The Panasonic GF7 will be announced tomorrow (January 20 in London) at around 6-7am London time. And those are the camera specs:
– 16MP Live MOS sensor
– Two-dimensional noise reduction, multi-process NR, detail reproduction filter
– Intelligent D-range control that extends the dynamic range than ever before
– 240fps Fast AF sensor drive and lens control
– -4EV Corresponding low light AF
– Significantly more compact compared with the GF6
– 180 degrees open tilting LCD
– “face shutter” and “friendly shutter”.
– Double shutter functions Fn1 / Wi-Fi button
– “beautiful skin mode”, “background blur”, “Slim mode”
– The Wi-Fi connection has become easier
– Shutter can be released via smartphone
– Body color Silver, Brown, Pink
It’s basically a Panasonic “selfie” optimized camera. And it’s a very compact one. Seen that there is also a Pink version the main target for the camera could be women that want to carry a good quality but also very compact camera.
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123 Responses
“beautiful skin mode”
Finaly, Panny, thats what I have been longing for all the time 🙂
A pink camera optimized for selfies? This is BOMBSHELL! Going to preorder two.
Embarrassing. Lower specs than supposedly inferior GM5.
GM5 isn’t supposed to be inferior, it sits higher up in the line-up. The GF line is Panasonic’s entry-level line.
180 tilting screen… considering the hump on the top, I assume it will tilt just as the E-PL7 😉
Selfie cam, just as I said 😀
Does anyone think that there could be another camera (GX7mkII ?) announced before CP+ ? The show is in 4 weeks, there is plenty of room to announce other more exciting stuff…
There’s obviously a gap between the gm1/5/gf7 and the gh4.
GX7.
The GX7 is discontinued.
It is available for sale, NEW, from plenty of sellers. There is even the kit with 20/1.7 II and only $100 more than 14-42.
The earlier before a major show, the less important the announcement. Hence an early GF7 announcement. That’s not a camera people are gonna be raving on the internets. So if Panasonic has anything major up their sleeve (like GX8), that will be announced right at the show. Or a day or two before, if Panasonic has no confidence in the product.
That was my thought. Finger crossed for a GX8 !
I don’t think so. CP is percieved as less important than Photokina, they’d be already building some hype the way Samsung did with their NX1. 2 year upgrade cycle for such camera seems like a sweet spot… when you buy a high-end camera you don’t want it to be deprecated in 1 year. Of course I can be wrong but September 2015 seems more likely.
Let’s see, Olympus E-PL7, Samsung NX mini and Fujifilm X-A2 are all claimed to be perfect for selfies, and now Panasonic joins them with the GF7. And let’s not forget Sony’s ‘perfume bottle’ selfie compact, and those weird Casio cameras. Long live the selfie!
I like tiny models but:
– No 4K, ok it’s a new feature
– and still no IBIS compared to Olympus, Sony 🙁
I was hopping it would have Dfd. =( I guess panasonic will keep that feature for GH series =(
I can’t find any claim tha there’s NO DFD. I thought it was the new standard…
no IBIS – no camera !
Can’t forget price point. GX7 has ibis
Selfie cameras make me sick to my stomach.
Splat!!!
it feels liek oly and pana are doing marginal updates every 9 month.
if you buy their new cameras you burn money.
and you could buy the GF3 and have basically the same image quality…
GF3 – no, not the same. GX1 – yes. E-PM2 – better.
From the specs it may have the Gh4 sensor inside, so image quality will definitely get an update.
True. Of course the Gh4 and Gx7 and OMD em1. Where large updates. And Gm1. Same with Fuji. Just small updates and mostly in software There has not been anything revolutionary in sensor tech
Please tell me what camera I should buy if I don’t want to burn money.
Only want to know about its video features and quality….
Am still using my GF3 on my mini steadicam!
Video quality will probably be in Gh4 FHD 24 Mb/sec territory.
16mpix? Is it still 2011?
And the difference with GM1 is…?
16 mpix seems to be the sensor sweet spot. Why waste more storage space just to please that insecure inner voice that says “I’m not good enough”. 4592×3448, that’s 2.4 times more horizontally and 3.2 times more vertically than your big flat HD TV – which, along with your phone and your laptop are the devices that you likely use to view your photos anyway.
You are forgetting about ability to “zoom” (crop) even with prime lenses. You could have zoomed 3x with a prime before you would reach point-and-shoot 1/2.3″ sensor size, but on only 16mpix sensor you end up with 1.5mpix which is not even enough for HD, let alone UHD.
If it’s not technologically feasible to make photo-receptors that small (the accompanying circuitry takes up some area too) I’d rather stick to something that works rather than have something just for the sake of having it. The ability to crop assumes that lenses are able to actually resolve all that detail, which is unlikely even with 16 MP. You can crop even now you’ll just end up with less resolution. And frankly, cropping is a very lazy way to compose an image.
They ALREADY make “photo-receptors” that small and smaller, in all P&S and phone cameras, where sensors are almost free – a typical price for a whole phone camera, not just with a sensor, but with lens and image-processing IP (DSP and software) is about $1-2.
And on a more serious, business note, WHO would buy it when E-PM2, E-PL5, GX1, GF6, NEX-5N, NEX-c3 etc etc are available at throwaway prices?
While I tend to agree with you, the camera makers are convinced otherwise by the buying behavior of the consumer. Beyond that, there’s the bragging rights in what is already a hotly contested marketing situation.
However, as I noted in a recent article, your HD TV has more “pixels” than you think. Technically, it is 5940 dots by 1080 dots, and those dots are rectangular. We’re doing a lot of interpolation of data to put a still camera photo on a video display. Heck, we’re doing a heck of a lot of interpolation to put a video stream on a video display. It’s highly unoptimized at the moment.
MP not everything Sony just released a $2500 camera at 12mp. So with a small 43 sensor there is a limitation how many pixels they want to cram on it. As more MP the less sensitive to light At least with current designs. Like the Sony A7 is a bit better in low light than the A7r with 36 MP. Actually they are squeasing better low light performance out of the 16 mP 43 sensors than most full frame sensors They are working on Organig sensors but both Fuji and Panasonic are running into road blocks. So unless you are printing mega images 16 is not bad The awesome Nikon D4s whis is really good in low light etc is only 16 MP. Something to consider. Of course higher density can be benifical but for now with current technology 16 is the sweet spot for the m43 sensor size. Larger sensor means larger body and much larger lenses. So there is a trade off
“So with a small 43 sensor there is a limitation how many pixels they want to cram on it.”
Total BS. If there is some limitation, it is in BILLIONS of pixels, not 16mpix. 1/2.3″ sensors, 9 times smaller, go with 20mpix already. Same tech in 4/3″ gives 180mpix – here is your “limitation” of not even cutting edge sensor technology. And with a lens like the joke of 12-32 which has NO TELE at all, digital zoom is all they can hope for.
yes one can cram 36MP in a 43 sensor – but what is the draw back??
if it was that simple why have they not done it? Why did Sony go with a 12MP sensor for their Sony A7s ??
and yes how good are these 1/2.3″ sensor in low light ??
The drawback is cost. In order to avoid the tyranny of data and power lines taking up area that should be dedicated to light (fill factor), you’d have to move to BSI technology for the sensor. BSI costs more to produce. It’s unclear at the moment whether m4/3 has enough volume to pay back the cost of flipping the sensor. Moreover, for the current megapixel counts, the improvement would be modest (it was only about a third of a stop on 1″ sensor), so the only reason you’d do it is to get higher pixel counts. Olympus’ experiment with moving the sensor to get higher pixel counts seems like a less expensive way to explore that at the moment.
“Why did Sony go with a 12MP sensor for their Sony A7s ??”
Because of 4k video for which this camera is made – this allows them 30fps full-sensor (in 16:9 crop) readout for 4k video. With their 36mpix sensor, they would get full sensor readout at 6fps (like D810), which is not good enough for video.
so – that makes the point as well – super high MP density is not some ultimate solution to everything –
Sony and Canon and Samsung have backlit their sensors in order to improve low light performance as they have fairly dense sensor –
Sony and Canon 1 inch at 20MP and Samsung with their 28MP APS-C sensor – maybe Panasonic and Olympus can utilize that technology –
With current tech the manufacturers have not yet jumped at another MP race – but I suspect Sony will push them into one soon –
Portrait photographers have been quite happy with their 5D M2/3 – as MP is maybe not that critical in portrait work as say landscape photography – so the Nikon D810 is ideal for landscape work – but the m43 mirrors cameras are not winners in super high resolution or dynamic range or low light performance – but they are winners in size and weight and very decent IQ –
Canon? Are you sure? I suspect “their” 12-mpix 1/1.7 BSI sensor is actually Sony – just like in Nikons and Panas and Olympus’s using it. And 1/2.3″ sensors too, from Sony or Toshiba who actually have the lines to make them.
i think no 2011 sensor because g3/gx1 sensor start at iso160
this seem more like gx7/gm sensor
I bet it is THE SAME sensor. Starting point of ISO is marketing/processing decision.
Nice camera design and specs. If the price is low enough, they will sell a lot of them.
Agree. This is the entry model but it has appealing looks, the appealing 12-32mm and a flip screen (GM series don’t). Will have to see the controls, hopefully they aren’t too dumbed down and really hoping for a normal shutter rather than the one in the GM series (to keep costs down and not have a 1/500th mechanical limit).
This camera is perfect for you. Don’t forget to buy “photography for dummies” first.
Good morning to you to, Troll!
i actually like that hump, makes it look a bit retro, but i would have liked it more if a EVF was inside. what’s the purpose of this hump, does anybody know?
Actually I like it too, be nice if they made a matching add on EVF, but even if not, slide a nice OVF in there and it should be pretty fun.
I would guess a pop-up flash hides under it, since there doesn’t seem to be a hot-shoe.
My 15 year old daughter would be more than happy with one of those.
But will you be happy with the price?
Ah, the price.
Surely it will be available, complete with kit lens, for $550 in six months.
But you can get GX1 for $115. Sony RX100 for $300. Now, not in 6 moths even.
A lot of hate ….and a majority of NOs…
One more person not interested if it lacks a hot shoe 🙂
What is the “background blur” thingy , can you like fake a NDOF?
I don’t know what NDOF stands for but “background blur” is definitely a fancy word for aperture priority mode.
No, it’s mentioned together with the ‘beautiful skin mode’, so it’s definitely some kind of digital simulation of bokeh.
Perhaps it blurs the out of focus area to isolate the subject from the background, as other apps do.
Will it have Touch LCD ? I was disappointed that the LX100 does not have Touch. So wondering if it is a trend now to not have touch with Panasonic
GF7 seems to want to compete with Sony a5100 I think the looks are fine. It is of course not ment to be a gx7 or Sony a6000 or Oly emd10 competitor more of a beginner camera. So many here a bit critical
Not even for beginners. It’s a selfie camera made for unassuming young women and teenagers. As such it should be small, simple to use, have strong Auto modes, effective WiFi connectivity and a stylish design. It seems to tick all of these boxes.
agree – especially as there is a pink model available 🙂 better the young women get the GF7 vs using their cell phones – we will wait for the GX8
If it’s a selfie cam, the lcd will have to tilt up the hump, so having a hump is a bit odd. 2 possibilities : it tilts to the bottom, or the hump hides the hinge of the tilt screen…
I think the hump hides the hinge, this way the the lcd will be lifted all the way over the camera.
Selfie cameras seem like a wasted effort. Are kids really going to buy this when they have a phone?
Not if you intend to make large prints of your selfies 😉
Hmm, I hadn’t considered that market. I guess that’s why I’m not a camera exec.
Perhaps not, but camera manufacturers seem committed to explore every possible niche on the way to their inevitable demise. A selfie camera should really incorporate direct connectivity to the web instead of depending on other devices for instantaneous sharing. Looks like Apple and Nokia are closer to fill the gap than camera firms.
If you would buy this, why not to buy GX1 on ebay in excellent condition for $115?
http://www.ebay.com/sch/i.html?_odkw=gx1&LH_Complete=1&_from=R40&LH_Sold=1&_osacat=0&_from=R40&_trksid=p2045573.m570.l1313.TR6.TRC1.A0.H0.Xpanasonic+gx1&_nkw=panasonic+gx1&_sacat=0
Because this is smaller, (likely) has a newer sensor, has a tilting screen, and has WiFi?
I love my GX1, but it’s not there’s lots of things that a new model can do better. Even if it was just an update to the GX7/GM1 sensor to improve the DR, that would be a big bonus by comparison.
It is likely THE SAME old sensor with the same old characteristics like every other Pana 16mpix sensor. When REALLY updating sensors, all sensor manufaturers add megapixels for marketing reasons (and allowed by faster processors), and the Pana will have very hard time competing with Sony 24mpix A5100 and Samsung’s upcoming 28mpix NX3300, without either resolution or OSPDAF. Again, NO real improvement over 4y/o GX1 is an epic fail in the environment as competitive as there is now. No wonder Pana losing market share so fast.
I don’t know if you’re aware, but the sensor used in the G3/G5/G6/GX1/GF5/GF6 is quite different from the one in the GX7/GM1/GH4. It’s noise ISO performance is noticeably better above 1600, and it has much higher dynamic range (about 2 stops worth).
Suggesting that megapixels is the only thing that matters on a sensor is a bit weird.
Correction: G5 and G6 use the sensor from GH2, not the one from G3/GX1/GF6. Otherwise, I agree with your point.
Tell me if I understood, you are saying that the older sensor is better than the new one? Two stops better above 1600?? Do you have a test to share?
No, sorry, the new sensor is better (significantly in some ways). Peevee was trying to argue that all the Panasonic 16MP sensors were basically the same, which is totally false.
Ok, thanks. Just got a GX7 instead of a G6.
I am amazed at the apparent extent of negative comments and votes being expressed here on this forum about this GF7 with little technical content to back them up so maybe some hidden agendas like fearful this model will upend their EPL7 etc as smaller and better in several respects? The majority seem to be demanding this entry GF7 model be everything they want in a new coming GX8 which is unreasonable and nobody is forcing you to buy this model. Few are commenting on the very important new specs added ie 240 fps fast AF, likely has both mechanical and electronic shutter, has the very good 12-32mm compact kit lens unmatched by any other manufacturer, and body is significantly smaller than the GF6 or EPL7. Why all the hate expressed for a swinging LCD when it is all the rage in sales for other manufacturers and very useful if you do not have an EVF to avoid the glare shooting in bright sun conditions? The hump is essential for locating the hinge or more capable flash if you are to keep a full sized LCD and the rest of the body very small. Just because it offers a pink model does not make it solely a girly model as the main body colors are black, silver, or brown and hopefully from the looks a metal body? This little camera like the GM1/5 is like a little Leica for a fraction of the cost.
“Just because it offers a pink model does not make it solely a girly model.”
Well, yes, a pink selfie camera that also happens to come in less girly colors is, in fact a girly camera, aimed at people who like pink cameras and take a lot of selfies. I would be willing to bet that is a narrow market segment.
in our society, where we are told and grow up with the idea that pink is a color for girls and blue is a color for boys, yes, this camera, in pink, is aimed to female photographers.
But it does not come in blue, so it’s not even for male photographers… 🙂
I would be willing to bet that it is a very large segment.
You wrote what I was thinking. Thank you!
I think Olympus and Panasonic camera design employees should stop seeking design input from their teenage daughters. Another “selfie” camera and available in pink! How great is that? “Oh, gee daddy, I think it would be great if you could make a really tiny camera that is really pretty, like maybe silver and pink or silver and red or silver and green. Cameras that don’t fit in my jeans pocket and come in black color are, like, so ooold and yucky!!!”
The photo market is working its way towards two markets; camera phones and GoPros for the masses, including the “fun to have a camera around” people, teenagers and the selfie shooters, and actual cameras with grips and ergonomic control placement and features geared towards photography for people who want to shoot photographs. But Olympus and Panasonic still want to try to capture the “it would look great in my purse” market and these marketplace failures slow down the entire micro four thirds market and bring down profitability. Many of their cameras compromise photographic ability for cuteness and fail in both markets. The world does not need a pink selfie camera (or a black one) with interchangeable lenses but also made to fit in a purse.
I suggest you take a look over at DSLRphoto.com at the sales of all cameras in Japan which mirrors the Asia market the largest in the world. Right not WHITE EPLs are the top sellers of all mirrorless cameras and hold down the #4,#12,#17,#29, #32 positions compared to all cameras. All the WHITE mirrorless models from any manufacture are their best selllers and have been for a number of years. Consequently I think Pany is making a mistake by not including a white model here but maybe this is only for the US market.
Although I have 5 DSLRs and 2 mirrorless m4/3 models I prefer to have my travel ZSs with me all the time and the bodies of the GM1 and GM5 are just as small with slightly greater depth with lens. I can keep a small m4/3 camera and two lenses and my travel ZS 16X or 20X zoom all in the smallest of cases or the travel ZS goes in my pockets.
As for profit margins being smaller for the smaller cameras that is changing given the increased volume of the mirrorless and the middle tier models are not what I would call cheap or inexpensive by any means. The DSLRs have had higher margins simply because they have changed very little over years hence lower R&D and most are plastic bodied outside and not metal.
I think some people should get their heads out their as*** and stop whining that some company releases a product that is not targeted specifically at them.
Don’t you get offended when a manufacturer wastes valuable resources on making pointless products? Products that will be commercial failures and quite likely will contribute to that manufacturer’s downfall? Why would I want a company to release a product that I have no use for?
You’re overreacting. You assumed that there’s no demand for such a camera. But this is a huge market in Asia and pretty much every manufacturer wants a piece of that pie, since the compact camera market is as good as dead. They’re not gonna go under because this model seems to be targeted at that market. They’ll probably sell more of them than all of the GH cameras ever sold.
And why the hell would I care about a company releasing a product that is of no use to me? They’re not going to go bankrupt because I haven’t bought it, you know.
Weird, my comment was pit in moderation for some reason. So short version below:
No, I don’t care. Selfie cam market in Asia is huge and everyone wants a piece of it. This GF7 will probably sell more than all the GH models ever sold.
You should really have a closer look to the asian markets.
But it absolutely makes sense to have a small lowcost alternative to gm5. Not everyone needs a viewfinder or hotshoe or whatever else the gm5 has, but wants a lower price.
So no more really small m43 cameras or what is your point?
I think you totally ignore the fact that there is a large target group who wants good picture quality in a smal form factor.
Any estimates when we might see a successor to the GH4?
(FT4) 18 months
Lots of these selfie cameras to choose from now:
GF7 = M43
EPL7 = M43
Fuji XA1ii = APSC
I’d argue that Panasonic seems to have gotten it closest to the pin with this one: small and light are key. But I wonder if this audience would not be better served by a 1″ sensor model with a fixed, further miniaturized zoom. The latest 1″ sensors start to rival M43. I’d be surprised if Sony doesn’t release an RX100 model that is selfie focused.
I think Canon got it right with PowerShot N2. It doesn’t even pretend to be a ‘real’ camera. It’s got WiFi, x8 zoom lens, it’s tiny and on the cheap side. This is truly a selfie cam. And I think Canon targets female users with it, which kinda fits it I think.
Yes! Canon were way out in front with that camera. Small sensor, though.
You forgot the Samsung NX mini with a 1″ sensor. It’s made for selfies, and I think it’s more suitable for that market than the GF7.
Agreed
Well, the NX Mini with it’s 9-27mm isn’t actually any smaller than the GM1 + 12-32mm, despite it’s smaller sensor.
http://camerasize.com/compact/#491.397,545.413,ha,t
The GM1 is less tall and wide but not nearly as slim as the NX mini camera body. And that is what counts for pocketability. Especially with the choice of an appropriate pancake lens.
If we instead compare some mirrorless compact camera systems with their smallest wide prime The NX mini wins the competition almost by walk-over: http://camerasize.com/compact/#491.5,545.414,508.369,549.391,ha,t
It is quite telling that the Nikon1 j4 with the same small sensor as NX mini is almost twice as thick in the above comparision and actually even thicker than the M4/3 and APS-C alternatives. What was Nikon thinking of when they created the Nikon 1 system?
You’re absolutely right, and slim-ness definitely is the most important thing in a pocketable camera. It’s why I can’t get behind the RX100 III. It’s thinner than a GM1, but it’s still a brick to try and fit in a pocket…I think it’s grown too thick for its own good, compared to the earlier generations with fewer features (the old one was a full 5mm thinner).
As far as the Nikon 1 goes, you’ve actually got the wrong lens on it there. That’s the underwater lens, which is significantly larger than their smallest 10mm pancake due to all the seals and baffling and such.
http://camerasize.com/compact/#491.5,549.40,555,545.414,508.369,ha,t
I could be wrong…but isn’t it a bit foolish for camera companies to go after the selfie market, since the vast majority of people interested in selfies will just use their smartphone? Of course from their smartphone they can instantly post those selfies on facebook, instagram, etc.
In short, why try to outdo what the smartphone does best?
Now I will say with these cameras I would think of them as being more than selfie cameras…new small cameras with more capability than a smartphone, with the selfie features also included…
But hey…maybe the camera companies know what they are doing in marketing this as a selfie camera.
Maybe the selfie part is a bait, to some degree? I think they (camera companies) hope that this could potentially hook at least some people on photography. And maybe some of them will upgrade. Of course that is just my wild speculation, but I can see this kind of logic getting a foothold in some executive’s office.
Or maybe, this is aimed at those already kinda hooked on photography and looking to upgrade from smartphones, but don’t want to loose the ease of selfie taking.
Coz this is not selfie cam. Casio makes real selfie cameras and those sell for nearly $1500. GF7 is just a compact ILC with some selfie friendly features. E-M5II has swivelling screen and a dedicated portrait art filter and nobody calls it a selfie camera.
Never underestimate vanity.
While the design looks about 1,000 times better than the fugly GF series… a bar camera with no grip just isn’t very fun to use. Its fine if you plan on strapping it around your neck all day, but if you only use a wrist strap, you’re going to white knuckle the hell out of this thing.
In the past I complained about not having an articulating screen on my GM1 cam. So here it is. But I cannot buy a new cam every year and wait for bigger improvements. Next upgrade has to include 4k.
Panasonic: losing the plot?
I don’t care about the look of this camera, but the tech inside intrigues me… more dynamic range? The one thing panasonic can do is improve four thirds sensor quality.
Very interesting. Hopefully the GX8 or whatever is next pro camera from Panasonic is the one that sets it above all stills M43 cameras.
Basically, the camera market is divided into consumers (beginners and casual photographers), enthusiasts (serious hobby photographers) and professionals (making a living as photographers). The camera manufacturers makes three disinct levels of camera body targeted at these respective groups. The GX series is clearly targeted at enthusiasts, and only an enthusiast would ever call such a camera ‘pro’.
If this one is optimized for selfies, which is very likely according to the market segment that GF series is aimed for, he hump is for flipping up the screen.
I’m a female and I’ve always wanted to go for a pink or white color model when it comes to electronics. Sadly, the fancy colors like pink are usually only available in Asia. In US, they usually only release black, silver, or white. I hope Pana will release the pink model in US.
Cool, the new colours might broaden the customer base. The scoffers should look at serious systems, this is not one and it never has been.
Exactly. Medium format is the only serious system.
That’s why they don’t offer medium format cameras in pink.
Duh.
Don’t worry, your problem is not your photo gear.
LOL totally right.
Lol. The GF line is apparently destined to have a design feature that makes it look stupid compared to the GM/X lines.
Still think this will be $698 msrp with the 12-32
Flip screens lead to selfies. Selfies lead to suffering. Path to the Dark Side, selfies are.
The GF series jumped the shark with the GF2. Why are they wasting their time with this is baffling.
On the other hand, there are people (like me) who think this is the best looking camera of the whole gf line up so far.
This camera is better targeted than Fuji’s selfie camera… the X-A2.
All aboard the “Yawn”-train, I say. I wouldn’t be surprised if this camera is not coming to Europe / USA.
The Canon G7X has a selfie-function too. But it´s a quiet serious compact cam and I have never heard anybody call ist a “girly-style selfie-cam”.
Why is everbody so obsessed by this feature? It can still be a really good m43 cam with a beginner-friendly layout for a reasonable price (like all the other GF-models before).
People say the hump is retro style? If Panasonic wants to steal other companies’ camera design, do it properly and add EVF.
No buy. I don’t want to look like E-M5’s ugly retarded cousin.
Why do some people assume that every camera model is targeted at them? This is an entry-level model, made for people used to taking pictures with P&S compacts and smartphones. No other mirrorless manufacturer includes an EVF in their entry-level models. Well, except for the Sony A3000, which was supposed to attract people looking at entry-level DSLRs like the Canon Rebels.
There are plenty of mid-range and enthusiast models with an EVF, so quit complaining every time a model without one is released.