This is.. wow.. I dont know what to say.. Thankyou thankyou thankyou thankyou Fuji!

  22. I read somewhere that the price will be between $1500~$1700 (by converting from Yen to $), which is unfortunately out of my range. Even though I love the concept, I probably can’t afford it.

    1. a big +1 on that. Yes, I wanted interchageable lenses, but I wanted classic manual controls more (I usually shoot with a wide angle prime as my normal lens anyway – I don’t care for zooms).

      as far as other focal lengths go, what’s to stop you from snapping on an accessory lens on the front? could Fuji create an accessory lens that can zoom and thereby avoid the viewfinder issue?

      price could be a factor, but I was already leaning toward the pentax k-5 or (dare I say it) the nikon D7000 since Oly and Panny have failed to interest me any further. who thought it would be Fuji to come to the rescue???

  23. Wow!

    I’m in the market for a high quality compact with better IQ than my Stylus 1030 and less obtrusive than my DSLRs. The market just got a whole lot more interesting! That Fuji looks pretty sexy! Can’t wait to hear more, especially price (though on that front the G12 for $500 might be tough to beat).

  24. I would love such a camera with interchangeamle lens! Now I rate it more as a (superior) competitor to the Sigma DP series of cameras.

  25. Yep! Fixed lens is a showstopper for me. I’l stay with my GF1 too and wait until the GF3 or 4 appears on the market.

    But yes, it really looks nice… on the other hand modern retro design means something different to me. It means a combination of vintage and futuristic design. This Fuji looks kind of old-fashioned to me.

    Lastly I must confess I was hoping that Fuji would join m4/3… 🙁

  26. YUM!!!

    This is the essence of photography – a compact camera with a fast(ish) fixed lens and mechanical manual controls. It’s also what a lot of people have been hankering for from Panny and Oly for a long time – a rangefinder style body with a built-in viewfinder. Even better, it outdoes the fan requests by being both an OVF and an EVF at the same time! Also, it outdoes the PENs by having a metal baseplate. I know the plastic vs metal body debate is unceasing, but the metal baseplate really does give more confidence when screwing in tripod mounting plates. I’ve heard of (admittedly few) people bowing out the bottom of the PENs when screwing in tripods, something I think will be a lot less likely with a nice studry metal base.

    Now I don’t see a splitter, so I wonder if the OVF can be used to focus or is just there for framing.

    Being a fixed lens camera, this will compete in a different space than MFT, but it is something MFT afficionados have been asking for (in vain), especially judging by the enthusiastic response. Ironically, many MFT-related polls on this site (a MFT-heavy bastion if any) usually end up being 80% NO instead of the reverse. Panny, Oly, get with the program and LISTEN TO YOUR FANS.

    To the news poster, the fixed lens is for size and usability. The OVF has to be matched with the FOV of the lens. If you have a zoom lens, you will either need a bigger OVF to accomodate a zooming function or have frame lines and a fixed-step zoom (a la a Leica Tri-Elmar design). Either way, both the lens and the OVF will end up being bigger (and slower) and the camera will also get bigger. Kudos to Fuji for sticking to their guns and resisting feature creep.

  27. This should be the death of the Leica X1, (the Foveon addicts will still be buying the same rehashed Sigma DP9 in 2020) but I wonder how many people buy this kind of cameras.

    Now, not a word from that fast PD-AF breakthrough on the sensor from Fuji. I’m wondering that the speed of the AF will sort of dictate it’s fate.

  28. That’s a very good news.
    This is exactly the kind of camera i’m looking for.
    Old styled and I hope not so expensive !

    1. Someone already explained that the viewfinder and that specific lens play together. You can’t change the lens without changing the viewfinder.

      Besides, that APS-C sensor is probably better than any FT sensor.

  29. > FinePix X100

    How about some update to Panasonic DMC-LC1?

    I’d love to try rangefinders (and can afford it at the moment), but 23mm appears to be way too limiting.

  30. Come on Panasonic! I’ve been waiting for the GF2 for so long now – watch out because I am starting to feel my brand loyalty slipping…..

  31. fuji deserves highest respect for this camera, what a surprise just out of nothing, looks like the real m4/3 killer… IF they’re ready to release this one w exchangeable lenses, sooner, or later it will happen… it makes leicas X1 + the sigmas look silly…

  32. >> P.S: Again, can someone explain me why Fuji uses a fixed lens? Why not make it interchangeable???
    It’s extremely difficult to make compact lenses for APS-C

    1. Because one focal length is all you need. And it keeps the camera compact and with an optical viewfinder, it’s own view is also fixed.

  33. HAHAHA, this is so funny. Everybody wanted this camera but Oly and Pana were not able to deliver it. It was so obviouse that the consumer where looking for a camera like this. There were even E-P1 Fakes which looked 80% like this Fuji. It is just a pity that this camera has no second lens. I would just need an additional Tele Lens/Prime.

    But Oly and Pana still has the oppurtinity! This camera will be too expensive for most costumer. Just bild ja f*#king viewfinder into you body and let the fun begin.

  34. Pros and cons… I can’t wait to read reviews about this. Looking at the specs the idea of a built in ND filter seems interesting, but then I saw that the minimum ISO is 200. Also, contrast detect AF… I wonder how fast it will be?

    Definitely a step in a good direction!

  35. >> P.S: Again, can someone explain me why Fuji uses a fixed lens? Why not make it interchangeable???

    One of the reasons:
    The optical viewfinder would be very hard to do in a good way with variable focal length. But maybe projected frame lines would be possible, that varies with the focal length (Leica RF style).

    1. It’s even more easy than on a leica …. In ovf, they’re is already frame and info projected on the prism. So they can totally and easily release a interchangeable one.

  36. wow that’s big news!

    the designers of the x100 were obviously big fans of the Hexar RF Rangefinder, looks very similar from top, good move here from fuji

  37. “P.S: Again, can someone explain me why Fuji uses a fixed lens? Why not make it interchangeable???”

    For all the other reasons already mentioned, but mostly because it would drastically increase both the costs of development and manufacturing. Incurring those costs would be risky on a camera which will attract a lot of interest, but isn’t sure of attracting a lot of buyers.

    If the X100 is a huge sales success, don’t be surprised to see an interchangeable-lens variant. But also don’t be surprised if the interchangeable lens makes it larger and less appealing. The history of camera design is filled with compact, well-integrated fixed-lens designs that became larger, clunkier, and less successful when redesigned to accept interchangeable lenses — look at Vitessas and Retinas, for example.

  38. Ohhhhh, my dream camera made true! If picture quality is up to competitors, and the Fujinon is sharp enough and with good bokeh, looks like my next camera.

    For those that think a 23mm is too limited… as stated in the PDF this is equivalent to a 35mm in full frame format. Some of the best pictures ever made (think of Robert Capa, Henri Cartier-Bresson) have been taken with a 35mm f:2,0. It will not be the focal length what will make my pictures ordinary!

    Kudos to Fuji for making a camera that many of us have been waiting for so long.

    1. H. C. Bresson used exclusively 50mm lenses, but I got your point. A 35mm is a photojournalist normal lens. I was waiting for this camera too, and I’m glad that Fujifilm made it.
      That OVF minimize shutter lag to minimum, just like real rangefinder does – and hybrid OVF/EVF is a true innovation.

  39. re: viewfinder and optics.

    Since they are layering digital display over the OVF, they could automatically project a crop box/lines to represent more restricted FOV of longer lenses.

    Wouldn’t work if you went to a wider FOV lens of course.

    I suspect that the dev cost as much as anything else is indeed a part. They are testing the waters. It really is a gorgeous tool. Look forward to hearing more about it.

  40. I’m surprised that the clowns that are upset about the fixed focal length aren’t also complaining about it not shooting 1080p……LOL!

    1. 1080 video would have been nice, but good quality 720p scales OK to 1080 screens. It seems stupid though to launch a new camera and sensor today without 1080-res video.

      Btw, I agree that complaining about a fixed focal length is meaningless, just don’t buy one and hope that Fuji will understand what the market want in the next version.

  41. Cameras seem to be heading into a revival of fun, just like synthesizers did in the early 90’s when Roland released the JD-800. Just like synths were LCD menu driven things 85-95, cameras are like this (Sony NEX anyone?). Just like sliders and knobs returned on synths, I hope dedicated speed & aperture dials return on more cameras.

  42. People who don’t understand what a RANGEFINDER camera does with the viewfinder shouldn’t really comment regarding the viewfinder. This is the first “compact” REAL rangefinder, not sure if the OVF actually has a focus patch, but it does have Parallax correction (meaning the square lines showing the “crop line” actually MOVE to the bottom/right as the focus adjusts closer to the camera) according to the news release.

    I hated it when manufacturers would say “rangefinder style” and it was missing the crucial VIEWFINDER!!!

    Rangefinder style is for STREET PHOTOGRAPHY, it is small and quiet, and for street photography a wide 35/2 is perfect. This is not for birding/sports, and you can’t have a RANGEFINDER with a TELE more than 90mm because the OVF is not TTL, it won’t zoom together with your TELE, you’ll just have a smaller “crop line”. Yes it has an EVF, but it’s just not the same open feeling you get with a rangefinder viewfinder.

    One thing if you never used a RANGEFINDER that you’ll enjoy is that you actually see MORE than the actual CROP, so you can adjust composition faster than an SLR which only shows the actual SHOT. Yes, not as accurate, but that’s what STREET PHOTOGRAPHY is. It is about “the moment” and the skill of the photographer, not firing off 10fps in trying to get a good shot.

    You might get a little crop error though. I prepared for this shot but she moved a little too much and messed up my crop, but it still looks great done on a Rangefinder
    http://www.flickr.com/photos/offstandard/2306235963/

    1. Agree, Chris. Rangefinder OVF is like as your eye see, just a clear window so totally different to SLRs viewfinder and EVFs with DOF (someone like it someone not) and you even see exactly the moment when you expose (EVF/SLRs doesn’t allow this, but offer nice blackout for a rest :D).

      1. yeah, the 0.5x doesn’t allow “both eyes open” shooting, but can’t beat the NO BLACKOUT at exposure of the Rangefinder. Maybe they’ll come out with a 1.0x OVF with an attached 50mm later ;D

        1. Yeah, 1.0x magnification would be the best, but 0.5x is fine. Hope this camera won’t be only one from Fujifilm and it become into a line of the cameras that digital era missed. Until now. If this camera will be overpriced then it become to niche product and then faded like Epson RD cameras.

      2. This is not a rangefinder camera. A Rangefinder camera uses the rangerfinder mechanism to aid manual focusing. This a contrast-detect autofocus camera. The viewfinder is only used for framing.

  43. Am I the only one excited about the in camera FILM options? I think my age is showing when I get excited by reading this camera will have options to use “famous emulsions like Velvia, Provia, Astia etc.,”

    I’m guessing most people under 30 would not recognize or care about those awesome film emulsions. The good thing about those emulsions is that it would cut down on post-processing to get the right color/saturation/contrast. Want nice greens/blues for nature with saturation and contrast? BAM use VELVIA! Want a good skin tone with not too much contrast? BAM ASTIA!!! (yeah yeah, digital doesn’t have as much of DR than film, but I’m still excited)

      1. It is the closest thing to a rangefinder camera because of the OVF that has Frame Lines that move PARALLAX to focus. Like I said, it doesn’t seems to have a FOCUS patch like a REAL rangefinder. More rangefinder than the so called “rangefinder style” camera’s with NO OVF.

        1. Rangefinder is pretty well defined type of camera and a camera is either rangefinder or not, and x100 isn’t. Fuji doesn’t call it a rangfinder either. A Canon G12 is exactly as much not a rangefinder as the x100.

    1. For the streets you forget about Fujifilm Neopan mode… But it is not necessary, there is software that can get BW film grain simulation very accurately if needed (Agfa, Ilford, Kodak…).

      1. Yeah, I used the plug-in that simulated grain, but that’s one more extra step, I’d rather have everything done and over at the camera level. I’m not going to print street shots at 16×20 or submit them to photo archives, and I won’t post-process them to death. I do that for weddings when I get paid, I don’t want to PP for the rest of my life, shooting is more fun.

    2. I didn’t realise X100 got the film options before I read your post. isn’t this awsome. As you said this must be an age thing!!

  44. I’m another old guy excited by seeing familiar names such as Velvia and Astia. What would really float-my-boat is to see NPH. I had Nikon 35Ti for years (loved it) along with Fuji 645, 6×7 and 6×9 rangefinder. I still have a mess of old metal rangefinders on a bookshelf in my office at work (Voigtlanders, Kodak Retina, etc).

    A 35/2.0 Fujinon is a nice focal length. Maybe they’d come out with a 28mm (or 24mm – even better!) wide angle version later on. If the sensor is one of their new dynamic range improved types that can actually produce what’s promised, sign me up!

    Waiting on a price…

  45. Any built in flash on this beauty? (PLEASE – at least just for fill flash…)

    I’m thinking that little window with the diffuser is the light meter…

    1. The window with the diffuser is also a part of the rangefinder “bright line” that adapts to the environment. If you look at something bright, the lines will be bright, something dark, the lines will be darker (but lighter than the image) so that’s what it means when the PR says that the bright lines adjust to the image brightness, it’s something common in rangefinder cameras.

      Also, with rangefinders you’ll rarely see anyone using flash. Its use is primarily for discreet street photography, slow shutter speed with blur gives a nice movement effect. Crank up the ISO and make it B&W, it will look classy. But of course you can always attach a hot shoe flash… but most of the time the hot shoe is used for a Viewfinder, in regular RFs.

    2. Bright lines are emitted from the LCD thus not from conventional illumination window and light meter is surely TTL so it can be small flash (check out pdf.).

  46. This is the most lustworthy camera I have ever seen. (I’m not including Leica’s because those are way to expensive.)

    Surely the MSRP will be over a grand, but should be worth it for those who are looking for this type of camera.

    1. I am… I still use my Epson R-D1s digital rangefinder but it is definitely aging. I’m willing to give $1200 for it, hoping more around $900, and dreaming at $700.

    2. Actually, it’s rumored to be at around 1700 Euro. Look at the build quality of the thing. Alone that high quality metal body will make it really expensive. It will be cheaper than a Leica, but also in that price range.

      Let’s not get carried away here. This thing is not in the market segment MFT is playing in.

  47. This is one of the most exiting things I’ve seen in photography in a while.

    Leicas have always been lustworthy, but most people really don’t spend $8000 on a street/social camera unless they have big bucks.

    This can bring some of that look & feel and a much better price.

    My L1 & Oly 25 combo will be missed… a little. I only use it as a discrete cam when we go places and I don’t want to take the E3 or 520 and look all “photographer” and stuff. Like I just bought an SLR and need to use it at Chuk-e-cheese. (You know who we’re talking about.)

    This should light a fire in the Photography industry!

  48. This looks like a great step forward.
    I think Leica and Olympus/Pana (MFT crew) better get on something like this.

    a new PEN with hybrid vf would be absolute gold.
    or we could mod this to fit mft mount! 😛

  49. Am I the only one who isn’t excited about this at all. I will take my E-P2 over this any day. It’s more compact, the panny 1.7 is probably the better lens, I can change lenses, and despite the nay-sayers, the EVF does everything for me that the OVF on my D90 did. I think people who buy this really have to admit that they are buying it just for the looks.

  50. It might be a good camera, and it’s a very important marketing step, in order to push Oly/Pany doing the same thing.
    But it’s a plagiat! it looks like exactly a Leica!
    I hope Pany and Oly will make such a same camera but with more clever, modern and creative design.

  51. nothing in photokina will be more interesting and represent more good news to me than X100. Its gorgeous retro-look aside, the viewfinder, 35mm-equivalent f2 lens are exactly what i am hoping for. unless future reviews are adverse, or the nikon EVIL materialise, i am really looking forward to put my hands on one of them.

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