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Canon’s GH4 competitor is a fixed lens cam with 1 inch sensor.

A couple of weeks ago Canon said they are working to make a new GH4 competitor and hinted that it would come soon. Now I know it’s fools day but that image is a real leak and shows the “rumored GH4” competitor. It’s a fixed lens camera with 1 inch sensor. Don’t think we should call that GH4 competitor 🙂

via Canonwatch.

 

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41 Responses

  1. Interesting concept. It is the digital equivalent of traditional 16mm cinema cameras (like the Bolex). Perhaps it will come with a detachable pistol grip.

  2. Marketing rule 1: Don’t use the names of the competition to position your own product.

    Marketing rule 2: If you are so far behind, that nobody expect your product to be a competition at all, you might use the names of the competition to catch at least a little bit of their shining light on your crapy product.

    Examples:
    A new smartphone which is not advertised for it’s great features but as an iPhone-killer is actually not an iPhone-killer.

    TV-ads for US-build cars talking about how much better they are compared to cars made in Germany are actually telling everybody what they would like to be not what they are.

  3. This “leak” has been circulating for a while; it seems to be from an actual presentation. Details are
    sketchy, but it seems the EVF is an add on accessory. No way a GH4 competitor, however interesting it may turn out to be – and we need more details yet.

  4. Wow! Is that thing ugly or what? And what’s with “Delighting you always” :D?? With Canon you can was fine.

  5. Buahahahaha. Is a pure FZ1000 copy. Poor canon 😀
    1″ sensor not compete with a m43 sensor in GH4

    definitely will be a copy of FZ1000 pure evil coming with codec and bitrate video ridiculous!

  6. it all comes down to price…..
    if the price is right canon will sell them like they sell everything.

  7. It looks absolutely massive. If it is. its got to be a top US seller, work or not.

    The viewfinder looks like a mirror and prism system that slides on over the rear display. The size is so big it must have a massive sensor. So there is a lot of digital zooming possible without any colour balance problems of different lenses. Well that what marketing say?

    1. Ye, it has a “massive” 1″ sensor with “bright” f/2,8-5,6 aperture. I think people must preventive stay in line in front of all Canon stores to get one. 🙂

  8. Fixed lens? why on earth, from a company that also makes lenses? Any filmmaker would like to ability to switch lenses for optimal angle and aperture control.

      1. Not entirely, because that was before my time. But I have an antique film camera from the 1950s, a Eumig Electric R 8mm. It has that system. But it’s tiny – imagine what it would weigh with 3 Canon lenses on!?

    1. I vote for both.
      It is a joke and Canon just doesn’t get it.

      OR they’re trying so hard to protect their entrenched DSLR product lines they produce something like this as a distraction/smokescreen.

  9. Fat times are over. 2014 was the beginning of the end, yes? Pull all the stops out and doll-up the high end DSLR camera, last ditch. The response lasted a couple of months. What is a duopoloist to do? The high end continues to fall and the mirrorless segment continues with incremental growth. Turns out, that optical viewfinder doesn’t have anything to do with IQ. Total units, way down on the year. A non-answer: Tear a page out of the Nikon playbook. Play with one-inch so as NOT to disturb your crashing price list. Here is the bitter pill. The market was gutted by phones AND by lean economic times. High end shooters are not replacing their gear. The planned obsolescence thing is not working. It simply costs too much to replace what isn’t broken. In the high bang-for-buck middle, none of those shooting mirrorless with Sony, Panasonic, or Olympus are hitting any walls either.

      1. RX10 has a fix f/2,8 aperture, this “marvelous thing” has f/2,8-5,6 (much faster, bigger number is better LOL).

  10. The canonwatch article this was linked to was dated Mar. 26, so I think it might not be an April fool’s joke…

  11. If Canon is getting prepared to move into 4K territory that is definitely worrisome for Panasonic. Let’s hope that it causes Panny to push for real updates in its next round of cameras. Obviously this won’t be the only camera Canon ever releases with 4K, its likely that they would release their first version on a more of prototype basis to work out kinks with early adopters and then roll out a clean version with one of their major camera lines.

  12. The soccer ball mom pros would be all over that simply because it’s a Canon. They wouldn’t even know what a gh4 is… Remember, that “P” on the dial stands for professional! 😉

  13. Canon are running out of things they can do with mirrorless that will not hurt the DSLRs -desperation!

  14. Are camcorders from the Nineties back?
    The only thing that looks weirder in this presentation is Jacky Chan.

  15. People who predict the quick death of Canon forget its strongest feature, its marketing department. Other manufacturers have stolen a march on Canon in design, engineering and mirrorless cameras, but Canon’s advertisements are everywhere in North America (where I come from) For the general public they have succeeded to a remarkable extent in making good photography synonymous with big DSLRs with heavy “professional” looking lenses. Or devices like this one. Ordinary folk think of Panasonic, for example, as an electronics company rather than the photographic pioneer that it is.

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