Panasonic’s headline on the Tipa Award prize.
Tipa published the list of the Tipa Award winners (Click here). And like any year…guess what…almost everybody wins a prize 🙂
There are so many categories that actually six mirrorless cameras won a prize:
– The Panasonic GH4 wins in the Best Hybrid Photo/Video Camera category
– The Olympus E-M10 wins in the Best CSC Entry Level category.
– The Samsung NX30 wins in the Best CSC Advanced category (Seriously…the NX30?).
– The Fuji X-T1 wins in the Best CSC Expert category
– The Sony A7r wins in the Best CSC Professional category.
– The Sigma DP Quattro wins in the Best Design category.
Every year big photo sites and camera manufacturers report the Tipa Ward news with plenty of glamour (See Panasonic’s headline on top). By creating so many categories it almost looks like Tipa let’s win almost everyone for purpose (but I may be wrong on that). And with respect for the Tipa organization…every year I will try to play down a bit these kind of ward 🙂
8 Responses
In these years I have saved $ 100 a month … I am ready to buy the masterpiece of GH4 with great satisfaction! Many Thanks 🙂 Panasonic. Company providing superlative products at fair prices.
The industry throwing bouquets at themselves. Ensure there are plenty of awards and plenty of categories, and we’ll all take turns declaring to the world our wonderfulness.
Like Hollywood’s “aren’t we wonderful” Oscars, a largely irrelevant promotion, yet we still seem attracted to such things. I’d like to know what is the difference between “Expert” and “Professional”, surely they are synonymous. And did they invent a “Premium” category (meaning a hellish expensive irrelevance) just for Nikon’s Df?
To be fair, John, all these winners are expensive irrelevancies, rich man consumer toys that 98% of the world could never think of affording. Albeit the Df stretches even that.
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The only thing that interests me from the whole list is the new Nissin i40 flash. Seems like it could be a perfect fit for the MFT user – small and compact with all the advanced features of the ‘big boys’ + video light, something I haven’t yet seen on a flash
I’m not sure, if it is common knowledge how these awards work. Generally, what happens is, that the award winners pay money to the organisation to use their award logo as a licensing fee. That is, why it is in the interest of the award organiser to have as many different companies winning an award.
The awards are completely meaningless.
I think I like the EISA awards even more. Maybe, they should have awards for real awards?