Fujifilm has just published the fifth episode of its Fujifilm X-H1 development Story, and this time it’s again about the new ETERNA film simulation.
But while in part 4 time they described the characteristics of ETERNA, this time they investigate one questions: “Can ETERNA be used for still photos?”
“Can it be used for still photos?” We asked the image designing team who created ETERNA mode.
“It’s possible. It can work really well in some cases.” […]. We need to take ideology and the characteristics of ETERNA into account for a good result.
[…] The wide dynamic range and soft tonality will depict the subtle nuances of shadows created in the environment under controlled lights. It will also keep the subject from being oversaturated.
People often use Velvia for landscape photography, but it can be excessive if the subject”s saturation is high. Velvia is good when you need to enhance the saturation, but when the saturation is high enough, try ETERNA or Pro Neg. STD instead.
Another idea is to treat ETERNA in the same way as you would when you shoot cinema, to complement other elements of communication. In editorial, for example, the photographs are combined with texts to deliver a message. ETERNA is a good one to use in editorial as it would complement the text. The images with soft tonality and low saturation allow readers engage into the story seamlessly.
The soft tonality of ETERNA also looks great on matte paper. So when the editorial is printed on a matte paper, then it creates a further enhanced experience for the readers. When you think of the communication in a big picture, ETERNA has its use for sure.
Full story at fujifilm-x
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- X-H1 Development Story #1: The Re-inforced Frame
- X-H1 Development Story #2: Heat Dissipation, IBIS and Shutter Shock Reduction
- X-H1 Development Story #3: Weather Sealing and Super Coating
- X-H1 Development Story #4: Film Simulation ETERNA, or The Art of Omission
- X-H1 Development Story #5: Can ETERNA be Used for Still Photos?
