A little update and confirmation about the Fujifilm X-T10.
A source, who was right in the past, confirms that Fuji will launch the X-T10 in a few months.
It also says that it will mantain an SLR shape (though a bit different than the X-T1) and it will be available in normal silver and black (so both versions will have the same price, unlike the X-T1 & graphite X-T1).
Anyone out there willing to design a X-T10 mock-up? Just send it to FR via email at fujirumor [at] gmail.com.
The full rumored specs list so far is: (SRP = source right in the past / NeS = New Source)
– Name: X-T10 (SRP + NeS)
– cheaper version of the X-T1 (SPR + NeS)
– no weather sealing (SRP)
– smaller EVF (SRP)
– same sensor of X-T1 (NeS)
– coming late spring/early summer (SRP)
– SLR form factor (SRP)
– available in black and silver for the same price (SRP)
stay tuned,
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61 Responses
Sounds like a better option than the X-E3
Appeals to more people so it would be a win win for Fuji. I am personally very interested in this camera. Sometimes I think it would be better if Fuji made an X-E3 also, but not an Xpro2? The xpro didn’t sell well, and it seems to only be popular with the vocal people on here…Time will tell either way
I believe the reason that the X-Pro1 didn’t sell so well is two-fold:
First, there were only three lenses when it was released. Not so awesome… Second, it had some major software issues. The major ones were resolved but by then the camera had already lost the appeal of being new.
I am pretty confident that an X-Pro2 with X-T1-like performance (or better) would sell very well. What is still missing though are more primes like the upcoming 35/f2.
Although it is often said here that SLR style appeals to more people I haven’t seen a good source for that claim. Quite the opposite: many here have stated that they prefer RF style but I haven’t read anyone actually saying THEY prefer SLR style.
Yes you are right about the lenses and the issues. Regarding the RF vs DSLR, I believe Olympus may be the answer as well as fuji. The X-t1 has been quoted on here as what saved fuji from canning the x system (the xe2 is 99% the same internally). Olympus seemed to hit a home run with their OMD-EM10 (man what a name…) as a affordable dslr competitor, and the X-T10 is probably fuji’s rival
I know what you mean. But I’m not actually convinced that the reason is the body style. Can’t comment on Oly because I don’t know their bodies too well.
From what I’ve read (don’t own either body) the X-E2 and X-T1 have some major differences despite much being the same internally. The X-T1 has much better AF, huge EVF, bigger grip (most prefer that) and more physical dials. I’m pretty sure if you gave all those to a RF body it would prove very popular as well.
Are there any objective benefits of SLR bodies? I know of none but have noted a few RF benefits in other comments here.
Isn’t strapping a huge EVF on a RF body = DSLR-style? I don’t see how they can avoid a hump (physics of the internal optics in the EVF) and how that would look weird if it is not in the middle
The benefits are larger/better EVF, ISO dial, Tilt screen, and also a better grip when using the larger pro lenses.
It depends what you mean by style, if you simply mean aesthetics, then I guess it’s a matter of opinion. What I like about the X-T1 is the superior EVF (not going to get that on the Xp2 I suspect as it will be hampered by the HVF, or the E-X3 due to size constraints), the ISO dial (again, not on the RF style cameras), and tilt screen (not on the RF style cameras.
In terms of aesthetics I like both styles, but in terms of usefulness, the X-T1 is miles ahead IMHO.
Yeah, that sums it up well. I enjoyed my time with the X-Pro1 and E1 but the T1 is just more useful in terms of it’s styling. It allows me to work with a Vertical Battery grip in the studio or reduce the size and pop on small lenses and head out into the hills. The EVF is light years better. There are so many little plus points to the T1 for everyday use!
I completely agree that the X-T1 is a lot better than the X-E2, but I don’t believe that has anything to do with the form factor.
The X-E2 should have some empty space considering it’s very slightly larger than the X100T but only has an EVF instead of a HVF. Take out the unnecessary flash and I see no reason why all the wonderful features of the X-T1 shouldn’t fit in the X-E3. You could easily add an ISO dial (see attached image of what “my” X-E3 would look like), add those extra customisable buttons, give it the superior AF, add the larger grip and I don’t see why a tilt screen should be a problem either. The only thing that might be difficult is the EVF but even that should work without a bump. The bump just gives you more vertical space (which the X-T1 needs because the main body is slightly smaller in hight). The depth (front to back) of the EVF isn’t really much deeper than the X-T1 main body so why should it not fit in an X-E3. The only problem might be if the eye-piece really needs to be the size it is on the X-T1 (with all that rubber around it) that would not fit over the screen without a bump.
I think you hear many people here prefer the RF style because Fuji is one of the few that offered that style. So a lot of the RF people became fans. If I had a choice, I prefer the RF style too. But I got an X-T1, and it’s fine. It’s not gonna kill me if Fuji changes all their cameras to SLR style.
I prefer the SLR styling. I have both the E2 and T1. I think you can infer that most camera consumers might prefer SLR styling because SLR styling outsells rangefinder styling many times over. However, it is just a correlation and doesn’t prove anything. What would be more relevant are the Fuji sales numbers. If the X-T1 has truly outsold the other models then we can safely say most Fuji consumers, who have a choice, prefer the SLR model.
Fair enough.
But your conclusion about the majority of consumers preferring SLR style are scientifically not valid. Most companies don’t even offer a RF so obviously SLRs will outsell RF.
Even Fuji’s numbers won’t tell us anything as long as Fuji doesn’t produce an SLR and RF camera with otherwise equal controls, features and performance that are released on the same date. Obviously an awesome SLR camera (X-T1) will outsell a so-so RF (X-E2).
You might not have read what I said correctly. I said it’s just a correlation and doesn’t prove anything. And I said “If” the X-T1 outsold the others then people clearly prefer the SLR model. That isn’t the same as saying people clearly prefer the SLR styling.
Personally I do think the SLR styling is easier to work with. I used the X-E1 and X-E2 for a combined 18 months and have used the X-T1 for only 3 and I find the ergonomics and styling of the X-T1 much easier for me to handle. That’s not to say that I can’t see why the RF style works for some people. I can see for some people or situations it may be the best choice.
It is interesting to note than in the 1970s there were many film rangefinder cameras and SLRs and by the 1980s the rangefinders became niche and basically disappeared from the mainstream market. That could be an inference that people preferred something the SLR could do that the rangefinder could not.
Okay, I did misread that.
Yeah, the SLR can see through the lens and thereby display a much more accurate projection of what you will get on your print / slide. It also allows for a far greater range of different focal lengths and takes huge lenses without blocking the viewfinder. Try using a 200mm f2 lens on a rangefinder 😉
It’s quite obvious why SLR cameras won. But with EVFs we could place the viewfinder next to the tripod mount and still get all those SLR benefits.
I envision a future where we use Google-glass-like viewfinders wirelessly connected to our camera. Won’t ever need a tilt screen anymore then and won’t have a huge camera between you and the subject when taking portraits.
LOL, and the camera makers will mess it up by forcing you to put a SD card on the side and screw up a seamless workflow.
Remember the X-Pro1 was Fuji’s first interchangeable lens X body and was announced way back in January 2012. Like the X100, there were various glaring flaws that were fixed or lessened with software updates. Personally I love the camera and the images it produces as do a number of people on here because the RF styling and HVF are what attracted us to Fuji.
While the XT-1 is a wonderful camera it hasn’t offered me anything truly unique over numerous other DSLR’s that I’ve owned. I’m hoping Fuji builds out both distinct lines of bodies and the X system can grow and allow customers to have choices depending on their style of shooting.
Really? Why? Do you own X-E1/X-E2? I would choose every Fuji RF type cam with EVF on left side over any X-T with centered EVF. If Fuji would decided to make only X-T line I would go for Sony APS-C. There are many users who came to Fuji because of RF type cam. Do you wish Fuji to lost them? Hope not.
The T1 has been Fuji’s best seller by far…. if they had to pick one format it would be that one as that’s where the appeal / money seems to be. That said, I hope they keep the X-E series alive.
Indeed, and what would a X-E3 even do better than the X-E2? If there’s going to be such a camera it would have to be with a new sensor or what’s the point, and that won’t happen until after the X-Pro2, so not for awhile. But they can do a X-T10 with fuji’s classic xtrans right now, basically.
Can you please share some of your privileged information with us in order we’ve a glimpse about how X-E3 will be?
Thats great news!!
The same sensor as the XT1…really??? I thought Canon was bad for milking the same sensor for years and years…
Hmm.. i think/every one thinks this is the last camera which uses this sensor..[ I dont expect a company to launch its new sensor..to some enthusiast model ]..we need to bear this product..i hope they will price it competitively..like 699$ or 799$..considering it needs to compete with a6000..
by the end of year there will be new sensor..and new cameras..pro2, t2, e3..
The a7000 is due out very soon to…
What other sensor would it use? They’re not going to bring out a cheaper version with a better sensor and they’re not going to launch a new camera with a sensor that is worse than the “old” and “rehashed” sensor of the T1, E2, 100S and 100T. The only way this model makes sense at all is if it retains the exact same sensor, no better, no worse.
Fuji’s market strategy seems confused. It was just a few weeks ago that the suits were interviewed and said :
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And Lo! Fuji gets another low end product ready for market. I really enjoy my two Fujis and if they really would concentrate on the high end market I’d take two full frame bodies the day they were announced. As it is, I see them already losing sales to the Sony A7. When Canon and Nikon eventually decide they can resist the mirrorless tide no longer they will create even greater pressure, with the risk of Fuji being left with an unsustainable market share.
E-M10 competitor
Waste of time and money. Better to buy a nikon apsc with some 1.8 nikon glass. Same quality, more versatility in post, faster focus, better battery life, better movie quality, AND WAYS WAYS CHEAPER!!
Not cheaper overall. Certainly larger and heavier considering the dearth of DX lenses for Nikon DX. Maybe it is the best thing for people who care more about specs and test charts than actually taking pictures?
Outside of size, Jlx has some valid points. I just ran the prices and you can build a Nikon FX system with the D750, FX versions of the 35, 50 & 85 f/1.8 lens that’s just a few hundred more than an X-T1 w/ the 23, 35, & 56. Currently the 23 & 56 are on rebate. The Nikon D750 will drop $300 on April 16th making the system actually cheaper.
Maybe with the strong dollar Fuji will adjust their prices like Canon & Nikon are now starting to do. I love my Fuji system but it’s nice to have competition.
Talking to a store manager here (England) just a couple of days ago, it seems like Fuji more or less have to start cutting their prices; apparently outlets make so little on each Fuji sale, and also shift so few units, that it’s becoming more or less pointless to stock Fuji products above the entry level range. The example I was given was an X-T1 body which sells for £880 ($1300) in-store only actually nets the shop itself £28 profit (about $42) and they’ve sold just three bodies since the X-T1 launched. The even bigger issue is that—again, at least in this area—Fuji users buy one or maybe two lenses and leave it at that, whereas people who use Nikon or Canon or whatever other brand will buy lens after lens after lens, plus loads of accessories, all of which shops make more profit off of than with bodies.
It’s no secret that brick-and-mortar shops rely on second hand sales more than sales of new product, and that applies to all brands, but it’s especially bad for Fuji and the bottom line is that at this rate it just doesn’t make sense for shops to stock Fuji at all. Manager here was saying if Fuji don’t find a way to drop their prices by at least a couple hundred pounds (i.e. bring new T/Pro prices more in line with that of second hand D700s and 5D2s) within the next 8 months, the entire chain of shops is just going to sell off their remaining stock ASAP and stop stocking Fuji entirely. Apparently it is only the sales of the X100S and T that have kept the Fuji line on store shelves for even this long.
I sincerely wish every other manufacturer would learn from Fuji’s style and designs, but also that Fuji would learn some business sense from everyone else. With every other brand dropping prices and stores not being able to afford to keep Fuji in at their current rates, Fuji have to catch up with Canon and Nikon and drop their prices. They have to.
(… Which is probably why the X-T10 is coming. Anybody who wants a T1 probably has one by now, those that don’t are likely holding out for a price drop. Rather than lose money on the T1, they can make a cheaper version—the T10—and sell at a lower price while maintaining their own profit margins.)
Actually the camera company’s annual reports show that the average consumer has around 1.5 lenses per camera body. Remember that most sales are consumer bodies with kit lenses. So Fuji is about the same.
I’m not surprised that Fuji is a slow mover in store. Nikon and Canon offer incentives (including advertising) to the dealers but they also require them to have a lot of cameras in inventory that are also slow movers. It keeps the channel stuffed and improves unit shipped measures.
The D750 is a great camera. I had one for 6 months. I moved away from the E2 to the Nikon last fall but in the end I just wasn’t as happy with the Nikon as I hoped. I used Nikon for years before Fuji but the Fuji experience is just more fun for me. So I went back and got a T1. Enjoy it more than the D750 although the Nikon made excellent images.
If I could upvote your comment more than once I would. Fuji has brought pleasure back in my photography. (as a long term – not gifted amateur) that dimension is not quantifiable but it exists 🙂
Then you would have a fairly telephoto set up… The newly announced 20mm 1.8 would be ok, but then that’s a 1.8 on a crop sensor for $US800..The Nikon 35mm DX 1.8 is nice thought. Nikon has neglected it’s APSC market with very few native lens options, you would be better off going for a D750/D610 as most of Nikon’s lenses are designed for FF
Would need to see a mockup to know if it would look stupid. But the huge EVF doesn’t need a hump by definition. It might not fit in a body the size of the X-E2 (see my post above) but it would certainly fit in a body the size of the X-Pro1!
Fuji seems to be following in Hollywood’s footsteps. Remake, remake, and another remake….
Fuji seems to be following Hollywood’s footsteps. Remake, remake and another remake…
So you’re saying they’ll make a lot of money? Lol.
Same sensor, same rear tilt screen, possibly better battery life (simpler and fewer electronics, surely?) and in silver without the ridiculous premium? I’m on board.
they should try an bayer sensor (non trans) version of the Xt1
This might still be a possibility depending on how many sensors Fuji ordered for the X-A2, a camera which isn’t selling well.
That would be a terrible decision and if you look at the AF capabilities of X-A1 you will certainly put the idea aside.
I’ve got my fingers crossed for this, would also differentiate it further from the X-T1 too. Either way this will highly likely be my next purchase.
I wish Fuji put Bayer to X-E3 – they debate now if to bring X-E3 at all – or to X-Pro2. I simply love X-A1 images and colours.
It makes sense, I’m sure they have a big pile of X-Trans II sensors and X100T electronic viewfinders in a warehouse waiting to be used.
Imitation is the order of the day, the X-T1 targeted the same niche as the Olympus E-M5. This X-T10 is the same concept as the E-M10.
Fuji should do an end-run around other manufacturers and offer their products direct mail order.
Forget trying to compete in dying camera stores, and just advertise cameras directly to consumers through a well-done online shop.
Yes, and do it as well as Apple with stellar support.
… But not with Apple’s inflated-more-than-physical-stores prices.
Most of Apple’s stuff has a minimum price applied. At least in the US there is very little price difference between direct from Apple and from other stores. Sometimes a few dollars but not enough to worry about it. Definitely not like the disparity between gray market and regular camera prices for Nikon and Canon.
I can tell you that that is very much not the case in the UK. Apple’s store prices (both in-store and online) are typically a couple hundred more than the same thing from a dealer or general electronics store. iPads are the only thing they are competitive on.
Hmm, I wouldn’t have guessed. I wonder if the cheaper ones are like gray market without the warranty cost?
Grey imports in brick-and-mortar stores officially licensed to sell and service Apple products? No chance.
what fuji should do is come up with xt2 and reduce the price of xt1 not coming up with a cheap version of xt1
I thought that would be better too, but it may cause problems as if they reduce the Xt1, they have to reduce the Xe2, some stores in my country STILL have Xe1’s (which would need to be reduced, they should fire sell them now). However I think that would be the smartest. But as pointed out by other members, most consumers don’t want the “old” last years model, when they can have the “new” one. But I am sure most of us on here would rather the older prosumer model for less!
and also they would face all current XT-1 owner up in arms shouting about the loss on the 2nd hand market. Happened with Nikon and was a big booster in the loss of client confidence and affection (re D600)
Although technically Nikon released a “new” model the d610…but everyone new it was just the d600 without the oil. I feel this is a different scenario as Nikon lost faith as they refused to acknowledge the problem and simply released a new model crushing the old d600 re sale value. The xt1 has been out a year now, although I think it should be upgraded at the 18mo interval
you’re right, of course, different scenario. On the other end, I quite like the idea of “we release when we really have something new”, instead of “we take your cash every x months”; After years of Nikon I find that quite refreshing.
Clearly Fuji learns from the best in term of recycling the old sensor…
@patrick any rumors of what the price will be? Same or less than xe2? The Olympus omd em10 is US $599 for the body, and the Sony a6000 is US$549 (which is also being replaced very soon). I feel it needs to be around this price in order to compete. Although at this price and being so similar to the xt1, the xt1 may be a tough sell. Maybe they could do what apple do, replace the flagship (with an xt2) and introduce the old (xt1) as a cheaper scaled down model (x-t10)