Samsung Electronics said yesterday it aims to capture 50 percent (!!!) of the global market for mirrorless digital cameras with interchangeable lenses this year.
My opinion? Beeing optimistic is one thing but that sounds more they went crazy!
They also said that the “mirrorless” market would expand to 9 million units in 2015 — equivalent to that of DSLR cameras.
The Samsung NX-10 disappointed me. It is not as compact as a GF1-or E-p1/2 and it has neither the video quality nor the features of the Panasonic GH1. It is something in between…and that is not going to appeal most of us.
UPDATE: I forgot to mention the source: The Korean Herald (english!)
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Reminds me on their unworldly marketing against mFT. Well, at least another reason not to buy samsung…
Fifty percent! – that sounds like some numbers got wrong in the translation.
Or that Samsung is pretty sure, that neither Sony, Canon, Pentax, Nikon et. al. are going to enter the ILC market this year.
Most surprisingly, it seems that Samsung has forgotten about Panasonic and Olympus head start and those therefore having a much more mature portfolio of both camera bodies and lenses already out in the shops. How about the world of adapters?
And what about Korean product sales in Japan? I doubt the NX at all will be introduced on the japanese market.
Back to the 50% statement. It’s certainly taken directly out of the text book in product marketing. If the company doesn’ believe in the product, the market will not either, So what Samsung has to , is simply to give it some blessing to start with. What else to expect when launching a new product.
Conclusion: Take it for what it is, it’s pure marketing speak.
I don’t think Samsung intends to take 50% of mFT’s current market. They probably think they can take a sizable chunk of the entry level DSLR market. So the mirrorless market might more than double and Samsung hope to take 50% of that. This could be possible but only if Sony, Nikon and Canon stay away from the mirrorless market. However, that’s not very likely.
I can’t wait for Canon to launch the first digital Canonet 😉
http://www.theothermartintaylor.com/moveabletype/archives/cameras/DSC00419.jpg
I am just curious about the craziness of Samsung. I can’t see Samsung has any advantages on the digital camera market, when I can choose among so many brands with quality in photography.
Samsung will definitely be losing as well in the mirrorless market as well, because of the proprietary mount used solely by them!!!
Why not, if Samsung make some really good fast prime, if they sell it really cheaper than the pana and oly, if they correct the noise problem, if they make a complete system and not only a DSLR look-alike camera with one prime and an all purpose-slow-not-so-good-zoom. Well, that many ‘if’ for a camera not already available 😉
This is starting to look like the Verizon vs ATT war except Panasonic is not wasting any efforts on counter attacts, which hints they are more confident on their product and future developments. Cheaper means a big chunk of the market quick but doesn’t necesarily means the best choice, I think Panasonic is doing the same thing Nintendo did when they introduced the Wii. How is the race going to end? We will see.
Bear in mind that the statement was not made as part of the conference’s presentation. Rather, the article states “a Samsung executive told The Korea Herald on the sidelines of a news conference…”.
Emphasis “on the sidelines”. And note that the reporter did not even catch the name of the person.
If this had been part of the actual press conference, it would have been bold. But as an aside said casually by an anonymous person, it’s nothing.
Well, I don´t think thay are to crazy.
Samsung will announce two new cameras this years (whay do you think they talk of 50%? just one camera is not enough for this) and new four lenses, two zooms and two primes.
I don´t understand it:
“The Samsung NX-10 disappointed me. It is not as compact as a GF1-or E-p1/2 and it has neither the video quality nor the features of the Panasonic GH1.”
Now, would all the Samsung cameras be like GF1 or GH1? what do you think about G1?
The first Samsung EVIL has video (no G1, first Panasonic EVIL), and the price is very competitive ($699 with 18-55mm).
Is very curious, all the M4/3 fanboy doesn´t see more life beyond GF1…
The only way they can come close to this goal would be through dumping prices and advertising heavily. Can they afford this? Samsung, being a large company, probably can.
Look what happened to Sony and their goal of dominating DSLR’s.
Samsung will continue with new models, maybe a GF1-like, but this year will come two new models.
Samsung name “Hybrid” camera to NX system no for video, but for IL/P&S-like.
Some rumors says Samsung could launch a exclusive body Video system based on NX mount, APS-C sensor and interchangeable lenses, no like camera body, but advanced camcorder with full manual control.
This infomriaotn is off the hizool!