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$200 price drop on Panasonic 12-35mm X lens at BHphoto.

After Amazon (Click here) also BHphoto lowered the price of the Panasonic 12-35mm X lens (Click here). And if you recently bought that lens at BH you may receive a $200 cashback if you ask them to give it to you!

The 75mm olympus lens is also in Stock at Amazon (Click here) and Bhphoto (Click here).

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44 Responses

  1. Wouldn’t surprise me if we see these lenses down in the $800’s by middle of next year, will be a very good value IMO.

  2. Of course…you publish this just as their customer support goes offline for the weekend. Guess I’ll call & get that cashback next week. 🙂

  3. There is another US$ 200,00 discount if you buy the 12-35mm bundled with some Pana cameras (like GH2 or GX1 bodys, or G5 with 14-42mm kit). Not bad $899,00 for that lens.

  4. It seems that there should/will be a GH3/12-35 bundle at a decent rate. I’m holding off until I sight such a beast. I’d be OK with US$2k for the package.

    1. GH3 + 12-35mm f2.8 X kit is rumored to sell for $2,199.

      Lower than expected, but higher than affordable for many people. Here’s hoping in 2013 it prices under the notable psychological barrier of $2K.

      1. US$2200? OK, depending on when this transpires. I didn’t preorder the GH3. Maybe after the first shipments of GH3 preorders are filled, Pan will offer the bundle a few weeks before xmas. Then I would spend my $2200.

  5. admin, some important advice: when you link to other sites, you can’t type in the link starting with “www”, you have to start with “http://”. Otherwise the URL is assumed to be relative to the current page, which is why the BHPhoto links in this article are broken and result in a 43rumors.com 404 “Page not found.” I’ve noticed this a lot lately on this site.

    1. The beauty of capitalism. Price action is dictated by the laws of supply and demand. Although this may have been planned. Businesses often charge a premium to first time movers and initial adopters, as these customers have a much lower price elasticity of demand.

      1. “Businesses often charge a premium to first time movers and initial adopters, as these customers have a much lower price elasticity of demand.”
        I wouldn’t characterize the behavior as “lower price elasticity of demand”.
        More like addicted wunderlust !

      2. Thanks for the motherhood statements. I think you might be missing the actual point. It wasn’t selling like they thought it would.

    1. Lukewarm reviews? The reviews from all the top photo sites have all given this lens some of the highest reviews and ratings ever. All the technical tests (sharpness, CA, Distortion, Vignetting, etc…) show this as one of the best zoom lens ever made. The lowest reviewed score I’ve seen on this lens is a 4.5/5 stars because of the price.

      1. Nope, dpr forum has several people grumbling that it is very good, but not great. It’s a zoom so no one expects prime performance. But at $1200…

    2. There’s been one negative (lukewarm, really) review from Photozone: http://www.photozone.de/m43/766_pana1235f28
      Their major gripe is that chromatic aberation isn’t optically corrected, which is an issue for Olympus bodies shooting jpg or video. Corrected in camera on Panasonic bodies and easily fixed in post (lightroom, dxo, etc.) when shooting raw.

  6. $1300? wow this system must be pro. drop it to $899 and watch the plebs roll out the red carpet. at least we can count on the gangsters at olympus for $90 lens hoods that cost <$5 to make and yet the "performance is there"; so when i attach it i show others my O face

      1. too long, didn’t watch. i can report that i enjoyed clawing my disdainful post into the keyboard more than the first 1.30 seconds of the skit. also, i just resisted putting a sad smiley at the end of the last sentence so you can commend me for that at least.

    1. hopefully this lens will be covered by DXO in a few months and we won’t have to worry about CA or distortion on Oly bodies.

  7. It’s all a game. I cringe at the exponential devaluation of digital technology and thus never buy in on introduction but rather midstream. Besides, I run my gear into the ground so 1/2 the time, I’ve got years of life still in my current tools. Then again, that’s my pro past showing itself.
    Camera manufacturers ( and other gadget maker) are laughing all the way to the bank as the Millennial Generation empties out their trust funds in chase of the latest toys! Oh! to be a Japanese camera maker 🙂

    1. Very true I had just a discussion about the overpriced X Pro 1 and the 12-35 at the µ43 forum and they were out for my blood. Middletown America must still be very affluent to gobble those prices without flinching.

      But two weeks later, when the prices crumble the king is naked, and they go beserk, those morons

      . Sometimes I feel that the lagging technology attitude is the only game in town. But go tell gearholics, they just get their guns.

      As you say the Japanese companies myst laugh all their way to the bank, Consider also that the top of the line is usually designed for the US. The Japanese public is much more modest, and that is one reason why the small Pens came long before the OM-D and other flagships.

      1. Ignoring your usual anti-American racist BS . The Japanese market is anything but conservative or modest the demand for ever newer gadgets rages more in Japan than most countries. In every market in the world logic dictates that more sales of low end products will be made than of high end this is simple common sense

        1. I wonder. It was Mr. Terada at PK 2012 who remarked that each country has a size preference. The American’s preference for BIG and expensive is notorious.
          Lynching the critics and the dissenters is also a National trait, although I had some American friends who were v. critic of this sheepish behaviour.

          To whom do you belong Mr. GEG? This site is quite outspoken, so you’re out of luck…

  8. Drop it to $499 and I will buy it. Anything above is ludicrous. You have four times less glass than in a similar FF lens — it should cost four times less.

    1. There is more to the price of a lens then just glass, and it’s all relative. I work in TV, and a good video lens for a 2/3″ camera costs $15,000. For what I’m getting, a video optimized 12-35mm lens for a m4/3 camera for $1,100 seems like a steal. Personally, I’ll be ordering this and preordering the 35-100 X next week, and I should have it paid off after a couple of shoots.

  9. My point was made *after* the Photozone review. The 12-35 is sharp at the center, but not so at the edges.

    So even if it might be convenient for marriage photogs. which will offset easily the cost it is not so for ordinary enthusiast, or those who think they can replace a bunch of primes with it.

  10. I ordeder the lens the day before the price drop, and Sammy’s aggreed to honer the $200 discount

    This site is not only interesting. It is saving me money!

    Thank you

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