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(FT5) Olympus E-M10 has a smaller body than the E-M5 and built-in flash!

The new E-M10 is said to be closer to the E-Pl5 in terms of body size (Image courtesy: Camerasize).

Two trusted sources added more info on the soon to be announced new OMD E-M10 camera. The camera is said to be smaller than the E-M5. It’s a sort of E-PL sized body with EVF on top. And unlike the other OMD models this one has a built-in Flash!

In summary these are the specs so far for the entry level OMD:
– 16MP sensor (same as E-M5 and with no PDAF)
– True Pic VII processor (same as E-M1)
– Very small body
– integrated flash
– 3 axis stabilization
– comes with new compact zoom as kit lens

I guess the failure or success will now be determined merely by the price of the camera. This sounds ike a nice low budget camera. So let it be really low budget 🙂

P.S.: There will be also a new 25mm f/1.8 lens.

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Rumors classification explained (FT= FourThirds):
FT1=1-20% chance the rumor is correct
FT2=21-40% chance the rumor is correct
FT3=41-60% chance the rumor is correct
FT4=61-80% chance the rumor is correct
FT5=81-99% chance the rumor is correct

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147 Responses

  1. If its cheap and has better video I might buy it.

    And by cheap I mean <700 Euros and by better video I mean with 1080p60 with higher bitrate and the IBIS needs to work while taking videos ofc.

      1. All Olympus cameras can accept mic input through the SEMA-1 thinger. I know it is far from ideal but people need to realize this.

        (Unlike Panasonic, who just randomly decides to leave it out of GX7 with no accessory option possible either… grumble)

      1. Because, my trip to South America is July 3rd and I was hoping for a “successor” to the E-m5 with some wishful upgrades. But since this isn’t any sort of upgrade I’ll just take the current promotion price and run with it =)

    1. For me it still depends on 2 things:
      * What price?
      * What specs for the new kit zoom and will it be offered with EM5?

    2. I was too hoping an improved E-M5. All I would like is the higher resolution viewfinder and wifi. But I’ve come to realize this camera is definitely not for me. On a positive note it’s sounding like a great option for my wife. She tried but could never learn to like the EPM2 I bought her a year ago. The lack of a viewfinder just makes serious shooting far too difficult and so she always just reaches for her phone instead.

      But if m4/3 is again growing smaller and this time incorporating an EFV, this one could be perfect.

          1. If the E-M10 is weather-sealed and small then a weather-sealed compact kit zoom will make some sense. Otherwise there are plenty of versions of the low-end kit lens that could be used.

    1. I can’t imagine that they reduce size and features compared to the E-M5 but still weather-seal the E-M10. The name and the latest rumors (no 5 axis stabilisation, E-PL size) are clearly hinting at a low-end model.

    2. I would be surprised if it was! If it’s a lower model, then that is likely one of the things to go. As I recall, there were those that were wishing for a cheaper E-M5 that didn’t include weather sealing, because they didn’t really need it or were happy to sacrifice that for a cheaper price. Unfortunately there would have to be other sacrifices as well to make it a lower end & cheaper model.

      1. Surely with modern electronics’ production the actual content is only a minor factor in setting the price, particularly for camera bodies – a bit of weather-sealing is neither here or there. It’s the marketing department who set the spec., dependent where they want to position it in their overall line-up.

        1. Weather sealing is a lot more than just a bit here & there & it is worth paying for & that would add extra cost if included here.

  2. I guess these comments will be another 150 complaints because Olympus is not offering each person their own personal fantasy camera for under $25. 🙂

    1. I’m looking for an upgrade so hopefully this camera may suit me

      Isn’t the real problem that oly doens’t seem very good value when you compare their prices to panny or fuji?

      – I mean the EM5 body is pretty much the same price as the Fuji XE2 body

      Toooo expensive

      1. I had both cameras (e-m5&ex2) for a two week test at home, and seriously I would go for the e-m5 even if it would be much more expensive. The ex2 looka good on paper, but didn’t work for me. I don’t need the bit of extra image qualify of the Fuji, the om-d quality is more than enough for me. The usability, viewfinder, interface and ibis on the other hand is way better on the Olympus, and this is more import for me.

        So no the price is high, but not to high.
        especially if you already invested in mFT lenses.

        1. Well this is the thing really – I’ve bought lenses and don’t want to switch systems.

          Thanks for your thoughts – I’d assumed the VF would be way better in a newer camera like the XE2. Somehow fuji cameras just seem like better value although I’m put off by the size

          If only Oly UK would reduce the EM5 price to one I could afford I would probably upgrade

      2. I shoot stills only…and I switched from Panasonic a while back to Oly for the build quality, file capture, features and handling. (Definitely NOT the menu system, tho. LOL!). If you want features and quality there is no free ride…you have to pay for it. So what?

        1. Hey come on price is a pretty big thing. Especially when you compare Oly UK price (body – £730) to grey imports (SLR Hut £560)

          Its interesting that you switched from panny to oly. Really that much difference in IQ?

          1. If you are really a G1 owner (I owned that camera..great value at that time)…you would be thrilled at the IQ of a new E-PL6 or a GM1…with the Oly you could add a VF4 at some point when it goes back on sale and be totally wowed. For that matter…if you are using a G1, you could pick up a G5 or a G6 and be living in the present! :-). I don’t know prices in UK, tho.

          2. If you like your G1 and just want an upgrade….look hard at the G5 or G6. They are the quiet bargains of the m43 world…..the increase in AF speed and IQ at higher ISO will surprise you. I think they are both a little smaller than the G1 as well.

    2. I was expecting a lot more complaining about people complaining and adding nothing to the conversation. Thanks for not letting me down, Bob B.

      OTOH, this is *exactly* what I’ve been waiting for: a lower end model with no weather sealing and flash. This means I won’t have to make the jump to Panny for the GX7 after all.

  3. Looks like I guessed correctly. An Stylus One styled camera. The buttons and dials on the Stylus One are actually better than the cramp buttons on the E-M5. The Stylus One pop-up flash is nice. So the upcoming E-M10 should be a nice little camera and gives the OMD something a little different than the what is already in the line-up.

    1. I agree, the E-M10 will look very similar to the Stylus 1. And that’s a good thing. One thing to note: if you use the camerasize website ( http://camerasize.com/compare/#494,289 ), the height difference seems solely due to the missing accessory port on the Stylus 1. I wonder if that will mean they are dropping the AP2 port on the E-M10? No biggy if they do, except for those that already have the macro LED and/or the microphone setup….wifi and VF is covered in-camera.

      1. I would guess the AEP is gone in the E-M10 like it is gone in the Stylus One. Without the AEP the height cane be a few mm less. With a built-in flash, EVF and WiFi there is less need for the AEP. Many like the E-M1 it will get a mic port on the side. Then only thing not covered is the macro led light.

      2. Not a big loss as far as the macro LED is concerned. It really is limited in its use with such low power (compared to a flash) & can be OK if photographing coins using a tripod. Not the ideal I was hoping for so I use a flash instead (with the 12-50 in macro mode or 60mm macro lens). Even the clip on flash & a white card to reflect the light is quite good actually. The Stylus 1 on the other hand sets the macro at an even wider angle than the 43mm on the 12-50 & blocks any flash use & has no accessories port for the LED lights, which in this case would (or could) be useful. This is an after market one similar that holds its own batteries that might be worth getting for the Stylus 1 macro use.

          1. I just bought one from JJC (supplier in Qld), so we will see how this goes. It uses 4 X CR2025 batteries.

    2. I just checked out the button layout of the stylus 1, and you are right, it’s an good layout, and atleast the fn1 button is better to reach than on the e-m5. If they replace the zoom lever with a second dial, and put a switch around that button, I would be happy with a mFT stylus 1. 😉

      Maybe they could ad the screw in grip of the ep3/epl5 to make it more flexible in grip shape, I really like that.

    3. I doubt it would have the front control ring though (inherited from the XZ-2), but could be a similar size to the Stylus 1 & maybe the pop-up flash. Anyhow, I’m very pleased with my Stylus 1 as an alternative (or for addition) to taking my E-M5 kit. I’ve been getting some nice results from the Stylus 1 & it is sooo convenient to use with that bright(ish) lens & 10.7 x zoom.

      1. The Stylus One is a very nice handling camera. I guess the question is how over sized the Stylus One with the small p&S sensor. I would guess the E-M10 will be slightly larger than the Stylus One. Then again if the Stylus One was made larger than needed for better handling then it could be Stylus One size.

        1. The display frame of the Stylus 1 has been reduced by 5mm in width only (with the same 3″ display size) from that of the E-M5, so that appears to be where the length of the body has be reduced & I would assume the E-M10 will have the same size display frame if it is smaller than the E-M5.

  4. Maybe they’re competing slightly with the GM-1 for the small body size. Except it’ll have the EVF and image stabilization, which the IS was the deal breaker for me on the GM-1. I suppose more of a GX-7 type competition depending on how small it is. The Olympus EPL is smaller than the GX-7 so possibly it’d be a little bigger than the GM-1.

  5. If this is true, than is not any question that which one between this and the E-5 gives me most bang for the buck. Makes my question easier to answer, Im gonna get the E-M5 for my first MFT system 🙂

  6. Almost exactly what i am waiting for, a low budget m43 with new evf, state of the art sensor, built-in flash, wifi & ibis. Would be great if it has 5 axis instead of 3. Would be perfect if weather sealed but i guess i’m asking too much for all this features if it will be priced less than $700. Exciting 2014 ahead!

  7. EVF and flash in a compact, E-PL-sized body doesn’t sound like low budget to me. Perhaps it’s a lower budget option relative to the E-M1 and E-M5, but would this really be in the same price region as an E-PL model?

  8. All is well that ends well. You’ll have your midget, and I’ll keep my M5.

    It is the living proof that a company should never listen to its users 🙂

    It will be a v. capable camera since we already know the sensor and the processor.

    It begs the question though if it kills an E-P5 successor with built in EVF.

    Meanwhile I don’t doubt that in some deep Japanese shaft Sony and Olympus engineers are busy with assembling a secret FF35 weapon that will wipe out the competition by Photokina.

    Question: do you have enough savings? I haven’t 🙂

    1. LOL. I don’t doubt they are working on a FF. I would love to see what Olympus could do with it. However, no matter what, you’re not going to get the balance of image quality to size. That is the beauty of m43. I really hope this E-M10 is priced right and has the full functionality of a dSLR. The fact that it’s rumored to have a viewfinder leaves me caitiously optimistic. It’s the only way they’ll have a chance at chisling away at Canikon’s market share.

    2. I really don’t understand what market they address here? A competitor to Panasonic G6???

      And in the PEN and OMD line up??
      E-M10:
      – regular pricetag above E-M5 street-price (too expensive)
      – no 1/8000, cause E-P5 feature
      – no weather sealing, cause E-M5 feature
      – no VF4 Quality
      – no Video improvements

      So all it can do is a better image quality than G6 (and E-M5 for JPEG), again faster AF. A good DSLR-style competitor.

      1. You may be thinking too much like an enthusiast. I think the target market is someone who wants to buy a Canon Rebel or D3000/5000. If they do this right, they may have a chance.

        Panasonics problems is they are Panasonic. People in the US don’t take them seriously. Again, I’m not talking about people who know something about cameras. I’m talking true entry-level people.

        They MUST price this thing right, or it will be dead in the water. I think the G6, a great camera, was priced a little too high. IF their intention is to get market share from Canikon…

  9. Oh please Mr Olympus, stay with the 2×2 dial with this camera! If they don’t cut that down, I’m really interested in this camera but don’t want that one dial solution of the epl series…

    1. I agree, they need to keep the functionality similar. If they don’t go 2×2, they need a thumb dial at a minimum. If it’s watered down too much and more things are touch screen based, no price will be cheap enough.

  10. Smaller than the EM-5 you say? Hmmm… What if it’s a rangefinder type of body like a smaller GX-7 with built in viewfinder. Could be very cool and pocketable indeedy.

    1. The Stylus 1 is 5mm narrower & 2mm lower (with no accessories port) than the E-M5, so we will see how this E-M10 works out, but I somehow doubt it will be any smaller than the Stylus 1.

    2. That is my hope, a streamlined hump. Or an E-P6 with built in EVF. Although entry level no camera need to be ugly or yisfunctional. I still remember fondly the E-410, which was pretty and had great sharpness, being the smallest dSLR at the time.

      BTW it was made in technoplastics, that is fiberglass, which is extremely resistant, and nice to the touch. So there’s hope.

        1. But then, bummer, the pop-up flash is going there. 😉 BTW, the Stylus 1 flash doesn’t ‘pop up’ very far, so I hope this one does a bit more to get above the standard lenses enough.

  11. I think people keep forgetting, this is supposed to be an ENTRY-LEVEL camera. Those who are upset by the 3-axis IBIS and no 4K video, need to relax a little. I do agree, that it would be a smart move if they just went ahead and put 5-axis in all of their cameras, but I’m sure from a cost standpoint it doesn’t make sense, at least at the lower end. I would actually prefer to see viewfinders in all of their cameras first, and a cheaply built fast kit lens. If they really want to sell cameras, they should start there….just my opinion.

    Anyway, I wish the rumors would stop calling this a successor to the E-M5. I think this is what is getting everybody riled up. For all intents and purposes, you never remove features and call it a successor unless it absolutely makes sense. If this IS a successor, there should be nothing but improvements like wi-fi, focus peaking, better buttons, improved focus tracking, improved video, better viewfinder etc. in a similarly built body. In some cases, some things will be better than the E-M1. That’s just how it goes with a successor.

    If this is entry-level like all the rumors have been saying, it is NOT a successor to the E-M5. Perhaps the E-M5 is going away, which I think would be a big mistake. Not everybody wants or even needs all that the E-M1 has, and not everybody is going to want an entry-level camera either. The E-M5 and it’s REAL successor would fit in nicely between the two.

    So, what should the E-M10 have that the E-M5 doesn’t?

    A plastic non-weather sealed body.
    Focus peaking
    Maybe some improvement in video, but not 4K. (video quality is much less important at the entry-level)
    Improved focus tracking (very important)
    3-axis IBIS (for cost reasons only)
    Improved buttons
    Perhaps some improvements in speed, which is obvious with the E-M1 processor.
    A much lower price…..around $600 with kit lens. (the most important)
    Maybe improvement in the viewfinder (if costs allow)

    This is how it works with an entry-level. Many things trickle down from the higher end cameras, and some things are even an improvement, then other things are clearly a step down, hence the phrase “entry-level.”

    It’s as simple as that.

    1. The funny thing is: I think it would be cheaper to just use 5-axis IS everywhere because they can use the same parts for each camera. The only thing they have 3-axis here is to seperate it better. Maybe it is even a 5-axis IS with 2 axis deactivated. Sadly there is no green lantern like project for oly cams, so we never find out.

      1. Yeah, I don’t know enough about manufacturing to say for sure, but you would think the cost to fabricate the new IBIS would negate a lot of the costs of just going with 5-axis. It’s one of the biggest killer features they have. Given their low market share, it would be a smart move to make it available on all of their cameras. I get wanting people to pay up, but I think the goal should be to gain market share instead.

      2. Probably they’ll use the same parts but cripple them to downgrade from 5-axis to 3-axis. It’s back to the old Celeron Intel processors which were the high end processors with some features disabled and then sold cheaper

        1. Hmm, that’s a good point. If that is the case, it would be smart of them to go with 5-Axis in everything. It’s the one big edge they have on all of their competitors, they should exploit the hell out of it…

  12. For true low budget the price should be at least < 500 euro with kit lens, but that's just wishful thinking: I'm guessing 800 euro for this (E-PL5 = 600 euro with kit lens here)

    1. 800euro would be an Ok starting price for the kit, so the official e-m5 price is still a little above. but I think the price will be closer to 1000euro…

      1. 1000 euros is the actual price they ask for an E-M5 with kit zoom…
        If the new kit zoom is better and exclusive to E-M10, it would make sense… Otherwise, why go for E-M10 instead of E-M5? Would you “drop” 2 axis for WiFI?

    2. The Stylus One cost about $700. It has the small p&s size sensor but also a great f2.8 lens. The E-M10 just might have a price close to or even less than the Stylus One for body only option.

  13. maybe this em10 is an gx7 killer, evf and flash built-in, em1 processor, em5 sensor, 3 axis stab, smaller, and maybe less expensive.

    1. Why would it be a GX7 killer? just because of +1 axis ? The EM10 will be entry level, the GX7 is far from entry level (before you call me a Pany fanboy, most of my gear is Olympus fyi). This camera won’t be RF-shaped, it’ll be just like the Stylus 1/Em-5, totally different target demographics. There’s a reason why not every single mirrorless is shaped like a ¨mirrored¨ SLR, not everyone is looking to go back to pentaprism humps and centered EVFs.

      On the other hand, an E-P5 with an EVF, now THAT would be a GX7 killer, alas, knowing Olympus they’ll take their sweet time releasing such a camera, and since the E-P5 hasn’t been out for that long by the time it’s replaced we’ll have a GX9 with possibly improved IBIS.

      1. The EM10 will not be an entry level camera. Oly has plenty of those. It will be an entry level camera in the OMD line. It makes perfect sense for the EM5 to be discontinued because then there will be a clear distinction between OMD models. A distinction that will push many of the buyer type who currently chooses an EM5 to an EM1. For the sake of m43 fans I hope Oly intends the EM10 to compete with the GX7.

  14. I expect most wining will be about the price once it hits the shelves.Here in the Netherlands, the EM-5 was introduced for 1200 euro, and the EM1 for 1500 euro (body only). With the stylus 1 at 600 euro, I can’t see the the EM10 be anything like 700 euro. It will probably not be introduced as body only, and I expect it will be 900-1000 euro with lens.

    The camera is not for me (I already have a EM5), but I can see how this would be a nice step up for compact owners looking for something small but better.

    My biggest wish would be more body only camera’s; there are only so many standard zooms a person can use :-). I would already have bought a PM2 if it came body only, but as things are now, I am waiting for the Pany GM1 to come down in price. I would enjoy a smaller second body for every day use; almost like a compact, but with the option to put on another lens if need be. And if one day the EM5 makes a big price drop, I might get a second one as back up/for future use. The EM5 is good enough for me once I learned how to set and use it.

    1. I live in the US…not long ago I imported an E-PL6 from Hong Kong at a GREAT price (less than the price of the E-PL5, here). The first thing I did was sell the crappy kit zoom and that (for me), was an additional $90 discount! 🙂

  15. Glad I just bought an EM5 then – don’t want anything thats smaller, more plasticy an has worse IBIS.

    I bet it costs more than the £550 EM5 too!

  16. Sounds better and better. I hope they won’t artificially cripple firmware, so we’ll get both focus peaking as well as full manual control over WiFi (like E-M1) and other latest goodies.

    Frankly, I was considering upgrading to E-P5, but lacking WiFi functionality made me wait a bit more.

    And it looks like Olympus might just nail it with the entry level OM-D. I dig the small size and built-in EVF. If the new IBIS performs better than 2-axis one, I’ll be perfectly happy. I don’t expect weather sealing in entry level camera and can live without it. And I don’t need PDAF as well. And I don’t care for video.

    So far so good. And new compact lens? Even better. I expect good quality from Oly as well, so I’m getting excited for this camera. I’ve been shooting with E-PL1 (got it for fun for silly money) and the more I shoot, the more I feel the lack of newest features.

  17. Cheaper and lower end should mean that dekitted 25/1.8 and compact zoom lenses should be reasonably cheap on eBay. Here’s hoping that both lenses are reasonably sharp and that the compact zoom has better (or at least different) specs than the four or five 14-42 f/3.5-5.6 that are already out there.

  18. Since this is clearly a lower-tier model, as the name implies, it begs to question what will happen to the middle tier (E-M5). Did they go from the E-M5 to two distinct categories, E-M1 and E-M10, or did they start with the middle (E-M5) and then added a tier above (E-M1) and below (E-M10)? In other words, will we only see E-M1mkII and E-M11 in the future or will there be an E-M6?

    The E-M5 is almost good enough to keep long-term without replacement. The two improvements that I want are the better EVF (E-M5’s is good, but just a little better would finally cross that threshold of totally usable) and on-sensor PDAF. I suspect that the former would be in the E-M6, since the E-M1mkII would get the next generation EVF, but I could see them keeping PDAF as a top-tier differentiator, at least for a while.

    Either way, I won’t be trading my E-M5 in any time soon. The landscape grip of the HLD-6 never leaves my camera as it is and the portrait grip is often on there, too. I certainly wouldn’t want a smaller one.

    1. My thinking is in another year or so, we’ll see an E-M6/7 w a new (20MP?)sensor, which will be followed in another year by E-M1MkII, then E-M20 (if the E-M10 makes money)
      Now if sales of the 10 blow away sales of the 5, they might skip the 7 and go straight to the 1MkII, or if sales of the 10 don’t meet expectations, no E-M20

  19. Once upon a time I owned the OM-1 and the OM-10. The former was sturdy and with quality controls. The OM-10 in comparison felt more like made of cardboard.
    The current retro cameras no way have the same quality in build as the originals. Let´s hop this new camera is not OM-10 like.
    Smaller than EM-5? A bad idea, you must be able to operate the camera. The E-M5 is as small that is acceptable from that point of view. But maybe the OM-10 is more like the Pana GM1 with few external controls?

  20. No PDAF?!?!? Well, I will then get another E-PM2 for not a lot of money. And will keep my three E-series cameras. They fully deserve to be operated – in good light, in spite of their bad ISO performance. And for low light and perfect sharp pictures in all conditions there is the killer combination: E-PM2 + Leica 25mm f1.4! And there will be spare cash for lenses. That’s how something bad may turn out to be good in the long run.

    1. LOL if it did have PDAF you’d instead be complaining about ‘high iso performance’ and how they should release a DSLR.

      1. Not having PDAF is a very very serious omission. And I continue to complain why they are not releasing a DSLR. And what is much more serious than my complaints is that it is simply stupid on their part. They would have been very successful with a E-550, much more than with the E-M1.

        1. I am guessing the true E-M5 replacement will have most of the features from the E-M1 including the sensor, OSPDAF and EVF. I would expect the true E-M5 replacement to be announced just before Photokina this fall. Then sometime in 2016 the E-M1 will get a true replacement with an organic sensor that Sony is working on and who knows what other leading edge technology in another year. Anyhow, the E-M10 is all about being compact and low cost. This rules out the OSPDAF, and other expensive leading edge technogy.

  21. Still waiting for more details about the upcoming 25mm f/1.8
    It will be a tough decision for me:
    25mm f/1.4 has better aperture but is most likely bigger and heavier than the 25mm f/1.8 (and cheaper??)
    So which lens would be the best choice?!
    f/1.4 (instead of 1.8) is quite a point…
    Which one will be sharper though?

    1. Olympus 25 1.8 is going to be magnificient piece of glass.

      Compared to PL 25mm 1.4:
      -It will be cheaper (on 300-350 EUR price range, probably starting first at 349 €)
      -It will be lighter (weight little over 100g)
      -It will be more compact in dimensions (not exactly pancake though)
      -It will NOT have weather sealing either
      -It will be of plastic, light construction, but still reasonably well made
      -It will have almost even comparable sharpness and microcontrast starting from 1.8
      -It will have sweet spot for sharpness at 2.8.
      -It will have Oly 45mm style great autofocus
      -It will be optically very good with little distortion, less elements than in 45mm
      -It will not have distance scale or anything other than manual focus ring
      -It will have similar mooth out-of-focus background blur a’la 45mm
      -It will have little better near focusing distance, of ca. 0,22m

      Who would not buy this lens with these specs (excluding current PL 25 1.4 users)?

      1. As much as I love the 20mm 1.7, I could go have a sandwich in the time it takes to actually focus and snap a picture.

        I’d buy your 25mm 1.8 in a second.

      2. Points on price, size and plastic construct are safe to predict.

        -It will have almost even comparable sharpness and microcontrast starting from 1.8
        “Almost” a weasel word..

        -It will have sweet spot for sharpness at 2.8.
        very likely

        -It will have Oly 45mm style great autofocus
        all new lenses focus fast now. Well, except that newer 1.7/20 on deprecated bodies.. Good prediction.

        -It will be optically very good with little distortion, fewer elements than in the 45mm
        Extremely not a safe prediction. Show me *any* pancakes or diminutive sized m43 lenses that are not heavily corrected. They all are. If your predictions on size and weight *and fewer elements* are correct, this one is not.

        -It will not have distance scale or anything other than manual focus ring
        maybe. PL25 doesn’t have any either.

        -It will have similar smooth out-of-focus background blur à la 45mm
        maybe. PL25 is no slouch in that department.

        -It will have slightly better near focusing distance, of ca. 0,22m
        Altho I heard no rumors on that one, I do wish for a closer focus distance. Not a full blown 1:1 macro, but a significant difference to the PL25. That would basically kill the prediction on size and weight, but for a very good trade off.

  22. Hm, I know that Olympus must capture a bigger market, and one way to do it is to sell lower specced products that have a certain “familiarity”, i.e. DSLR shape. But I don’t get why they don’t continue their most critically acclaimed camera (yet)? The E-M5 was a breakthrough in m43 for enthusiasts, and put the system on the map for a many people. Now Olympus is jeopardizing their good position.

    1. Looks like the upcoming E-M10 is going to compete with the Canon SL1. it will beat it in size and might match it in price. It will have most of the features of the E-M5.
      The E-M5 true replacement should be this fall, just before Photokina. By then the E-M1 will be a year old so the E-M5 MkII will gets most of the E-M1 features is a body sized between the E-M1 and E-M10. So just give it a few months.

  23. Let’s assume that Oly is the most advanced camera maker at the moment – if mirrorless is the most advanced technology, allowing 5xIBIS, FAST AF, CDAF+PDAF, and that the sensor size won’t allow more than 2 further stops in the future – that is limits to growth, doesn’t it make sense to keep cameras instead of trading them relentlessly?

    By the same token, doesn’t it make sense to save for a mirrorless FF whose resolution can still expand 4 times more? Not a must, but a rational thought for those who for it. Not only price, but trickier handling, tripod, more picky choice of lenses, risk of bad edges…

    It is again a bit like in the beginning of last century when enthusiast by their choices dictated the future of photography. Families instead had their portraits taken with a View Camera – today by a smartphone.

    There’s always been a difference between taking mere memories, and choosing a sensitive tool to render reality, as an aesthetical realm. Olympus seems to understand it very well by the extreme care it takes in the choice of colours and tones, which are really the brushstrokes of the camera.
    It is v. democratic that this potential is present whatever the camera, be it expensive or inexpensive.

    I didn’t feel for instance that 2 axis IBIS was inadequate for my E-P2 – in fact it worked remarkably well, and I regret sometimes its colours. Every camera offering so many choices has a personality, so in a way the pecking order of money becomes irrelevant…

    We shouldn’t really use features as weapons, but watch at the personality of a camera as a whole. A photog wrote recently that a beginner should never start with a complex, expensive camera becuase the very responsibility kills creativity. That also explains why Leicas stood so long: they are very simple cameras…

    All this babbling to say that the E-M10, even with a simplified set of features might be a v. good camera…

    1. +100, but I hope sensor tech will get better than just +2 stops. Always very dangerous to look into the future 🙂

      1. Hard science is not really my cup of tea but the diffraction optimum is already v. low, f/5.6. Also you can increase sensitivity, but the sweet spot shift higher and higher, that is you will end up shifting up base ISO, like it already happened.

        You can compensate by better denosing, but then you get sometimes strange effects in the foliage at the edges. It seems to me that there is no free lunch anymore, so that you must increase the size of the wells at some point.

        Someone knowledgeable wrote that organic sensors will give 2 further stops, but that’s it, and we are leaving Bayer sensors. So why not get FF35 if sensor size becomes inexpensive? Not a must, I am satisfied with what I have now, but Landscape can do with dozens of Mpx – like satellite imaging 🙂

        1. Yeah, organic sensors will enable (american) tourists to fly their drones all over the world making high resolution fotos and hand them to google. An “open data” world imagery.

          1. Well if you think Vermeer was already aiming at perfect clarity, and by the way of the Puritans might have influenced American Art and tastes.

            European Art since Turner went in a v. different direction – Expressionism, and that might explain the difference in tastes. But certainly P/phy is also about documentation, so additional Mpx help in Landscape.

            Miniature landscapes are v. much a tradition in Chinese and Japanese painting, not being a control device only, but a pleasure too. Watch Van Wolferen landscapes with both the Foveon and the A7, and you will be impressed.

    1. Me too. I never cared much for the Panasonic character and image quality. The only one I liked was the GF1.

  24. lol

    When Olympus announces the E-PM3, some of you guys will complain about how it lacks so many things compared to the E-M1.

  25. No PDAF. So for that, which I can get from the 1 at zero costs extra, I have to get an EM1? I am not saying it is a bad cam at all, we’ll have to awai tand see, but mFTs and PDAF seems to take a very very long tome to get in some reasonable priced cam….I’ll await G7 to see what happens.

  26. Rangefinder style and no ugly hump + silent electronic shutter = I am definitely in.

    This thing needs to be the Panasonic GX7 killer. It’s about time Olympus got it right.

  27. Im so curious about the 25mm lens! Will probably be my first native prime for my E-pm2. Well if its; acceptable @1.8, razor-sharp @2.8, has ok bokeh and is not priced like pro FF lens, but priced low -as its a micro four turds lens, and NOT, I repeat NOT!!! a Leica lens.

    1. From what I’ve seen so far, I think you can’t go wrong with this new 25mm f/1.8 lens. It’s a very good performer and small and lightweight too. I prefer it over de larger and more expensive Panasonic 25mm f/1.4. For me it’s a no brainer and I will definitively get one. Unfortunately, I’ll have to shell out 399 euros for it. And another 599 euros for the E-M10 (if it doesn’t have any shutter shock issues).

  28. A new OM-D EM-10 will sit between the epl-5 and ep-5 (or its OMD counterpart, the EM-5). So I think a fair price would be about 600 $ like his direct competitor the Panasonic G6 (or its successor).

    We also have to note that in this price segment, you have the Nikon D5200 / D3300, Canon SL1, T3i, T4i, and Pentax K500, K-30, Sony A37, etc. Yes, they are all biger, but they all offer more mp and better movie qualities. For a lot of people looking for a camera in this price segment ; price, lens included, viewfinder and mp are the most important things. I don’t think that a new OM-D EM-10 will attract them much if it is offer at a 600$ price point. That would be a gamechanger at 450$ body only. At 700 with kit lens (12-50mm or better).

    What I really would like to see as a new kit lens would be a smaller and cheaper version of the 12-40mm but at F/4.0. That would be a very nice kit lens at a price of 500$ or even a smaller M.Zuiko version of the 12-60 would be welcome, if it could be under 800$. . .

  29. I’m returning my E-M1 for the M10. Portability was so important to me. I started leaving the M1 at home, like my DSLRs.

  30. It will be a stylus-1 shaped E-PL6 entry level camera, the writing is on the wall…
    Same strenght (sensor, IBIS, Jpeg engine) of the current E-Pxx and E-Mxx line and same weakness (video specs, UI etc..) in a less expensive packet (say 899 €/$ with kit lens??)

    Nowadays you can find a E-M5 kit for roughly € 700/800 on the internet so the E-M10 is just a way for Oly to get out of the E-Pxxx fisco (admitted directly from Mr. Terada) giving the consumers what they seem to like most A DSLR-shaped camera!

  31. Me too, and Oly is following the market trend, smartphone or DSRL, tertium non datur…

    Sony did the same with the introduction of the A3000

  32. I just wish Olympus would put 25p/24p video into their cameras. With their excellent IBIS, and no products of their own to protect – they would clean up.

  33. This tiny E-M10 in combination with the 25mm f/1.8 could be my photographic dream combination IF the E-M10 doesn’t suffer from shutter shock like the E-M5 and the E-M1 do.

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